valentines day overconsumption

valentines day overconsumption
Hey y'all, today we're talking about valentine's day overconsumption.
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W A T C H N E X T:
is this amazon seller tiktok's biggest waste-baiter? • is this amazon seller ...
the 2025 clothing challenge aka how I'm consciously consuming in 2025 • I don't need more clot...
5 habits that can change how you shop • 5 habits that can chan...
i'm not doing a no buy in 2025, here's why • i'm not doing a no buy...
C H A P T E R S
00:00 intro
01:21 tiktok 1
05:27 tiktok 2
08:15 tiktok 3-4
16:54 tiktok 5
19:28 tiktok 6
24:22 tiktok 7
28:18 tiktok 8-10
M U S I C
#consciousconsumption #consumerism #overconsumption #mindfulconsumption #consumerbehavior #restock #restocks #tiktok #tiktokvideo #tiktokreactions #minimalism #usewhatyouhave #projectpan

[@katiegarcia8255]

I hope everyone remembers that these are basically just commercials.

[@morningdew1262]

This

[@gemstar7286]

@@katiegarcia8255 fr

[@ThomtheArtist-js9kp]

Also these videos are a way for influencers to attract the attention of companies for sponsorship opportunities. Putting more money into the pockets of influencers and companies while the consumers rack up more debt.

[@earthsfur]

I still see them on insta but have moved away from tiktok in general. On tiktok it's sooo rampant & so many disguised as regular videos but always a tiktok shop or amazon link 😭.

[@Lilly-xz9gm]

Same with christmas, easter... What's religious about it anymore, let's be real...

[@Smogget]

I have a retail therapy practice that I like to do to counter videos like this. I go to a store like TJ Maxx or Home Goods and walk around, look at and touch things, really drink in the sheer amount of STUFF on offer. And then I imagine everything on the shelves in my apartment in one big pile. That I would have to store it, keep track of it, constantly rotate it according to season. How much garbage it all would generate. Then I leave without buying anything.

[@notpartoftheplan]

Watching these videos does the same thing for me. Obviously the context of deinfluencing helps, but just the sheer amount of STUFF I've seen by the time I've watched these makes me feel faintly nauseated.

[@shawnaripari]

This is an interesting tactic and I'm happy to hear this is helpful for you!

[@leahmanderson298]

I go in an imagine it all piled up on the floor-the future trash pile it will be in 5 years, and feel despair.

[@laelles1313]

That honestly sounds like my dream

[@afternoonsip]

Same! so many times I feel so happy and relieved that I didnt buy anything

[@ellieamorous4372]

This came just in time, I've been in such a spendy mood and really needed a dose of critical thinking!

[@shawnaripari]

I hope this video helped!

[@jessie9539]

Me too!!

[@DeannaGrant-j7v]

@@shawnaripari This video helped me for sure! Thank you:)

[@allessandra121]

Usually going grocery shopping sobers me up😆😆😆

[@ac2055]

​@@allessandra121 😂

[@jaceyrogers424]

2:24 The mixing bleach with another cleaner, I can’t. PLEASE don’t mix other cleaners with bleach, there is an 80% chance you will create a toxic gas.

[@teakettlecute]

i was thinking that she was making straight up mustard gas in her home 😬

[@racheltrafford1]

And plus…I could be wrong but I thought adding full on boiling water to these disinfectant cleaners is like too hot? Like you need sort of hot/warm water for using these and bleach? If you’re using boiling water you might as well mop with just that bad maybe some like lemon😂 bc babe I don’t think the actual active ingredients in your cleaner are going to work at that temp hahah. Like I say I could’ve made that up

[@rvanderjagt5944]

I personally would be afraid to dump boiling water into anything plastic, especially if it's not made for that!

[@Z_Mimis]

Not an 80% chance, but 100%. People are stupid. Bleach goes alone. Use vinegar and water, all you need.💚

[@katrijndekeersmaecker1904]

@racheltrafford1 Based on what I know about chemistry unless a cleaning agent has enzyes, it will work no matter the temperature, and will work Faster/more aggressively the hotter the water is. Boiling water is Overkill though. You risk more fumes forming, and some things boil faster than water. (Don't boil undiluted vinegar in an electric kettle, it will boil over! Speaking from experience...)

[@quaintlyso]

Thankfully, my spouse likes to celebrate Valentine’s Day the same way I do: the morning of Feb 15, I go to the grocery store and buy all the $1 candy hearts I can find on clearance. Then we we give out at work, at the doctor’s office, at the stylist - where ever else we’re going in the next couple days. It reminds me of giving out Valentines cards in class when I was a kid

[@ringbearer713]

This is so sweet ❤ and its a reminder of what Valentine's Day was meant for: to spread some love and show that you care. And somewhere along the line that turned into needing to spend a lot of money to do that.

[@kathleenking47]

​@@ringbearer713 My.mom would buy me a little something around Valentine's Day Either a shirt, stuffed animal, etc Never too much though

[@itme999]

This is wholesome and I love it ❤

[@myeru]

totally stealing this idea omg! so sweet!

[@vonkatheviking]

Best time to get any candy is the day after and at a fraction of the price. We don't do celebrate vday but do like the hunt for cheap treats but we don't need alot just a treat. ✌️

[@marge3157]

Influencers should have to work at landfills.

[@sarahlouise2778]

This is my favorite reply.

[@AlisonLeMay]

This is the one!

[@ThomtheArtist-js9kp]

And credit card debt collection agencies.

[@K-yp8tb]

I just started knitting and crocheting and it has really helped me shift my mindset about products, especially clothing and home decor. I think to myself, “Someone had to make that.” Either directly by their own hand or operating a machine, and someone had to design it. That’s someone’s labor. If I’m gonna get it, I need to keep it and care for it, not declutter it in a few months. I crocheted a tote bag recently and it took me about 45 hours. That’s a full week at a job. Obviously, other garment makers are faster than me, but idk. It really helped me see things differently.

[@gracedyke1841]

@K-yp8tb Yes, I have had the same experience, having just started learning to crochet. It is making me really recognise the work that goes into clothes so much more than I used to and therefore think twice whether I will get as much out of a clothing item as it deserves given the work that must gave gone into it.

[@ahouseofpomegranates4338]

it's crazy too once you've made yarn yourself to realise how much work goes into everything. like if a pattern calls for 300g of yarn, imagine how much work had to be done to produce that yarn for you. granted we have machinery for it now but i've spun yarn with a drop spindle and it's crazy you can work on it all day and not have enough for the heel of a sock

[@marinaramalho]

That was me and sewing. Once I started making my own clothes I started to really appreciate the resources and time that goes into making every garment, and that something is VERY wrong or someone is being seriously exploited for clothes to be available that cheaply in stores.

[@lifeoutnumbered]

I feel the same way.

[@toomanynotes1]

“I hit the water bottle jackpot!” Some of us really, really need to reassess our relationships with reusable water bottles. At least she didn’t get any of them.

[@rvanderjagt5944]

I've had to cut back on even getting the water bottles thrifted. It's one in, one out, and if I don't want to get rid of any of the ones we have, we don't need to get any more.

[@amberreid1059]

My brother has this problem and every time he comes home with a new one I die a little inside.😢

[@amberreid1059]

​@@rvanderjagt5944I hit a thrift store for the first time in awhile and was SHOCKED at how many water bottles were there. Definitely wasn't that many when I went even 6 months ago! Either people were spring cleaning or the Stanley folks must've finally rotated out their older bottles idk. 😮

[@lindyloohoo]

I have one 50 oz jug i take everywhere and two 32 oz ones for when my jug is being washed :,) more than what i need tbh

[@cheety.]

i have one single water bottle that i wash every day or other day ( i refill it like seven times daily ) i can’t imagine having more than one. my water bottle serves one purpose to me: hydration. it has dents all over it from my cat knocking it off counters and tables, so it’s not pretty or aesthetic. in fact, it has a self-adhesive foam skid sticker on the bottom because it had a dent that caused it to tip over. but i don’t NEED it to be pretty or aesthetic, and the foam sticker doesn’t affect washing or anything. i just need it to be a good enough vessel to carry around without spilling and meet my daily hydration needs.

[@jhreader]

The first video is a good reminder of the fact that these types of creators are selling everything. Not just seasonal items, but the cleaners, the mop/bucket etc. It’s so discouraging that this content gets so many views.

[@shawnaripari]

this is true

[@burntc]

Also feels like the cleaners are unnecessarily harsh 😅 if your counter is simply dusty you can definitely go over with a wet rag

[@jhreader]

@ agreed. The products did not seem appropriate for the surfaces she was cleaning.

[@anniemcgough8460]

All I thought when I saw that tiktok was "this video was totally sponsored by Clorox"

[@kimstanton8793]

If you don’t know what you need it for….guess what? You don’t need it 🤦🏻‍♀️

[@shawnaripari]

yes

[@mariablocker6186]

@@kimstanton8793 You’re right. Seems like a no-brainer. We can admire cute things without buying. It’s like sight-seeing, take 20 photos of a monument without taking it home.

[@jonawesolowski-thecommunit9968]

I just watched a doc on Netflix called Buy Everything about how companies tricked us to overconsume. I've already stopped shopping for stuff. The stuff felt like it was going to bury me.

[@mandarinachinita]

I watched it as well. And what really was an eye opener for me was the reality of where unwanted item go to die when we get rid of them "away" from us.

[@ziggy2255]

That's how I found Shawna after watching that

[@TheKitsuneko]

Forget the Stanley. I'm supposed to have MULTIPLE mugs AND change them seasonally?!?!??! I've used the same mug for YEARS.

[@shawnaripari]

samesies!! I have heard from people who've collected mugs in the past that it's helpful to rotate through what they have so they pack up certain mugs like one might do if they're packing up a wardrobe. They'll put the summer mugs away, pull out fall mugs. I think this can be a good solution for folks who own a lot, enjoy their mugs and want to keep them around. But, let's be honest, those mugs were included in the video because they were for sale

[@rvanderjagt5944]

Right? Plus, I like funky handmade mugs. I just plain do not want Grinch mugs or pink heart mugs that I have to switch out and store in an apartment, when I can feel cozy holding a piece of actual art, some of which came from local artists!

[@teresamckeown5594]

I LOVE mugs so much. I also don’t drink coffee or tea. So I try not to have too many of the.

[@Ailine123]

I had one coffee cup. Then for my birthday my friend gave me 2 coffee cups. So now I have 3 coffee cups and I will have them until either I drop one or the heat death of the universe. Like...who is out here with seasonal collections of coffee cups????

[@sareizareads]

I got a red bow cardigan for Christmas. I’ve worn it like 5 times already. It’s perfect for Valentines’ Day…. but I love it so much I want to wear it all year round (RIP living in the South) and will definitely wear it for years to come even if it isn’t “trendy” anymore.

[@shawnaripari]

I love this for you and that you've shared this with us!

[@kathleenking47]

@@sareizareads when you get red for Christmas, it doubles for Valentine's Day I get small things for Valentine's Day, I use all year round Like heart shaped carabineers, cute bags.. Not the candy stuff

[@toomanynotes1]

@@sareizareads I’m wearing a white sweater with a gold sequin bow on it for Valentine’s Day! It was a Christmas present, too! I want to wear it all year, but I live in Phoenix. It’s totally “me” and I’ll wear it every winter until I’ve worn it out.

[@cait.]

I went to HomeGoods last night to window shop bc I didn’t feel like going home yet. Literally ALL the Valentine’s Day decor is gone and it’s all Easter now!!! That’s 3 months away 😭 people are insane!

[@monicagambino318]

Here they have both at the same time 😮

[@pameehanson3866]

What happened to St Patrick Day? 😮

[@megyn2546]

its not the people.. It's because stores will put out holidays months in advance and take away holiday decor before the holiday is over. It's common practice. Just like theyll put away heaters when its still winter and put out AC's. Stores seasons change far before they actually happen

[@cait.]

@@pameehanson3866 there was a tiny end cap for st pattys day lol

[@Kaichannel612]

As someone who usually goes the day after Valentine’s Day for discount chocolates, this makes me sad! It’s getting harder to get discounted products after the fact because things are selling out weeks before the actual day! Had this issue with Christmas decor too! There was NOTHING left!

[@sheelfjohnson]

I'm so glad I'm not on tiktok. It makes me think humans are devolving.

[@kcontreras832]

I'm so with you on this. And the way they were losing their minds over the possibility of TikTok being gone. I'm like, no this is a good thing for y'all! 😂

[@blueserenity7]

@kcontreras832 I get that there's a lot of brain rot content on there but on the whole, censoring free speech and the right to assembly for 170 million people, as well as hurting a significant portion of independent businesses and creators in our already fragile economy is an automatic negative. We need to counter this narrative that TikTok was solely a place for stupid dancing videos and people buying stuff, especially now that it's been turned into state-run media and most people don't pay attention enough to know or care.

[@ElleVee1980]

Me too. I have it but don't go on it and I honestly hate it.

[@myBquest]

Me too, I never used it. And I actually only have a Facebook page because my school asked me to make a page for them and it needs an admin. But I don't use it either. I have Instagram but reels are so lame and I loved it when it was all about pictures. I hate this time I am living in.

[@LiveLaughLeaveBB]

SAME!!! I don't use Tik Tok either but I just don't understand what is happening with humans.

[@andreahomer9434]

The noises in these 'sales' videos drive me mad, Shawna! I'm typing whilst watching and I've only seen the first amazon seller so far and it's like nails down a blackboard. I hate the over-amplified scrunching, spraying, dragging etc. Grrrr!

[@sardonicprincess]

or that shrill tts voice or the “aesthetic” lofi song

[@blueserenity7]

YES, I can't STANDDDD the constant nail tapping on every product!! At this point just doing that is signaling to me that they're trying to sell me something, like I'm some kind of animal they're trying to get to form a Pavlovian response 🙄

[@snakysalamander]

@andreahomer9434 They think it's ASMR but they haven't slowed down their movements or edited the sound properly so it actually just triggers a really negative reaction for most people.

[@gummipaws]

29:43 it ends with us book for valentines day??? lord have mercy who is this for

[@Username0467]

Grab your florals!

[@beetrinket]

@@Username0467 HAHA

[@ronjaeppert7981]

I love the way you describe the videos and read the caption out loud- I tend to listen to your videos while cleaning, but I imagine it's also helpful for people with vision impairments

[@shawnaripari]

I am trying to do this with more videos!! I would like to get to 100% for this reason

[@annikajh71]

@@shawnaripari Please consider doing proper closed captions for us Deaf viewers as well! You can edit them in the captions/subtitles section and then add other languages--it'll also automatically create a transcript for blind and visually-impaired viewers, too.

[@Wow-vw6ws]

@@shawnaripari I agree with op! As someone who normally puts your videos on while walking, it’s nice when you explain the caption and the video

[@swiftieinabottle]

So THESE people are the reason stores stock decorations for the next holiday before the first one is even over! 🙈

[@ittybittykittypi6565]

I'm European and this Valentine's stuff seems so uniquely North American, it's crazy! Sure you see more flowers and pink chocolates here in February too (stuff that you eat or is gone within a couple of weeks), but zero home decor, clothing, toiletries etc.

[@zenleeparadise]

I wish I was in Europe right now. You guys seem so much more sensible.

[@lindyloohoo]

Ive had my pink kawaii bow etc look for over a decade. I love seeing all these items because it was so hard to find ten years ago. But some of the stuff i have to fix myself WHEN I BUY IT because its made poorly. I do get good finds, but seeing these overconsumption videos makes me sad tho. Im avid in reusing things (especially my 50 oz water jug 😭)

[@fullmooneve1651]

Yep, I'm European too. Currently living in the UK which is the most US country in Europe lol

[@i_want_to_be_sunshine]

Yeah, why would you even decorate unless it is for like a special date or smth and here it is only for couples or people who like cute things

[@Narja23]

That's wild because here, at home, we still have the winter decor out with snowflakes on the windows and light garlands here and there ^^ , we'll remove them only at the end of the winter 😂

[@ColieBear18]

@@Narja23 i agree. I keep lights up until like march to combat the winter blues

[@elainestokes2787]

I really wanted to keep my tree up through winter for the fairy lights, it’s just so hyggelic.

[@katya8857]

That last valentines basket that just kept going and going and going like when DOES IT END??? This all needs to stop... 😭😭

[@jenniferwilliams5478]

Then we have st patty and easter baskets as well....

[@averagerunner_]

I was just talking to my friend yesterday and we made the observation that people would rather give each other objects instead of spending a whole day together just doing whatever. I think the basket situation is symptomatic of friendships becoming transactional at least in the way they are portrayed on social media. Breaking news for everyone this makes for very unrewarding relationships.

[@kaelahembry9553]

I have done Valentine’s Day baskets for my toddlers for the last three years in a row. This year I am just putting in some board books (that we already own) and a few consumables. I don’t want to participate in the plastic purchases that just end up in a landfill.

[@rayeof_light]

🎉🎉🎉 that's great 💚

[@shawnaripari]

this is so sweet 💗

[@kathleenking47]

@@kaelahembry9553 if it's labeled a YEAR LIKE 2024, IT could be worth money later

[@kelliekozak1439]

In some ways, this video influenced me to buy things, but in a way I feel is meaningful. Yesterday I was at a used bookstore and found a postcard made by a local artist that I thought my longtime friend would love, but I didn't end up getting it. It got me thinking about how friendships change when you become adults and don't live near each other. I want to be more intentional about cultivating my friendships and actively being a part off each others lives, and my friends have mentioned wanting to do the same. So I'm going back to the bookstore and all my closest friends are getting a hand-picked locally made Valentine as a small token of my appreciation and love for them, just like we used to do when we were kids hoarding away the best Valentine in the pack to save for our best friend. Many are going through some struggles, and I know they'll be delighted to receive them.

[@kcontreras832]

I love this comment so much. ❤

[@airypersiflage]

This comment has me tearing up a little. That's such a lovely gesture!

[@nicoler5713]

It says something about how ridiculous the stocking schedule is atm that my reaction to "valentines content is already here" was "...yeah and? My local supermarket has had their easter stock out since December."

[@i.b.640]

Yeah, Valentine's Day has reached my country recently, but shrove Tide/mardi gras is a big thing. Easter stuff before mardi Gras is just plain wrong.

[@animekitten321]

the Christmas tree Reese's at the convenience store I work at came in last September

[@sarahannh7734]

Yes, that's the problem. The bar just keeps getting moved and things that seemed ridiculous before seem normal now 😭

[@itskindofemily]

Yeah, same. It keeps getting earlier and earlier and less special. Groceries around me have had hot cross buns since Christmas...

[@greatape8019]

in supermarkets of my area, christmas foods have been available since august for years now. it just feels earlier and earlier for some reason. at least in my area, the actual timing hasnt changed, it just feels like it.

[@robynhayward]

I never imagined things would get to this point... I love holidays, and to decorate for them, but other than Christmas, that means getting a couple themed tea towels and a candle for the living room lol thats it 🤷‍♀️

[@lindyloohoo]

Valentines day is my esthetic. Ive loved bows and pink and cute for over a decade. I have NEVER seen so many cutesy items as this year/last year. I keep my stuff out year round. Others don’t. And with overconsumption, many of these items are made with poor quality. Those champagne glasses with bows? Cheap plastic 😭 i wanted to buy them but i said heck no when i felt em. Yuck

[@robynhayward]

@lindyloohoo oh that's a shame! It stinks when something becomes popular so the quality declines 😒😒

[@nikkipage6919]

I feel like that first woman was trying to sell me literally everything she's ever used in her life. A specific mop, cleaning supplies, candles, wreaths, baubles, pillows, matches, lions, tigers, bears...😒

[@ChristysChannelYall]

I’m 52 and I’m tired and simply do not wish to deal with all of the things anymore. I look at “stuff” way differently then I used to. Now it is simply one more item that I have to maintain, wash, store and eventually declutter, and I want to do that as little as possible 😅

[@Hecatate]

My family moved in 2024 and I had a blast getting rid of all the "stuff" that was "collected" in the house. I'm trying soo hard to not buy anything we don't need and keeping gifts to a minimum..What's needed over what is wanted in that moment.

[@fullmooneve1651]

​@@Hecatate I give cash as gifts. I'm sick of buying presents lol

[@Hecatate]

@ I hear ya there. I stick with food gifts for relatives and stick to what's needed. I do have an advantage, I have grown children. They normally buy what they want...😁

[@Chasesa]

I reuse a lot of my Christmas decor for Valentine’s Day. Any dessert or pink/red ornaments that aren’t directly Christmas, bows, red garlands

[@nancywillaert5129]

@@Chasesa i have a puppy in the house and we didn’t have place to put up the Christmas tree, so we hung up guirlandes. The thing is a switch the Christmas decor out and put in fake flowers and it turns in to spring and I switch up some flowers or greenery to make it towards time of year.

[@Chasesa]

@ ohh that sounds pretty!

[@kathleenking47]

Red goes with Christmas, Valentine's Day, and 4th of July Valentine's start, day after Christmas 🌲🎄 January can be blah☺️

[@Squishbiscuits]

My Christmas dress and Valentine’s Day dress are the same dress (it’s red). It just goes with a green sweater for Christmas and a white sweater for Valentine’s Day. 🤣

[@kathleenking47]

@Squishbiscuits You can't go wrong with red🤣 It goes with 3 holidays

[@carolinewhittaker4877]

I was wandering around Michaels last week and there was almost no Valentines day stuff, but it has been taken over by Easter, which isn't until the end of April this year!

[@aliciapatel3195]

Omg yes. In the UK supermarket eggs have been about since before Christmas 😂

[@guichabanaano27]

Yeah in Finland easter starts in January 😂 At least in this case it's more about food items like the chocolates and traditional food like mämmi. But starting next month there will be easter mugs, bowls, shirts, decor etc. in stores that sell mainly decor...

[@haley9815]

"i try to be kind... sometimes i fail" 😆girl same when i see these stanley videos. thank you so much for making this awesome content! hope you have a great day

[@hannahroo11]

I grabbed the valentines straws at target thinking they would be a good cheap option for cocktails, and im a year-round heart motif person, but PUT THEM BACK when i checked the price and they were $12! for seasonal straws!! Thinking about the money spent on a whole themed stanley is crazy

[@jessicacronin4697]

I understand decorating for Valentines a little early because january in the Midwest is soooo blah. But the amount people spend on decor is crazy. Delulu for certain.

[@kathleenking47]

January is so blah EVERYWHERE.. when I was little I thought January 1, was part of December 🤗 My birthday is December 23rd It's hard to find valentine Day dances..even though, it's a Friday this year Clothing...you could take seams out, and make something else from them

[@luckdragongirl]

It's easy to get sucked in. Last year, I saw a light pink heart-shaped bundt pan at a store. I had it in my shopping cart for a while, and I was going around, I thought about it. How often would I use it? A. I rarely make cakes except for potlucks or family gatherings (I live alone and can't finish a full-size cake by myself). B. I don't make pound cakes, and pound cakes are mostly what a bundt pan is used for. C. Assuming I did make pound cakes for these potlucks/family gatherings, I can't remember a February potlucks/gathering. So, I put it back. It was adorable. Really, truly was. I'm fine without it. I'll admit I have bought things I didn't really need in the past because it was cute, and I have a regular paycheck. It's fine. I've been learning to stop that habit.

[@anonymouswitness3835]

Good move! I've also heard that heart-shaped pans can tend to cause cakes to stick anyway, so it actually makes more sense to use one circular cake and one square cake if you want a heart cake (angle the square like a diamond, cut the circle into semicircles, and then put them against the upper edges of the diamond).

[@midnightmave]

It is scary how easy it is to get sucked in! We were walking around the grocery store the other day and I saw a cute Valentine's themed tumbler. I picked it up, considered it and then put it back. My sweet husband just wants to treat me to cute things so he went to grab it when he saw me looking. I'm pregnant so he tried to justify it as a way to stay hydrated when I'm nursing. I had to physically stand in his way so he couldn't grab it, reminding him I already have two good tumblers I can use to stay hydrated.

[@BrigitteDiessl]

December 31 is still part of the 12 days of Christmas (it's day 7!) I'm not a seasonal decorator except for Christmas. In our family the tree gets decorated on Christmas Eve and comes down on January 6 (the day the three kings arrived.)

[@lauraann7816]

My parents put it up on Christmas Eve and it had to stay up until the epiphany or 3 Kings' Day. I leave it up until the 6th actually a few days after, but it goes up the Sunday after Thanksgiving. I want more time to enjoy it and enjoy my company on Christmas Eve. I love hearing that others believe in keeping it up until the 6th.

[@ahouseofpomegranates4338]

for me christmas decor goes up on the thursday before christmas eve and comes down on candlemas (february 2nd)

[@MommyDontSeeMe]

And where I grew up, the end of Christmas is the beginning of carnival season. Bigger than Valentine's Day. Completely different colors.💜💛💚

[@kathleenking47]

I KNOW 🤗 Also, when I was little, I thought January 1, was the day after December 31.. No one I knew, was born in January So, January didn't exist🤣

[@kathleenking47]

​​@@MommyDontSeeMe Mardi Gras, is LATE this Year I went into hobby lobby And the Valentine's stickers were GONE HOWEVER, since it's Hello Kittys 50th anniversary They had 100 vinyl stickers of various sizes for 5.00

[@JudyCZ]

Wow, I thought KZbin recommended me an older video of yours, I was shocked it's already all about Valentine's day. I bet it must frustrating repeating yourself but as much as I understand how over the top the videos you react to are, it still helps me with my own shopping addiction.

[@ringbearer713]

I've been working at Target as a side gig, and I have been blown away by the amount of unnecessary products are made and actually bought for any given holiday. I thought Christmas was bad but Valentine's Day is trying.

[@shawnaripari]

you must have serious intel!!

[@zenleeparadise]

I work at Target as a full time gig and working GM was so depressing for me during the holidays that I refuse to work any department but Grocery anymore. I don't wanna see or think about the silly sht people waste their money on, the wasted labor in producing all of it and transporting all of it, the pollution it produces, and the senselessness of us acting like it's serious business making sure people have access to all of this crap. The way we work SO hard to help uphold a system that we should all be ashamed of and disgusted by is wild. Idk how other people who work there don't resent consumerism as much as I have come to. I mean, it's unreal to me how little critical thinking most people apply when they're shopping and when they're working.

[@meganalittlebit]

These videos help me so much to rationalize all the cute crap I do not need!! I can actively shout at all these people “you don’t need that!!!” while also realizing that I don’t either.

[@blueserenity7]

I'm still stuck on the fact that Valentine's Day is definitely still one of those holidays that is explictly only celebrated THAT DAY, (as opposed to being a whole season like Easter/spring, Christmas/winter), yet there is SO MUCH crap themed for it that people put up for MONTHS beforehand?? Like I get it to an extent, I like having some kind of decor up for most of the year too and am guilty of "cute-spending", but my very-few Valentine's decorations go up mid-February and come down not long after! I think there are some tough inner conversations a lot of us need to have about why we're choosing to distract ourselves from reality by overspending, letting ourselves be so easily manipulated by capitalist machines churning out pointless stuff for us to buy, and always looking too far ahead to the next "decorating holiday", but I know that's asking too much from most people.

[@plastichouseplant]

Yeah, I didn't even know people decorated for Valentine's Day at all. Like you I assumed it was a holiday like St Patrick's Day or Mother's Day that's only really celebrated the day of. I figured people buying this sort of stuff like a sweater with hearts on it or a heart shaped bowl/mug/etc were using them year-round because they just like cutesy pink stuff with hearts and bows and it's easy to come by this time of year. The thought of it being another holiday you need to decorate for a month+ ahead of time is insane to me. It just seems so tiring.

[@Tiz2909]

13:10 this person is also using, let's call it "alarming" words and phrases to create a flase sense of urgency "oh, I didn't buy because I don't need it, but when I went back it was already gone, so you have to go right now and buy everything you don't need because you might miss it if you don't"

[@ingridfitz5677]

It’s just so much crap. In about 2 months this will all be in thrift stores, eBay, and the landfills

[@Bnsmity]

I used to think the wording of “Marshall’s tells you what to buy” and “omg I don’t need it but I HAD to have it” and things like that were cute and innocent til I realized they weren’t. It shows we have no self control

[@netpunk5890]

I almost went and bought Vday decor today AND I DON’T KNOW WHY BECAUSE I NEVER HAVE BEFORE, but I got it out of my system by making Valentine’s Day cards (I’m a crafter).

[@titio2275]

Shawnaaaa don’t start😭the smirk you did, I already knew you were about to shame me real bad😭

[@sunshineRshonk]

My coworkers are going to all get the same thing for galentines day: homemade chocolate covered strawberries, homemade fudgy brownies, and bottles of sparkling juice that we can enjoy at work. These influencers are making a commercial, but its easy to fall down the rabbit hole that you HAVE to do these things.

[@zenleeparadise]

I think it's weird to do anything for Valentine's day, but I do like finding any excuse to bake for other people, so I get this from that perspective. 😂 Still, Valentine's Day is basically a holiday invented by Hallmark and others trying to market things to you, it's not a real holiday. Think about why you buy sparkling juice on Valentine's day. It's because it was marketed to you. Stores like the one I work at push this stuff aggressively, making displays and putting it on end caps and putting ads up and doing sales. There's no REAL reason to associate Valentine's day with Martinelli's, and yet we do. Then they started making variations on it because there has to be a million different flavors of every product now. I mean, I like the fancy seasonal chocolate flavors, too, but do we really need a thousand different ones for every season? I respect you making your own chocolate-covered strawberries, because I think the candy-marketing has gotten completely aggressive and out of hand. Times are HARD financially for a LOT of people right now, but you go to any store in America and luxuries are everywhere you look, as though if you buy enough ferrero rochers it will change the fact that wages are stagnant and the middle class has disappeared, and it's only going to be worse going forward.

[@rebelendeavors6484]

I absolutely LOVE the black goth earthy witchy vibe, so I love shopping during Halloween season. BUT I will go to look more than shop cuz our house is 900 sq ft and if I don’t have a place for it, it doesn’t come home with me. I only brought home 2 items last year and had the perfect places for them. I didn’t need to bring home the whole store 😬

[@hayleypflug7384]

My overconsumption was such a tjmaxx and Ross issue. I still shop there, but I don’t let it tell me what to buy anymore lol.

[@HannahJSnow]

32:19 You didn't need to call me out directly like that! 😂 (I am working on it though.)

[@airypersiflage]

Honestly the Kardashians and other celeb / influences *do* buy animals like disposable goods and then discard or abandon them, so the fact that the 2nd Tiktoker joked about getting a pet for the aesthetic is also horrifying.

[@coffeefiend685]

It's disappointing to see yet more ads for Stanley coming into 2025 from these creators - I was so hopeful that we could leave it behind. I can't believe there are still new styles being released - it's wild!

[@shawnaripari]

I also hoped for this in 2025

[@kathleenking47]

Those Stanleys are so impractical.😞 Hydroflasks are more practical, and it's easy to pack the 24 oz hydroflask. With 🧃 straw

[@NewYawkahBroad]

At least wait until January 1st!! That's when I make it look like Cupid threw up in my house🤣 My family laughs about it. It's the day before my birthday. Thankfully, hubby knows it TWO separate holidays!

[@munchmongoose]

YESSSS I have been so so excited for this!! I would watch five hours of it!!

[@VerySelena]

Nice try, advertising & advertising through influencers. I’m watching Shawna content, removing the amazon app, and putting my phone on grayscale to make myself less drawn to looking at my phone/the colors and aesthetics aren’t making me feel like shopping or giving me the feeling of missing out. I hear your commentary and I very much appreciate you Shawna. And I hear the “asmr” from the videos you feature in your videos and it sounds like noise lol. So I feel like I’m on the right track 💕💕

[@carriepinkduck]

OMG thank you for this. I had no idea I could change my settings to grayscale!

[@shawnaripari]

this is so sweet and I'm so proud of you!!

[@VerySelena]

@@carriepinkduck​​⁠​⁠​⁠you’re very welcome.:-) For anyone who wants to know how to do this on iPhone, go to settings go to Accessibility → Display & Text Size → Color Filters. Or type “color filters” in the search bar. It takes some getting used to but do what works for you. I find it especially helpful to turn it on during work hours or at night!

[@VerySelena]

@@shawnaripari💕💕💕💕

[@luvzdogz]

Right after Christmas, I told my husband I think we should not do any holiday gifting this year except for each others birthdays. I've already turned him onto to only buying cards at the dollar store. LOL We don't have kids so it's "easier" to not do holidays. We haven't decided anything about next Christmas. So the other day he asked me what we're doing for Valentines? I said, I was serious about no gifting. He was like OK! LOL But...I did find a box of heart shaped pasta at Walmart so we'll have that for dinner on the 14th ❤ 😊

[@harpy5629]

"*heavy sigh* sick of this shit" is just too relatable with this stuff

[@myeru]

I was genuinely shocked seeing amazon's "top 100 gifts" for valentines day because half of them are over $300! who's spending that much on a hallmark holiday?!?

[@RenegadeHamster]

Is it just me or are the Stanley’s kind of like becoming a purse?

[@rvanderjagt5944]

I saw someone once describe some of these Stanley cup accessories as "Tactical gear on (an) adult sippy cup."

[@RenegadeHamster]

@ that’s about it isn’t it?

[@pieflavor741]

One thing that really helped me is removing that desire to enjoy things seasonally. There’s so much nostalgia tied up in traditions and seasons but I’ve found it really freeing for me personally to just enjoy things when I want to. It’s different because I don’t decorate for holidays anymore, I find it stressful to be honest. But just making some pumpkin muffins as a treat whenever because I like them or using a silly penguin mug all year round is great. I love those things! It doesn’t make me love them less if they’re not time specific, idk if this point of view will be helpful for anyone else but I thought I’d share

[@jaziybabe]

I am 100% guilty of buying gifts as an excuse to shop. Like it’s fun and it’s not for me so it doesn’t count right???? I love what you always say that your bank account doesn’t care. It does matter if you don’t have the budget for it. Definitely something to keep in mind when budgeting if giving gifts is important to you!

[@CharlotteHardy]

love this, have really been feeling the itch to spend when i can't afford to. am trying to be more aware of my spending habits and impulses. thank uuu for releasing this!! perfect timing

[@ChokaylateMilk]

@@CharlotteHardy something I started doing when I would see something cute / interesting but knew it was just an impulse, was taking pictures of what I wanted to buy! I told myself I just liked how it looked, so I could save that feeling for free by keeping an album of cute things in my phone! 9/10 times, I’d get home and realize I had something similar or didn’t have a place for it at all, but I could still look at it any time I wanted!

[@CharlotteHardy]

@@ChokaylateMilk that is actually such a good idea!! it does feel indeed like I just get a hit from looking at cute stuff (also why I LOVE Pinterest and saving things even tho I have no idea where to get them haha). What a good suggestion:333 I will try this!!

[@TravellerZasha]

Literally overspent on valentines day had a breakdown while my boyfriend tried to comfort me over it. This is my first relationship and i never knew how much of an issue this was until lately. I wish everyone a budget friendly valentines day.

[@Anna_Mirl]

My first thought watching the first tiktok was "why did she put a candle under a closure?", the second was "did she really put tulips in a kettle?" and both did really upset me 😂😂😂

[@razzledazzle5933]

I'm so excited for today's video! We keep Valentine's day simple. A quiet homecooked dinner and dessert at home the day of. Simple gifts we actually need. And lots of quality time. We do go out for a nice dinner the week after too. Its worked well for us the past 8 years ❤

[@daphblue]

My husband and I will either be making homemade pizza or using the Cracker Barrel gift card we got for Christmas, to go. And we’ll eat in our bed and watch Midsomer Murders like we do any night we can 😅

[@lauren.13]

This couldn't have been posted at a better time. I've been struggling so hard not to buy all the cute pink things covered in bows and hearts. 😭

[@sandyk2310]

I'm waiting for their appearance at my local thrift stores! 💝 🎀💘

[@justaparsnip]

My local Walmart is already bringing out the summer bbqs

[@shawnaripari]

WHAT

[@airypersiflage]

Pretty bold move considering one state is on fire and many are deep frozen still!

[@kathleenking47]

They're bringing out Easter everywhere, even though Easter isn't until April 20th this year😞

[@kathleenking47]

Watermelon 🍉 Not 🇺🇸🇺🇸🇺🇸as much. Although, May, June and July are 🇺🇸 months

[@Username0467]

Some of us BBQ year round lol If it’s not in the negatives, grilling is on the table.

[@lunakim6067]

I love the colors pink and red, as well as strawberries and cherries, so Valentine's decorations are my JAM, but I know I need to hold back on spending money on new things when I have something that serves the same purpose. So this video came just in time for me

[@29tenshi]

I'm not buying I have stuff from last year. I'm on a no buying.😊 Thanks for sharing

[@kathleenking47]

Women used to sew their own clothing. 17:26 Also, although men complain about women changing up their style, it's like they have a different woman, and love it. This is why women would buy too many clothes The key is, not to buy the same thing more than once Buy classics, and have holiday accents Like scarves.. or something cheap

[@jennoq1311]

My boyfriend and I just left Walmart. The valentine's section was fully stocked so we walked through. We were laughing saying it seems there's a different holiday every two weeks. Who needs this!? Then standing in line to pay, the guy behind us had his cart full of just Valentine's day things. We were side eyeing each other trying not to laugh 😒😅

[@cloebee]

This is the first video of yours I have watched and I’ve enjoyed it. I like how focused it is; no music, very calm and just you talking over the subject. I like that you mentioned some people like a certain theme all round too and that it’s not necessarily a bad thing to buy these items, just buy them because you need them. I try not to buy for the sake of buying but your comment that everything on the earth now is going to stay here, really brought it home to not mindlessly consume. I’ve been growing veggies and fruit for the past couple years and it’s really helped to appreciate how much times goes in to an item being prepared for you in a store. You have a new follower 😊

[@AJ-hm5qe]

I got a tumbler for my birthday that is very similar to a Stanley, but it's made to be like your one big water bottle. Every spare thing can be bought if something gets lost, lids, metal straws, even the rubber bit that goes in the lid to stop it from leaking. This way you never need to buy a whole new bottle. It's from the brand lizzard

[@TheElf_Online]

I love brands that encourage right to repair.

[@susanswanson5487]

I deleted my Instagram and I never had TikTok so seeing this kind of content doesn’t happen organically for me, but you’re so right. In all of your videos, whether it’s a boo basket, a brr basket, a Valentine’s Day whatever, it’s literally the same shit. You’d think people would actually just be sick of it for that reason but somehow they’re not!

[@icecoldpolaroid]

One of my favorite things to do is walk around stores and daydream. I have a very certain aesthetic for myself- earth tones, lots of yellows and browns and greens- and when it comes to other things, I love daydreaming. I see those heart things and I enjoy imagining what it’s like to have a bunch of things like it, one of my favorite lines to tell my friends when we’re out and about is “If I was a ___ girly, I would eat this up” It’s like playing make believe for a moment. It’s awesome, and then I don’t actually buy it. I only buy what fits me

[@laurasutcliffe723]

I bought a Skims light pink sweatshirt last year with a Nordstrom gift card. I wore it all spring. I guess it’s now my Valentines day outfit for the next several years, as well as a spring shirt again. I know people that buy HUGE amounts of Valentine’s Day gifts, decorations and clothes, only to get rid of them and buy again the next year. It’s kinda sad, and extremely irritating to see.

[@april1947]

When I lived in a colder climate I did most of my shopping for the year in January because winter clothes went on clearance to make way for resort and we still had 4 months of winter left. It's been harder to figure things out now that I live in a warmer climate but I just don't shop as much in general

[@bandanarathore]

My marriage anniversary falls couple weeks after valentine's and we used to spend on both the days, but from this year onwards we have decided to celebrate big only our anniversary and do a home date night on V day. With current inflation rates it is necessary to set priorities. Even in my country we are feeling afraid that we might not be able to purchase house 😢😢. The anxiety about the future is on the rise..

[@teakettlecute]

i do like to buy things during certain holiday seasons like valentines and easter because i like pink and pastels and cute things and it is much easier to find these during these holidays, but these are items i would use or wear all year round and in the future instead of just switching it out and throwing it in the trash as soon as the season is over.

[@xxrooxx2724]

I’m all for different candles for different seasons, maybe even a blanket for the vibe. But the sheer amount of shit that people buy just for different seasons and holidays EACH YEAR is mind boggling. Like once I have a blanket (or 2 if I just can’t pick) that’s it. If I get bored of it, it gets donated.

[@graceb9]

I haven't watched this yet but I'm saying thank you right now because I NEED this video. I am holding myself on a tight leash and not letting myself walk into Marshall's or Home Good between now and Valentines Day because I KNOW I will purchase stupid stuff

[@jessicaferrer2943]

I'm watching this while wearing my thrifted Buccees shirt with the hole in it that I refuse to get rid of. While also drinking out of the same reusable cup I bought for $16.99 from Marshall's like 6 or 7 years ago.

[@cynthiamayfield5664]

I needed this. I’ve been realizing just how much I’ve been spending on stupid things I don’t need

[@bhsprinkle]

I agree it's crazy to put up Valentine's Day stuff in December. December is Christmas season. People don't need to get new decor every season either. We get stuff with the intention of we'll be using this for years.

[@theoneandonlyfo]

i actually have 2 valentines day mugs! i got them from my local grocery store about 15 years ago now. they are very cute and i use them all year round. it's insane to comprehend just how much stuff is created for these commercial holidays. more than anybody needs in multiple lifetimes.

[@ColzoArt]

21:05 I’m sick of the whole Stanley thing too. I have a lovely mental water bottle that I got in 2023, I’ve decorated it with cute stickers and clean it with boiled water & white vinegar regularly. Have I been tempted by cute water bottles… yes… but my bottle is pink and cute… I don’t need anything else!

[@angiloves]

I created reusable Christmas packaging for my family to use each year. And cookie tins also if I give you cookies I expect the return of the tin to be refilled. Ps my job gave us these anniversary fruit baskets like 12 years ago. I still have mine I use it to hold bread and tortillas 😂

[@Elvenpath]

Your channel has really helped me to get out of my consumer mindset. I found you in November or October, I think. I decided that no buy is too difficult for me but I am doing a low buy. This month I've only bought the things that I need. That includes a pair of work pants because I have lost so many cm's from my waist and thighs that even a belt doesnt really help anymore and skinny jeans are baggy and I don't have any work appropriate pants that fit. I got a bookstore giftcard for my birthday and that will be my book budget for the year. I already have a lot of unread books. I will also not allow myself to buy yarn before I finish a certain amount of projects. I found 12 unfinished pairs of socks when I went through my yarn stash in the beginning of the year. I don't need to buy more before those are finished. In December I sold over 270€ worth of my stuff at a second hand store. I put that to my savings and decided I will not touch it all year, if I don't absolutely need to. I come back to your channel when I struggle.

[@hcf4kd1992]

This better not be a video about how many conversation hearts I've already had

[@hellasp1cy]

All I can think about now when I see influencers shopping is that one girl who stole most of the stuff she ‘bought’ and was wearing the same outfit in her TT unboxing video as in the CCTV from Walmart that was used in the investigation. Self snitching at it’s finest, I chuckle every time I think about it 😂😭😂

[@austinwade7251]

On the first tiktok, department and grocery stores switch to valentines decor the day after Christmas. I know from work experience. That video is nothing but an ad

[@raluci]

The stores are now filled with Easter decorations... in January. Easter is on April 20th... Who is buying those now, 4 months in advance? And WHY?

[@charliethesquishywitch340]

when the second stanleu cup appeared i audibly gasped. the first one was already so over the top, and there's ANOTHER now? i was appalled

[@SeaStarr2890]

Ooo I am ready for the Easter slam. I'm a gift giver through and through. Every year I take every opportunity to put a little gift together for my son and valentines day is no exception. But I refuse to let myself be influenced by the pressure of shopping you see online. Like you said it's one thing to be thoughtful and budget about these sorts of things. But it's an entirely different situation if you are only buying and gifting and over consuming just because youre seeing it online and feel like you NEED to participate. I am also so over the Stanley situation and all the little junk nothings that won't serve any purpose other than fitting a certain theme.

[@annikawalukas493]

Watching your channel has really helped me work on putting a lot more thought into my purchases. Thank you so much for your kind, thoughtful, intelligent perspectives ❤

[@Debbiesdilemmas]

While I do enjoy watching how organized this creator is, the cleaning up afterwards and the pretty pink aesthetic, I don’t understand the timing. I don’t think about Valentine’s Day until maybe a day or two before. I usually don’t decorate but I’m not opposed to it. In fact I think I may just put a few pink or red accents out this year. It’s also my son and daughter-in-law’s first Valentine’s Day together married and as they’re living with us right now it would make it more special.❤️

[@tashalambert9905]

I tagged you in the first video! As soon as I saw it I thought "oh, Shawna needs to see this" 😂

[@Kaichannel612]

I have a single red shirt that gets worn for Christmas, Valentine’s Day, and Fourth of July! Haha! Funny enough, I DID buy it for a Fourth of July event I was going to. I realized I had no red and so it became my dedicated red shirt. I cannot imagine buying new clothes for every holiday, vacation, or event in my life! I’m also part of the day after valentines gang! Half-priced chocolates is where it’s at!

[@alreadyenough]

COULDN'T AGREE MORE. I'm SICK and tired of these overconsumption holidays. ENOUGH ;D I'm reusing same valentine's decorations for 7th year in a row

[@theeellebee]

My new mantra when I go shopping and think I need something I dont (yesterday it was new NYX lip gloss).."what would Shawna do"? ❤❤❤❤

[@lauraann7816]

The first one was just a fancy infomercial. These people also have their Christmas trees up either the day after Halloween or I saw one who did it even before Halloween. Halloween goes out in August. To me it's rushing our lives away.

[@lifewithklc]

Your last sentence!!!! YES, and once I realized that, I stopped. Now when I see it, it makes me highly irritated.