Verner Panton | Industrial product design

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Verner Panton was born in Gamtofte, Denmark, in 1926.
He studied architecture at the Royal Danish Academy of Fine Arts in Copenhagen and graduated in 1951.
He soon began to work in Arne Jacobsen's studio and then opened a personal design studio in 1955.
It has practically been adopted by the Swiss people.
His line is unmistakable, innovative and revolutionary, linked to inspirations of an organic and geometric nature.
Color is king in his furniture and lighting projects.
His works are now present in the most important international design museums.
He lived in a particular period of important technological development in plastic, which then led to the birth (this technology) of movements such as pop art or the Hippy movement.
When studying a designer and his work, it is always essential to understand the historical context in which the designer himself lived.
One of the most representative products of him is certainly the Panton Chair
In addition to being a bold forerunner in the use of color (as in the Varna Restaurant project, in the Spiegel offices and in Verner Panton's other projects), the Danish architect was also a true master in giving body to the psychedelic atmospheres of 60s and the aesthetics of Pop Art, with its elusive fluid forms, to which Panton added an unprecedented three-dimensionality, overcoming the production constraints of industrial design and the constructive ones of interior design to transform spaces and objects.
Like any tenacious visionary, Verner Panton had also made his own the motto of Walt Disney "if you can dream it you can also do it", and with a determination no second to his talent he was only waiting for the right opportunity to realize in reality the shapes he had already built in his mind.
From the late 1960s to the mid-1970s, the chemical-pharmaceutical company Bayer had made it a habit to charter a cruise boat during each edition of the Cologne Furniture Fair, the leading German trade fair for the furniture sector. .
The 1968 edition took the name of "Visiona" (later also called for that of 1070)
For the entire duration of the event, the boat was transformed into a real Temporary Showroom by a more or less established designer to whom the company gave carte blanche to build a real installation-manifesto floating on the waters of the Rhine. Verner Panton he was called twice to design the interiors of the exhibition: a first time in 1968 and a second time in 1970.
And I will tell you these in detail.
He was an incredible designer with a whole vision of him. Just think that in that period there was Dieter Rams who proposed a more austere and sober style, devoid of any decoration.
He literally preferred to have fun, often adding color to his work.
In many of his works with the Verpan and Vitra company, he literally gave the end user the opportunity to choose how to use his products, in order to be part of that creative project.
He died in Basel on September 5, 1998 City that he practically adopted him.
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