Versace Holiday 2022 with Lily McMenamy | Campaign Film | Versace

High-Versace drama, and a fashionably late arrival-it’s a night at the opera, the Versace way.
Lily McMenamy is the star of the campaign, her first for the brand. Daughter of Kristen McMenamy, whose image was synonymous with Versace in the mid-1990s, Lily is the main protagonist of a dedicated campaign film in which she runs to the theatre in a billowing chiffon dress, encountering along the way a cast of beautiful (and at times bizarre) Versace-clad characters, including models Kit Butler, Sora Choi and Mila van Eeten, and a cameo from American drag performer Gottmik.
The campaign setting stays true to the brand’s deep roots within the worlds of theatre and the arts, taking inspiration from the ‘Versace Teatro’ books created by Gianni Versace in 1987 and 1992. Both books are a collection of essays, and costume and stage design sketches from Gianni which showcase his long-term admiration and work within the world of theatre. For this year’s Holiday campaign, the brand worked in collaboration with Franco Maria Ricci, the renowned publisher that published the original Versace Teatro books, including on creating a new poster featured within the film that recalls the graphic look of the books.
Images from photographer Carlijin Jacobs, who works between the worlds of fashion and the wider cultural arts having shot the album art of Beyonce’s Renaissance, further showcase the seasonal collection’s union of theatrical opulence with high-gloss immediacy. Knitwear featuring Medusa is among a selection of gift-ready designs, including tailored separates and styles in the brand’s Versace Allover motif finished in crystal to bring added glitz to the Holiday season. Greca Goddess bags and Odissea sneakers are as dramatic as they are harmonious in design and color.
Discover the campaign at Versace.com: e-versace.com/holiday22
Chief Creative Officer: Donatella Versace
Photographers: Carlijin Jacobs, Teresa Ciocia
Director: Tommaso Ottomano
Starring: Lily McMenamy, Kit Butler, Sora Choi, Mila van Eeten, Brando Erba, Gottmik, Ismael Savane
Casting Director: Piergiorgio del Moro
Stylist: Jacob K
Hair Stylist: Soichi Inagaki
Makeup Artist: Lucy Bridge
Set Designer: Andrea Cellerino

[@laziadwobbit5331]

Glad I'm not the only one who searched this video just for Gottmik

[@giovannaorozperodriguez4705]

Now that Hyunjin is the Versace Global Brand Ambassador, I cannot wait for his campaign

[@LenineduardoCoriarendon]

Bonitos ❤🎉 😅 reality

[@HeyYourFine]

my angel Gottmik

[@saumya.a]

can’t wait for the one with hyunjin ❤️

[@11Lor11]

I love this. wow

[@iloveufr5340]

sora’s so pretty

[@mariarahelvarnhagen2729]

Thanks For Pointing That Out

[@bizarromarcio8]

Bravo 👏 👏 👏 👏 👏

[@huyenhathithu5341]

i love this brand

[@pj7662]

I had to find this Ad bc of Gottmik!!!

[@akashnilsarkar652]

Beautiful brand ❤️

[@_svetlyackok8888]

Beautiful✨

[@Ryo.TRIGGER]

少し前にメドゥーサのキラキラベルトを日本の銀座で買ってきたよ✨ 気に入ってます🥰✨

[@moda-Christina_Smith]

What a beautiful dress.

[@RoseSantos-qd5ls]

Magnífico 🎉

[@mstneha2550]

beautiful

[@thekid8224]

This is fashion fricking love it

[@LS-ll3sl]

Is that Gottmik

[@luisgustavo9510]

yes

[@NikiGlamorous]

Absolutely ❤❤❤

[@damedeluxe2919]

YES

[@hedgehog7594]

yesss!!!

[@aeram87]

Glamazon!

[@user-ni4lj9mt4e]

Muito legal ❤

[@emilsky2001]

Hope to see her on the versace runway. I believe she has not done their show yet

[@lilimontijo5066]

GOTTMIIKKKK!!!

[@marwa-alyasiri]

فرساجي العشق الابدي

[@athoang8379]

Toi rat thich thuong hieu nay

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Легенда очень круто, необычный стил всего

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tôi rất thích thương hiệu này

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Tui rất thích thương hiệu này

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tôi thích thương hiệu này

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Versace >< ❤‍🔥❤‍🔥❤‍🔥

[@baileylamb288]

gottmik😍😍😍

[@tiennguyen-gb8lf]

Tôi rất thích thương hiệu này ❤️

[@quynhngo6022]

Tôi rất thích thương hiệu này !!!

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I really like brand

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I like versace

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Tôi rất thích thương hiệu thương hiệu này

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Nice..

[@chidoiluong2820]

Tối rất thích thương hiệu này

[@olgastilissimo1219]

❤

[@kenjijones6018]

gottmik

[@phay2002]

Thương hiệu này rất tuyệt vời 🥰

[@NgocNguyen-oq7vo]

Tôi rất thích thương hiệu

[@Leonardodavinci_official]

БОЖЕ ЖИВАЯ ЛЕГЕНДА БРАВО

[@Fashioncraftstyel0070]

👍

[@MaxwellThunder]

escreve direito mo

[@AnhNguyen-ht7ps]

Tôi thích nhãn hiệu này

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Quá tuyệt vời

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Tôi thich trang này

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tôi rất thích hiệu ứng này

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😻

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Nhạc hay

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♥️💖❤️‍🔥❤️‍🔥

[@luckpoof7261]

I'm looking forward to see hyunjin in this type of advertising movies

[@xsmb7979]

Tôi rất thích kênh này

[@SweeterThanHoney22]

A fever dream 😂

[@iguassu90]

Video bem produzido

[@thuthunhung6832]

👍

[@dulcileymeldejesusmelo]

Boa

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⚡💥💣👏👏

[@user-mb2im5nv9r]

😅😇🌹💕 VERSACE VENICE VCE VENEZIA !

[@jasajahit]

Nice dream😍

[@moda-Christina_Smith]

💛💚💙💜💛💗🏝🏖❣

[@xxx69roband]

She is....a strange beauty,like a cartoon! When open eyes and the big teeth!!!

[@morganroberts9901]

gottmik!

[@douglasdennett4583]

This viewer loves the idea of having Norwegian Barefoot Jazzy Pop World Class Vocalist - Ms. Angelina Jordan Model for the Versce Brand - YES.!!!

[@Fallingmonsters]

Hmm, 8pm alarm

[@mydreamsdontover7297]

👍💕👍🇲🇦👍💕👍🇲🇦

[@dariorangel8830]

Mik this a mage

[@mrtjpeno1141]

🙏😂

[@ktothev2333]

YESSSSS GOTTMIK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[@InsaneNuYawka]

🤮

[@ktothev2333]

@@InsaneNuYawka yeah im sure gottmik has time in between gigs to be sad that little o'l TenNineEight doesn't like them, get a life and stop hating I promise ur life will be better

[@InsaneNuYawka]

@@ktothev2333 I used to enjoy their art but after watching them display their arrogance and obnoxiousness I’m not a fan … who cares ?

[@ktothev2333]

@@InsaneNuYawka you care because you commented

[@Talk2WandaVision]

I dunno - I think Gottmik is really the star of this campaign. Lily is ok - but cmon. Gottmik SERVES the glamour.

[@shevonbendrick3923]

From God's name i promise I'm going to be in versace ad campaign in very soon ✨🌠🌟💕

[@ERIKSTAHLTV]

JELLYFISH the only sea creature in the planet that is eternal , never dies . Sincerely Erik Stahl (Erik De La Torre Stahl) Donatella you are the best ❤.

[@uk11pahadisoul]

Company for like global advertisers like kre wo jinhe payement ni hua after screenshot bhejane k baad b

[@fatihsimsek1jpeg]

Gözleri Tamamen Kapalı-Stanley Kubric

[@Fallingmonsters]

Yes ! And Disney's Fantasia

[@jaroslavapaulovicova905]

Značku miluji, lituji že Versace používá rok od roku ošklivější manekýny a manekýnky, jsou jako zombie. Trochu úsměvu v této době by neškodilo.

[@spicemilktea]

Eh

[@calebvincent8759]

Yall weird af for connecting to this on any level

[@Mutant2107]

😂😂😂

[@np-iv2gb]

amateur directing

[@KK-eh2gm]

Boring

[@yogeshsharma3109]

I will be your next Designer contact me

[@hangthuy-ge2de]

tôi rất thích thương hiệu này

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tôi thích thương hiệu này

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Tôi rất thích thương hiệu này ❤

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♥️

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Nhạc hay

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