VH Valiant Charger 770 ad

I don't own this but found it on an Email forward from years ago. For fans of the Australian Valiants

[@hoey3510]

greatest marketing campaign of all time.. hey charger

[@coolhand1964]

This advertisement was actually made to play in Cinemas in intermission or before the main feature. That's why there is no voice over etc at the end.

[@saxongreen78]

The music behind this is from the US ad campaign for Chrysler Plymouth ("Comin' Through!")

[@moparmadman1134]

The Vk SE Charger with a 360 was my dream charger

[@jackstorm9080]

I've been humming That Tune all day stuck in my head now

[@bccev770]

Me too

[@mvnorsel6354]

My best drive ever in a 265 ,770 Charger, Mildura to Melbourne. 16 mpg.

[@perpetualgrin5804]

My mother must had seen this ad as in 1983 she bought a 265, 770 Charger. True story.😅

[@jamesjames3525]

Unforgettable.

[@SammyBorg-w5p]

Omg I love this clip so much The ultimate pick me up I makes me want to just go for a long drive on the tarmac!!!

[@ianbywaters5570]

Great add if only the car company's could do this again.

[@victorpetroff830]

Sad but times have changed

[@mervynstent1578]

@@victorpetroff830 for the worse

[@darryllspalding9680]

what are those Russian boxes of crap called? no Victor I cant remember either

[@peterpiper831]

I'm sure that same tune was used in advertising the Galant.

[@victorpetroff830]

as some of the adds said you to can drive the unbelievable I did and owned them

[@coolhand1964]

I had 3, at once ! Wish l still had them all today.

[@mervynstent1578]

Sadly the rest of the VH range couldn’t keep up with the ✌️

[@deanstevenson6527]

A Charger on the Hey Plain. The Double Meaning was Hey Leary Aus...It sold on pure spunk and sex appeal. You forgot about the flat seats, lack of ventilation and choppy ride because it'd base model was less than 3000 dollars. After 1973, it didn't sell like wildfire anymore.

[@coolhand1964]

What a load of rubbish, I owned a brace of them and would choose one over a Ford or Holden from the same year in a heartbeat. The 215, 3 on the tree with bench seat was not popular and was phased out very early. As well as the early models, I owned a CL 318 auto with air etc and it was a beautiful car to own, drive and maintain, emphasis was on the word 'maintain' and service. Most people drove them when the were a dime a dozen, and in dire need of a suspension re-fit and upgrade due to their age and think that's what they were like straight from the factory. Chrysler Australia sold thousands of them, right up until the CL and it was responsible for keeping the company viable, the Sigma (Mitsubishi) taking over where the Charger left off. One of the reasons the dealerships changed to Mitsubishi when the US bosses decided to fold the Australian arm because they were in dire straights in the US. Lee Iacocca admitted so in his book on taking over the company.

[@deanstevenson6527]

@@coolhand1964 I respect you views. Let's look at the sales drop off. Just a under 11,000 Valiant Chargers were sold in the seven years from 71 to the last CL Charger in late 78, with peak Valiant sedan sales of less than 30000 cars per year, peak Sigma, almost 60000 cars per year. The Two door Oz Charger short wheel base car offered vastly better handing, with even a 265 R/T manual as quick as the E55 automatic, and so it sure had the performance, handling and shear sex appeal and show room impact aspects covered off in an even bigger way than the Cordia Turbo import did in the 80s. It transpired to huge initial sales of more cars in 12 months sold than Ford's Hardtops or any Holden Monaros sold in a whole year. After selling almost 2000 cars in one month, the sales pattern bedded into the same subpar sales performance trajectory all two door coupes and hardtops suffered in Australia. Everyone who bought one bought it as a rational purchase..large percentage were 770s, and yet they didn't sell at a massive price 50% price premium like a most Falcon Hardtops , it sold as a pure value car that ticked the Right Boxes. My neighbour had a Cortina six Single Rail gearboxed and 3.7:1 ratio Cortina diff gear VH Charger with with just a silly Autolite 423 CFM 390 FE Galaxie 2bbl carb, and it was a low thirteen car. All Oz Chargers had the right stuff. In particular it handled great and I cannot think of a better set up base to build a stout Streeter. The pack of ventilation and some of the things Chrysler never could fix were going to fix sales. That sales blip from a bulls roar to it's 78 figures were a symptom of Australia's dislike for two doors, not a vote against the integrity of the platform. Down in NZ, 11 years of Benson & Hedges car racing wins were from a car only sold for six years in New Zealand. It had and still has, the best visual and sales impact improvement of any car line option. It's still loved today by adoring throngs.

[@ericloeschmann3258]

Ergonomics and handling of Holden where better but charger a wonderful achievement for oz

[@hoey3510]

holdens and fords of the era didnt handle either.. except for the gtr toranas.. i know cause ive driven them.. hq holdens .xw xy falcons of the same period handled like boats...but 6 pack rt chargers handled handled very well..

[@victorpetroff830]

@@hoey3510 your right a well set up r/t would surprise a lot of people of how good they handled people who said there no good never owned one or never drove in one that was set up right I can talk with experience as I owned charger's

[@Eric-kn4yn]

@@hoey3510 HZ RTS. was a safe and enjoyable drive 202 was underpowered need extractors

[@Eric-kn4yn]

​@@victorpetroff830what % of chargers were R/Ts keep it real ok

[@garymarquett7989]

Glorified Billycart, Calton Taxi, Mobile Chicane,...worth a quid now though

[@Fortnite87463]

I was born in the wrong generation...

[@georgekokotis5284]

I hear you mate. 👍

[@Eric-kn4yn]

Ad would mean nothing to new 👽 australians sad