VINTAGE 1958 IMPERIAL MARGARINE COMMERCIAL - USES A EUPHEMISM PHRASE FOR BUTTER

A margarine commercial that uses the euphemistic phrase "NATURE'S OWN SPREAD" for the product that is commonly known as BUTTER. It is strange that the makers of Imperial doesn't want to acknowledge the existence of butter - WEIRD.
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[@rcd2066]

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[@williamtkoltek1350]

The dairy lobby apparently prohibited any mention of butter in margarine ads until sometime in the late 1960s or 1970s. It was "nature's own spread" or "the high priced spread" or in one commercial they said the margarine was "better than better."

[@witherblaze]

Heck Imperial calls it the 70 cent spread

[@quietyoutrash8150]

I love how glamorous that lady is telling how she uses Imperial

[@misti7766]

I love how glamorous that woman was even as she was pretending to be in her own home!

[@sd31263]

"Don't even want to know what 'Nature's Own Spread' is." Butter, obviously.

[@ferociousgumby]

PARKAY!!!!

[@dominicfield7449]

Frank Zappa wrote a song about this stuff. Don’t eat the yellow snow and St. Alphonso’s Pancake Breakfast. Check them out

[@zorenxam4693]

I'm watching an original episode of The Price is Right from the late 50s. They're showing an advertisement for Imperial margarine being better than the $0.70 spreads. What I want to know is what were considered the 70 Cent spread

[@Missy197666]

I don’t know Ive been trying to figure it out but if you find out please let me know.

[@pgood2124]

zorenxam I’m here trying to find the answer to that question! I’m guessing the 70 cent spread was butter. I couldn’t find anything when I googled it, and it’s driving me crazy not knowing!

[@pimdailh123]

Same

[@Snuzzled]

A quick Google shows a pound of butter cost, on average, 70 cents in 1950. So, I'm betting it was butter.

[@tOkKa_Oroku]

Don't even wanna known what "Nature's Own Spread" is.

[@fromthesidelines]

Imperial eventually called their rival "The 70 Cent Spread".

[@TheDeadHead420]

this product is still out there

[@eyes2see333]

From Wiki..Margarine was invented in France by Hippolyte Mège-Mouriès in 1869, during the Franco-Prussian wars. He invented it in response to a competitive challenge from the French government under Napoleon III, who was looking for a cheap and stable substitute for butter, and offered a big prize to anyone who could pull it off. CHEAP

[@tooties545]

Made of the BEST plastics known to man!

[@JESUSISLORDforevermore888]

This margarine is STILL in THE MARKET and I buy it. It’s rather delicious after all these years. 5/17/2018. Same packaging too.

[@mrmjb1960]

And it is still way cheaper too than Butter!

[@bradenkirkey6130]

Imperial is the shit and I won't buy any other margarine. The only place Blue Bonnet belongs is in the garbage.

[@sonakupelian3024]

I can’t even find imperial. They don’t sell margarine anymore from what I’ve seen. Studies have shown that margarine is really bad for you so they stopped producing it and it’s rare to find.

[@ferociousgumby]

Table spread

[@tomservo56954]

"The 70-cent spread"

[@fromthesidelines]

Imperial is still available from Lever Brothers {Unilever}.

[@fromthesidelines]

Today. however, Imperial is marketed by Upfield Foods.

[@shirleythompson8321]

​@@fromthesidelines I have that product in my fridge.

[@fromthesidelines]

Same here!

[@petroparent3015]

is that Gary Owens narrating the commercial?

[@fromthesidelines]

Not really.

[@martinshewfelt1236]

Cool

[@itiswhatitaintanditaintwha1427]

Why couldn't they say 'butter'?

[@dedicated2WHOiLove]

show the woman barefoot in the kitchen