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Bullwinkle has arrows shot at his humongous snout, and luckily they miss the supposed target, but the final shot hits Bullwinkle smack dab in the middle of his face. The shot that hits Bullwinkle was not a deadly arrow, but it was a stinky used bathroom plunger, that was shot at Bullwinkle instead of the arrow.
This is a double product commercial for two General Mills cereals. Cheerios has 53 seconds to promote their product, and Cocoa Puffs had the remaining 28 seconds.
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