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Patrick Bet-David discussed interviews with mafia figures which ultimately proved more popular than his sit-down with the late basketball star Kobe Bryant. Despite his KZbin channel focusing mainly on business, mafia-related content has received many more views. He talked about his interviews with mob figures Sammy 'The Bull' Gravano and Michael Franzese. Gravano's took a while to arrange, but nevertheless, Bet-David promised Gravano that their interview would receive more than 20 million views - a mark Gravano said was set by an interview he had recorded with Diane Sawyer. Despite controversy over his mob interviews, Bet-David believes content related to the mafia continues to captivate audiences.