3:00:50 They do that but the line is being pushed due to powerkeep. Endgame was raids, eidolons and arcanes in general, now it's archon shards and god knows what comes with and after 1999. Can you really make endgame when there is no end? Sure they can point out a thing like raids on WoW and go "now this is what you will do ad infinitum for the best new shiny" and keep releasing this kind of content with every major update but as KF mentioned they try to stay in the middle which eventually can't satisfy everyone in the long term.