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Tverskaya Street known between 1935 and 1990 as Gorky Street is the main radial street in Moscow. The street runs Northwest from the central Manege Square in the direction of Saint Petersburg and terminates at the Garden Ring, giving the name to Tverskoy District. The route continues further as First Tverskaya-Yamskaya Street, Leningradsky Avenue and Leningradskoye Highway.
Tourists are told that Tverskaya Street existed as early as the 12th century. Its importance for the medieval city was immense, as it connected Moscow with its superior, and later chief rival, Tver. At that time, the thoroughfare crossed the Neglinnaya River.
In the 17th and 18th centuries, Tverskaya Street was renowned as the centre of Moscow's social life. The nobility considered it fashionable to settle in this district. The mayor's residence among a number of other historic buildings was moved about 14 meters for the widening of the Gorky Street during Stalin's time. On the square before it stands a statue of the legendary founder of Moscow, Yuri Dolgoruky, erected for the city's 800th anniversary.
During the imperial period, the importance of the thoroughfare was highlighted by the fact that it was through this street that the tsars arrived from the Northern capital to stay at their Kremlin residence. Several triumphal arches were constructed to commemorate coronation ceremonies. In 1792, the Tverskaya Square was laid out before the residence of the governor of Moscow as a staging ground for mass processions and parades. In 1947, the square was decorated with an equestrian statue of Prince Yury Dolgoruky, founder of Moscow.
Towards the end of the 19th century, the street was reconstructed, with stately neoclassical mansions giving way to grandiose commercial buildings in an eclectic mixture of historical styles. A characteristic edifice of the time is the eclectic Hotel National, Moscow (1901-1903), whose interior is a landmark of Russian Art Nouveau. In 1888 the actor, theatre director and founder of the Moscow Art Theatre, Constantin Stanislavski, rented the Ginzburg House on the street and had it converted into a luxurious clubhouse with its own large stage and several exhibition rooms, in order to house his newly formed Society of Art and Literature.
The street was renamed in 1932 for Maxim Gorky, the Russian writer and revolutionary admired by both Vladimir Lenin and Josef Stalin.
Further expansion occurred in line with Joseph Stalin's 1935 master plan. During that period, all the churches and most other historic buildings were torn down in order to widen the street and replace low-rise buildings with larger, early Stalinist apartment blocks and government offices.
When Soviet President Mikhail Gorbachev assumed power, he encouraged a return to the country's old Russian names. Thus, the street's name became "Tverskaya Street" again, after a 55-year interlude as Gorky Street.
Tverskaya Street is the most expensive shopping street in Moscow and Russia. According to an index published by global real estate company Colliers International in 2008, it is now the third most expensive street in the world, based on commercial rental fees. It is the center of the city's nightlife and entertainment.
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