Watch Me Build a Facebook Ads Account With a $3000/Month Budget (E-COMMERCE FACEBOOK ADS FUNNEL)

[@DaraDenney]

Thanks for requesting this video :) Let me know if you'd like to see more videos like this by commenting below the budget and industry you'd like to see me build out an account for!

[@miloverhoeven9297]

You're welcome! Thanks for uploading this massive value🔥

[@cubicleight]

Yes, more videos like this and a level 2 from this video. I am following while figuring out what works. BTW for me you're the best, I love the CLARITY! ❤️❤️❤️

[@athenapham5484]

Could you please do a video on how to build an account (budget type - CBO or other, campaign objective, targeting - remarketing/interests/lookalike) for networking products that aren’t ecom but last click....LOL thank you for your help!!

[@quinnintoronto]

can you make one for service-based business?

[@gordonlawltd]

@@quinnintoronto Seconding!

[@Admier0]

Clear and useful content! It’s a shame the yt algo chooses to promote guru grifters and ignores actual valuable content like this. Keep up the great work!

[@AnLe-ry8iy]

Srsly

[@marcusecom]

I can only say thank you. Im starting a brand here in Brazil and we do not have content like this, most people talk about drop shipping and infoproducts. This is the real deal. Thanks a lot!

[@Tomhhw]

Your videos are so helpful. You’re the only trustworthy source I could find about Facebook Ads and without talking about dropshipping or 6 figure revenues. Keep it up

[@johnsalazar7430]

I love this woman for sharing this type of content. Thanks a lot.

[@LuzinhaN]

I would love to see a similar video for fashion jewelry e-comm business!! Your videos are super easy to understand! xx

[@rsa8832]

You are a delight to see. It is more like a crash course. To the point, no BS. Thanks a bunch. ☺

[@DaraDenney]

Thank you!!!

[@ivan.prieto]

Honestly, I'm grateful that I've found you today. I really appreciate this content, thanks a lot for sharing this with the world. Are you planning to do like a follow up on this? Like what would you do 2-3 months from this with an average result similar to other results you have had in the past? I think it would be really insightful.

[@nazardemchuk8752]

Hello, I'm watching your videos and I'm just delighted😍 I am from Ukraine and in our country such information can be found only on courses

[@mohamedrazin9900]

Thank you so much for in-depth video ... all your videos are really good and informative ❤️

[@theoversoul]

This is fantastic, thank you! I run FB ads for a couple of car dealerships, and my prospecting is a bit tricky because I can't use interest targeting. (Because car sales involve people's credit, we fall into the 'special ad' category.) I would be forever grateful for a video on setting up funnels for an industry that's limited by falling into the 'special ad' category. Thank you for your videos!

[@DaraDenney]

I’ve never done anything like this unfortunately! I’m pretty squarely in the eCom/DTC space. Sorry!

[@budgetingenieux]

I'm media buyer in Belgium and just want to say thank you for your content ! It's just amazing !

[@LalitSharma-g4i]

Every comment - your content is awesome. But I'd like to say you are looking super beautiful especially in the red specs.

[@rizkygalihtyas7688]

this is so complete and very helpful, thanks, this means a lot

[@luisalbertoguanche5245]

Thank you! These videos are gold! 👌🏽

[@rojohnson26]

Can you do a video on customers acquisition for agencies?

[@insummary3328]

YESSS! ❤️❤️❤️ Do more like these! This helps out sooo much! Thank you Dara!

[@DaraDenney]

Awesome, so glad that you found value 😍

[@burnastelo1429]

Your vids are amazing. Been in the industry for 6 yes and we do things almost the same

[@vanspeaksonline6030]

Dara your content is so ELITE!! Thank You! It would be awesome if you did a video on HOW you would go about setting up a campaign for a company that JUST got their FB pixel on their website and JUST started using FB ads. And have a budget between $15-$30/day.

[@ahmedsabry814]

Thank you very much for this video ❤️ I have 2 questions, 1- in the interest of competitors, if I did not find them in the targeting, what should I do? 2- what does ugc ad mean? I do not understand these because English is not good because it is my second language 😒 and I need more clarification on these questions and thanks again ❤️❤️

[@ludovictsondo6394]

Thank you for this. You saved my career. Literally!

[@Alan.T]

I'd love to see a 5-10k spend in the info-marketing space. Thanks for the videos. Loving this series

[@DaraDenney]

Thanks, Alan! I plan on doing one of these a month :)

[@Shygrief]

Hi Dara! Thank you a lot for the info you share. I wonder if you would like to make a video about exclusions one day. It's a kinda obvious thing, but sometimes I hear something like: don't exclude too much, you shouldn't exclude LALs from interests based audience, because your interests would be lookalike your purchases and etc. Interested in your opinion about that. Regarding the business, an agency I work for now struggling to get good results for the luxury dog treats brand. That's would be nice if you could share your opinion on how to present pet products the best and find the best audience for them.

[@andrewmartin7692]

Such great content. Clear, concise and consistent. And speaking of consistent, how about a video on the kind of situations you diverge from your own best practices?

[@subfields8695]

This video, along with your other videos have been such a great help along my journey in this complex blackbox of digital marketing. I do genuinely find so much help and tremendous value from your content here, Dara. I am not as skilled as you are, however I've got some mud on the tires, decent experience but I quite frequent your KZbin channel as a consistent reference!!

[@OGMARKEL]

what would you do for a local restaurant with a budget of 5.000 monthly?

[@kass.inofficial]

Hi Dara! It would be nice if you could make a video on starting ads for skincare brand.

[@KaileaRobertson]

when selling a service and focusing on a retargeting ad on Facebook. which conversion event from your website would be the best to retarget since you are not actually selling a tangible product?

[@TK-mh8dn]

Hi i have no idea how much you helped me with your great content! But: If i have a campagne and a adset that works great but i feel like i should ad a new video: should i create a new ad creative in already good-running and pause the creative that burned out or should i just go and replace the burned out creative with a new one? is it going to destroy my ad and confuse facebook and make it run a new learning phase? i am scared to touch running campagnes that perform (or used to perform) good

[@KennyWagner]

Just found your channel and

[@DaraDenney]

Great suggestion! I'll see what I can do...

[@HarrisonBevins]

Thanks for the very detailed video! Having the structure is super helpful. On the ad set level you mentioned multiple interests per ad set. Are you just stacking these together? I've always heard that doing this prevents you from really knowing which specific interest group is the one that's performing. Thank you!

[@thiagoroldanmarketing]

Thank you very much! This is super helpful! I know you do some E-Commerce videos, but do you think you could do something about restaurants, or food and beverage industry, we rely a lot in local traffic and as you know we are struggling right now. Thank you again! You are awesome!

[@DaraDenney]

Great suggestion!

[@TELLMEWHOYAGOT]

Yes local business video would be awesome

[@keenashirin662]

Hi dara, thank you for this gem. I've often heard that it's important we 'validate' our creatives, copies and even funnel before increasing the budget. I am not sure what this means, and how to validate them, and at what point are they validated.

[@robyfryoutube]

Hi DARA great video! A simple question... i have a cold audience (TOFU) to fuel an ecommerce retargeting campaign, i use a CONVERSION campaign and not traffic, as you just say. But WHAT goal? View Cart, Add to cart or directly Purchase? Someone also recommended Purchase with Landing Page Optimization!

[@ahmedabby1608]

I learn so much from your videos and apply it for my clients too. Keep going Dara we are with you till the end :)

[@DaraDenney]

Thanks Ahmed! Glad that you found value in this video :)

[@sarvarsaidov7058]

We’be been waiting for it:) thank you Dara you’re the best))) and gorgeous:)

[@DaraDenney]

Thanks!!!

[@naman_dw]

Amazing content! Would be great to see you build a facebook ads campaign for a hypercasual game, starting from $50 a day in testing phase and then scaling it up, the top publishers are spending tens of thousands everyday for profitable games, thank you Dara!

[@orangesplash3622]

When selecting interests should we only put one of each type at a time or multiple, because putting multiple interests into one adset would make it harder to figure out which interest your sales are coming from

[@kimle6426]

Thank you so much Dara, this was really helpful! Loved your tip towards the end about keeping track of what works, perhaps a video on that?

[@DaraDenney]

Great suggestion, Kim Le!

[@gudrunstolz]

thank you so much for this great input! this is my budget for the moment. if you have more tipps for jewelry brands which are middle price (like 150 to 200 Euro per piece on average) it would be really great.

[@whoamitvtv]

Would love to see you set up an ads account for the live events industry 🙏🏽

[@misterhanwee1030]

would love to see more of these!

[@DaraDenney]

Coming up :)

[@badzodiac292]

Subscribed 🎉 Love the content! Thank you for the outstanding knowledge

[@hopebegininthedark4632]

Thank you for your helpful. your video is eazy to understand.

[@morpheusinteractive5168]

You nailed this video Dara. :) I would love to hear more about your consulting days! I am about to launch something for myself that allows me to enter more into the consulting space. I have found that content like this is amazing for people like me. Since I already understand all of the individual components and how to apply them to a clients needs. However, A hurdle I see for MANY clients is they struggle reading between the lines on the recommendations. Thus, why consulting seems to be a needed service. How did you go about landing so many consults?

[@CraigdosSantos]

Thanks for this! I was a bit confused on one point.. You mentioned using three different ads per ad set (of different types) and also talked about using Dynamic Creative. It seems that you can only have one ad per ad set when using Dynamic Creative... so how does this work? Do you put your UGC video and banner and carousel as three types of creative in the Dynamic Ad? Or separate out the ads into different ad sets and make them each dynamic? Thanks in advance! I'd love to see a $5-10K budget for a subscription business. (We have a fitness mobile app!)

[@jaunetom1879]

This is gold. Thank you!

[@DaraDenney]

Thank you, Jaune! Glad you enjoyed :)

[@kaifasif6208]

You give so much value in your videos! Thank you so much! ❤️💯

[@DaraDenney]

Thank you :)

[@gordonprivat163]

Why do you leave detailed targeting expansion on in retargeting? Don't you reach cold traffic then?

[@akmalhakimhamid1807]

Hi Dara! Great video! I do have 3 questions: 1) You spoke about Super LAL. Is that just adding multiple LAL in one ad set? Or you combined all the selected LAL audience and create another single LAL? 2) With regards to 18:18, I'm not too sure how to go about it - my client teaches scuba diving, swimming, and sells gears. How should my ad structure be? Because I may have the same campaign for those ads, but definitely different ads. If I run them under the same ad, wouldn't it be ineffective? But if I create a duplicate of an ad set for a separate set of ad creatives, wouldn't they be competing with each other as well? 3) Let's say we have more than 3 ad creatives we'd like to rotate. Let's say 10 or 20 ad creatives. Should they all be under one ad set? Thank you!! :)

[@carlosallanofficial]

Thank you so much for your videos! Do you have any tips on how to adjust to the new Apple iOS14 update? How can we trust the reporting if it's not showing ATCs or when to stop a campaign if there is a delay of 3 days?

[@DaraDenney]

Great question, Carlos. Check out my video about iOS14... but as for some of your more specific questions, I have no idea! So hard to tell at this point...

[@AlomM]

Hey Dara -- would love to see a campaign for coaches/consultants spending $5-7k per month. Awesome content as usual! Looking forward to see more

[@DaraDenney]

Great suggestion, Alom! Thanks for the support 🙏🏼

[@Jzguan]

For this budget size.. will the retargetings ads creative be different?

[@lalsayd5760]

Aye! That FF got changed to DD. Congratulations on your new role :)

[@DaraDenney]

Thank you :)

[@kevinphan811]

Amazing content. Thanks so much for making these videos. Can you make one for F&B, patisserie/cafe business?

[@DaraDenney]

Never done anything like that before! Sorry!

[@kevinphan811]

All good. Maybe you can look into it? :)

[@SniperAce2]

Great video again! So it is not recommended to use broad audience for testing fresh creatives? That's what I'm waiting for! Video about the bid strategies, but please also show how to build account for hair care products. Also, when do you use A/B test for audiences and creatives?

[@DaraDenney]

I personally dont use the AB test feature so often, and I do use broad audiences to test creatives.

[@vadimasaev2526]

Great video, helped me a lot!

[@michaelonuorah66]

How much different would this be for a service based business?

[@dianathema1568]

Hi and big thank you for this great content! I am curious and I hope I did not miss this in the video, why did you set the prospecting campaign to Purchase? Thank you and I have a video suggestion for a very competitive niche, that is premium wooden kids toys. The budget is small though - $1200. 🌞🤗

[@brightstar9667]

great insight. love it

[@GRodriguees1]

Hey, Dara. How are you? First of all, THANK YOU A LOT for this video. I started using Facebook ads to get the first users for my Startup and I was super confused on how to do this. Your video has made everything clearer now. We have an app and our goal at the moment is to generate downloads. In this case, do you think it is better to define the campaign goal as App install or Conversion and set it as a download? Or is it just a matter of testing to identify what works best for us?

[@zaidmemoncrypto]

Love you mam please more content....waiting

[@DaraDenney]

On the way!

[@alexanderstadler6425]

Hi, Great Video very easy to understand, would be great to see how you do the three ad sets with creative.

[@DaraDenney]

Coming soon!

[@BlipBlipBlipBlipBify]

Please make one for lower budgets!

[@TechwithBunmiZMS]

You are the best! Pls more of this. Thank you 💘

[@DaraDenney]

More to come!

[@solangelp]

hello from Panama! We are a new candle ecomm brand, and we are starting with a $1,000/month budget, could you do a similar video for this budget? Thankssss love ur content!!!

[@pepijnvanderkrogt6370]

great post! With a small daily budget of $20, what do you suggest to do when the Ad sets show "Learning Limited" and can't exit the learning phase, due to not generating enough conversions?

[@DaraDenney]

Use a few ad sets/campaigns as you can. Even just one campaign and one ad set. Unfortunately you’re not going to get “optimized” performance until you’re out of this phase on this budget.

[@MrPeeledBanana]

Would you still recommend this same setup for October 2021 or have you moved to a more consolidated structure?

[@buecherfuchs]

is it better to not use dynamic creative testing for prospecting in this case due to lower monthly ad budget? 👍👍

[@fahimedits3]

Thanks , Mam i wanted to know how many interests should i put in an ad set?

[@goodzifyshop1344]

Hello Dara! If the people in the retargeting lists are outside say just the united states that you have selected, will they appear? Or only people in the lists that are from US will be advertised to?

[@rltaxel5658]

Hey Dara, How would you structure ecommerce account with multiple product categories : A - ToFu/MoFu/BoFu for each cat // CBO B - 1 ToFu/MoFu/BoFu for everything // CBO C - 1 campaign for each cat (warm/cold audience combined) as explained Ben Health // CBO Thanks in advance for your answer

[@DaraDenney]

The reality is that you’re not going to be able to sell for each category or product on Facebook. You will have some winning products, and some losing products. I would try one ToFu/MoFu/BoFu for everything, and keep your ToFu ad set budgeting so that you can test new ad sets for your other products. If you find a winner you could build out another funnel.

[@SebastianMerlo-xg2gw]

Thank you very much for the video! I implemented it and quickly started receiving sales. The question, I did it for a single course (we are an online academy), and we have more than 30 courses, to add the other courses, I should add the ads within the Prospecting campaign or do you recommend doing a new prospecting campaign for each course? Thank you very very much!

[@cookiecutter677]

Hey! This vid was so helpful thank you. Do you recommend sending people straight to the product page or homepage/collection page with a prospecting campaign with a purchase objective?

[@al.va1]

Hi Dara! I've tried that Strategy for one of my biz, and it turned out really well! It's a free service for customers in the financial industry, and we generated over 800 Leads for a CPL of €12. Is that strategy exactly the same for paid services ? For example a film production company that makes corporate film and want to generate interested leads for that service. Thank you for showing us so much value!

[@arthurthoby]

Do you exclude website visitors and social engagers from ToFu audiences or just purchasers?

[@nathansmith7517]

I've been trying to set up a super lookalike audience for my prospecting campaign. Even when I add all of my look alikes (1% from visitors, atc, viewcontent, social engagers etc) it says I still don't have enough people in my audience to run ads? How do i fix this? When I create my 1% lookalikes even up to 10% lookalikes from even my website visitors my audience sizes are less than 1000 people.

[@hasnainvk]

We offer online fitness coaching and our lowest program cost $1500. so how much should we invest in prospecting on a daily basis?

[@drewgallant6279]

Should I do purchase even if i havent sold anything yet?

[@Ari-zp4dd]

Dara, your continent is invaluable! Thank you so much I wanted to ask, do you think such strategy will work for cars lead gen? Or does lead gen requires different strategy ?

[@PabloLopez-hl3xl]

Would you use DPA if you only have 1 product? (: Thank you Dara!

[@jatimunggaran6847]

Nice video, Dara. I see you created several ad sets by interests. One question, do you usually check for audience overlap to your ad sets?

[@DaraDenney]

Yes I do! But at this stage of testing there will be some overlap regardless. If I see something has 50+ of overlap however, I will try to find a way to condense the ad sets.

[@fabrice.breuss]

how many interests do you put in one specific ad set? So in competitors you put like 10 competitors in this one ad set, but how about in the other ones? Thank you in advance Dara!

[@bellbellbell00]

This is EXACTLY the video I needed. Thank you! Would you follow the same structure for a similar budget but a food and drink DTC brand?

[@wolfmarte]

I was wondering the same

[@monikapawlak7624]

Thank you so much Dara, this is such a great info!

[@DaraDenney]

Thanks, Monika!

[@othnielmatashi2493]

Hi Dara, loving your videos. What would your campaign structure be with a brand with multiple products?

[@romainpradeau8685]

Hello @Dara, Thank you so much for this content. I'm running an e-marketplace with several differents range & type of products (from cosmetics to food supplements°. In your opinion, on the same level of spend/month, is it okay to run different ads product on the same campaign or is it better to split the campaign regarding the type of products (one for the cosmetics, one for the food supplements, one for the slim fit products, etc.) ? Thank you :) Maybe this could be a good video to do ? What strategy if you sell the same product range or very different products.

[@salatios7175]

Thank you Dara! For a $1500 budget monthly, should I just half your Prospecting budget and the Retargeting budget? Thank you

[@jacknroyappareltees3732]

Hey Dara! Great content! Subscribing was a hands-down! Quick question, is it better to run a traffic campaign ( to landing page views ) or a conversions campaign to VC if I want a bit of traffic on my website? ( I already run tofu,mofu,bofu optimized for purchases I just wanted a little extra traffic boost ). If I choose conversions to VC will this gonna trigger my DPA campaign as well? ( VC or ATC in past x days option ). Thanks! Keep it up!

[@olimpeachfitness8074]

Amazing video, thank you so much.

[@DaraDenney]

Thank you :)

[@mohammadsaifullahgauhar]

Why have you kept detailed targeting on in the retargeting campaign? Doesn't it like prevent you from actually sending ads to your warmed audience and instead send it to people in bulk randomly?

[@yutsiyutischi8889]

Can you do a video about how you interpret the data you get and how you take action based on that result of your campaigns?

[@DaraDenney]

This would be a fun video to make, but super tough since I ca’t share my clients’ accounts.

[@angellee74]

Another great video, ty! You mentioned adding new creative weekly to test - have you found it better to replicate the ad set and then make the changes (adding new, turning off old) or make the changes directly to the existing ad set... Which often sends everything back into learning mode?

[@DaraDenney]

I would make a new ad set!

[@chrismed2702]

Amazing content Dara, thank you!! I have a question regarding MOFU. Is there a way to limit the number of times it shows the ads to the retargetting audience? Meaning, after a certain time, they're not going to buy, so how can I kick them out of the funnel in order to show the content to others entering MOFU from TOFU. I hope I'm making sense.

[@ericprisman7283]

Super informative! As you scale your ABO "Testing Adsets", how do you transition them into CBO campaigns (and combine them with other adsets such as a Broad + LAL)? Also - with this new IOS deployment, does it make any sense to split the testing Adsets into their own campaigns so that the reporting is more likely to be accurate (as opposed to many ABO adsets in 1 campaign)?

[@DaraDenney]

I don’t plan on splitting my ad sets into their own campaigns at this time. And the main process is if you see something working... throw it into a CBO campaign. Don’t complicate it :)

[@khaledalsadek8413]

amazing video hope you make a video about "how to track your learnings" thank you

[@DaraDenney]

This has been asked a lot lately!

[@reneehoulihan6127]

Thanks for the awesome video! How would you go about creating campaign for a car dealership? Would you suggest a catalog objective ever?

[@DaraDenney]

Not sure! I never worked for a car dealership :)

[@twojnawilzacz919]

Hi Dara, that was really informative and valuable video, so thank you for making it! Can I have a little question? I made a retargeting capmpaign with 3 ad sets in it (social engagers - 365 days, add to cart - 7 days and website visitors - 180 days). I used CBO for this one and it only spends money for social engagers. I'm wondering - should I really use CBO?

[@DaraDenney]

Maybe not with that set up... I would take out your 7 days ATC

[@twojnawilzacz919]

@@DaraDenney will try it, thank you. :)

[@techlife2877]

Awesome video, thanks,very useful golden nuggets :)

[@DaraDenney]

Thanks :)

[@fpensabene]

Hi Dara, thank you for this very usefull video! One question: to be secure in ToFu to hit COLD audience do you esclude all audiences like Social engagers, website visitors, ATC, etc etc?

[@bonkdidi]

yes

[@DaraDenney]

I would exclude purchasers and web visitors, but not engagers.