watch this before you buy new clothes

Instagram ➭ @lainiozark
/ lainiozark
MY MERCH: shoplainiozark.com
TikTok ➭ @laini_ozark
vm.tiktok.com/sBUkJb/
Poshmark ➭ @laini798
poshmark.com/closet/laini798
Pinterest ➭ @lainiozark
/ laini_ozark
BUSINESS INQUIRIES
➭ [e-mail]
SHOP ITEMS IN THIS VIDEO
Amazon
www.amazon.com/shop/lainiozark
20% off Babe Lash (how my lashes are so long)
LAINI20
10% off Mejuri
youtube.mejuri.com/Laini
20% off Enroute Jewelry
bit.ly/2Jawdot

[@angelicahorsman5439]

iv thought about your tip "if you thought it was ugly when you first saw it but then it grew on you, you're probably being influenced and wont like it once the trend stops" every day since I watched that other video

[@LainiOzark]

This makes this entire video worth posting

[@aquajewlz1]

Me too!!!

[@spicycherrymilk9058]

Wait a minute-

[@ngozichineke1438]

OMG this is me with bucket hats and crocs😭

[@stella-pp6tn]

That is seriously exactly how i think. If i doubt a piece of clothing even a little i shouldn’t buy it

[@AlliVera]

YES LAINI! We need more youtubers encouraging the longevity of clothing instead of always buying new & more. your videos are always well thought out and thorough on whatever subject you talk about and I love it 🥲💗

[@tanyaaa1862]

💯💯💯🧚‍♀️🧚‍♀️🧚‍♀️Such an angel she is

[@zivbenor1528]

Love both of you sm!!! ❤️❤️

[@Jessica-li9wj]

Pls collab 🥺🥺🥺❤❤❤

[@micaloli]

I’m the 420th like 😎

[@LainiOzark]

love u!!!!!

[@sariahgoury7755]

i’m loving this new ‘sustainable fashion’ content! it’s so hard to find fashion channels with this line of thinking but who still have the style i’m looking for

[@baezzz16]

Same. I watch them often as reminders!

[@yourstylishgrandma6454]

✨Sustainable fashion is my favorite typo of content ✨ keep doing it please 💁🏻‍♀️

[@elainakate2005]

Same here!!!

[@lindsaybee_]

I love this. I don’t want to contribute to the overconsumption of clothing anymore. I wrote a research paper last semester on the environmental and ethical issues caused by fast fashion and It completely changed the way I approach clothes in general. I want to develop my personal style and have pieces that I love and can wear a million different ways. Thank you for this content it’s been so helpful.

[@dollypartonshairstylist9752]

Yes to everything you said but A+ for the Julia Jacklin profile pic.

[@vvictoriaannn]

YES was thinking about making a youtube vid about this myself bc i'm constantly comparing myself to other girls who seem like they have never ending new outfits but in reality that's just a very unfulfilling lifestyle and so not realistic or eco friendly

[@aanchalb6489]

Hey could you please share a link for your research paper. I wanna read it.

[@madokakaname4775]

That sounds amazing! Would you be able to share the research paper? I want to be more educated on this topic

[@catharticmemefairy2088]

I wanna read the paper too!!

[@FoolsWithAWebCam]

I know this is a minor detail, but thank you so much for including black girls/our hairstyles in your videos! Part of why I watch/love your channel is the fact that I know I can find information and Inspo that will be applicable and realistic for me too. It reminds folks that we exist, and that we are also beautiful and fashionable. 💖 would love to see more size representation/consideration in your videos in the future as well. 🤌🏽💖Thank you for the content and the work that you do, you are super fab, Laini!

[@neriahbh]

Yes!!!! I looking for someone to say this

[@LainiOzark]

no need to thank me! it should be the norm

[@heartbreaker1671]

no exactly! i love her for this same reason. thanks laini!! 💖

[@daijalauren92]

i was just about to comment this

[@siennalewis1088]

I’m probably not the right person to say this, but, it seems like far more than a minor detail. It’s so important and should be customary.

[@cipher1336]

ur local goth guy here to give yall some more tips!!! if ur an artist (or even if youre not, you can always make stencils), you can get old black t-shirts and paint them with white fabric paint!! one of my favorite shirts (reverse bear trap on the front & the saw logo on the back) was one i painted myself!! another thing you can do to spice up your shirts is to cut the sleeves off/crop them especially if u like more masculine looking shirts!! along with that, you can use the extra fabric to cut out & make patches with!! patches can go on pretty much anything but i think they look best on pants, jackets, and bags. patches are always a great way to make things more your own, for example some of the patches ive made have been for my favorite bands & horror movies (little tip: you can look up patches online and if you see designs you like you can always re-create them with paint or markers instead of buying them or embroidering them yourself!). my style is definitely more alternative but i hope these help!!

[@Cyanntific]

Ooh love this!

[@yellowbubble8465]

thank you so much!!!!

[@justzaya]

great tips!

[@piagebot2943]

You can also actually paint black shirts with bleach if you want more of a grunge look!

[@kaili5050]

i’m gonna do these, thanks!

[@jennifertran8157]

another that i've been doing is equating the number of wears of an item to it's price when deciding whether to purchase it or not - for ex: if a top costs $15, i ask myself, will i get at least 15 wears out of it? obv it doesn't apply in all situations, but i've noticed that doing this has stopped me from purchasing super trendy items because ik i won't get much use out of them & has also forced me to invest a little more into pieces ik i'll wear again & again!

[@nadiaishimwe3663]

Omg, dude ur smart

[@ellay2715]

So true! If a piece is pricier but it’s good quality and will last me a long time then I’m all in lol

[@jennabernice]

a variation of this that ik tons of people do is "how many hours did i have to work to buy this?" minimum wage is so frickin low in the united states so this helps me a lot when i want to buy expensive items lol

[@user-fn1nt1su5m]

my tip- i have a google drive with my staples and i take pics of my different outfits and upload them to the corresponding folders names after my staple items!!!

[@nadiaishimwe3663]

That's awesome! I've been thinking of doing a polyvore-inspired format

[@ivy-gi9gg]

wow!! so innovative, imma try this

[@minuys]

wish i saw this before i downloaded a £4 app to do the same thing 😭

[@alexandriageiler687]

Also another tip I would like to add is that you can still use fast fashion (like SHEIN) and be sustainable. It’s all about how you utilize fast fashion, for example if you buy only a few pieces that you need in your closet and will wear and cherish, that doesn’t contribute to overconsumption. Only buying trendy clothes that will eventually expire in a few months & tossing it is contributing to overconsumption.

[@kmbrly222]

yes!!! i think taking care if your clothes like how you wash them/store them etc is really important and helps with the longevity of clothes

[@claudiamoragagullstrand77]

Using the fast fashion that you’ve already bought yes, but buying new ones can unfortunately never be called sustainable. You’re still contributing economically to an unethical and environmentally disastrous industry. Also, if you do take really really well care of your fast fashion, it will last you longer, but it has literally been made to not last so longer = still not a properly long time for it to be considered sustainable. That said, no one can be perfect and every single thing we do is better than nothing 💖

[@gildanonofyabiznez6430]

This

[@Sophie-nm7fy]

“You don’t have to dye your hair purple, or chop it all off, or get bangs…” Me who just dyed it purple and cut a foot of hair off and plans to get curtain bangs 👁👄👁

[@marjet2228]

Be happy about it. You’ve done it, owe it, in the future you can decide not to do it for you have experienced it now.

[@ruemah]

I now wear a size smaller in clothes than I did before, and with graduating grad school I have to slowly transition my wardrobe into timeless, useful pieces that bring me joy but are comfortable and appropriate for the environment I’ll be working in. I used a lot of your advice when building my wardrobe, and now it’s nice to see tips on how to make the most out of it

[@iceetas]

modified version of the Coco Chanel quote, before you leave the house, put on MORE accessories!! also Coco Chanel was a n@zi so she's wrong about everything!! i'm loving these conscious takes on fashion videos! i've been trying to revamp my style but not overconsume too much!

[@sejcai]

WAIT WAIT WAIT roll the tape back, she was a w h a t ?

[@raquellawlitet2992]

@@sejcai she kinda supported ig? Doesnt matter tho because she's dead

[@iconicsbarbmetratrain]

noo she didn't "kinda support" she was a straight up spy for them 💀

[@begemotowa]

Yeah, and since Hitler was vegetarian, vegitarianism is wrong. Perfect logic.

[@urbestcowboy]

@@begemotowa are you really trying to defend a n@zi…

[@purplepixi18]

Another tip! When you do go to buy things, try to stick with a few colors. I only buy blue, millenial pink, mustard, and white. That way, your clothes will work all together and you will have endless outfit opportunities.

[@mya4477]

The hair tip is so true for me! As an African American gal I’m constantly changing my hair by doing different styles to protect my hair and let me tell you, when my hair changes the whole vibe of my outfits change with it!

[@thegillmachine]

This recent content has been GREAT! You’re slowly becoming one of my favorite fashion youtubers because of it! It’s hard to break out of the shell of haul videos and excessive consumerism and I admire the focus you’ve put on it a lot

[@MaxGr33nfan]

This is what I love about you, you’re transparent and you make it easy for your viewers to making fashion more realistic because it’s not like we can afford to buy clothes every weekend. I hope I’m making sense. You’ve inspired me to make new outfits every day with what I already have it’s like a little game for me lol. Anyway love ya! ❤️❤️❤️

[@LainiOzark]

Love u!

[@brynmcclennan973]

Also, depending on how close you are to your friends you could trade clothes with each other. Not even something complicated. My friend and I traded old pairs of black leggings cause mine had pockets which I don't like and she wanted and hers had none which I like. Now we both wear them way more haha

[@LainiOzark]

love this!

[@kkkkkkkkk198]

another tip! download the app 'acloset' to keep track of all of your clothes and see how many outfits you can use it in.

[@brattneykerst]

Yesss way too many thrift hauls these days and not enough styling what they already own. Here for it bestie! Also you are glowing ✨

[@julesauce7477]

I just bought a bunch of thrifted clothes. I love them rlly and i think theyre fit for the new aesthetic im trying to build (goth/grunge/slight indie?) tho for the indie, i think i was pretty influenced. But i like the pieces i bought and i think i can style them my way. I rlly felt bad with my slight overconsumption but im trying to at least buy from thrift stores and small businesses more.

[@DemyQ]

I started keeping my ‘special’ pieces in storage boxes because I used to sell everything so quickly and often regretted it! I also started to buy more high fashion (second hand) pieces, because I buy them more consciously and less often (I’m earning minimum wage, trying to spend less on trendy pieces). When I’m wearing my vintage Burberry coat I feel like a million dollars and I get so many compliments on it! I also borrow a lot of my boyfriend’s statement T-shirts, so I never buy those myself :). Thanks for sharing your tips, we need more videos like this!! Hope everyone is doing well 🍀

[@yellowplasticsporks]

I love this new direction for our channel with using what you have, optimizing your current wardrobe and consuming less which is very hard to come across for a fashion channel. You deserve more subscribers than you have! :) Keep it up Laini!

[@christinamack4204]

Ok I was about to buy that exact Marc Jacob’s x devon Lee Carlson set so I guess I’ll watch this first

[@moodycheese9621]

Every once in a while I like to basically put my closet on shuffle and grab the first thing at one end and force myself to make an outfit with it. Then move it to the other end after I wear it

[@LainiOzark]

Omg love this!!!

[@moodycheese9621]

@@LainiOzark thanks! It's a pretty good system

[@MorganTheGiant]

I’m happy the algorithm brought me to your channel, so many people do so many haul videos and they’ll show us their new finds but, to say they’re doing hauls so often, you’d think they’d have enough clothes to stop consuming for a second and show us how they style what they already own

[@rockyraaacoon]

I’ve loved mesh pieces for years now and collecting pieces, and I hope people fall out of favor with it so I can continue finding mesh pieces at an affordable price 😆

[@usedgucci9604]

Love the third tip! You not only get more wear out of clothing you alter, but also support small businesses by using a tailor and get a piece that is all your own. LOVE this type of contact; so refreshing in a sea of influencers always encouraging consumption. 😌

[@breadbxtterfly4242]

sticking to a colour theme is handy!! i only wear pink, purple and neutral colours and it means i can wear any of my bottoms with any of my tops because they all match. xxxxx💗 oh and i love the accessories advice, will 100% be on the lookout for cute jewellery. thanks so much!

[@moesha4666]

I LOVE HOW YOU USE EXAMPLES WITH POC AS WELL. IT FEELS SO GOOD TO BE REPRESENTED

[@lizzieh6565]

Video idea: Style 3 different aesthetics with only 6 clothing pieces(unlimited amount of accessories).

[@alfredogucci7635]

I remember in another video, you said you weren’t really likening your jaded Londons and now here you are saying you reach for them now haha love the realness and how much I relate to that!

[@LainiOzark]

hahah i change my mind so much

[@erinhector9497]

The 5 outfits hack is a great tip! I usually only think of one outfit or one item I can wear the piece with so thank youuuu :)

[@hyaacinthus]

Ahh! It makes me so happy seeing the cowgirl boot incense holder on your desk! Literally made my heart burst 😭✨

[@beatrizmatospires7131]

LOVE this new direction and you seem way happier with this kind of content 💖keep going, girl

[@juliannaw5712]

YUHH i'm obsessed with ur current vids bc i love recycling/reusing outfits and clothes and ur tips are actually so helpful

[@landaflores2881]

I'm LOVING this mindful dressing vibe you're having going on lately

[@holly5048]

yes i love these sustainable videos! also i feel like they are more relatable to more people cuz some people really like fashion and clothes but are not super into following every trend. but yes i loved what you talked about in this video!

[@messymaria2775]

you’ve definitely found your niche and you have no idea how much these videos help others !!

[@solarcowgirl]

i love this so much. ever since i stopped/minimized buying fast fashion and started using pieces that work with each other i've just found my style and still felt like my outfits were creative!

[@UnaAime]

Love love love this! Thrifting, rethinking your wardrobe, and upcycling are such fun ways to reduce consumption

[@abbypeterson3342]

Love this video, I always find myself saying I have nothing to wear when I do, your vids are super helpful and fun to watch!!!

[@skysmith6454]

I need this. Everytime I go to these trendy websites I get the urge to buy buy buy. And now I’ve been trying I watch these videos instead ❤️

[@MCheesesushi]

I am among the older crowd here maybe but some wisdom: Yes, the stuff I wore at 15 are trendy again (90s, y2k) and digging through my old room and wardrobe gave my current wardrobe a huge boost. So make sure you invest in high quality pieces - it will come back in style 😊

[@evamainguet7724]

we need mor people like you encouraging to use what we already have !! u are so cute !

[@dbwslw11]

the vibes of the background are very calming

[@katiehood6315]

i haven’t been loving anything in my closet recently and i can never seem to come up with a different outfit but these videos are so helpful. 💗

[@allisongracee]

yes i’m so here for encouraging less consumption!!! i am so much more content with my wardrobe and don’t feel the need to buy clothes as much anymore. so happy you’re sharing about this 😊

[@iaramartinachinelli1629]

Just yesterday I bought my first oversized t-shirt and I love it, I was planning on buying something more today and this came up in my feed, perfect timing

[@leahhughes225]

You’re so right laini, personally I’ve gone from ginger to brunette and you wouldn’t believe how different outfits look on me now it’s honestly unreal, I’ve also been doing my makeup different recently it does make a big difference

[@aliciashao1658]

I have loved the concept behind your past few videos! I really appreciate how they're all geared towards reusing clothes and being sustainable

[@femmejustice4854]

This video is amazing and I love all these tips! These are how I used to keep my outfits interesting without constantly buying new things before quarantine

[@endorphinswithalicen]

Keeping your less worn clothes at the front is soooo simple but makes such a huge difference. Thanks for the awesome tips!

[@slmluk]

YES YES YES. This new content honestly is inspiring and makes me think instead of just like doing a haul ugh I love this

[@cloudwin.2069]

im going through a total wardrobe change right now and im so glad that i watched this video!! it helped me a lot with how i want to style clothes. thank you so much!

[@CiaraGan]

yes omg this vid helped me so much!!! especially the changing wardrobe one!!!

[@kylieeverill]

Sis. I’ve been trying to be on the sustainability train for years but my clothing obsession couldn’t cope and THIS is the first video I’ve seen that gives actual SOLUTIONS. That I haven’t thought about before. Thank u❤️

[@bonniek356]

So good! I’ve been trying to cut down on buying clothes and be happy with what I already own, so these were some great and super helpful tips. The first and last ideas were my faves!

[@veronicaandvanessa]

I LOVE this new direction of your channel! Keep it up, definitely helping me change the way I look at my closet 🙌

[@bunny-oi3il]

Helpfull advice, thanks! Currently I'm in to mixing Tenniscore with cowboy boots plus some rave and grunge all with a Noughties accessory chucked on. I love how many styles and looks are on trend atm!

[@LaurynAmini]

I also appreciate this view that you have on fashion now and how you go about sharing it with us. Thinking of new ways to style the pieces that you already own gives them a new life in your closet. I can't wait to apply these tips to my own closet, thank you! 🔥🤯

[@Yara-lb8qc]

Mindful fashion videos u recently make it’s my fav pls keep going with it , it’s so helpful ❤️

[@aranzaaranda]

love the series of conscious fashion

[@brendaclair2010]

This is exactly what I was looking for, too many pieces in my closet, just needed a boost or encouragement to wear what I already own... 💙👍🏻

[@yottardfourie]

Liani! I love your outlook and vision for your channel. I really appreciate these tips and the focus on finding personal style and making the most of our current wardrobe! 💖💖so much authenticity and sustainability.

[@suleata3431]

i love this whole new concept i personally want to see more of them💖

[@arundhatiiyer1893]

I am literally obsessed with all of these tips!!

[@addie7428]

Learning to sew is a great tip! I alter lots of my clothes and highly recommend it

[@okalanibergschneider1201]

I totally agree with changing aesthetics. I swing wildly between 90s grunge and cottagecore and have been getting better at mixing the two together. Plus getting things altered is the best and I color coordinate my clothes in my closet (which sounds very ocd and type A) which helps me choose clothes based on how I’m feeling that day.

[@grooove8486]

Man her makeup looks so beautiful on her it’s absolutely so cute 😍

[@floranebolduc780]

i saw that you put an inspiration pic of a black girl's hair and i really wanted to comment this just so you know how that is a GOOD thing that we don't really see often. like people will talk about trends and hairstyles and stuff without taking into consideration that not all people are white. I hope i didm't offend anyone with my comment, I tried to express myself as best as I could! so yeah thank you laini:)

[@iamc4mii]

as a black girl- i appreciated this! I’m glad someone else mentioned it:)

[@margheritafodaro5542]

Laini I haven’t watched you in a while and LET ME TELL YOU, you are so much more confident and relaxed now than you were this time last year! I couldn’t even recognize you go Laini!

[@HollyDoors]

great content Laini 🤗 regarding closet organisation, I now classify my clothes by color which creates a beautiful rainbow on the rack. more pleasing to the eye and you never forget a piece cause they all fit together 🤞

[@christakeuchi]

The last tip was the one that got me! Thanks 😊

[@jessibooks2965]

i needed this video!!! and i’m in love with ur editing laini, it’s soooo good 💗💗

[@andreacastro8338]

Great advice! Alter your clothes if you can! I got two pairs of mom jeans hemmed and it completely changed the silhouette on my small frame. They went from looking kind of dumpy to being my favorite pairs of jeans.

[@kaushy]

BRUVVV WHEN I TELL YOU ACCESSORIES ARE THE KEY‼️🗣️ always need some good accesories. not necessarily only necklaces or rings.

[@tryingtobeniceyesyes6129]

Laughed so much when you told us your alternative coco-channel quote 💕💕💕

[@zhisu2665]

I've started to think more before I purchase something like "How many pieces in my wardrobe can I wear this with?" if it's less than 3/5 then no I won't buy it/ "How many pieces do I have that are similar to this" if it's more than 2/3 then no I won't buy it. (I'm not an accessories person but I have been getting into berets which I wear one often and longer earrings)

[@darah6361]

love this new angle on content laini it’s soo refreshing!!! appreciate you 💜

[@isabelleamundson8579]

Yesss mix aesthetics honestly my room is basic but I do have a few things that are personalized to me

[@FartIfYouDare]

i love going shopping with my friends because they are there to tell me "that's so you!" or "that really matches your vibe," and then i know that its a good purchase

[@melisacaceres8740]

Amazing video. And yes! Hair and makeup can make a complete different outfit even if your wear the same thing. A good way of giving identity to your outfits is also trying to tie your style with something you like that's unrelated to fashion. For example music, movies, books, etc. And try to put together outfits that remind you of that.

[@reberries]

THANK YOU for actually putting tips and not just telling us to buy more clothes somewhat

[@mrs_morrow318]

that five outfit rule seems amazing, im definetely gonna think of this the next time i shop :))

[@fitforfreelance]

Great points! Added this to my playlist on things to consider before trying new clothes!

[@dollypartonshairstylist9752]

Love this new direction. I’ve been feeling fatigued and uninspired by fast fashion for a long time. Authenticity > trends, even if they do overlap at times.

[@piperrmayy]

this has been so so helpful it’s stopped me impulse buying sm !!

[@ogsaladbar]

u never miss w these overconsumption vids

[@trashydiva97]

I LOVE THESE! your content lately reminds me soooo much of videos best dressed used to make when she made videos. I love the refreshing take on fashion that doesn’t demonize anyone for their decisions, it just helps you make better ones!!!

[@LainiOzark]

awh that's such an amazing compliment! Thank u so much

[@towse]

I love this type of analytical style video, literally what I live for! I subbed because of these videos after watching your stuff just every so often

[@taviesophia8134]

your tip to alter your clothes reminded me to buy buttons. seriously! i have a fantastic vintage white button up- think silver rhinstone flower buttons and a hint of gold thread. and it fits perfect- kind of a bell sleeve with a nice collar. i have really small shoulders so its hard to find clothes that fit, but “george stretch” did it right! anyways, recently the top button fell off and i havent worn it at all, since its pretty much and open top. i went and got some cute antique replacements that look similar to the ogs. all this to say i love your take on creating a sustainable, longterm use closet, whatever that means to you personally. making your closet your own, instead of a reflection of internet trends is the only way to really love your wardrobe!

[@AlyssaLyanne]

i'm absolutely loving these mindful fashion videos !! the tips are seemingly obvious but they're the type of tips you don't really think about

[@LainiOzark]

Exactly! I always feel dumb even making a video about them haha

[@milenamaria3352]

Thank you sm for this. I don't wanna be dramatic but ever since the pandemic I've never felt this pressured to keep up with trends that are constantly changing every week. I have some staples that I'll definitely wear with a lot of different things, and next time I go shopping I'll be a lot more mindful of what I buy. Also, you are so gorgeous:)

[@elisa1332]

The new thumbnails you do with the white letters look cool! However, I find them hard to read. I'd either make the words or the whole text more compact, or maybe bolden the black line in the letters? Just suggestions :) Love your new content by the way! I much prefer it to the hauls etc

[@kenia6969]

GREAT VIDEO! Straight to my favs!

[@taylorriley5769]

I just found your channel yesterday after watching numerous videos where the girls contributed so much to overconsumption and fast fashion and it made me sick. Your videos were a breath of fresh air and looking at your whole channel made me so happy! I love fashion content and yours is so unique, ethical, inclusive and helpful! Plus you seem so fun, kind and like just a genuinely good person. You've gained a new subscriber and I'm about to go binge watch all your videos! ❤️

[@roxsaurras1487]

these are some actual real tips THANK YOU!!!

[@nathaliehunt7696]

I absolutely love the new direction of your channel! It is creating such awareness about proudly outfit repeating and being more conscious of our choices! really love how your educating so many xxx

[@LainiOzark]

thank u so much!

[@maporlourdesisabel1890]

I'm actually preparing to revamp my closet to have clothes in my style. Most of my clothes are hand-me-downs or gifts so I rarely get the style that I want. So, I started learning sewing and embroidery.

[@bryonyh]

i love how unique your content is, you just understand the assignment every time i swear. obsessed with you love you !

[@LainiOzark]

Wow, thank you!