We have some BAD NEWS about your ANALYTICS

Do you ever feel like your web analytics just isn't as accurate as it should be? Well, unfortunately, you're right. Your web analytics is...wrong. We take a look at why your analytics isn't accurate, and how to communicate why to your boss or clients.
🔗 Resources & Links:
* Missing Data in GA4: • MISSING DATA in GA4?
* GA4 Mistakes: • Google Analytics 4 Mis...
Need help with your analytics or marketing programs? Schedule a free 30 minute consultation with Roy and our team:
www.apothecama...
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[@VolodymyrKreschenko]

Thanks for spreading the knowledge of this problem. We surely can send 100% correct data with measurement protocol; the problem is attributing these numbers to the specific channel. Another problem in advertisement is we cannot measure ROAS no longer, but now only directional analysis is available for us. This is a huge step back to the old fashioned way to measure everything - with spike testing and media buying. All the growths in specific products or geo will result from our marketing activities.

[@bratling]

Good explanation of the background - this is a video I can share as an explainer. Thanks so much!

[@apothecamarketing]

Glad it was helpful!