We're Being Sued... + Bagged URBAN Transporter | URBAN UNCUT EP.37

[@ryancooper3804]

Definitely FU 'Fully Urban' a big two fingers to the complainants. Good luck guys, it won't detract from your brand, everything happens for a reason and companies that sound like Gord and Toddie are the RS kings most think of #Urbantrendsetters

[@MarkBbetts]

Yeah I think ‘FU’ has a lovely ring to it 🤔

[@MarkBbetts]

‘Forever Urban’ 🤔

[@nathanthomson777]

@@MarkBbetts 😂😂actually good tho tbh

[@SeeMCW]

Yes

[@Middleman-slider]

💯

[@yiannimize]

Thanks for the recommendation 👏🏼🏆😁

[@jonathanharrison1]

David Brown who owned Aston Martin, called some of his more desirable & beautiful cars DB after his initials….what about using Simon’s initials SD for some of his more exclusive models. URBAN AUTOMOTIVE is a brilliant brand, so I think Simon should use his initials.

[@podster28]

Mini Cooper SD!

[@stevebluemed8163]

Then I’ll have to Sue them for using SD🤷‍♂️

[@Geordie023]

Call it the URS, Urban RS, can adding another letter be classed as it being different? For the badges just make a big U and put the letters RS inside the U. Or can you get away with R-S or R/S.

[@acfitweightloss]

I just wrote URS too lol great minds

[@jamieclark7313]

Surely they can't sue for an abbreviation!? The urban RS may mean something other than Rallye sport. That would then be for the other car makers to prove?

[@kierankelly520]

URS sounds very like Urus. They'll have Lamborghini suing them next. :P

[@Rickster80]

URS is spot on to be fair.

[@Maza75]

They just need to find a proper meaning to the R and S

[@courtenaydavis707]

Renault, Porsche, Chevrolet, Audi and Ford have all used RS in the car names. Might be worth looking in to how they all could without being sued. Keep it simple and if you can call it the RS+ edition that way you can keep the RS with the tooling you’ve already made.

[@keithmason5584]

Try something like ABT where they used RS-R preventing VW group getting to them , so why don’t you use U-RS or RS-U I think a few have suggested the same

[@operatorone8764]

They don't own RS, but the way more than one manufacturer has got away with using it, is using RS as an abbreviation and having the RS stand FOR something. Audi - RennSport (means racing sport in German) hence porsche, Audi etc Ford - RallyeSports Renault - RenaultSport Skoda - RallySport - VRS (Victory Rally Sport) It would appear (get advice) that if you call RS RealitySport or something of that nature, you would then be able to abbreviate it. I hope this is helpful! 😎

[@TEOS_UK]

'Fully Urban' then a build number plaque for each one definitely has a good ring to it, then you can use the Limited Edition to some in the future too 👍🏻 keep up the good work, I'm guessing Ford, Audi and another 😅

[@peterkearney4102]

A 3rd, Porsche? 🤔

[@As-ck1xz]

3rd is Skoda RS

[@TEOS_UK]

@@As-ck1xz Skoda would fall under VW, could be! Well thought of!

[@TEOS_UK]

@@peterkearney4102 possibility, or VW (as As74 said Skoda and they're under the VW umbrella, like porsche being an owner AND owned by Porsche, aren't they?) Either way, getting letters from anyone of those car companies solicitors about badges is ridiculous in my eyes, how can anyone OWN letters? And like Simon said, how can 3 companies insist they ALL own the badge 😅 (unless the letters are from manufacturers under the same umbrella?)

[@peterkearney4102]

@@TEOS_UK Ahhh great shout! Yes, the VW group are over the brands you named there!! So Ford, Audi & VW. Riddle solved? 🤔

[@faz8055]

How about the 'RS-50' since you are doing a limited run of 50 🏆🏆 👌

[@tayarudi]

This

[@amarahmed8227]

Simon has something about him, he comes across just on point, his ideas, his way of doing things are just brilliant

[@TEOS_UK]

It's like a calm, calculated mind he's got 👍🏻 definitely one of the best modifiers to watch (and to put out decent cars 👏🏻)

[@peterlloyd6337]

Love the Defender - the wrap colour and all the fittings - just looks perfect!

[@MacDonaIdd]

Basically impossible to sue you over this. Please get legal advice from a copyright lawyer and then call your car RS anyway

[@EditzxRazoR]

The way it sounds is that each company the “RS” stands for something, Eg. Ford “Rally sport”, Audi is “RacingSport” & Renault is “Renault sport” so if you came up with a meaning behind the RS name you could use it? Like Urban “Rugged sport” or something 🤔

[@carforumwanker]

THIS

[@performancedirectnet]

Ford made me remove their logo's from my website and Ken Block managements made remove a wrap from a car, I can't see how the letter's RS can be owned by a manufacturer, I'd run with it personally... Great marketing.

[@hs3655]

Without knowing any details of the case (obviously), it pretty much sounds as if you received a cease and desist letter due to an (alleged) trademark infringement (my guess at least, because there is no other legal way to protect these two letters). In that case, it really depends on the details of the trademarks at hand wheter or not they have a legitimate claim but fighting three battles at the same time…💸

[@stevee8920]

More than 1 company can use the words RS (Device) as long as they have registered it through the correct channels. It’s also important that you state what RS stands for, so for example Ford RS is RallySport, if this doesn’t conflict with RS from say another leading brand then both those companies can use it. Or you get a licence from one of those said companies to grant you use of the lettering. Colouring will also play a part so Ford is blue. Audi is Red and so on. You can apply to register Urban RS as being different to other manufacturers it will be used on a vehicle that is not in direct competition with its rival, I:E a utility vehicle rather than an SUV. The problem arises now, because it’s retrospective, which those brands especially because of colouring could say is giving you an advantage due to a global market recognised name, which they could suggest you wouldn’t have been able to sell had you used different lettering, so in essence you have piggybacked on the back of their brand to give them an advantage. Whatever name you choose, go through companies house to register the trademark as intellectual property, a trademark firm can do all this work for you. I suggest ceasing using the wording immediately as this could still give them rise to continue to sue, regardless of whether you change branding. I would also suggest registering Urban automotive as well asap, preventing others from piggybacking off your brand. Then using letters after the word Urban Automotive if always used in full distinguishes the brand from others and allows you to say what you wish as long as Urban Automotive is always in front. Hope that helps

[@tonywalters5396]

Nailed it….

[@michaelharford9417]

On a positive note, sounds like you have got 3 major manufactures seriously worried about what you are doing with your vehicles, take that as a compliment.

[@alijglen]

With the legal action. I would write back to all 3 and say that you have been approached with legal action by 2 other companies claiming the same argument so you're just letting them know so they can also raise that legal action between each other

[@tonyaziz8820]

U put your heart and soul into every build so call it your R ….soul defender

[@rhystudordavies]

How about "Urban Limited" Defender, Urban Limited Urus, Urban Limited Cullinan etc then add a numbered plaque inside each one

[@Scotyty]

Love the opening sequence and music is bang on, nice work on the edit boys.

[@UrbanAutomotive]

Appreciate it!

[@MarkBbetts]

FU would be a perfect response

[@derekwarren1862]

love the computer screen "Urban RS" LOL

[@trickyg9130]

Agree, SR all the way. Although Vauxhall may have rights on that as there was a nova SR. Hmmm difficult one.

[@pat_ross55]

I think URBAN LER (URBAN LIMITED EDITION RACING) would work as from what I know nobody is using that

[@wolfandballerltd753]

Alternatively HC (High Compression), was used by Lotus (Turbo Esprit HC very much doubt copyrighted), given your intention to offer remap/shorter Super Charger pulley and increase compression/power?

[@er4767]

What is the definition/meaning of Urban's RS? Yes agree many car companies use RS but if you look more carefully, their use has a different meaning. This could be the way to get out of it....I would get some brief so cheap legal advice due to Urban's investment before deciding on way forward. Yes lawyers cost money but rather than pay for new tooling this could work out cheaper. Btw the way a few of Urban's competitors use RS. Kahn has RS range of alloy wheels. Lumma has a kit called CLR RS. I'm sure there will be many more.... Renault Megan/Clive RS (RENULT SPORT) Ford Focus RS/Cosworth RS (RALLYE SPORT) Audi RS (RACING SPORT) Porche RS (RENN SPORT = RACING SPORT)

[@er4767]

You could call it Urban's "refined spec/rs", "race spec", "revolutionary spec", "revitalised spec", "revisualised spec", "rejuvenate spec", "rigorous spec", "ruthless spec", "relentless spec", "reinvigorate spec", "remarkable spec", "redeveloped spec", "reincarnated spec", "Radical spec", "redefined spec", "refreshed spec", "reformulated spec". I'm sure you can think if many more

[@geoffreyquaglino5373]

Really Sporty, lol kidding aside... Urban will make it ur's / URS

[@sufm96]

Defender "MSR" or "MS-R" (Motor Sport Racing) Edition. This could work and it would be something unique to Urban unless it's already been used which I doubt 😀

[@andrewfreeman6938]

Ford use MS-RT,

[@stevechambers8670]

Fair play to you chaps I don’t like green as a colour but that’s two defenders you’ve built in green and I’d have both that wrap is sick! 👌🏻 That T6.1 on air is just so special it looks amazing inside and out! 👌🏻 As for the RS issue I think URS would work well using your own branding that way you are promoting your business and nobody else’s!

[@hellonewmanhellojerry]

Hi from the Gold Coast QUEENSLAND Australia. Guys what about Rapid Sport with the R and the S in red. You’re not saying RS…but it’s obvious it’s connected. Maybe the R and the S in a larger font than the rest of the letters in each word. Love the Channel.

[@peterblincow3619]

I watch you guys here in Tobago and love what you do. The RS has been used so many times before, I am sure you are talented enough to come up with something more original

[@fatbob3632]

The FU is the one The 4×4 FU all Mk 2 FU2 The fun is endless

[@danlowrie3761]

How about switching the lettering around to ‘SR’ rather than ‘RS’…..Urban Special Release? Hopefully not too much work in tooling etc.

[@paulallan192]

Absolutely madness of some compiles after all you do for at least one of these manufacturers but how about URS (Urban RS) or RSD (RS Defender) or a mix of both URSD

[@microbrandmarketingjamie]

PLEASE call it the "ARRESS" or "ARR ESS" haha

[@russjam121]

Speak to your legal people. Because I can't see how they can expect you to change it and claim it as theirs when you have 2 others claiming it's theirs also. I think all 3 need to be made aware that there is 2 others claiming its their trademark and then they all may drop it as that would be extremely costly when you have one company fighting 2 others (excluding yourselves).

[@barryjones6996]

Love the weekly videos.Look forward to Friday evenings with a🍺 an Urban weekly..Difficult one with the Rs issue .👍

[@howiegreen1646]

Quality product. Nothing but the best from urban 👌👌👌👍👍👍

[@jamesparkin7322]

Small world. I actually saw this T6 in Berkhamsted High St early on Tues morning! Recognise the plate

[@daviddaly4025]

Go for 'URS' guys and celebrate you've got the big boys rattled....

[@darrencable7658]

Sorry to hear about the rs thing guys. Just look at it like this. Your doing something very right for theses big company to pull u up on it. Sad really I hope u get that sorted keep up the great work

[@WillSatchwell]

Porsche RS is abreviation of Rennsport, Ford is Rallye Sport, Renault is Renault Sport, Audi is Racing sport.... So Rally Spec/Raid Spec, or both RRS would be availible to use if you wanted to wind them up and them have no come back. You cannot copyright 2 letters that are next to one and another in the english alphabet but you can copywrite the non abreviation of RS and would probably solve this issue. Scare tactics by big corp.

[@jak9549]

If you can’t use “R/S” use “S/R” 😂😂 for the bants

[@simonpaul830]

RS-FU Edition. Hyphen the 2 to indicate they have a combined meaning. Therefore can't be sued for using RS

[@ricoranger2]

Famously Ford tried to stop Skoda from using RS. Ford lost so Skoda put a V (For Victory) in front of the letters and the vRS was born. I like the comments that you should put FU (for fully urban 😉) in front of the RS. Best of luck.

[@pargatkaul4674]

You can call this Urban Limited Edition URS Urban Rally Sport

[@jazzman6858]

Not sure if this has been suggested but I know this could be a similar problem. GT? Other than that UA+ … Urban Automative + …. So the + signifies the baddest , unique… RS element to your vehicles.

[@stephenkemp4194]

The creases being put in them air forces 😅

[@rikhyams247]

SR just turn the badges upside down lol Would love an urban defender whatever it gets called

[@carltommo7414]

RS Problem.... Just Go SR you may even be able to use some of tooling just swap the positions.

[@SirMangoMantango]

If you've already spent money on all the RS branding and tools for it, just add another RS aka "RSRS", almost literally a double down.

[@rush6227]

It's like that French woman trying to sue Renault over the name Zoe lol

[@sneeds2108]

May be a bit of a naive thing for me to suggest, but how about just going ahead with just ‘R’ ? Could you adapt the existing tooling to save on costs of totally retooling?

[@paulchapman565]

Urban SS (Super Sport) or simply Urban V8S (special)The 110 in green looks amazing

[@kizzyp2735]

SR ...like the stealth SR 71 blackbird aeroplane .....and its two fingers up to RS (in reverse) !!

[@cfbm125]

How about DefenderXTR ? X as in all wheel drive, and the T and R can mean anything you can think of.

[@weahh2159]

Is it a parent company like the vw Group so they would then there brands like Audi, vw and Skoda who all use RS

[@wesleyday5531]

Gotta agree with most people FU sound's spot on 👌

[@keithinch34]

Introducing the defender V8 R5 just need a sharpie 🖍

[@robeade6642]

YOURS! IS A GOOD 1 AS WELL!!!

[@Jay__C]

New name: Not RS. It's got to be. That would be hilarious. 😂

[@theshems7468]

That Defender is the bullocks

[@jedjones3370]

The URBAN XSR

[@Laughitupfuzzball439]

Lowercase uRS? Great video again guys. I did think to be fair that “F” wouldn’t like the you using RS

[@PixelsInTheSky]

Why is the reg plate on the t6.1 looking really dull and faded? Looks drab!

[@wolfandballerltd753]

SS. SuperSport, although Bentley produce a "Supersports" addition I'm not sure they'd have that copyrighted, plus SS is singular, and I don't believe they've produced a Supersports 4x4. Could work as long as the Forth Reich doesn't establish itself!

[@tybal96]

The ‘RS’ trademark is more than likely owned by one company and they sell ‘rights to use’ of the trademark

[@pvdm9257]

Why dont you put the E of editon before rs? ERS also sounds good

[@darranwheatley8996]

how's about Urban SV or Urban Defender SV - but the SV doesn't stand for Special Vehicle it stands for Seriously Vein

[@justinbone4243]

Got to be ‘US’ urban special 👍

[@kevinhalliday7349]

"SPECIALE" spe tz i alli that's a classy nomenclature

[@cooperdogstar]

TP, The Project , or as others have said DRS, or FU with a double meaning, one to the big brands sending in the letters, and the other being Full Urban.

[@presidenttorres3516]

UXR = urban exclusive run LXT= legal x trouble I’d say LXT as there is a story behind , it sounds solid as well. Good luck chaps

[@Kalisskaa]

Got to admit I love the Fully Urban FU idea! 🤣 But if you get to find a work around on the RS maybe it could stand for Rivalled Style?

[@petermcelvogue7521]

What about XRS as you formally used the RS designation.

[@666DW]

Urban need to be ‘unique’ just like their designs! Your styling packages could be either short, medium or full styling packages, so why not introduce three levels of specification so as to reduce production complexity? I’m thinking along the fact that most of your vehicle conversions are Land Rover Products. Land Rover like to use the catchy slogan “Above and Beyond” which best describes Land Rovers go anywhere capability. How does “Urban Summit Series” sound?….‘Urban’s Aspirations to Reach the Top’!…..’The Ultimate Defender and Pinnacle’ of Urban Automotive Design! Three Defender derivatives…… Urban Summit Series 1 “Pinnacle” Urban Summit Series 2 “Nevis” Urban Summit Series 3 “Scafell” All titles reference the best of British peaks and mountains and the highest pinnacle of success which is synonymous with the Urban Brand.😉👊🏻

[@BBob1]

USV. Urban Special Vehicle. 👍

[@B16GWR]

urban defender xrs. Can any of the existing tooling still be used that way?

[@savageewok9392]

How ridiculous that you can get sued over a abbreviation, the world has gone mad.

[@mrkunleashed5787]

Change it to QS for Quality Spec

[@warissaif8329]

Defender ST has a nice ring to it

[@MarioTheDrummer777]

Urban AF 😎

[@cosrin]

Add + to the badging and the RS name and register it as that RS+

[@lewis13x14]

From a production stand point, you could possibly brand it as a defender ‘SR’ if the lettering is individual, it would save costs from reproducing and just be a simple move around?

[@FH-zg1lz]

Registered to GM Opel Vauxhall

[@benguy3689]

I think for Audi and Renault can all use RS because Ford is rally sport Renault is Renault sport and Audi is racing sport

[@hedydd2]

Turn the badges upside-down and call it RaSputin.

[@D.Tomlinson]

Call it UNCUT Edition

[@deanclark828]

Look plain these vw vans any body kits like the transit msrt ?

[@sinnysinsin_]

The green Defender is perfect 😮

[@carllamb6711]

Great video you two, absolutely love the V6 defender wow what a motor it’s perfect in every way thank you for sharing this with us F U….. fully urban 👍👍👍👍

[@Metal05]

My business name is RS Plumbing. There are loads of companies with these initials on companies house. Is it just cos it’s on a 4 wheeled vehicle it’s not allowed??

[@steve32c]

make a point X-RS or put them together XRS. Maybe it is the lettering styling you're planning on using, may have to go for a different font.

[@davidwalker8183]

Ah. You ran in to the same problem as Skoda when they launched their RS variants. Ford cracked the $hits so they had to add the V. You could try RS8 but may run in to issues with Audi, RSV8 could be another option or rebrand it as the Defender Ultimate Series. Good luck.

[@shackleton274]

Maybe SR....put the badges on upside down....😄

[@lilyparty4960]

Either Fully Urban (FU) as people say, or Fully Urban RS (FURS), or Urban RS (uRS)

[@johntennant8679]

How about just adding a coupe of dots 🤔 R.S. And you’d still be able to use most of the parts you’ve already made . Good luck guys and keep up the great work 👌

[@rwalsh9]

Is the issue the fact that you’re using the letters “RS” or the font/style you’re using them in. Can you not differentiate from other brands by adding numbers to RS, example; RS60 ?

[@lounger0]

Call it: Urban RX-S

[@vjimmy12]

Name it Urban ➕ (plus in bold red Colour) in your Premium Range cars