We RECREATED an ICONIC iPhone Commercial

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FAQ's
Q: How old are you guys?
A: We are 23 years old!
Q: How many of you are there?
A: There are 2 of us: Mitchell, and Stephen! We are identical twins!
Q: Where are you from?
A: British Columbia, Canada!
Q: What gear do you use?
Main Camera: amzn.to/3Gpl9O5
Most Versatile Kit lens: amzn.to/3GoCZQT
Bokeh King: amzn.to/311wdjL
The BIG KAHUNA Zoom Lens!: amzn.to/3bbRJnC
Aperture 120D KILLER!: amzn.to/3z4JxTx
Softbox for the 120D!: amzn.to/3eJJFL2
BIG DRONE: amzn.to/39AuyBq
ND filters for the BIG DRONE: amzn.to/3ChIrCn
GoPro Goodness: amzn.to/2ZsdNYZ
Crispy Microphone: amzn.to/2Fl0tYB
Cheaper Microphone: amzn.to/42bkysD
Our Trusty Tripods: amzn.to/3vLGX15
Affordable Light Kit: amzn.to/428MVaE
THE Camera Bag: amzn.to/2QozFNz
The Gimble: amzn.to/3qfp8sw
Laptop (2021 Macbook Pro - M1 Pro): amzn.to/43anC9F
Created by: Stephen & Mitchell Kucher
Editing Software: Adobe Creative Cloud & DaVinci Resolve
We gain a small monetary compensation if items are purchased through the links provided. It helps keep the channel running:)

[@TMSProductions]

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[@shuladapula]

Hey How about Samsung? 😮😮😮

[@__xcvn__]

every website be like: SIGN UP FOR OUR FREE NEWSLETTER!😮

[@kylehope2696]

Could you show me how to make a movie?

[@AidenHaigh-nf7zi]

The "match cut" was really satisfying.

[@pandacitcat]

Without any budget… you’ll need a probe lens, a specific rig… we all casually have those in the garage 😂

[@kc4ca]

lmaoooo

[@deadrat435]

was thinking the same exact thing

[@mydailydiaries13]

Lmao😂😂

[@NatarajKR007]

these guys just overrated the whole thing...

[@mohammadhaboush5073]

🤣 🤣 🤣

[@Photo0021]

The 12 Pro, 13 Pro, and 14 Pro Commercials are amazing, and this 12 one is great too. Apple is a master of marketing.

[@green.s.]

I love the big and bigger iphone 14 pro ad

[@zeeshanrabbani8125]

@@green.s. 👴🏻 me too

[@DecidedchumpX2929]

@@zeeshanrabbani8125 lol

[@ZenCookie]

I agree. Compensates for the bad product

[@GarlicKing]

The 13 pro ad was decent

[@C_Cool]

Respect for them creating something most people would skip 💀

[@elijahmckenzie9207]

Fr like iconic ad? I be skipping them bitches 💀

[@vr_toothpaste]

50 likes no comments?? Lemme fix that

[@dblu_]

Their ads are so perfectly made that I never thought it'd be that hard to remake. GG!

[@FISHYY_MTB]

Yeah

[@firerainnzz]

That’s crazily good and it shows how much effort is required to do short commercials

[@CEduAlmeida]

Yep, that must be why Apple uses the CGI to create most of the part of it.

[@denniszenanywhere]

​@@CEduAlmeida Working years for an ad agency, I couldn't believe it when I watched about 50 people (and the ad team) build an actual living room in half a day in a large warehouse (I asked myself, why do that when they could just have simply rented a living room) only to use 30 seconds of footage in the actual commercial. If you're talking about the shots on a device that's CGI likely, but in most cases where there's people involved, many of them are real practical shots. This one is my favorite ad from Apple in years kzbin.info/www/bejne/fXSYeKCho55leMk

[@jovrien]

and they’re probably filming the iPhone 15 commercials by now 😃😃😃 can’t wait!!!

[@quickfilmmakingtips2870]

@@CEduAlmeidaeeeh worked on their commercials and can assure you 99% of what you see is done in camera…

[@user-fq5lr8xl5u]

not only effort but plenty of blood sweat and tears.

[@Tobi07XY2]

Amazing result!!! Looks as good as the real ad!

[@TMSProductions]

Thank you!

[@ahmadsubehsmarbleruns7131]

I thought they were showing the original for a second lol

[@999GNG]

@@TMSProductionsmasterpiece!!! hugs from Brazil

[@joeblowjo]

​@@TMSProductionsCrApple iPoop

[@xhrixx9565]

No budget. The budget: - $1.5k probe lens - $1.5k camera - $400 gimbal - $2k lights - $2k macbook

[@mxdanger]

They said no budget. Do you even know what that means? No budget (no limit) and 0 dollar budget are two completely different things.

[@bryanmartin_]

The output is insanely sick!!! I badly miss the photo battles you guys used to make!!! 😟

[@TMSProductions]

Don't worry! we got plans to bring them back better than ever!

[@karasekjh]

No budget but probe lens 😂ok

[@mxdanger]

Read what you said again but think about it. NO budget, as in they don’t have a budget, as in they have no limit.

[@jonsimo]

Huge respect to not settling until you got the perfect fabric, I can relate to that level of detail and perfectionism!

[@TheHunt952]

He said iPhone 12 before the commercial started, but then at the end of the commercial it was written as iPhone 13

[@lambogamerz9675]

he said recreation of iphone 12 commercial !!!!

[@TMSProductions]

Happy Saturday everyone! We're planning to do a Spec Ad Video soon! Give us some suggestions for brands to do!

[@chbmckie]

You should do a Patagonia Ad! Would suit the outdoors theme you work so well with (like in your North Face and GoreTex videos)

[@schwartzbrothersmedia]

Great video guys! Would love to see a spec ad for something random and unique. Maybe like a radio flyer wagon or something. 😃

[@yoganshbhatt]

Lenskart

[@beforedrrdpr]

You should make a commercial about a random household everyday used item that doesn't need any commercial

[@KuttyMadam]

You should do a GoPro ad but with using drone shots;)

[@DiamondMaster115]

My favorite commercial out of all of their commercials is definitely the iPhone 12 one. This is pretty spectacular!

[@avggaming2168]

Nah the iPhone 14 one is better

[@avash1784]

​@@avggaming2168 this is biggest balls to the summer

[@nathan.fcohen]

That was super professional and fun at the same time! Great job!

[@xInfisphere]

This is a testament to “every obstacles is an opportunity” very inspiring to watch you guys take on each next challenge with excitement.

[@mradriiiian]

..with no Budget, first we need the 1400$ probe lens ?????

[@KyleFilms]

Yeah I thought so too @@. That lens alone make the shot.....THE SHOT!

[@clayschmoldt8933]

Surprised I had to scroll down this far to see someone mention this.

[@mradriiiian]

@@clayschmoldt8933 because it's not that nice of a comment

[@clayschmoldt8933]

@@mradriiiian Nice or not, it's the truth.

[@ThatGuyJeff95]

Because “no budget” can also mean that there is no set amount. They could use as much as they needed, there’s no limit.

[@realdarrenhuang]

I remember seeing the commercial during wwdc and freaked out by how creative it is. Mad props for trying to recreate that.

[@jatinnachan383]

Apart from the amazing recreation of the advert, this video is so well made, to the point without any bs or unnecessary stuff, it literally kept me on the hook the whole time without getting distracted! And the final shots look so damn amazing!

[@ellie_diamond]

I cannot believe my eyes you guys. The first second after saying "'enjoy" I was like why do you show their commercial again but then I realised... OH MAN. I literally needed some time to process the fact that you slayed it man.

[@TMSProductions]

Haha, this is the best comment so far! Thank you! Glad you liked it!

[@smitboraniya6752]

This iphone 12 commercial is still my favourite commercial video. It is just so satisfying to watch. There’s one moment when one person pulls out his iphone 12 mini from his shirt pocket and holds it in his hand. That shot was perfect.

[@ssergium.4520]

Ikr. I feel so bad watching Apple ads. I really love the latest ones. The m1 MacBook Pro was so good too. M1 iPad Air was also amazing.

[@Aderin.]

​@@ssergium.4520why do you feel bad watching them

[@georgenassr6133]

This is amazing! It obviously took a lot of time, money, and energy to do this, but it was totally worth it! Good job guys, keep creating ❤️

[@EthanMurwira]

7:38 the match cut sequence is the best part. The beginning just ties it all in when he takes the phone from his pocket.

[@MasBoy3000]

The commercial recreation was on point, and the amount of effort you guys put in is unbelievable. Well done!! Subscribed.

[@winzcatloverz7517]

The result is incredible! It looks way better than I expected to be lol. Good job man, keep it up!

[@DRiley7]

This is amazing! I never thought about what it would take to film something like this. And y’all were filmed while filming 😂

[@therockysafari4302]

These are the subtle details that i dont think youtube viewers even realize lol

[@max_wheelwright]

HELL YEAH! Great video, you recreated the ad quite nicely. Learned a bunch of new filming and creative techniques

[@realestatephotovideoshawns1177]

You should’ve added the reality of Day 3 when you drop it in the front and back shatter and you continue to use it in your fingers bleed. Very well done!

[@TMSProductions]

Haha yeah we'll do a follow up all about that 😂

[@ssergium.4520]

I know you guys did a good job because I’m obsessed with it lol. I wanted to watch it again, got distracted by something while it was playing for a second and I thought I was watching an actual commercial from Apple for a while lol

[@junseooh8676]

The way you guys never give up makes the viewers and me like the video even more since we now know what we can do to be more creative than ever before.

[@strangestparticle]

You guys are so enthusiastic. I want to be that driven with my writing projects.

[@carloautor]

I love how passionate you guys on what you're doing. You earned 1 subscriber

[@_Recoil_exe]

8:01, I love whole video. I saw this on my recommend list. Its crazy the amount of time you guys spent to just make a replica, of an Apple commercial. Good job . I also Subscribed.

[@PoneTechnologies]

"We recreated it with no budget" *Proceeds to pull out tens of thousands of dollars of photography equipment*

[@MaxVR_]

they had infinite budget

[@Myshkeen_vasilyev1]

yeah it could be a bit longer, but with this limited casting you guys have done an exceptionally great job and i literally got goosebumps all over my head , loved it..

[@dave_klop]

Awesome to see you guys back at it again! 🔥

[@iambenlerner]

Beautiful work! Played around with a probe lens for the first time recently and it's pretty sick!

[@TMSProductions]

Nice!! Yeah they're pretty dope.... very specialty but really cool for the right shots!

[@adham_ak4615]

Pulling the iPhone out of the pocket scene is just amazing. Well done.

[@topxtremechannel_yt]

Hardwork paid offf dudes! It's sick!!

[@kamkold1066]

First time watching you guys and this is what I call RICH CONTENT because I was so focused on what you were shooting that it took me till 7:13 to realize you both are twins!! New fan here will be watching ALL future content!

[@Phillz]

Meanwhile Ме who skipped the whole video to watch the final result

[@LaloRacer1]

Brilliant! Way to go the extra mile

[@brockberrick2727]

Yesss!!! FInally you guys getting a viral video, keep it up! Make this a series!

[@jordiher22chanel33]

Apple defenly hire this guys, they are amaizing 🙃🙃

[@KobusTollig1]

Every single video in this series should get 1mil views. Well done guys!

[@undo111]

Honestly I enjoyed the story and your storytelling. Ad came out nicely! Good work

[@rez0nk]

the way i would've completely given up after the first time of the pocket being too small. I love the patience they showed 😭

[@CalledAmmar]

Dude , it took me half of the video to realize that you are a twins , thats really a good video out there

[@prettyboiolav]

Great job guys. Going beyond for this one!!!

[@blueboytube]

Recreating this video is one thing but coming up with the entire thing is another level

[@JoelVJohn]

Now this was a fun video to watch! Wonderful output as well, guys.

[@ssufyan_sheikh]

Hats Off! That's It you guys Really Put So effort in it🙌

[@SmithyProductions]

Would love to know more about your rig for the match shot! Super video guys!

[@skyecloud968]

I see you are working that TMS magic. Great work over. Best part for me was when you were trying to get the iphone shot coming out from the pants because of how hard it looks doing it. Overall Great work. Thumb up from here over here.

[@KieranBLK]

0:40. Heh u knew exactly what u saw doin there 😅

[@cynlagos]

Super cool! I love all the breakdown

[@kevineddie2168]

My favorite part was the pocket shot. Some creativity out here big ups 🙌🏽

[@milantoth6246]

absolutely outstanding job! I remember the ad too, one of my favorites for sure. The best scene in my opinion is the bathtub scene.

[@TMSProductions]

haha we thought about doing that one as well!!

[@pierre7191]

My favourite part of this video is finding out that you both are twins! (First time on your channel!) - and subscribed! With ring bell notification. Good job guys!

[@clydeanderson66]

I love the passion you put into it.

[@lakshithwithana5775]

That's so sick men 😍, as a suggestion I think if the iPhone is little bit tilt forward, it would be so much better. hats off for the bloods and tears 🔥🔥🔥

[@vengeance4835]

appreciation for effort and hard work

[@TrendyWhistle]

“No budget” *rents lens, sews jeans* Hahaha regardless what a fun shot, that iPhone 12 ad was one of my favorites.

[@JP-hb4oz]

I really enjoy watching your recreation videos ❤

[@Spectre_101]

Filming a commercial is difficult but this turns out pretty well

[@merterarslan4414]

“ No Budget “ 🤣🤣

[@LeahDykema]

Definitely loved the clips of him using the phone, absolutely nailed that.

[@subhasishrockerzz]

Sick man love your dedication

[@releasemeeee]

The most impressive part for me is that guys figured out how the sewing machine works. lol

[@OfficialTrickertrent]

can I have a link to that arm you used to mount the phone to the camera? looking for it not having any luck.

[@CFC_44]

Awesome job guys, loved it

[@tye9685]

that ad you do with the iphone 13 that was crazy great job guys

[@c4duuu]

That was pretty good! Congratulations for you guys!!!

[@arnt_wai]

Wow.. lots of effort guys. Great job 👍.

[@Nandan_Singh.]

=> Shooting Apple commercial with No Budget. =>I guess this is exactly the same camera lens Apple used in the commercial.

[@untraceableghost637]

An excellent job. It really does look like the real thing. Just proof that apple uses a tone of CGI not only do they remove the supports used to hold the phone but if you look at 7:36 and 7:38 as well as 7:39 as well as other spots you can see the screen and the cameraman in the refelction of the glass back which would all be removed in post. Truly is some great filmaking from apple.

[@ranmalgamage7067]

Really appreciate your hard work!

[@samiralabram4992]

It was wonderful. Keep the good work up. I loved it.

[@helvetica.studio]

Great Work! I’ve always been a big fan of the cinematography on any Apple ads and seeing some recreation really highlights Apple’s dedication into their ads quality.

[@jaibones9500]

Came together very well. Good job boys

[@ShirtPapa]

“I am going to recreate the commercial with no budget” Next, pulling out gears that cost more than 4figures 😂

[@sohailsayed3570]

Amazing work guys!

[@joshua_odeh3185]

This is so cool. Keep doing what y’all are doing bro. 🎉

[@jawadaq]

Airpods 3rd generation promo is sick as well

[@alvyandana]

I really appreciate your effort & the video is awesome 👏🏻

[@byJonas]

Maybe you can do the same commercial with different looking iPhone colors and different looking, colored & handicapped people. So the shots would be the same but the colors and people change in every shot. The slogan would be “iPhone is for everyone” - I’d like that ;)

[@antoshiquemozdziak2141]

BRAVO!!!!! Super motivated and funny

[@Little_meuzik]

I didn’t see any tears and blood but except sweat 😂😂😂

[@NithilanDhandapani]

Everything was awesome and loved that innocent laugh at the end. Kudos man. Keep growing. This is the first video I saw from your channel and its nice. Congratulations

[@abubakkar3429]

Great Effort Guys love it😍

[@shochrome1212]

I absolutely love this, and yes, the iPhone 12 commercial is one of the best commercials I have seen. It’s superb

[@nebuladevelopments]

Fascinating! Well done.

[@aurora_viz]

Amazing job guys, keep creating.

[@LegoMotionProduction_]

This was amazing! Great video!

[@lucaswild]

That’s amazing, buddy!! Congrats 👏🏻👏🏻👏🏻

[@Tanjman_]

Nice video! I recognize that downtown anywhere lol love the okanogan valley

[@KeshIELTS]

Great Effort has been made for sure!

[@rifgarasheed5955]

iphone 12 is def my fave apple commercial! love the music too. great job guys!

[@Hintvision]

Excellent job ppl will never know the work it takes to make certain scenes

[@kindofanmol]

I'm not a fan of Apple products but I whole-heartedly believe that the iPhone 12 and 13 commercials are absolute works of art.