Web Design is over. We lost.

[@Christian-ql4vw]

In any of your videos, you either put a smile on my face, make me laugh, make me think, inspire me, or a combination. This is a combo video. Thank you.

[@MalewiczHype]

I truly appreciate that! Recently having some second thoughts about continuing this youtube channel at all.

[@Christian-ql4vw]

@@MalewiczHype Truly hope you continue to make these videos, because if you don't, it will be a lot of reruns for myself and other designers that look up to you and your work. You always say it like it is, in such a wonderful way, which is without the B.S. -- you are the deisigner's designer.

[@quintverkoeijen]

​@@MalewiczHype Agree on the pinned comment. You're hands down my favorite youtuber as a starting freelance webdesigner. Ofcourse its all up to you but I hope you'll continue :)

[@chaneanderson5172]

​@MalewiczHype This is a really great you tube channel 😮 It actually gives valuable information and not just some random bs post every day

[@world_changers]

​@@MalewiczHype hope that's a joke man 😢 I NEED you especially after I've planned to hire you for a 1:1 coaching in the future. Please tell me it's a joke 😢

[@jamie8367]

To replace designers with AI, clients will need to accurately describe what they want. They can't even prompt AI correctly.

[@zeronz87]

Some AIs are already capable to provide accurate promtps that you can use later in images, videos and websites creation

[@Adargi]

And even then AI can misinterpret what the human wants, regardless of how advanced it is. Because Man and Machine think very differently and AI most likely will never truly be able to represent exactly what humans think.

[@zaid4785]

So, they can learn or hire someone who can write prompts better.

[@pedrofranco3504]

People keep copy-pasta-ing this as some sort of mantra. Im sorry, but to do the level of work Michal shocased here AI is more than enough. We gotta step up if this phrase you just pasted is to be true and a good way to do it is not to mindlessly copy-paste stuff.

[@gaiustacitus4242]

Anyone who has ever worked with clients and end users has faced the "bring me a rock" problem in development. They can't tell you what they need or want until they see several iterations of what they thought they wanted and then realize they really wanted something else all along.

[@sanwoolutolu4123]

Lol imagine you post your design on twitter for impressions and you come to KZbin to see your design being roasted

[@mohanjr]

lmao its good for u tho to learn ur mistakes

[@MalewiczHype]

I didn't want to make this video. It's not about negativity and I wished I didn't have to talk about it. But we do have a huge problem and it's not even because AI is good at design. We need to act now, as a community. So hear me out till the end. You'll understand what I mean and you may start noticing this bad shift too. That's the only way to stop it. Thank you for understanding!

[@k0mmunicat0r]

Mate sometimes clients insist a lot on copy but certainly I agree with you.

[@greendsnow]

at this point, you're teaching good design to AI...

[@xavierian6314]

Learned a lot from this. Next, make an example. Build a website without using AI. :)

[@derekshort]

Amen! Good video! You would like Kevin Geary.

[@danieljurkiewicz1695]

Złość jest niepotrzebna. AI to narzedzie. To co się liczy, to jak dotrzeć do ludzi by słuchali i chcieli rozwiązać swój problem używając to, co oferujemy. Nazywanie AI users scammers jest dziecinne. Należy umieć robić strony które sprzedają i być dobrym w perswazji ludzi, a nie martwić się, że ktoś robi rzeczy w prostszy sposób. Psychlogia i problemy ludzi nie zmienią się przez następne 10-20 lat, a trendy i narzędzia zmieniają się co pół roku. Polecam analizę myślenia Sabri Suby. Pozdrawiam

[@27klickslegend]

I really like functional websites, I really hate the websites with weird scroll effects.

[@YVZSTUDIOS]

which weird scroll effects you don't like? I'm a designer and I'd like to know. There are many scrolling effects: parallax, extra smooth scrolling, vertical scrolling, scrolling that doesn't scroll but instead triggers a slideshow type thing, images being animated in on/out scroll.

[@pseudoplastic84]

Functional = simple = easy to find = conversions .. I make such simple and clean websites and it works out very well for businesses

[@dashed9958]

​@@YVZSTUDIOS dont get me wrong. Basicallly nowadays all of these scroll effects trigger people. They just want to scroll normal on a website and get the information as fast as possible. No fancy Slide Down, Smooth Scroll with interfeering the normal speed or some other bs. In the past i was always using scroll animations, because i thought it makes a website look like pro. It might also do that to a first timer on your website. But does it really sell? Does it help you make the point? A clean website with really good text, typography and maybee some images to help make the point, does a lot more for you or your client.

[@AnthonyMolina-fh1gt]

Exactly! I love people who appreciate minimalistic designs. Not everyone needs or can afford gsap

[@YVZSTUDIOS]

@@dashed9958 thanks for the feedback. As an experienced UX-Designer I always put the user experience first. And I've noticed that the mobile experience is more important than anything else really. I was just curious in certain effects (un)popularity, bc I remember how some time ago parallax was THE THING and if you didn't have that on your site it was a no go. But things have changed a lot. The tools I use have changed. Now I'm mainly using Figma, Framer and sometimes WP.

[@franktielemans6624]

"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring." ~ Paul Rand ~

[@ElTebe]

What I often experience is that 95% of clients simply do not consider it important to pay a designer when there is an option to get a template much faster and almost for free, where they can replace the colors, fonts, and images in just fifteen minutes. And this is exactly how much weight this field carries in project budget planning as well. This entire negative trend is further amplified by the fact that an empty website, without CSS and content, scores higher on PageSpeed Insights than a well-designed one. And of course, also when the third scammer takes a lot of money from them, and the delivered work doesn't even come close to the quality of a template.

[@cozyycoleslaw]

The problem here is most people following you are aspiring designers creating content for their portfolio and not designing for real world companies with real world problems that need solving. That's why so many of these submissions seem to fall flat. It's a huge problem with sites like dribbble and behance. "Designers" create work that looks good as a thumbnail without thinking any deeper into the effectiveness of the deisgn. AI is making this worse becaues all these models are trained on this cotton-candy design that is abundant on the internet. Great video!

[@looksmatteronly]

Are you a good designer yourself? You think you're some smart guy or whatever

[@zzuji]

@@looksmatteronly does that make this point invalid?

[@SkyrimBeast]

As a web developer, not web designer as there is a difference, I would just be happy to be handed a mockup which is structurally sound. I can't say how many mockups I've seen where even the most basic structure principles are ignored. One such example is how an element on the left is going to stack above an element on the right in a 2 column section. I've been told that web designers don't need to understand how HTML works. I'm not sorry but I still don't agree with that philosophy.

[@natalie-taylor]

You are such a good teacher bc u have a talent for breaking down the who / what / when / WHY - which is becoming a lost art. Really enjoying the new direction you're heading as it's so relevant. 🙏& excited to see more!

[@MalewiczHype]

I am a bit scared about that new direction, especially since it's moving away from this channel into one with barely any subscribers. But you gotta take the first steps ;)

[@g-man21]

Good vid. 😂 I don't even think this is about design anymore, it's about client perception. Can a designer justify a budget to a client the way they used to? The client isn't stupid, they'll be fully aware of template websites and now AI. It is a bargaining headache for a designer. If your portfolio is extensive and for many years that will help. Anyone just starting out has to be prepared for a long and tougher road than in the early 2000s. Good luck to you all as we enter this new phase 😍👍

[@MeshachUXE]

I am going to stop being lazy. Thank you very much for the wake up call.

[@MalewiczHype]

Start with "why a website exists" then it becomes easier

[@alwayjohnrallos7359]

Most hero sections nowadays are just like a digital art or a cool wallpaper with weird text.

[@MalewiczHype]

Exactly that! Some "artwork" like image with random text.

[@almighty.saumya]

This is completely off topic but I love ur redesign videos. They help me a lot ❤

[@iamthekaverik]

I like your perspective you've shared. I didn't know people were genuinely just .. pumping out websites, but I'm not too surprised. In any case, 2 questions: 1) how would you recommend finding a mentor & 2) do you have an online community of your own

[@llamerr]

Did you watch the video?

[@wilmertheliooon]

I’ve been designing websites and digital experiences since 2005, and I always learn a new thing from your analysis and comments. Keep it on!

[@catchwest.combypuneetgrover]

Nowadays juniors web programmers are doing stupid stuff like finding problems in websites, getting solutions from chatgpt and then disturbing the senior web programmers by contacting them and telling them the solution after saying they didn't knew the solution which isn't the real scenario, a web programmer or creator have lots of stuff going in head, so obviously he can't recall every solution immediately nor its possible to be thorough with every concept that is not possible and whoever claims such thing is a fake programmer, and here ai comes in the existence, it can help in such situations.

[@johnathancagle]

I agree with you big time on this. The copy on so many sites is just downright confusing or tells me absolutely nothing. What's your copy process like before you start designing? If you have a course on it i'd like to check it out.

[@anaz6288]

Are people forgetting that this is just the beginning of AI? It will drastically be more enhanced in the next 5 years. Many jobs will be gone. Another problem is that some people don’t fully understand the importance of copy and design. If AI can generate a website that looks “good enough” in minutes, they won’t hire designers. Love your videos! Thank you for being so transparent.

[@renatinho_cabeleira]

Exactly. The average entrepreneur doesn't have a good taste for design, they're not artists, and they don't have "the eye" for visuals. They will generate whatever with AI and think it's good enough, and they will be satisfied. It's like popular but authentic restaurants with real food losing the market for shitty fast food and frozen meals.

[@OrionPaxOP]

Good enough efforts dnt bring good enough results. the time will come when these good enough results won't work anymore. coz remember you are not the only one using these AI tools.. and you dnt care about design. you care about business and clicks. so if you create good enough designs then so are others. and soon thr market is full of good enough designs with average results. if yu want average results then go for average. but if you want exceptional results then for that you need an exceptional out of thr box solution. something which current AI is incapable of becoz it cannot learn and reason like humans do. Also you assume that design is just all about beauty. you assume one day AI will be able to create the ultimate artwork which influence humans once and for all. and thus their will no need for designers coz AI has reached such a stage. their is no ultimate stage. all business need money, and becoz of that they need to keep finding news way for people to buy. design and copy both play an important role. if their was nothing good about them people won't be watching movies, or playing games with top tier graphics anymore. every single variable has its purpose. if you have a good offer but you cannot communicate it then you are in trouble. you have a good offer but you can communicate it but you are in a bad market. now you are also in trouble..

[@OrionPaxOP]

Good enough efforts dnt bring good enough results. the time will come when these good enough results won't work anymore. coz remember you are not the only one using these AI tools.. and you dnt care about design. you care about business and clicks. so if you create good enough designs then so are others. and soon thr market is full of good enough designs with average results. if yu want average results then go for average. but if you want exceptional results then for that you need an exceptional out of thr box solution. something which current AI is incapable of becoz it cannot learn and reason like humans do. Also you assume that design is just all about beauty. you assume one day AI will be able to create the ultimate artwork which influence humans once and for all. and thus their will no need for designers coz AI has reached such a stage. their is no ultimate stage. all business need money, and becoz of that they need to keep finding news way for people to buy. design and copy both play an important role. if their was nothing good about them people won't be watching movies, or playing games with top tier graphics anymore. every single variable has its purpose. if you have a good offer but you cannot communicate it then you are in trouble. you have a good offer but you can communicate it but you are in a bad market. now you are also in trouble..

[@OrionPaxOP]

​@@renatinho_cabeleira we'll entrepreneurs should focus on what will give them results. Good enough things give good enough results. that's leads to a good enough business. not exceptional. People who do exceptional things dnt settle for good enough results. they research experiment and bring exceptional results. eveeything has a trade off. they need to know that if thy can get a beautiful looking website from AI then others can do that as well. this defeats the entire point of getting it done in thr first place. coz why else will you get a beautiful website? to stand out from competitors? 😂 but the competitor is also doing the same thing. I am not sure what part of marketing do people not understand. you cannot stand out if you keep doing what everyone is doing.

[@Mithferion]

There is a reason why sloth is considered a deadly sin. To be a Professional in any field you need to develop several skills, not just abut making things but also about communication, and so many people want to avaoid that and they want to avoid the effort they'd need to put into it

[@MikeRodriguez-go9bz]

I absolutely love your zero fluff & straight to the point attitude. At least the one thing AI won't be able to touch is research. To be able to get to know someone on a personal level to discover their true emotions is not something an AI can do. People know AI is just programming vs real empathy from a human.

[@duacto]

Totally agree with your video. I see it all the time. I would add another problem: Since we became lazy designers, the client expectation has also become lower. Clients expect 1 to 2 day turnarounds on things that need time and analysis. I always try to start by understanding the problem with research, reports, data, but when I tell the client I need, just maybe a week to understand, there is huge pushback. "if you are the designer why do you need that" Visuals are just the tip of the iceberg for real design.

[@fmls8266]

My portfolio probably sucks, but atleast I'm 100% confident it sucks because I do, no Ai involved😂

[@Rami-bi9xj]

xD

[@cheese7119]

Please let us see it :D

[@Nightizm]

I've been so annoyed for so long by these vague buzz word landing pages where I don't understand what the product it. I feel so validated to see a video on this and no one else understands it either 😂

[@tomas5652]

I have learned one thing. All tasks are about three things: quality, speed, and money. You can’t deliver the best quality at an unbelievable time for low-income money, the best quality with high rewards in a very short time, etc. We live in an age where many people prefer having something immediately and don’t care about the quality. Fortunately, we can still find people who understand the values and who know how to revenue. I see that thinking and critical thinking are beginning to be painful. AI is like a fire, a good servant but a bad master.

[@timothychukwumahonwuzulike4035]

Thanks so much Michal, you’re an inspiration!! Even though I am currently registered in an online course on Product Design.. I am a member of your “hype4academy” and also have bought 3 courses and two of your books.. thanks so much for your explanations, they were spot on!! Makes beginners like me not to fall into the incompetency trap from day1 ♥️♥️♥️

[@MalewiczHype]

Awesome to hear! This attitude will make you a successful designer!

[@timothychukwumahonwuzulike4035]

Thanks… your encouragement is a boost for me

[@zuzanaschiller9314]

Really appreciate the video! Thank you! I am a marketer with 15 years of experience and started designing, because I could not find designer who would even think about “why” or “for who” he is exactly designing. No thinking about result or impact, or even how to make it better. But with AI it will probably become much worse. And I believe that real designers who think about the process correctly, will become rare and valuable. But! Who knows…AI will probably improve soon as well, so it will learn from its mistakes and will produce better designs and copies as well. Don’t you think?

[@MalewiczHype]

I think AI can get to a point with "good enough templates" but the websites will start feeling "alien" and without that human touch. It's an interesting time to witness all this. I believe that human touch / personal touch will be the best way to stand out even when AI gets truly good enough (which it isn't now)

[@valdemario1982]

good designers are already rare and valuable 😉 I'm a front-end developer and I started creating designs because most of "designers" aren't aware about what they're designing, and they even don't want to learn...

[@MalewiczHype]

That is true

[@dingosmoov]

Sad to say there are a couple of factors at play… 1. Design will always just be something upper management controls, and they will only value “speed” and “good enough”. Unless a real designer is in the C-Suite of the company. 2. AI will get better, AGI will come and no one will be able to discern “human touch”. In the next few p years the design community will shrink by at least 50% (IMHO). 3. I’m in the US, we are cooked. If on the rare occasion a human touch is needed. The budgets for design teams will be diminished, and you will only be able to outsource/offshore for 10cents on the dollar.

[@zuzanaschiller9314]

@@valdemario1982so you have the same experience, I see :) You better started learning designing yourself, since there were not capable designers around :) interesting

[@mrajax_0101]

I also use Ai, but i already gave it instructions how to act and for every specific website i need high converting headings, with clear value proportion, CTAs etc, without any complex language. i test them and see which works well.

[@emvee2916]

I'm so happy to have discover your channel recently. Such words of wisdom man, thanks for spreading the truth ! Having a nice design only does not sell.... Btw where can I find your landing page course ?

[@michaelfbuckley]

Being someone who enjoys writing captivating copy, I completely agree with the premise that designers should know how to either write or understand good copy, but at the same time, that's like asking them to understand how to code. It's just another skill they have to learn-one that many won't because they just want to focus on pushing pixels.

[@yashshetty3208]

the seamlessly tied humour with repetitive use of those words effortlessly drove my laughter

[@gitibanaei4974]

I've been having the same struggle as you. In web design most people are using or rather using ai for the job than a working with designers. They think they know everything now with AI. And the hardest part is about our job and the payment...

[@jackcottonbrown]

I'm transitioning from design to engineering because AI can write code that has decent design pre-baked into it. Unfortunately the code itself is still valued more highly than the design represented within that code.

[@thurayaburhan]

Thank you, this was most informative and an eye-opener, I started pausing at every website and analyzing it as you did ;) it's a curse now!

[@charlietitherley7114]

OMG this is spot on. I with ranting to friends on on the weekend about just this! We very much appreciate this content. Will be sharing.

[@zafit02]

Thank you for always showing the way of best practices and learning. I really appreciate it.

[@Micdihista]

Thank you so much for this great and and true content. 😊

[@jellylemonchannel]

At first they came for the artists - and everyone laughed. Millions of artists were robbed. This is an unprecedented violation of copyright and the creation of a slop that clogs the Internet

[@cameronsix]

Yea, I agree about the copyright thing. AI just copies existing stuff and tweaks it a bit.

[@rogerio8710]

Obrigado por me livrar do engano. Esse vídeo, tirou todos os meus medos e inseguranças com com relação a ser substituído por uma IA. Como designer aprendiz, em inicio de carreira, você devolveu o poder de um bom design para as minhas mãos. Deus te abençoe. 😃

[@tuams]

Lowering the difficulty to enter is nice. The problem is that most companies or customers don't seem to care about the quality of design. Not sure how exactly to get over that. If it's performing well, isn't it doing what design should be doing? Not these examples, of course. btw, I like this rant based content every now and then.

[@kritikd.6248]

Man I really want this AI abuse to stop… managers in my company dont even try to think beyond what AI gives them, wether a normal message, normal document, or excel sheet. It feels like people have turned off all of their brains. I know chatting with AI feels good for getting validation, this doesn’t mean abusing it and asking for every fart you gonna pass out.

[@jehutia]

"Ugly" websites with good copy generally converts better

[@HCforLife1]

What do you mean? The nice websites with good copy converts better. Overall great UX+UI+copy is the standard for any big sites success

[@Rep1nS]

A seamlessly streamlined video for ultimate scalable KZbin watching experiences! Thanks mate)

[@creativeyudai]

“Design is how the product itself solves a problem of a user” Just loved it ❤

[@jessemalisa6804]

Thank you! I started to feel like I'm the only one that don't understand this copy which is everywhere.

[@Bosslogq]

I really like the thought you bring that AI make it easy for a lot of people to do mediocre designs. And this does not only apply to design. I work in software engineering and AI here can be super useful if you know what you are doing. But it can also produce code and whole projects where for example security, scalability or even code design itself just sucks. Juniors are not going to see it obviously. You know it, I know it. But can we stop this flood of AI produced nonsense? Hell no. There will be more of it.

[@polariridium]

Absolutely love this! Really well said. Will be checking out more videos

[@ElHadidy]

I wanted to write an article about it actually, glad to have other people thinking about the same issue. Relying on AI to do everything for us makes us send signals to our brains to step aside, even if it will at one point provide better output.

[@JaleelBeig]

This is what happened to graphic design field as well, which has hit harder. Anyone makes any rubbish and calls it graphic design. Personally I kind of avoid blaming companies regarding this, it makes sense in saving costs and time. Plus it also pushed us to take skills AI cannot replace like branding (not limited to visual identity designs).

[@meb4100]

Design and conceptualization are two different things. You may be a skilled designer, but effectively articulating the essence of a marketing offering with clarity, impact, and precision is a separate skill set. Successful communication and engagement come from nailing a concept, which requires a seamless integration of copywriting and visual aspects. Using AI doesn't make you a conceptual artist.

[@sen-cen-project]

I agree with you just because you AI it's not good it just makes you feel it's. And it not. Because when look at a site you need to know it's presenting something you need..

[@livingbreed]

Where are these courses (PDFs?) available? 10:15 Thanks. Great video though title struck me at first as overkill but value and content 100 💯 on point. 👏 👌

[@MalewiczHype]

Go to hype4.academy to find out what we do and how

[@gamesdude10]

That's why I believe designers should not write a single word of copy.

[@MalewiczHype]

Some should, but need to be aware that they should.

[@angelkana]

I love to feed AI my text and ask to make it look better, but keeping the writing style, especially with the language that is not native to me 😊

[@RezoUI]

Dude, you look younger now than in your videos 3-4 years ago.

[@MalewiczHype]

I've taken care of myself. Maybe not as excessive as Bryan Johnson, but doing a lot of stuff right ;)

[@RezoUI]

@@MalewiczHype I see. Good for u. Bryan is sick guy)).

[@richardalvarado1877]

They said same for web developers but we're not going out of commission both developers and designers.

[@BoredToDeafRecords]

A lot of these seem to be about crypto - which has been in the mainstream for almost a decade now, and it's still mostly just a solution looking for a problem, which is why the marketing is so vague.. crytpo currency doesn't actually do anything useful for normal people (beyond making a quick buck here and there). The people who find any utility to cryto-tech aren't looking for the same info as some rando off the street, so the copy is going to be different based on the demo.. and crypto stuff just isn't for normies yet. Secondly: I think the reason we see so much slop is actually a testament to how people use websites... and it really seems to be showing that nobody reads (or even wants to)!! We ALL see the text as secondary, otherwise you could NEVER get away with throwing some AI nonsense in there... but you can, because people don't actually care. Nobody reads that. It's for investors. Normal people only care about "good design" up to a point.. after that point, nothing you do will impress them. "Good" really only means "how well does it convert?" - because that IS the point of a website. If conversion is high, it literally doesn't matter what the site looks like - and conversion will be high if it's something people actually find useful.. they won't need to see a bunch of useless buzzwords or slick animations. You could make a site using zero style, bare-bones HTML that just says "enter your email and receive $500" and that will convert better than anything an entire team of designers could come up with... because it's something people inherently see value in - they really couldn't care less about hero images or hierarchy. Truth is: most things are redundant... and people don't care, everything does the same as the next thing, it's just a matter of whose marketing gets to you first - and people are starting to notice.. which is why they don't read anything anymore - it all says the same thing (that's mostly for investors anyway).

[@curtmantle7486]

I am a pro software engineer and the situation is similar in our industry. Devs are using AI to do their job way too much instead of using it as a productivity tool.

[@ally6438]

It's not a problem, because these low quality websites won't convert, so there's still a place for well thought out and good designs

[@llamerr]

Won't they though? I'm living in a 3rd world country and iPhone is a premium here, which not everyone can afford. As a rational person I won't buy an iPhone if I can't afford it. Yet only small percentage of people follow rational thinking, most of others get loans for a phone they can't afford and don't even need just to show up. Few of those reviewed sites were some crypto scam. It targets same kind of people. And for that kind of people what matters is some bragging words which AI generates and some cool pictures with space and nature.

[@drtf]

Yes! 1000%! So thankful for this post. 👏

[@aikonni]

I'm surprised people are designing without considerations for the copy they are given to work with.

[@sohailrahman735]

Most X posts are filled with the same SaaS + Framer-style layouts with a bento touch. It’s terrible because they focus more on decorating with colors, elements, and graphics, forgetting that design is not just decoration-yet they call their work "design."

[@Brlitzkreig]

Man I'm so glad I'm subscribed to your channel

[@MalewiczHype]

Glad to have you here! Welcome.

[@Rami-bi9xj]

same he is a very consistent & decent design channel

[@SiteStudio]

The thing you're describing that these designers lack is actually Product Design.

[@CompleteHealthControl]

Good discussion with good points. Not doing things manually first makes it very difficult to judge AI output.

[@jasbindersingh2441]

Yeah but the words and pictures can be easily edited in the html markup Ai is about the layout and markup . Picture changing and word changing , that can be done in the html markup later

[@gaiustacitus4242]

Anyone who pays close attention to the behavior of the website will note insidious little bugs in navigation. The code generated by AI isn't very good, and its algorithms result in poorly performing websites--especially when it comes to database access. Why? Because the bulk of the code used to train AI was written by average programmers who never learned good practices. If you use AI to build a website, then you deserve what you get. Be forewarned, relying on AI generated code for an e-commerce site may result in lawsuits.

[@talkdatrue]

Business only care about money. If they can get a mid website for free they will do it.

[@Gorilla_brown786]

"They are not designers they are scammers".

[@gaiustacitus4242]

Quality perceived is quality achieved. Scammers have been getting over on gullible people since the dawn of time and AI is going to help them do it faster.

[@Gorilla_brown786]

@@gaiustacitus4242 i use AI too bro and i can tell you it makes you lazy and learn nothing about design. It's better to use AI as a direction giver rather than problem solver.

[@gaiustacitus4242]

@@Gorilla_brown786 I find AI is best used for generating comment templates in code modules and in place of a human editor for writing. AI is incapable of creating novel software solutions, and who needs it to write what has already been written?

[@llamerr]

@@gaiustacitus4242 99% of what developers write nowadays is not a novel code

[@gaiustacitus4242]

@@llamerr There is plenty of novel code still being written. Not every application you can think of yet exists.

[@milosCivejovidar]

The output is proportionall to the market reward. If your clients want you to design websites for bottom of the barrel prices, then the designer who generates 5 AI websites per day is the winner.

[@DrDurango]

Editorial/ Informational design will be over soon. The floor for marketing design will much higher, leaving increasingly fewer jobs as time goes on. Only the largest brands will have budget for 'design'.

[@Anca_Webdesign]

This is so True! Thanks for sharing with us, i will repost this message 🗣and we will see 😇

[@jellylemonchannel]

There is no need to distinguish between professional designs, artwork, 3Ds and music. Ai does everything of low quality and violating copyright it hallucinates

[@souljaunt]

Thank you for this video, i learnt a lot. If you can start a design podcast, it'd be great. For those who care, here's a summary: Malewicz argues that AI hasn’t beaten human designers. Instead, designers have grown lazy, relying on AI to churn out generic, meaningless designs. After reviewing 300+ landing pages, he found rampant issues like vague, buzzword-filled copy (empower, streamline) and flashy visuals that fail to explain what the product actually does. Many designs start with AI-generated images, then tack on shallow text, creating pretty-but-useless websites. The core problem? Designers skip critical thinking, prioritizing aesthetics over solving user problems. The fix: Ditch AI shortcuts, learn real design fundamentals (start with clear, specific copy), and use visuals that reinforce the message. While AI can assist, it shouldn’t replace human logic. Bottom line: Stand out by understanding why a website exists, not just how to make it look trendy.

[@onlyVintageColors]

Excise me, but all the big app companies have been selling to “the common man” since the release of Photoshop that you do not need skills to be a designer. Prior to that, the clip art companies were pushing the same concept. In addition, they all push templates which the “common man” can use without thought because the designing was done for him by experts. Frankly, the common man does not give a rat’s butt about design and never has.

[@looksmatteronly]

You don't even know what design is lil bro. Sit your clueless ahh down

[@web.deslgner]

Clients, the ones a bit lower on the spectrum, don't know any of this stuff, that's the problem, they expect designer to take care of it all, and overconfident designers with good marketing skills sell this to them for high prices, and they are happy...

[@viktorreva2844]

Usually, I agree with your points, but please, stop saying that specific niche descriptions are bad and “for most people this doesn’t say anything”. If my service is API, or servers, or smth like that - most people have no idea what it is, indeed. But that’s simply not for them!

[@ManolisGerakakis]

I agree with you on this. In some cases there are words and terms that your niche audience can understand but, on the other hand, the same website copy should be easy enough to be understood by other stakeholders / decision makers.

[@julr7413]

I like this approach. Although it seems so obvious to always keep the user and the goal of the project in mind

[@cedric_designs]

this was completely eye opening and completely changed my perspective.

[@sprintwithcarlos]

Regarding Velocity and thirdweb, it's targeted to a niche so in my humble opinion this copy makes sense because their customer persona will understand this "lingo". Regarding NodeIQ, the picture is showing networks from the space. I think is a valid network illustration as any other else. Blockchains require networks to function. I agree with you regarding the mindless use of "seamless" and "streamlined"

[@WithUsersInMind]

End note: Have a seamless effortless empowering day !

[@ShamikaUdayaKumara-e9z]

A great one mal, love it!

[@DominicHofilena]

yup, we cycle back to "common sense" :) The website needs to address the problem and provide solution. then align the design based on the emotion.

[@weisscoaching]

Great video :) from a different perspective, it's easier to recognize trash from good work.

[@world_changers]

Pleeeeeease, I need more critic videos like this. They teach me a lot. And if anyone is scared to get their designs roasted, I'll be the scapegoat for free. I only care about getting better, nothing else matters

[@rahulspoudel]

Very insightful. Thanks for sharing your opinions. 👏👍

[@marcinkepski4977]

First of all, AI doesn't exist. Secondly, I use AI almost every day, and for the last five days, I was stuck because I relied on AI too much and didn't know where the issue in my code was... and AI didn't know either. It was one very short line of code that caused the problem. I found it by myself. So, no matter what you do, you must be in control. AI is a nice tool, but you are still in charge.

[@teragreg2927]

lol I work harder fidgeting with the language model than I do in simply identifying and fixing the problem. General stuff? Ok, sure. You can have the model write your general structure.

[@manjumohan3531]

I remember seeing some of these designs on Twitter and comparing my designs with them and feeling inferior 😭

[@DavidNwaogu]

This why you need a professional copywriter to write authentic copy

[@abirahmed1292]

AI is great idea generation but not for putting final result. You have to have to tweak it or keep on prompting till you get what you want which is much harder or may never happen compare to you actually doing it. What AI is going to do is not replace human but definitely make senior people work's much easier without needing some helping hand. So I'd love to think that now it is high time for educational institution to think about what to learn next and completely restructure their curriculum. Traditional way of teaching need to be stopped now and we now seriously need revolution on education. Integrating AI on every field is one revolution I can think of.

[@julianTrichardson]

" I was like Whaaaat??"

[@txeazy]

I am starting, so this is so important for me to know.

[@seven1856-r1z]

People shouldn't confuse web design and development.

[@fullbars]

The problem isn't AI. Most people can't describe what they want. How many clients have you worked with that say "I don't know, impress me with something". The AI should mimic a designer who asks questions, and tries to narrow down the messaging and brand aesthetic. How about an AI that gives the user a mood board to select their favorites?

[@MalewiczHype]

I never said AI itself was the problem. People getting lazy when using AI are.

[@arifuxr]

What if the client wants to the same things but that really doesn't make sense?

[@alexbramwell1870]

Regarding the copy on the web examples, most designers work in tandem with marketing teams who in turn provide the copy. I expect the people who received the constructive criticism to be left asking... 'but what about the design'? I think this highlights a deeper issue in that as a designer in this day and age you HAVE to bring more than just fancy visuals to the table. Be that copywriting, visual dev, 3D &/or leadership skills etc etc. No longer can you just be a keyboard monkey & get paid. It's been this way for a good few years tbh! Enjoyed the video though!

[@iamredencio]

Not untrue, but if the image in the mirror is ugly, what does it say about the source of the image?

[@estycki]

Isn’t it appropriate to have more detailed explanations down below with multiple register buttons? Not everything can be explained in the hero section, and then when they make their decision the register button is easily found at the top or throughout when they need it. I do feel like the hero section headline needs to be clear enough to make you want to scroll down and learn more.

[@MalewiczHype]

What's below the hero section should mostly be "clearing doubts" (video on that coming soon to the second channel) and part of that process is showing all the potential questions the hero wouldn't answer. But there's no one size fits all, there's just clarity or lack of it :)

[@estycki]

@@MalewiczHype I’m often alone in the design process, and if I get copy from a client it’s too “poetic”. I’ve been surprised a few times when AI generated some great headlines for me - but _only_ when I provided some info about the product or service and the right prompt, it did an elegant job. Some corrections needed here and there, but much better than those generic headlines that come with templates. After all you want your keywords in there…

[@quintverkoeijen]

I'm curious if there's big differences between continents / countries as far as these AI problems and weak ass design goes. Im in the netherlands and don't see lots of websites like the ones you showed here. I suppose industry matters too. I focus on coaching sites, which more often than not focuses on problem solving compared to SAAS sites. What do you think?

[@TheRequiredBA]

AI is an intern that works for me period.There is so much that AI doesn't know

[@ds2kx]

Loss of 3 major clients since January 1, 2025 under the admitted pretext that they think they can do exactly my job (and even better) with AI, it's catastrophic. when they realize their stupidity, it will be too late because the professionals will have to abandon the world of freelance to be employees again, working for someone else's dream...

[@SebGruch]

So isn't it good for us to just take what was fast generated by AI, and then just polish it to the proper standards manually? Leaving tedious and boring boilerplate piece for robots?

[@mrkammytv]

💯

[@MalewiczHype]

I'd say start with a good idea yourself, then refine with AI, then polish manually.

[@SebGruch]

@@MalewiczHype Sure thing. Nothing will be done properly, without quality plan, inputs and prompts.