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From Onirix we have helped Engen to create a geolocated web augmented reality game (webAR), where its many users have been able to move through more than 900 locations (gas stations) to play and obtain points and prizes.
A game with a treasure hunt dynamic in which players can hunt down different types of Quickees brand jelly beans, increase their ranking, and win cash prizes. A marketing campaign where impact and entertainment are created for your consumers.
At Onirix we have carried out the help tasks in the ideation and viability, design and adaptation to the branding of the brand, complete development of the dynamics, and deployment. Also, we give technical support during the campaign, and we offer a system for measuring statistics on the use and impact of the game, which has been played more than 35,000 times during the two months of its activity.
More about Geolocated webAR: bit.ly/446IAGF
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#webAR #digitalmarketing #treasurehunt