Webflow E-Commerce | What to Know Before You Start!!

I recently completed my first e-commerce website in Webflow! It was a very interesting process and I learned quite a bit. There are many great things about what Webflow offers but there are also a few limitations that you may want to know about before you decide to build an e-commerce website here yourself. Let me know in the comments if you’ve discovered some other useful or frustrating aspects of Webflow e-commerce, maybe we can help each other save some time and avoid surprises in the long run 😂👌🏻
Aspire to Inspire Crafts E-Commerce Website
www.aspiretoin...
Foxy.io for Alternative E-Commerce Integration
foxy.io/
Shippo to generate shipping labels and tracking information
goshippo.com/
Webflow Profile:
webflow.com/cu...
Portfolio Website:
www.cullenkuch...
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[@CullenKuch]

Happy to share an update - you are able to add tracking information for orders when you are ready to fulfill them! It can be done all through Webflow e-commerce without any third party plugins.

[@MarianaMarini-m8n]

Loved your perspective. Thank you for the detailed overview and recommendations on solutions for the challenges you faced.

[@CullenKuch]

My pleasure, glad you found it helpful!

[@superharmonic]

Thanks for this, Cullen 🙌 This is exact review was what I was looking for before jumping into Webflow Ecommerce

[@CullenKuch]

Great to hear Gustavo!

[@dude861]

One huge advantage of webflow ecommerce is the integration of airtable. So basically you won't even login to webflow if you want to change anything of a product - you can do it from airtable. It's great immo, cause airtable is very suitable for managing your inventory.

[@CullenKuch]

Thanks for the tip! Definitely sounds like a great integration 👍🏻

[@madsrechenburg9380]

Thank you for the video. It was super informative! I am currently building a website which has the shop an additional feature. I wanted to use webflow to have full design control over the rest of the page. If I would build a store with lots of products and variants i would always go with shopify though. I have worked with several shopify page builders in the past year and even though they are more limited in design control (no real interactions..), you can build nice looking stores and benefit from shopifys eco system, which basically solves all problems you spoke about. I hope that Webflow improves, since I would still prefer to do all my work within the platform.

[@CullenKuch]

Thanks for the info Mads! Agreed, design control is nice but that full working store eco system is probably more important. I'm hopeful for future updates in Webflow as well 😭🤞

[@robertfreck2701]

Very informative! Doing my first e-commerce site and I got tremendous value from this video that I can take back to my client.

[@CullenKuch]

So glad to hear that Robert! I hoped it would help 😄

[@keukenstylist]

lo and you call yourself a programmer...... or front end clicker. The video is done nicely by a friendly and enthusiastic guy. But webflow or came a long way in a that shot period of time. If you ask me the video needs a serious update before people (front end clicker pro's) get confused by it and it's not worthy a review cause it contains a lot of misinterpretations of functionality webflow offers

[@thomasanderson2551]

I've done a few e-commerce builds now. I swear it's so hard to say no to the money, but it's also just such a pain in the behind to do 😅 Think I'm gonna wrap up e-commerce projects for good sometime soon.

[@CullenKuch]

Yeah it's tricky, I just had a call with a client today who wants to integrate it to their site. It works for smaller stores and simpler products but can definitely get a little complicated 😔

[@nataljadembek114]

Thanks so much for putting this together! You went through a lot of points I was confused about!

[@CullenKuch]

So glad you found it helpful Natalja!

[@harveysanjuan3474]

Thank you for this Sheldon, really informative. Live long and prosper.

[@CullenKuch]

😂 You are not the first to call me that but I’ll allow it. -Bazinga 🤓

[@dimejiadewale]

I honestly thought of Sheldon throughout the video. He really reminds me of him. haha

[@james1327]

they definitely need to figure out the pricing plans for the Ecommerce sites better. It seems they try and make the cheaper plans inconvenient so you have to drop many more hundreds of dollars to eliminate an annoyance with little additional functionality. Great video.

[@CullenKuch]

Agreed! And a year later there are a lot of great new Webflow features but I'm not sure too much has changed with e-commerce specifically 😔

[@YuLi-gx2ep]

thank you! this is kind information what I was looking for before upgrading to ecommerce. was very helpful!

[@CullenKuch]

So glad to hear that!

[@Foxycart]

Great video! Thank you for the mention.

[@CullenKuch]

My pleasure!

[@yaqoobqp]

Can you make a video on how to implement payments options properly on webflow

[@CullenKuch]

Good suggestion, I'll try to get around to this!

[@nakeyshiaS]

I enjoyed this and you were so helpful! Thank you Cullen!

[@CullenKuch]

Thanks Melanin, glad you found it helpful!

[@conafam]

Likewise just gone through my first e-commerce build. A few annoying limitations: No option for customer to sort products by price, name etc had to use FinSweet CMS for this. You can only bulk upload products from a spreadsheet that follow the default product fields. If you add a custom field then you cannot import from CSV anymore. So have to add them all manually through the Webflow interface. If you place the add to cart button on a product card on a category page and the product has variations, all the variations drop downs/buttons appear on your card, making it look like sh*t. General pain for clients that they can’t manage their product images via the media manager. This baffles me!!

[@CullenKuch]

Thanks for sharing your experience Alan, didn't even know about those. Definitely some things I hope they work out in the long run! But again, can't beat that design control. Guess it's just a case by case basis to see if their platform is best for your store needs.

[@inSurfersParadise]

Tax is another gotcha. Folks in New Zealand are finding it difficult as their GST isn’t (or wasn’t) covered. Some issues with legal compliance regarding the confirmation email or - as you might otherwise know it - the receipt. In Australia a Tax Invoice is a legal document and must say specific things. I used the message at the top of the page to say "Tax Invoice" and display company details but it’s not pretty.

[@CullenKuch]

Very frustrating, I didn't even think about the issues that may arise in other countries/regions. Hopefully they enhance these features soon 😔

[@Svetlana-hk3mm]

Thank you!

[@christophercorgan630]

Thank you Cullen, this saved me tons of time!

[@CullenKuch]

So glad to hear that Christopher!!

[@aswinvignesh3985]

Very informative!

[@CullenKuch]

Thanks, glad it was helpful!

[@pretoriandesigns]

Great video man! Really informative :) 1+ sub

[@CullenKuch]

Thanks so much! Glad it was helpful for you 😁👌🏻

[@darshildixit3438]

Informative video indeed. For digital products around 15-16 offerings, just for the checkout experience- would you recommend going this route? What could be the possible limitations we might encounter if we got that webflow native ecom route

[@CullenKuch]

Hey there, the checkout experience is pretty smooth and should be even easier for digital products. With no shipping or other settings, I imagine Webflow e-commerce would be a good option for design control, but it might be more expensive than other platforms if you only need it for a few digital offerings. Good luck!

[@halz4427]

Thanks Cullen, Webflow ecomm has come to improve, but yes, sadly some challenging limitations

[@CullenKuch]

For sure, still have hope for the future!

[@theboilershop1728]

BTW great video, thanks for sharing such deatil.

[@WOUUUTT]

any idea if customers can leave their vat number behind for an invoice? or is that more stripe related

[@CullenKuch]

Hey Walton, I think there is a way to add it to their Webflow account if they have one. Or you could always create a blank field (like the order details one I made in the video) and have them leave it for you there. This article might help provide more info: university.webflow.com/lesson/sales-tax-on-webflow-subscriptions#how-to-upload-your-vat-identification-number-and-validate-it

[@theboilershop1728]

Cullen it is September 2022, has there been any improvements by Web flow since you made this video?

[@CullenKuch]

Hey there, not a lot for e-commerce I will say. Webflow just announced the release of Logic and Memberships as well as a big price increase in some plans to compensate for these new features. Seems their focus has been on these things. But there is a Webflow conference next month where they will announce more updates so we can hope for improvements to e-commerce!

[@theboilershop1728]

Thanks again Cullen.

[@bakarycisse_cibak]

Very helpful

[@CullenKuch]

Glad to hear that Bakary!

[@karenlewis6608]

Thanks, you helped me decide.

[@CullenKuch]

So glad to hear that Karen!

[@dkc48]

This was so thorough and helpful! Thank you!

[@CullenKuch]

My pleasure David, so glad to hear that!

[@ShoneTheGenije]

Thank you Cullen, really useful upfront information that not many people is revealing. And I thought that not having „buy now” button to skip the cart page and not having One Step check out was the only issue.

[@CullenKuch]

Thanks, glad you found it helpful! Depending on what kind of store/experience you're trying to create there might be other limitations like you said but hopefully we just get more features over time.

[@mannylopez1165]

Thank you so much for your answer to my question below Cullen, but maybe you can help me by answering me this question. I will buy you lunch someday...lol I am a t shirt designer and have over 300 t shirts to sell each with different colors and sizes. Would the limit of 3000 items in Webflow be enough to set up a store in the platform? After what you said about variants and how they count towards the 3000 items limit, I do not want to keep wasting my time, so I can go to another platform.

[@CullenKuch]

Haha happy to help Manny, lunch or no lunch included ;) With that much inventory and variation, I feel like you would certainly hit the CMS limit of 2000 on the regular plan. If your budget is higher, the Plus plan does allow 10,000 CMS items for $36/month. But again, if you have a lot of variations for each t-shirt (only 50 allowed per product remember) it might creep up on you faster. So if you want to use the great design features of Webflow you can certainly still build it within the platform but maybe integrate another e-commerce system like Foxy to handle the amount of product you have. Or find a creative way to keep the customization fields simple so you don't use up all of your CMS items 👌🏻

[@mannylopez1165]

@@CullenKuch Thanks Cullen, you rock sir. As a suggestion you may want to create a video about webflow site plans and how the product variations and cms work on the product itself and as total items in your cart based on your plan. Thank you again!

[@CullenKuch]

@@mannylopez1165 Good idea, I'll keep that in mind for a future video!

[@mannylopez1165]

Question: If you reach the 50 limit variations on the t shirt, does that mean you can only sell other 60 different design t shirts on the whole site?

[@CullenKuch]

Hey Manny! The 50 variation limit is by product, not across the entire site. So the limit is connected to an individual product itself so even it were a lamp, a couch a tshirt, each time you go to create a new product to sell, you will only be able to have 50 style combinations of that product. You could create 10 different new t-shirt products in your inventory, each with 50 style combinations. Might not be the most user friendly if they are similar though. What we did for our site was set all of the basic fields so they didn't exceed 50 and then any further customization was a message field at check out where the customer could further specify design aspects. Hope that helps!

[@revaclay2734]

The issue that I am having with Webflow even though I still am trying to use it, is my trouble with integrating certain products on the website such as certain print on demand services

[@CullenKuch]

Hey Reva, yeah I guess not all integrations are available yet. But with the new addition of Webflow Logic certain third party services are possible through Zapier or API calls!

[@ramishaeanjum8335]

does webflow ecommerce support in all countries?

[@CullenKuch]

Hey Ramisha! So the e-commerce building process is supported globally, but the payment processors (Stripe and Paypal) are only supported in certain locations. Here's a list of the Stripe ones I found: stripe.com/global. That being said, this is only if you are using Webflow's native e-commerce platform to handle everything. You could still use Webflow to build your website and then use a third party platform to insert/handle the e-commerce and payment functionality. Foxy.io is one of these. Hope that helps!

[@conchabelo]

Thanks so much for the video! I'm about to start my first eCommerce site. My client will be selling online and POS as well. Do you know once you connect Stripe to webflow how smooth the sales are using the terminal on the brick and mortar shop? and does the stock updates on webflow?

[@CullenKuch]

Hi! Congrats on starting the new site. The sales have been very smooth between Webflow and Stripe. If you have a limited inventory set on a product and someone buys one through your Webflow store, the inventory will reduce by 1, yes. If there is another POS you would need to integrate a third party system to communicate the inventory change or just do it manually each time. I believe Foxy.io has option for this as well. Good luck!

[@conchabelo]

@@CullenKuch Thanks!

[@garethellison01]

Awesomely informative vid! Anyone know if WF Ecomm could be used for restaurant menu? I need maximum design control as it's a really unique-looking website. Thought I'd ask. Still doing my research for the best 3rd party plugins. Leave suggestions in the comments if anyone has any. 🙏🏼

[@CullenKuch]

Thanks! I feel like this is definitely possible. From the front end point of view you should be able to have menu items as the products and all of that. There is no delivery address (unless you are physically delivering food) and they would probably be one time purchases of some sort. A third probably would probably be needed to sync up the incoming orders unless you just get an email when someone checks out and fulfill food that way. Depends on what you're going for - good luck!

[@tumusiimerayan7930]

Biggest pain for me is absence of live shipping rates 😑

[@CullenKuch]

Ah is this still not an option? I know they have flat or weight based. Maybe in Webflow Conf in the fall they'll announce some updates 🤞🏻

[@tumusiimerayan7930]

@@CullenKuch I hope so

[@keukenstylist]

kzbin.info/www/bejne/a4acqqx3ebymf5o from here your totally wrong the api import export funcion in webflow has this covered. from a csv file/exel you're able to replace all pictures at once

[@CullenKuch]

Good to know, thanks for the tip!

[@jgproductdesign]

Some less epic music would be great 🙏

[@CullenKuch]

Noted 😅

[@jgproductdesign]

@@CullenKuch alright I'll subscribe then lol

[@almabach5195]

Thanks for sharing this. There are many tools available, and it is tough to choose the best one. But I am happy with ShopFunnels. It is a one-stop solution for building high-converting eCommerce stores and selling anything anywhere with the help of a few clicks. It does not require any coding skills and helps to set up an online store within minutes. You can review this one too.

[@CullenKuch]

Great to hear about that option Alma, thanks, I'll check it out!