WEBINAR: Lessons From the FT - Surpassing 1,000,000 Digital Subscribers | FT Strategies

Lucy Marchington, Media Director at the Financial Times and George Montagu, Head of Insights at FT Strategies had a deep discussion on what fuelled the FT’s dual success and our replicable playbook for success. The session is the first in a series focused on effective revenue diversification strategies.
We covered:
An overview of the FT’s business model transformation
The principles and tactics that underpinned the FT’s success, including:
Focusing on quality, differentiated content - Building direct relationships with audiences
Creating a fit-for-purpose access model
Shifting strategic focus
Prioritising the reader experience over long-tail advertising revenue
Watch the full webinar here: www.ftstrategi...