WETA PBS | Signal In The Static

In the weeks leading up to PBS News' national convention coverage, WETA PBS wanted to engage its primetime audience with a promotional spot - Signal In the Static - that celebrates its storied legacy as a leader in public media in Washington D.C. SAM's creative team came up with a custom orchestral piece delicately led by strings and French horns to beautifully underscore clips from WETA's past and set the nostalgic tone. Throughout the score are references WETA's iconic sonic logo, also developed by SAM, creating deeper ties to the WETA brand.
Ready for your brand to be heard?
stephenarnoldm...