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@Kylie Cosmetics new Lip Liner Precision Pout launch reminded me that we haven’t spoken about different types of pencils at all! Interestingly, pencils IMO is the only category where “innovation” didn’t necessarily create a superior product. The @Kylie Jenner lip liner Pencils are known as wood clenched in beauty product development land. The innovation comes through examples like @Rare Beauty’s propel/repel lip liner. You will definitely feel a creamier texture out of these style pencils as they were able to make more long lasting products, but there is something about a classic wood clench pencil that still hits. I imagine this is why we see brands often launch propel/repel and then go back to classic wood clenched pencils. Which Kylie did. There is also a third category that feels like a bit of hybrid between the two. I showcase an example with @Jason Wu Beauty’s lip liner. This is a bit of a faux wood clenched vibe. Either way, it’s important you know the difference to start to understand which one is best for you! #makeup #beauty #kyliejenner #lipliner #thelipsticklesbians