What Does a Product Marketing Manager Do?

What is a Product Marketing Manager?
A product marketing manager is a leadership position that entails planning out, guiding, and taking accountability for marketing campaigns, strategies, and other marketing-related initiatives of (mostly) new products. These products could be anything, ranging from kitchen tools to groundbreaking apps.
The job description of a typical product marketing manager entails leading the marketing team, conducting market research, devising and executing a marketing strategy, and ensuring a stable product launch, among other things (more on this later).
PMMs are found in both startups and well-established enterprises. Their roles and responsibilities are pretty much the same as someone in a traditional marketing management role - to communicate the value of your product to a defined audience.
However, a PMM has to conduct market research and build the marketing engine of a new product from the ground up, whereas marketing managers typically manage the lifecycle of existing products.
Want to learn more about what a Product Marketing Manager does? Then go here: producthq.org/product-marketi...
If you're looking to take your product management career to the next level with certifications, then go here: producthq.org/
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[@BiancaTatum]

Great breakdown !

[@NicolaVictoria]

great and informative video, thank you

[@juleonasefi8559]

Nice video, really great modern day summarization

[@87wxdiaz]

i wish i knew this is technically what my job is wouldve made looking for a job much easier

[@cocopiecurls6944]

Such a great video !

[@neha1612]

Very theoretically explained

[@ricardogrant1765]

Great overview

[@mimillionaire6448]

Great video!

[@Axolotl4Chaos]

Organization and ability to work different projects at the same time

[@Droplix]

You gotta put a noise gate on your microphone so you can get rid of that background static noise. It would also make your voice sound a lot more clear

[@dolapobalogun5426]

Analytical skills

[@vietnsmcttnhhvps1198]

Hay quá

[@nohamashali2171]

Problem solving skills

[@ZenityStudios]

nice

[@chandrabhushanyadav5626]

L

[@theadeolami__]

Critical thinking skills .