PRODUCT MARKETING CAREER - On

On the 4th episode of the #VirtualCoffeeChat series, I host Aubyn Casady, a Senior Product Marketing Manager At G2. We talk all things PRODUCT MARKETING: transitioning into a product marketing career, what product marketing is, what skills are important to succeed as a product marketer, as well as what a career trajectory could look like in this field.
Aubyn shares a ton of immensely valuable information throughout our conversation but stick till the end because she shares her recent experience with a product marketing campaign they launched and how the results shocked them. It’s very interesting!
Hope you enjoy!
TIMESTAMPS
00:00 Intro
01:30 How did Aubyn end up in product marketing? What was her journey like going into this field?
04:25 What is product marketing?
07:54 What skills are important for a product marketer?
14:18 How do you see your long term product marketing plan/vision?
19:43 A successful product marketing campaign Aubyn was involved in at G2
Aubyn's Linkedin: / aubyncasady
Aubyn's blog posts mentioned in the video: / aubynbethcasady
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Anyone interested in exploring a career in product marketing after watching this video? :) ⬇️

[@thetegan7244]

I really do like what I have learned, but I also like alot of things in marketing. I do agree with the Google analytics, it feels like it's not for me if that makes sense.

@@thetegan7244 definitely. it's great to figure out what feels right and wrong for you though - thats the best way to find out what you love in the end.

[@gabbys7491]

If anyone is an experience PMM, Relativity is hiring! Relativity is in the Tech legal sector

[@feialhambra8872]

I can really relate to Aubyn's experience. Creative people usually want to try it all at first and wear multiple hats to really know what fits well.

I think that is a good strategy. To try different things and use the elimination method to find out what suits best.

[@wendyba_mov]

Thank you so much for this interview! I had never heard of product marketing until your channel! Can't wait to watch more of your videos!

[@thetegan7244]

Thank you for this video. My sister was in sales and she mentioned how marketing would sit down with her to give information about the product and the best way to sell it. She said it was a great way to communicate with her team.

[@howijourney]

I love her perspective on being CMO and how that wasn't a good fit, I feel the same way!

[@victoriawright3664]

This video is SO helpful! I’m hoping to pursue a career in technical product marketing and this video provided some incredible insight into the “behind the scenes” of this role. I really appreciate this sort of content on your channel, Elif. Looking forward to future videos!!

Thanks a lot for sharing that Victoria, I appreciate it!

[@chandrakantmahapatra1317]

Fantastic!! As a journalist looking to switch to marketing, this information is gold for me! I thought I'd never be able to use my writing skills extensively again, but clearly I can!! Please do more videos on how to get into product marketing!!!

Thanks for the feedback and very glad it helped you to find/ensure your direction.

[@ashleytotoya]

You are Awesome Elif thanks for this!!

Thank you as well ❤️

[@klaw03]

Very informative video. I just checked out some of Aubyn's articles on Linkedin and medium blog post. Her cheerful and authentic writing style is a delight to read!

Thanks Kevin! I agree - there’s SO MUCH to learn from this video. And i love her writing style and sense of humor:)

[@mwloos1]

It seems you need to be a unicorn personality for this role. Type A but also creative don’t always go hand in hand. A lot of times it’s one extreme or the other. Then throw project management in there.

[@ZenityStudios]

Im in my first prodmkt role rn. It is a lot to handle. I really enjoy the work I do, but I admit it is difficult. I am learning a lot and and surviving so Im keep chugging along.

[@gglovemusic]

Thanks for this, I have an interview for a product marketing manager role tomorrow!!

Best of luck! Hope the video helped you for your prep.

[@zohaib4439]

Wts the qualification ?

[@cheenu2193]

Hi Eugenie how did u started??

[@lucytk12]

Thanks for making this video 😍 sooo informative.

Happy to!

[@ishhhmishhh]

That was a great interview. Very insightful! Thank you

Glad you thought so Isha!

[@j00ktau]

Love the down to earth tone of this dialogue

[@elisetarter4074]

Great interview! Thanks, Elif!

Glad you enjoyed it!

[@Putjans]

what course or certification should I take for product marketing ?

[@abinashd6878]

Hey can you please say where can I study product marketing

[@CustomerRelationsManager]

Product managers live and die by the P&L.....