What Goes into Making the "World's Best Running Shoe?"

[@Azian2DaMax]

I'm a Nike guy through and through but man, I really like these. I tried on a pair of ultra boosts and they feel squishier and bouncier than anything Nike has put out. Step your game up Nike.

[@MaclaineS]

When is the "dots" color way coming out? haha

[@sergeykas90]

Great vid, never thought there's so much work and research behind a shoe

[@shotbygem]

Been hyped about this pair since the press conference announcement. Big fan of pure boost, why not take it to the next level?! So much respect for the craft and work put into the products that have been coming out recently. The price point does justice and I'm all about the comfort.

[@0fficialJL]

Aye fam lemme cop that dot colorway

[@abrhaassad5516]

SSJYeezus exactly what I was thinking lol

[@-._J]

SSJYeezus so true they look savage

[@neef69]

"My name's Ben Herath I'm heading up the Running Design Team here at @ @ Ass" 4:07 wachusae?

[@Bokchoy337]

+neef Thats how its supposed to be pronounced.

[@Crush3dI]

+neef The way he says it is closest to the german pronounciation of adidas

[@Sneakotruthspeech]

For dat ass

[@MinhCobain]

da da da da it's the d o double g..SNOOP

[@laflamezz1907]

James Han Lol no. I'm german and you pronounce it : adedas.

[@WashJosh]

i want that boost ball

[@xavierjones_xci]

Adidas truly has something amazing with Boost Technology! Im extremely excited for the future of the brand. The new "Ultra Boost" looks awesome.

[@whadafunk]

this was interesting to see what goes into making the shoe. crazy

[@Triple259772]

I wanna know more about that family that runs

[@Dinfulatub]

yeah me too. i tried to google it but found nothing

[@SamiPuma]

me too, when he said that i immediately thought that they should do a documentary on them real quick haha

[@vincecayme]

What a savage. Points out the Olympians in a photo then points to the one in the front and says, "And there I am"

[@ludwigrx]

"added us"

[@MRJADOG-yx3bf]

Best shoes i wore it feel like your wearing a pillow shoe

[@patrickc43]

"Adadass"

[@larsjorgen]

"The university of South Australier"

[@ogswank4769]

"runnar", "uwtrabewst"

[@FRESHSNKRZ]

😂😂

[@MarsBoyGaming]

A Dat Ass

[@kofuzi]

When are they going to release the version with the dots!

[@BAB2K11]

Loved this, to be able to see the thought put into the design process

[@gommer365]

3 Years ago - No one could have predicted the game changer it was

[@GSteel-rh9iu]

kind of want the dot version

[@SlopedOtter]

I run 30+ miles/week at around 6:00/mile and prefer a really thin shoe with 4mm of heel and no cushioning, helps with form, you know your form is bad because your feet start burning unlike in these big squishy shoes

[@LeePeteZzzaA]

I always come back to this video just to hear this background music....

[@Atomic2001hk]

let's be real. who actually wears the ultra boost for running.

[@ulcus...]

FilthyFranku runners

[@holykiller130592]

I did.

[@aimanrizal97]

FilthyFranku Its good for light running or on a treadmill but definitely not suitable for long distance runs. The outsole is not very durable even after the continental update.

[@mrpacman323]

totally agree

[@BabyGBeatz]

Aiman Rizal fuck you mean not very durable, after the continental update the soles have lasted me over 600 miles

[@griffinspainhoward9617]

Loved the pure boost, hopefully going to try these out as well!

[@evolve]

Great video!

[@Fugue602]

Can I have the colorway at 3:07 ?

[@juntaeklim9884]

Fugue State Thats not an actually colorway. It was made for testing

[@ulcus...]

Andy Lim you could probably track down a sample.

[@mahasiswacumlaude3743]

Where can i buy that hyped dot UB?

[@ImportAntClips]

I respect there craft so much now. I need a pair.

[@jamirroentgen9065]

adidas is more concern about what's inside than outside, this is why adidas shoes are so comfortable to wear. i think nike are more concern about the appearance than the performance of the shoe.

[@mohamedakid87]

Not necessarily. I know I'm late af on this comment, but Nike and Adidas both have their ways of focusing on a certain feature of a shoe. Adidas on one hand, focuses on a lot of comfort level which is more desired by consumers who are always on their feet. Nike however, I feel are targeting athletes who want versatile footwear that can be worn whilst training and in-game at the same time, be worn as a sneaker to walk around in. Nike shoes may not be the most comfortable, but some of them perform really well in terms of traction. Take the Air Jordan 1 for example. They're a pain in the ass to wear, but they have amazing traction. Comfort is a benefit but your feet will get used to a shoe in time, so comfort isn't a huge need. A lot of things have to be compromised whenever you put a shoe together. All brands do concern about what's inside the shoe, yes. But not all of them are tweaking on comfort.

[@donmagulon]

Chi Huang "useless"

[@EvgeniyShishkin]

Anymore info on that family that runs? Seems like a cool story in itself.

[@jhan1341]

Im happy that primeknit is finally being accepted by the public. Last time they tried to release s a model with primeknit people freaked the fuck out and nike went batshit crazy and filed a lawsuit on a knit perfomance material.

[@SchneiderStudios]

Best shoe, period

[@nicholo85]

Too bad they didn't agonize over durability. clocked 45km on the 2.0 ultraboosts and already the lugs are almost flat in some areas.

[@flashgordon4157]

I want to buy this shoe but it is very expensive but I do not know the features. Adidas boost hd 19 ?

[@peri8728]

I like running and i care about the health of my legs... I've tried many shoes and i came to conclusion that adidas is the best... All these years i was very satisfied but when i bought the ENERGY BOOST i felt that all the previous models were bad! Boost type shoes are the best of any kind......so relaxing and soft.....its a great experience .......realy.....

[@SterlingDocumentaries]

Looks better with the dots on

[@zeak107]

If your saying you made the toe box wider thats great but why the 10 mm heel to toe drop. I'm not wanting to wear hi heels...

[@parkerhilliker5680]

Who thinks they should release the dotted pair of ultra boost?

[@ilovebwws]

Really made that man wear adidas socks

[@thelitasfchannel7754]

4:09 mah boy said adadas😂😂😂

[@lazo1888]

Miguel Belt 4:04

[@Neonknight798]

Just me or would it be the sickest thing ever to just work in an adidas office with all the ultra boosts on the back wall?

[@vietanhnguyen3802]

That song again

[@FELNOTH]

love these shoes already want more boost!.

[@Fendy1]

What they need is a shoe designed to expand horizontally using interconnected components. Until that is done shoes are really just fancy bags for feet. -GK

[@Fendy1]

@Will Swift/videos 2:30

[@largepeep8710]

who else thinks those dots would make a sick colourway

[@PETERTUNGTKHO]

I want that testing shoes

[@Phillyflip1]

adidas boost is a game changer!

[@b00nyman]

Could they pump out more OGs please?

[@S14lver]

Lets be honest 99% of us are not going to be doing any running in these therefore the design and look of the shoe really matters and I just cant get over how hideous the mid sole heel is and the fact it sticks out about 2 cm from your natural heel.

[@EpicGamingFeed]

The dotted test shoe actually looks like a pretty dope colorway

[@edgar344]

De4thReborn ikr

[@RoyHodgsonBurner]

my ultimate dream job

[@Kingpin_Minis]

Clearly inspired by Joe tortolano.

[@prostaffersix.1182]

Boost is the FUTURE

[@robbiebrown602]

Ive always preferred Nike trainers but these are really impressive

[@EnergyReturnWheel]

Britek Stretch Recoil is tuned to your contractile rates. Largest footwear patent portfolio. Proprioception is improved. We are 15% more efficient than your best...OR ...Any shoe. Want to test for yourself? New patents available at your request.

[@beniamit1117]

Dude after watching this I feel bad for 90% of ultraboosts that are not used for running

[@apryanto-b7184]

So whats the point, you sell the product that i cant even find the shoes at your store, am i have to buy from the reseller that multiply the price from the original one, Mr Adidas Greetings from Indonesia Hypebeast

[@pintyopriambodo5548]

Apryanto - B betul mas, cari di store manapun kagak nemu

[@tygervoods8358]

wtf u mean, I don't even live in the states but I can find multiple colorways of ultraboosts in most sneaker stores for $180. There's legit no need to buy from resellers when you can just buy one for retail anywhere

[@javen69]

I've been an adidas person since day one and it's kinda weird but adidas is all I wear and i want to be apart of this but I honesty don't know what I need to do to work at adidas North American head quarters. Someone help please.

[@FELNOTH]

just apply for a job online.However unlike the "other guys"they only have like 7-800 people at the village so there are not as many opportunities.Try getting on as an intern that's most likely how you'll get yer foot in the door.Good luck!

[@insomb]

Samuel Cruz my dream is to swim in in a pool of cherry jello

[@TrydeoVideo]

+insomb ikr

[@AnwarHaikalRuslan]

Become an engineer. Not a lot of engineers are highly active people passionate about sports/physiology.

[@E.T05]

*makes shoe to embrace running* 3 years later making colorways to suit for people who wears it casually.

[@santi1kk]

Yo nobody noticed "Adedas"

[@ibarraguadalupe2010]

so no ones gonna say anything about the way that guy pronounced "Adidas" at 4:08

[@wesleytenacity_]

"adidas is great for running" said no hypebeast ever.

[@benl4322]

Still seems like it compresses toes in the toe-box.

[@vividelice6248]

Formidable

[@Silverripples]

I have tried them but I was not impressed at all.

[@swordlord9682]

Well that explains why they are £160+ lol.

[@Holly18th]

The way herath said adidas made me cringe omg that was the first time i heard it pronounced that way

[@Stewel92]

Wanna know something? Its actually probounced exactly that way

[@TrydeoVideo]

+Stewel92 probounced...

[@aavnpn]

+Holly Poon turn on the captions it says "I'm heading up the running design team here that ass". No joke, I swear.

[@SmRawDesignerJM13]

aduh daas lol

[@paulmcadam2594]

That's how it's supposed to be pronounced

[@tristanleatemia8559]

Who actually wore this shoe for running? Most buyers don't run

[@alimirza9580]

I personally like uncaged better

[@liorkatabi7834]

Turn captions on for that aussie guy,it's fucking dreadful. And that makes it so much better :')

[@Dinfulatub]

lol hes not aussie, not even close

[@dutchdaedalus]

How much does hypebeast get paid to host these infomercials?

[@Dinfulatub]

I rather run in the boston boosts, so much faster

[@iancat6735]

But most of us use it as a streetwear

[@sirereginald1111]

No guys, saucony shoes are the shit, or brooks.

[@jamesambrocio]

Not that I hate Adidas, but Kinvaras are the ultimate shit.

[@stevenromero7022]

oh ya... its a running shoe, forgot.

[@DJeimaXe]

I keep thinking thats Bill Gates -.-

[@rorywilloughby3564]

my Roshes are comfy as fuck

[@jakem8504]

That's what I thought too til I got me some ultra boosts.

[@Vfulncchl]

They are nothing compared to UB's

[@rorywilloughby3564]

+Marcusnw1 yeah I realized that when I tried in a pair of Adidas with the boost tech, they're gonna have to be my next running shoes even though I wear Nike religiously

[@Kazials]

+Rory Willoughby same. All I wear is Nike but I'm definitely getting a pair of these soon

[@rorywilloughby3564]

+Kazial agreed

[@adamchin2931]

easy answer: Chinese sweatshops

[@jakobsteinherr6278]

Everyone going crazy over the way he pronounced Adidas. Stop! Do you Americans sometimes realize that you are also misspronouncing words like Adidas? Im not saying that the dude in the video said it right. Im just saying that you shouldn‘t be judging people on how they pronounce a word, when you can‘t even pronounce it correctly yourself!

[@creativearts2120]

look at adidas' desperate sophistication to sell this shoe lol

[@tygervoods8358]

Yea and's thats why it has almost killed nike 2 years ago when these were released and they can't come back ever since. Stfu, these were slept on 2 years ago until kanye and hypebeasts started bringing attention to these and the hypebeasts were right for the first time. Just cause you can't afford a shoe thats only 180 usd doesn't mean you should go online and cry how bad they are lmao

[@theanonymousjibjab14]

The ultra boosts arent anywhere close to being the worlds best running shoe. Currently for me, the best running shoe ive ever tried are the new balance 1500v2s. The ultra boosts might be comfy af and have a dope silhouette, but arent an amazing "running" shoe

[@jmdza]

"I've been a runner all my life, I started running when I was 14 years old"

[@len636]

do not BUY wear out realllllllly fast, 15K

[@TheLondonCyclist]

What a load of old tosh!. Look at everyone debating over Nike or Adidas. You ain't runners, you're just "fashion snobs". If you were real runners, you'd be looking at e.g Asics... those are real running shoes.

[@georgigugov131]

The best shoes with the most awful sole in the world , poor quality

[@donr.wetter186]

Why poor quality?

[@georgigugov131]

+Gregor Kaufmann because I run with them and for 50 km total running the are in very bad condition the sole is almost gone ....

[@tingtonghahahaha]

+Georgi Gugov Really?

[@donr.wetter186]

Probably because you have the 1.0s without the continental outsole

[@georgigugov131]

No I don't have fakes , because I take them form adidas store in Berlin , and my are with continental sole ! Just adidas need to fix this problem

[@hpcosmos]

Very proud to see the h/p/cosmos climate chamber treadmill model venus in the adidas climate chamber and wind channel of the adidas lab. Thanks for your trust. kzbin.info/www/bejne/nqiUpXhjf66AjZY