How Reebok's 3D Technology Is Breaking the Mold

Reebok is using 3D technology to break the mold. Bloomberg's Anne Mostue visited the Boston-based company's headquarters to see how it's using proprietary liquid material, software and robotics to draw shoes in three-dimensional layers.

[@ethannkyle9858]

I'll order a pair of Reeboks... "You want ketchup with that???"

[@yuhuaguan6]

Ethann Kyle bahahahhahahahaha

[@priyenswiss2002]

*_No, i want MAYONNAISE instead._*

[@OverWims]

You want an instrument with your shoes?

[@jianmingdu6217]

HAHAHA, I thought it was caramel

[@_altruistic_6869]

Yes please

[@user-ov1mi6tc5t]

If Reebok starts making attractive shoes (like the retro) then people will start buying them

[@intricate2921]

@X D 😂😂😂

[@jillmont3342]

You right

[@Yonomansushi]

They already had, lol

[@evillolipop2704]

XD

[@sickstarsmedia]

Ya because literally every other Reebok is ugly 😂

[@peternt2008]

I loved the old Reebok of the 1980's when they went world wide with their white leather shoe with toweling inside and little english flag. They were different and classy.

[@rzombie79]

I just tried on a pair of them yesterday. They were man-made leather, and had memory foam foot beds. They felt nothing like the Reebok Classics I wore over 25 years ago. So I did not buy them.

[@peternt2008]

Yeah the Reeboks from the 1980's were the best

[@peternt2008]

This is the 1980's style Reebok www.barneys.com/product/reebok-club-c-85-leather-low-top-sneakers-504888038.html

[@notinterested8452]

Placing Britian's flag on footwear is an offense to the crown.

[@peternt2008]

Can you copy and paste the law on this please.

[@adnaanu]

Was a huge fan of Reebok back when I was a kid in the 1980s. Their shoes had an understated elegance vibe to them. I just feel now that they have lost their way, while it's good to innovate they should not underestimate the power of the retro vibe. Nike Puma et al innovate but also have invested in their retro lines. I think the thing that is hurting Reebok sales is its association with crossfit, all the other brands have quite rightly avoided that cult and associated with more mainstream sports

[@Mashburn007]

well they had to do something with their products , I remember when Reebok Zig came it was so cool , the ads were so cool ,they aptly telecasted at ryt places and then just whooof , they just vanished , this liquid 3d printing is definitely better and their cotton and corn is much appreciated , they just need to bullishly market it at the right places

[@dillaboo16]

aman bond Well arnt you just the entrepreneur 😬

[@qwerty-_-4889]

aman bond *ZIG ZAG*

[@user-so2wv1uf6q]

абельянова носила исключительно mustang

[@yojgee]

Injection molding is better and more durable. Whenever the molten material is injected into the mold, the machine pushes it in very high pressure (5,000 to 18,000 psi) hence strengthening the bond and density of the product. Laying the liquid material like cake frosting does not guarantee a solid bond because it only settles on normal atmospheric pressure and gravity.

[@ShetlandTec]

Jack Graybird exactly!

[@Pernection]

Jack Graybird Plus what are they laying that stuff on? Looks like an out sole

[@MarianKeller]

They're using some kind of thermosetting elastomer for this process. This isn't going to be much less durable than regular rubber, and certainly more durable than most injection molded thermoplastic polymers.

[@ilatfenozapo]

And you know this because you work there? Or because you a baker and shitm

[@yojgee]

ilat As an industrial engineer, these stuff are just basic.

[@ivanrodriguez3710]

They should replace that pizza slice logo with something better

[@ivanrodriguez3710]

AG64 Personally, I don't think they look good on shoes. Just like New Balance's and Under Armor's logos.

[@user-vy6xx7gz6z]

I personally think their previous logo is much iconic and recognizable. The current one just resembles Delta Airlines. Lol

[@homs7351]

They shit looking like the peak logo the old logo was better

[@Ainaszahra1108]

not pizza that is one eye pyramid log and own by illuminati why would they change.

[@cnj96]

the new logo looks like it's from some defcon emblem from battlefield or some shit.

[@fkp1692]

I just bought a pair of Reebok 6000 and they look awesome. Best looking Reebok shoe I've seen in the past 15 years really looking forward to wearing them

[@ktmidol]

I saw one in oxford street. A robot was pumping shoes up and down to show the elastic and tensile strength which is quite cool. Maybe will get a pair one day. I get plantar fasciitis from time to time and really need a good pair of shoes.

[@gofar4]

Head of future is hair less..

[@hotdogy12345]

Ade Rama ikr

[@purpledreams7]

Our future is fun less

[@JoostterLaak]

.. less hair is future of head

[@craiganater3]

So?

[@shizfairuz]

Jackson Putnam what is ikr?

[@alicenguyen3590]

I love to see Liquid Shoes in the market someday. Keep moving up!

[@bahagharidon1940]

Reebok for me is the best classic shoe company and they are the best when it comes in comfort and design. I will absolutely want to buy this 3D printed design

[@pilgrim5355]

Honestly whoever is responsible for the shoe designs of Reebok needs to go and pursue a different career. They have always been and still are one of the ugliest shoes on the market

[@filmowczyk]

and that shitty new logo-like company for gamers (Trezor or EA sports)

[@detroitsmash833]

For real..

[@fabianlukic5316]

Wrong

[@veruspicy8696]

@@fabianlukic5316 no

[@stefanilic9355]

dont talk bullshits ,I mean there are so many different designs of reebok shoes now then never before for everyones taste there is something,I know taste is diferent with every person,so thats why they now have a lot more to choice for. I only dislike the new sign when Addidas bought them but any way I wear only Classic(mostly white or better when I find some unique color mix that was produced in small amount),now new "updated" Aztrek is here and also OG Pump as well(got them both and quality is still the premium Reebok) glad they have respect for the old customers and sneakers that marked Reebok era and culture.I know a lot of people that like Reebok and wear them everyday(wheter walking,riding car/bike,running,working, they are comfortable in every ascpect). And I'm really glad they didnt changed the sign on the classic series(classic leather,classic nylon,both "deep" and "short-standard" and Rapide MU) and new "updated" Aztrek.I like how's things are now going on with this brand,I was afraid that the brand like Reebok dont pronounce bankrot,there was 2 years when I could find classic in black,white and biege ,here in my region.

[@lowkey_fla]

I used to love the all black classic Reebok 😎

[@rubenscott3972]

lowkey_fla Reebok died in 2008

[@brhodes2287]

I've rocked Reebok Classics for 20 years. Hope to wear them 20 more!!

[@jeffreym4370]

Eso lo ago yo en mi casa con mis maguinas de diseños, yo creia gue era tecnologica mente algo dificil pero ya veo gue compartieron Una idea gue puede Ser el comienso de mi futuros tenis,👍thank you for sharing

[@francobalanquit8436]

Long as Reebok is not mainstream I'll keep on using it. Nike and Adidas just have too many replicas and fakes.

[@99897767]

Not just that, nike and adidas sometime have bad batches that well, if that was a limited edition shoe you are just taking a big fat L and can't get a replacement pair

[@francobalanquit8436]

Legion at least here from where I live. They worship Adidas and Nike and Vans. Everyone has the same pair of shoes and talks about where they bought it. Reebok and Timberland isn’t as highly appreciated so they don’t make it to the replica makers’ list as much as the earlier brands.

[@francobalanquit8436]

Legion same can be said to those brands I mentioned. They tie it with a famous person’s name and the price go through the ceiling

[@francobalanquit8436]

Legion oh..

[@francobalanquit8436]

Legion thought you were pertaining to Reebok alone

[@SirPhillyLeong]

Just make more Reebok pumps.

[@wiredrocker17]

Phillip Leong or reebok questions

[@shamapehbenyah3783]

Phillip Leong thank you new triangle reebok logo is so wak plus the shoe now are flimzy and toooo light weight crossfit shoes are hideous

[@sew04ss]

Phillip Leong Dee brown lol

[@renceileto1776]

Retroing the Answers will be dope too.

[@draggabeats]

They still have them, but they’re the more expensive shoe because nostalgia.

[@voardis]

I’m doing a internship at Reebok’s HQ in downtown Boston this summer. I took a tour the place is really cool.

[@umachan9286]

I had a pair of hiking boots made by Reebok under their "Boks" label back in the 90's. Without a doubt one of the most comfortable things on my feet ever. They lasted several years and I never found another pair of them.

[@abran-el7497]

I don't like some of the new shoes too much they tear up too easily

[@adamhealy5635]

And they're ugly as hell...

[@thetitanian5544]

Made in China

[@SKBKER]

Their aim is at the younger generation who like to throw their money away .

[@happpypisang5036]

Vans?

[@fmungs7382]

I have a converse, been using it for 3 years and I use it EVERYWHERE, through traveling, school, work, still looking good.

[@jumanjicostco3248]

Was Reebok the one who made that sponsor fiasco in UFC? Like forcing all the fighters to just wear their poor quality clothing?

[@gunnem7629]

Cassie Barns yup!misprinting names,making sportbras wich would come loose during fights.all fighters lost good money because of no more other sponsorship deal allowed.

[@user-td3xr6ri9t]

Your avatar is cute

[@Dmt1337]

Nice! I love it.

[@Pertamax7-HD]

Superbs sir

[@bigsmoke8608]

Don´t need 3D Printing if the Shoe looks whack

[@ponder9011]

Big Smoke they look just like the vapormax and I bet you would like a pair of tbose

[@rioeiokha9653]

@@ponder9011 vapormax looks and feels a billion times better, vapmx is the rolls Royce of shoes, Reebok is the 15 year old grey Ford focus

[@ponder9011]

Rioeio Kha vapor max is nasty. The only shoes I wear right now are adidas boost shoes. Nmd CS2s and Static 350s. The most comfortable shoes ever and as an added bonus they don't look retarded

[@JABelms]

@@ponder9011 My Vapormax Plus Hyper Blue looks way better than this Reebok shit and it's the ugliest shoe I have. As for Adidas, that company has nothing else to offer other than NMDs and Yeezys...actually only NMDs. Yeezys look like they were made for Korean male popstars and they look retarded, all they have is price reputation and comfort (which is crushed easily by the Ultraboost anyway, way cheaper too). Even then my most comfortable shoes are my Zoom Pegasus

[@ponder9011]

B0NES YT Tell me how these shoes are different from the future craft, one of the most hyped and limited shoes of 2018 (all though that might just be because of y3)

[@ernestoa5364]

The possibility are endless and the future technology just gets better with time.

[@abdulmuhzinp2201]

Ernesto Acosta ydkyl

[@u.s.f.p.v8466]

Incredibly dope!

[@Blue-bf8lv]

Looks very good

[@brax0789]

Once you go Nike, you never go reebok

[@srreal4821]

maxwell smart I was Nike now Im reebok...

[@tsuki3704]

me too, best alternative for the cheapest

[@rubenscott3972]

maxwell smart if your a smart person you never do Reebok but than again they all have some special shoes that is good but you have to pay over 200$

[@vie3147]

maxwell smart or Adidas

[@BLUELEADER78]

After trying Nike and Reebok, I gave them up and found a New Balance in life.

[@Fpvfreaky]

Food for your feet. Who would of thought it. 😃

[@larjkok1184]

FPV FREAKY Have thought it.

[@anwarlaziz1]

Burger King foot lettuce

[@Fpvfreaky]

Hassan Hashir and double cheese lol

[@danodden9783]

How exactly is it food

[@Fpvfreaky]

Dan Odden did you watch and listen to the video.? 🤔🧐

[@ProjectMeetMIA]

Awesome now I can 3D print my own Reebok shoes !

[@undrachevr]

I've been buying rebook shoes for a few years now. I like them

[@ajp769]

So they made another gimmick shoe like the Zig tech and the Zpump?

[@DummyAccount]

How long until they start 3d printing cars and houses?

[@razvangogan]

Actually houses can alreasy be 3d printed, just saw a video on youtube about that

[@mimirusmiyati6992]

Awesome 👍

[@ricardonavarro2701]

I like this concept!.....Because not every shoe is the same!!!!.....and that's a good thing!...

[@Firejowl]

Why am I watching this, I don't even wear shoes

[@_altruistic_6869]

Lmao

[@ausaf86]

I think reebok love fast food, first a pizza slice logo now ketchup on the shoes.

[@user-so2wv1uf6q]

нелюбимая марка кузи, та всегда ходила в levis strauss

[@jaron5651]

Head of Future is bright and bold for the future of Reebok.

[@aryansomani3386]

This is like one of those satisfying videos

[@shypotatoo]

1:52 i see Ariana!

[@gunnem7629]

Did you know that the founders of adidas and puma were brothers?

[@theworldoverheavan560]

yeah

[@jessla1359]

Were brothers so what they not brothers no more lol

[@Turiballt]

Jess La they are dead

[@Knightfire66]

nope and ty u very much for the info.

[@TheHuskyK9]

Adi and Das. Das went on to make Puma

[@luzbarret]

No me imagine como hacian esta clase de zapatillas es genial el calculo tan exacto felicidades y muy lindos

[@joarborneland1708]

It looks like caramel and I want to eat it

[@MrBiko12]

Lol

[@angelffalcon3134]

*they need to bring the pump back*

[@alessandropendragon7285]

What beautiful shoes

[@for3dprint957]

This technology is gonna change the world!

[@ellllllo77]

2:29 this. This, will always make me laugh 😂

[@In4mous1]

😂😂😂

[@user-so2wv1uf6q]

никогда не носил рибук. токо найки. мои первый тенниски найки, первые кроссовки хайки

[@snitox]

Reebok needs to go way above and beyond Adidas's quality to be profitable.

[@spikespiegel7874]

KNO adidas owns Reebok

[@snitox]

Santino Crosson Hence why I specifically mentioned Adidas. Being owned by them they will always try to be in a niche market so they pretty much have to have brute force innovation and quality to be on par with Adidas.

[@matthewchristian7928]

My fav shoe brand is this!!!! Reebok

[@bagonganjing5409]

Amazing...

[@snitox]

Yay no more child sweatshops.

[@jkxss]

KNO there will always be child sweat shops. Even if this 3D printing did not come at a premium, those child workers will just move into another industry. The children still need the money so they will just end up doing something else. But at least people can feel a little better knowing the shoes they personally buy may not be made in sweatshops.

[@wes9936]

the children are probably building the 3d machines? lol

[@theworldoverheavan560]

lol

[@simplesimon7674]

Yay no one was employed to make my shoe!

[@electriccruiser7796]

Shane Warmed lol no one except for people that make the robots. All you did is move people to a different part of the production line.

[@mikea.7370]

Those liquid shoes look terrible, I'm sure performance isn't anything remotely close to good either

[@mikea.7370]

Hydra Jamm sure...

[@AllVie]

Awesome 👏👏👏👏👏👏👏👏👏

[@usama1234987]

I'll one-day start a shoe brand like these 😊

[@synegra83]

Partnership with Crossfit where more than 50% wears Nike from head to toes, just look at any Crossfit Games

[@TheDemonsunleashed]

Coming Soon crossfit sucks dick

[@bruck2723]

you can't fix ugly !

[@cosimopriori5118]

And all that glitters is gold...

[@m.t-thoughts8919]

Yep that is why I love Rebok. 😀

[@Rippedinside]

Reebok:(good shoes but not attractive desing)

[@battutulu3030]

Prefer barefoot...

[@rzlb5]

until you step on a poo.

[@PashaDefragzor]

Reebok and Nike - my fav. , nice sport shoes.. Reebok has always felt like a retro shoe. And Nike is always something new

[@thomaskmathew]

Reeboks are so cool and look unique, not everyone owns them which is a good thing.

[@fairhill2612]

yeezy taught you

[@mfjose91]

Please dont let reebok die, I wont buy nikes nor addidas.

[@SquirtIeSquad]

uh what?

[@SteelBuckeye]

Adidas owns Reebok. Not supporting one kills the other.

[@devsterroc8487]

Poor ass

[@devsterroc8487]

John L Nike kills Adidas

[@mrsickwick]

Go try on a pair of Adidas UltraBoost and you'll never want to wear anything else period.

[@jeffreym4370]

Nothing like New Balance, and Nike,💯guarantee

[@--Paws--]

Interesting, I have the same art-style back then with the squiggly lines. I'm happy someone else can see its potential, however I wish it would be more intricate.

[@rkgracanica]

Id rather break my foot than wear this trash

[@thiodenelsky3192]

The tech is ok, but the shilouete ❌❌

[@user-so2wv1uf6q]

рибок носил вьэчно вербицкий, покупал на доллары, которые ему присылала маман из америки, где она вышла замуж 3й раз

[@smitanazier2217]

this is so satisfying

[@rokhila2762]

I really love Reebok!!!

[@ali.al-askary]

Easily made , more expensive . Most weird thing.

[@joseguzmanojeda4676]

What’s next after ugly? Oh yeah this Reebok with ketchup shoes. 🤦🏻‍♂️

[@ihsankhan7845]

Amazing

[@misterjaroslav6859]

Cool Reebok!!!

[@Theskateboardingbarber]

the only thing reebok had going for them was stevie williams.... and they ruined that!

[@micdonmusic]

DerrickAsherPhoto I skated 20+ pairs of the DGK/Rbks. Great shoe and lasted long. Still have a pair in the closet. I’ll still pick up a pair of classic workouts to skate.

[@Theskateboardingbarber]

Microphone Don see you know whats up! thoss dgk shoes looked so unique too

[@ftoulises426]

Their shoes still trash ( not including the classic I had a pair, my bad)

[@h.bomber5488]

Ulises B hi their

[@srreal4821]

You're kidding. I wear the classics and it's fire. Beats overrated same old same olds. I actually have unique good looking shoes instead of shoes every 13 year old wears

[@Akirabone]

Their* bruh

[@gabrielgiacomelli4922]

Nahhhh, they’re classics, respect dude

[@TsunaXZ]

I used mine from Elementary to 4th year highschool hell i even use it for mountain climbing and still in good condition.

[@SahilKhan-gg4wj]

Wow so nice

[@He-is-Center]

I remember Christmas 1990 going in Foot Locker and buying all red suede Reebok high tops, I had Red October's and didn't even know!

[@SKBKER]

Soon people will lose the ability to make things and rely on machines for everything . Sad .

[@colin-kun3611]

IAmaPersion its just the material’s pick is getting shittier so the company could make more money. It has nothing to do with who’s making it, machine or human. My opinion

[@don95ful]

Right? Fucking evolution..

[@NieColall]

IAmaPersion That's not the machines fault but the people choosing the cheapest methods. Machines are better at producing than humans. Full stop.

[@SKBKER]

Master Toronto - welcome to laziness you baffoon

[@wowlizzy4039]

Seb K sad?? That means imagination is endless and things get diner quicker this is great!

[@michaelayeni177]

Whelp A lot of people working in shoe factories will lose their jobs Sorry Trump supporters

[@adamhealy5635]

Trump supporters? A loss of jobs momentarily diminishes the economy until those unemployed folk can be redirected somewhere else. Trump is totally irrelevant in this concern.

[@jesseburton5292]

Lol shoes are made mostly in 2nd and 3rd world countries. Probably not many jobs lost in America.

[@yong93xx]

Michael Ayeni what trump got to with lose their job. U stupid

[@MyiPodTouchExpert]

I'm not a trump supporter but I think in first world countries it would probably bring a few more jobs. The machines have to be programmed, assembled, maintained, etc. Those things need people.

[@marcd7332]

Michael Ayeni Idiot

[@GenIus-zm3qf]

After all the tired and derivative sneaker designs from other brands, it's surprising that they can still come up with something original. I applaud them for that.

[@SuperFirebird3000]

I bought a pair of reebok athletic shorts and its the best I've ever had.

[@shoveah1]

Reebok fkn sucks

[@rioeiokha9653]

It should go bankrupt, teAch them a lesson not to make ugly shoes

[@Jaytraveler2]

Under Armour 4life

[@sktch4720]

Looks comfy And saucy

[@ThatPixelGuy]

If only it was this easy to 3D print flexible materials at home

[@iamnotmad2649]

holy shit ur profile pic fucked me :D

[@joseespinosa1585]

So cool

[@Moon-mn6vg]

I need those pair

[@joeltoh773]

Underrated.

[@nibingeorge7388]

awesome

[@dulcebarajas9869]

Qué belleza!! 😍

[@INNOCENT_GANG_GAMING]

Great technology

[@TheFlydeagle228]

I miss the old logo..looked pretty cool

[@randomdude189]

That stuff just peels right off

[@negatronmad]

Back in the 90s Reebok was the bomb with their Mobius collection

[@paxandq]

This is really cool I hope they do more with recycling 😇😇

[@iamnotmad2649]

yea recycle they ugly shoes to nike

[@realx1311]

We want more reeboks pumps! Old school style rules

[@passionatelina]

Wish i can get this someday ❤

[@ShieldOnline]

That's so cool 🔥🔥🔥

[@user-so2wv1uf6q]

adidas никто из друзей не носил. даже никогда не видел ни на ком