What happened to NIKE? Your Favourite SHOE Brand Is Facing its WORST Performance and Is Dying...

  Рет қаралды 18,942

Karmic Ladka

Karmic Ladka

Күн бұрын

Video Description: Nike’s Fall from Glory - What Went Wrong?
Nike, the world’s most iconic sportswear brand, is no stranger to success. From revolutionizing the sneaker game to becoming a cultural phenomenon, Nike has set standards that other brands could only dream of. Yet, in recent years, the brand seems to be faltering. What happened to this global giant? Why has Nike’s dominance taken such a sharp hit?
In this video, we uncover the shocking reasons behind Nike’s decline, analyzing everything from internal leadership issues to external competitive pressures. Join us as we decode the factors that have led to Nike’s struggles and explore what it means for the future of this once-unstoppable brand.
🔍 Walkthrough of the Video:
1️⃣ Nike’s Glory Days:
The rise of Nike as a global powerhouse, fueled by innovation, marketing genius, and cultural relevance.
Iconic milestones like the "Just Do It" campaign and collaborations with sports legends such as Michael Jordan, Serena Williams, and Tiger Woods.
How Nike captured the hearts of billions worldwide by merging sports, fashion, and lifestyle into a single, powerful brand identity.
2️⃣ The Downfall Begins:
Leadership Challenges:
The transition to John Donohoe’s leadership and how his tech-focused approach disrupted Nike’s traditional strategies.
Misaligned priorities that caused disconnects with Nike’s core audience.
Product and Marketing Failures:
The backlash from controversial campaigns and poorly executed product launches.
Mismanagement of flagship lines like Air Max and the loss of excitement around Nike's innovation.
Inventory Crisis:
Over ₹80,000 crore ($10 billion) worth of unsold inventory flooding warehouses globally.
How supply chain disruptions during the pandemic led to overproduction and subsequent financial strain.
3️⃣ Rising Competition:
How Adidas and Puma capitalized on Nike’s missteps by focusing on quality, affordability, and sustainability.
The rise of new-age Direct-to-Consumer (DTC) brands like Allbirds, On, and Hoka, which offer innovative, eco-friendly, and minimalist designs.
Why Nike’s premium pricing strategy is losing relevance in price-sensitive markets.
4️⃣ Global Economic Pressures:
The impact of global inflation, reduced consumer purchasing power, and shifting economic priorities.
How Nike’s declining sales in key markets like China, the US, and Europe have further hurt its growth.
The brand’s struggles in adapting to Gen Z and Millennial demands for transparency, sustainability, and inclusivity.
5️⃣ Can Nike Bounce Back?
Strategies Nike is implementing to turn the tide:
Enhanced inventory management to clear unsold stock.
Rethinking marketing campaigns to reconnect with its audience.
Focusing on collaborations, sustainability, and digital innovation.
Will these efforts be enough to reclaim its throne in the sportswear industry?
Key Insights from the Video:
Nike’s story is a reminder that even the most powerful brands can falter if they fail to adapt.
Leadership, market dynamics, and customer loyalty play critical roles in sustaining a brand’s success.
Despite its challenges, Nike’s legacy and innovation-driven DNA may still offer a path to resurgence.
Why This Video is a Must-Watch:
This video isn’t just about Nike’s challenges-it’s a masterclass in business strategy, branding, and market adaptation. Whether you’re a sneaker enthusiast, a business student, or just curious about how global brands navigate their highs and lows, this deep dive will leave you with valuable insights.
Why is Nike struggling in 2024?
Nike’s downfall explained
John Donohoe leadership impact on Nike
Nike inventory crisis 2024
Nike vs Adidas market competition
Global sportswear trends 2024
Nike marketing controversies
Declining sales of Nike products
Is Nike still relevant in 2024?
How Nike lost market share
Relevant Hashtags:
#nike #nikeshoes #nikedunk #nikedecline #sports #nikesportswear #nikefootball #adidas #puma #adidasvsnike #newbalance #nikecomeback #nikeisdying #nike #sportsnews #sport
#airjordan #ronaldo #cr7
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Пікірлер: 125
@ISHANDEEPChakraborty-x3g
@ISHANDEEPChakraborty-x3g 11 күн бұрын
Because nike focus on only one thing that make them 110% productive than others meanwhile puma and adidas focus on clothing, watches, shoes, gloves etc. Read the all than judge. But adidas originals will heart forever
@Karmicladka
@Karmicladka 11 күн бұрын
I am not judging, I am just stating the facts. My personal opinion is that Nike is the best, nothing comes close and I am sure they'll be back to their former Glory.
@ransom4734
@ransom4734 3 күн бұрын
Nike sneakers are not even comfortable I am currently using Nike Airmax 270 and Nike Airmax both are terrible in sole and ankle comfort Nike is just an overrated product instead go for Skechers or Asics much more comfortable.
@Karmicladka
@Karmicladka 3 күн бұрын
Lately Nike has been going down in terms of quality and yet they are priced so high. I've seen so many people perfering Sketchers over Nike. I think I'll also try it.
@EAZYELECTRONICS
@EAZYELECTRONICS 15 күн бұрын
kya baat kar rahe ho....hume to laga nike abhi bhi top selling hai.....kabhi nike liya to nai hai lekin suna hai kaafi acche hote hain
@Karmicladka
@Karmicladka 15 күн бұрын
Iss downfall ke baad bai NIke is way way ahead of Adidas and Puma. Nike has also reduced its quality as they stopped focusing on technology, but now they are doing back to the basics. Hopefully they will be back very very soon.
@sankalpsingh0
@sankalpsingh0 15 күн бұрын
@@Karmicladka aapne kaha ki 70-80% discount de rahi hai nike, ek hume bhi gift kar dijiye sir. Aap to itne bade youtuber hain ab
@Karmicladka
@Karmicladka 15 күн бұрын
Lol. 5K subs wale log KZbinr bhi nai kehlaate dost. 🫡🫡😜
@ISHANDEEPChakraborty-x3g
@ISHANDEEPChakraborty-x3g 11 күн бұрын
​@@Karmicladka😂
@lp4408
@lp4408 4 күн бұрын
Asics
@RahulYogendra-fg7iw
@RahulYogendra-fg7iw 15 күн бұрын
Good explanation sir nice work,deep information,awesome case study 😊😊😊
@Karmicladka
@Karmicladka 15 күн бұрын
Thank you Rahul. I am glad you liked it 🫡😊
@ClassyRice
@ClassyRice 4 сағат бұрын
Till 2012 i use to buy nike but then i got introduced to asics and new balance and i figured out wht i was missing out nike doesn't design shoes to comfort your feet
@Karmicladka
@Karmicladka 3 сағат бұрын
Damn.. there are so many people recommending ASICS. Maybe I should try it once.
@yoosh2827
@yoosh2827 14 күн бұрын
amazing video!!!
@Karmicladka
@Karmicladka 14 күн бұрын
Thank you so much ❤️ 🫡
@kauxtov
@kauxtov 4 күн бұрын
Informative video...keep it up
@Karmicladka
@Karmicladka 4 күн бұрын
I am glad you liked it 👏 👌 keep supporting 🎂🫡
@IChhi
@IChhi 3 күн бұрын
They are getting Humbled by other brands There are so many brands giving us Top notch Comfort, Design in lesser budget
@Karmicladka
@Karmicladka 3 күн бұрын
Yes, that's also true. Nike has been much more than comfort and budget shoes but it seems they've lost their way
@srinivasrn9187
@srinivasrn9187 8 күн бұрын
The information presented is not entirely accurate; while some points are valid, certain analyses can be misleading. Nike's decline began with a lack of innovation, as they were primarily selling the same old shoes in different color waves, such as the Air Force 1, Jordan 1, Air Max, and Dunks. Collaborations with Travis Scott did not generate the expected hype. In contrast, brands like Hoka, Asics,On, and New Balance have gained substantial popularity, while Adidas's Samba sneakers have emerged as the "Sneakers of the Year," dominating the market. Nike is focusing on 3D printing technology for shoes, increasing its research and development efforts, starting with the Air Max 1000. Nonetheless, Nike remains the number one sports lifestyle brand, and the Swoosh still rules the market.
@Karmicladka
@Karmicladka 8 күн бұрын
I 💯 agree with you. The lack of innovation and derail of focus on R&D started largely with John himself. He wanted to focus on wellness brand for men, women and children which took the company a lot farther. Other did capitalize on the Nike being a laggard.
@soulx1914
@soulx1914 10 күн бұрын
Jordan pe kider 80% discount hai mko link dedo i will pay u 10% for every pair ??
@Karmicladka
@Karmicladka 10 күн бұрын
I didn't mean Jordon specially but they are running deeper discounts all across their inventory.
@factzofficial17200
@factzofficial17200 Күн бұрын
Nike is just Nike. We love Nike
@Karmicladka
@Karmicladka Күн бұрын
@@factzofficial17200 true. Nothing like it.
@chandanadhikari6406
@chandanadhikari6406 2 күн бұрын
Maine 2 din pehle nike AIR max shoes liya hai and what a shoes yar 13000 ka hai aisa shoes dusra nahi hai.......
@Karmicladka
@Karmicladka 2 күн бұрын
Agreed. I am not denying it but Air Max doesn't make up the whole company. The performance has been own badly for last 3 years and have only started recovering.
@Greenintherainbow
@Greenintherainbow 14 күн бұрын
on a different note, this is a great video! :D :D
@Karmicladka
@Karmicladka 14 күн бұрын
Glad you think so!🫡❤️
@Pritamkumarnanda
@Pritamkumarnanda 14 күн бұрын
CR7 is with Nike, that's enough 🔥
@Karmicladka
@Karmicladka 14 күн бұрын
True. Goat always chooses GOAT 🐐 🙌
@ISHANDEEPChakraborty-x3g
@ISHANDEEPChakraborty-x3g 12 күн бұрын
ADIDAS =RONALDO
@Karmicladka
@Karmicladka 12 күн бұрын
@@ISHANDEEPChakraborty-x3g Ronaldo is Nike.
@ISHANDEEPChakraborty-x3g
@ISHANDEEPChakraborty-x3g 11 күн бұрын
​@@Karmicladkalatest news before he wear three stripes adidas
@rohitsolanki4266
@rohitsolanki4266 2 күн бұрын
Tabhi toh nike ka downfall chal raha hai 😂😂
@ahaohoaha5728
@ahaohoaha5728 2 күн бұрын
I like new balance sneakers than nike ***... New balance ki quality achi hoti hain..meine running ,casual wear ke liye new balance liya aur ek running shoes reebok ka jo mujhe 6000 ka pada ...nike overrated hain air force toh jyaada hee over rated hain ....qualty feel nahi hoti air force ki ..
@Karmicladka
@Karmicladka 2 күн бұрын
I've never tried New Balance but I've heard good things about it. Maybe I'll give it a try next when I buy shoes
@MayankSharma-ck8fb
@MayankSharma-ck8fb 8 күн бұрын
but there is a bright side to it people who never afford Nike now started purchasing it
@Karmicladka
@Karmicladka 8 күн бұрын
@@MayankSharma-ck8fb no, that's not a bright side from brand perspective. Imagine if more people could afford Nike, people who were Nike fans will loose the perceived value for the brand.
@MayankSharma-ck8fb
@MayankSharma-ck8fb 8 күн бұрын
@ If you see this only with value, there are athletes who can’t afford to have shoes in India. If this could help them then its a Monetary advantage to the company as well that they can reach out to small athlete as well. As i also heard that Nike is going to target Asian market with the reasonable price range
@keshavsharma20_
@keshavsharma20_ 4 күн бұрын
Nike is selling air jordan 1 on myntra for 6000 now worth 12000
@Karmicladka
@Karmicladka 4 күн бұрын
That's 50% discount. This erodes brand value like nothing else.
@aayushgundecha4942
@aayushgundecha4942 3 күн бұрын
Adidas is my favourite brand right now
@Karmicladka
@Karmicladka 3 күн бұрын
@@aayushgundecha4942 its a great brand tbh.
@anishpal6768
@anishpal6768 2 күн бұрын
I've Adidas, Puma, Nike all those brand shoes. 😁😁
@Karmicladka
@Karmicladka 2 күн бұрын
@@anishpal6768 waah ji waah 😍
@worldoffootball-g8g
@worldoffootball-g8g 14 күн бұрын
Bhai apka channel me bahut accha video ata hai apka channel zaldi grow hoga
@Karmicladka
@Karmicladka 14 күн бұрын
Thank you so much. I am glad this was helpful. Aage share kijiye aapne friends se 🫡🫡
@rajendra-2023
@rajendra-2023 3 күн бұрын
Jo nike ko dil se chahata tha ya founder tha wo jab bahar ho gaya to ye aise nawbat aaya hai.
@Karmicladka
@Karmicladka 3 күн бұрын
True. Jab sare honest and loyal logon ko hata do to yahi haal hoga.
@keshavsharma20_
@keshavsharma20_ 4 күн бұрын
Why dont nike open more of its store but…
@Karmicladka
@Karmicladka 4 күн бұрын
Opening stores has a huge cost implications, both upfront and operational cost.
@ISHANDEEPChakraborty-x3g
@ISHANDEEPChakraborty-x3g 12 күн бұрын
Adidas and campus
@Karmicladka
@Karmicladka 12 күн бұрын
👌🙌🙌campus was my childhood love ❤️
@ISHANDEEPChakraborty-x3g
@ISHANDEEPChakraborty-x3g 11 күн бұрын
Bro i think you make a video on how nike surpass other brand ​@@Karmicladka
@shaheryar2984
@shaheryar2984 9 күн бұрын
Sneakers means nike only bro they r not going anywhere
@Karmicladka
@Karmicladka 9 күн бұрын
Yes, hopefully they aren't
@funnymakerboy4199
@funnymakerboy4199 9 күн бұрын
😁 support our brand like sparx, campus, action ,red tape , asian they aslo make good good quality of shoes, Nike ke shoes ka koi guarantee nahin hai agar aap 5000 bhi de to uska quality achcha. Maine bahut expensive shoes buy Kiya tha lekin uski comforts itni bekar thi ki pucho mat . Agar aapko achcha brand chahie to Puma bhi le sakte ho kam price mein bahut achcha quality deti hai bhai .
@Karmicladka
@Karmicladka 9 күн бұрын
Baat to aapne kaafi sahi kia hai, bht saare expensive shoes mein comfort nai hoti. Nike ke Dunks to sabse uncomfortable hoti hai. I don't support Indian brands, infact I love red tape and Raymond's.
@CarryReturns
@CarryReturns 4 күн бұрын
Bhai Comfort ke baad bhi ek chiz aati hai jo hai Rola jamana he londo ke bhicme Rola isliye air jordan 1 chahiye 😂😅
@Jwsurin
@Jwsurin 3 күн бұрын
Comfort toh woodland deti hai ..24 ghante pahne rhne se v smell ya paero mein dard nhi hota😊😊😊
@suyashmishra690
@suyashmishra690 7 күн бұрын
5k ki range me ache aesthetic shoes de ye sab brands to market me tabahi aa skti hai😊
@Karmicladka
@Karmicladka 7 күн бұрын
True true 👍 👌
@head_honcho192
@head_honcho192 5 күн бұрын
Nike's sneaker quality has going downhill dunks uses cheap PU leather and most of the statement sneakers are uncomfy asf and sells just because of the legacy that Michael Jordan left and FOMO of the society NB asics and onitsukas are better option than NIKE only the air max series cortez and few others still got the quality and comfort apart from that its just the brand hype doesnt matter whatever people say LOL new balances are far more comfier than both nike and adidas combined mainly the 574s and the 996s
@Karmicladka
@Karmicladka 5 күн бұрын
Lately I've also realised that Nike are super uncomfortable and their dunks are extremely badly designed.
@kunaldev1257
@kunaldev1257 8 күн бұрын
offline hamesha rahega........... feel and touch is important. ...................... plus online u get more duplicate items.......... very risky to buy high price products online
@Karmicladka
@Karmicladka 8 күн бұрын
@@kunaldev1257 exactly, this is such a common sense. Na jaane kyun offline band krke online krr dia tha purana wale CEO ne.
@Greenintherainbow
@Greenintherainbow 14 күн бұрын
lamp par kaafi dhool hai ! dusting kari jaa sakti hai
@Karmicladka
@Karmicladka 14 күн бұрын
Hahha. Next video, it'll be clean 👌 🙌
@Ciri-vu3lk
@Ciri-vu3lk 9 күн бұрын
many people moving to allbirds
@Karmicladka
@Karmicladka 9 күн бұрын
@@Ciri-vu3lk yeah, this actually allowed many more brands to spring and survive. Nike really did make a Blunder.
@RI-Boruto
@RI-Boruto 2 күн бұрын
MY FAV COMPANY IS PUMA NOT NIKE I FEELS ITS TOO OVERRATED OTHER BRANDS SHOULD ALSO GET A CHANCE
@Karmicladka
@Karmicladka 2 күн бұрын
Yes, other brands should also get chance but that's not how market operates, right?
@RI-Boruto
@RI-Boruto 2 күн бұрын
@Karmicladka yes it does not that's why you need to cut the monopoly
@dhooramahirwar8402
@dhooramahirwar8402 12 күн бұрын
Bhai nike ka share kaha sa laha😅
@Karmicladka
@Karmicladka 12 күн бұрын
178$ se 72$ taq, share prices were crazy down.
@ScrollWith_Speed
@ScrollWith_Speed 7 күн бұрын
Bhai iPhone bhi har kisi ke pass hai uski bhi value km hogi
@Karmicladka
@Karmicladka 7 күн бұрын
@@ScrollWith_Speed nai hai harr kisis ke paas. Value hai issliye 70% logo EMI par iPhone lete hain.
@ScrollWith_Speed
@ScrollWith_Speed 7 күн бұрын
@Karmicladka Bhai iPhone ka itna bada second hand market ban chuka hai ki har koi iPhone leke ghumra sabji wala tak
@bukworm213
@bukworm213 3 күн бұрын
Hum to abibas ka jutta pahne vale log hai 😂
@Karmicladka
@Karmicladka 3 күн бұрын
@@bukworm213 ahhaa. PUMBA, NICE, Rebook and more 🤪🤪
@harshalhardcker8149
@harshalhardcker8149 5 күн бұрын
Nike following Nokia 😅
@Karmicladka
@Karmicladka 5 күн бұрын
Hahah. No entirely. They have started course correcting themselves and will be back to previous Glory.
@harshalhardcker8149
@harshalhardcker8149 5 күн бұрын
@@Karmicladka Nokia is also doing good in 5G spectrum and will be back to previous Glory.
@shivasora
@shivasora 9 күн бұрын
Bcoz of.. penaldo 😂😂😂😂
@Karmicladka
@Karmicladka 9 күн бұрын
@@shivasora kuch bhi bakwaas. CR7 is the GOAT.
@sentm7362
@sentm7362 8 күн бұрын
@@Karmicladkano chance he is the goat bcoz messi is the real goat
@bikikhakhlary1945
@bikikhakhlary1945 11 күн бұрын
Kuch v😅…. Me khud nike me job karta hu… mughe to ye pata he nhi
@Karmicladka
@Karmicladka 11 күн бұрын
@@bikikhakhlary1945 kyun bhai, kyun pata nai???
@aneesx040
@aneesx040 22 сағат бұрын
Asics > Nike
@Karmicladka
@Karmicladka 22 сағат бұрын
@@aneesx040 never tried ASICS tbh.
@aneesx040
@aneesx040 22 сағат бұрын
@Karmicladka that's reason, you buy Nike or Adidas .
@aneesx040
@aneesx040 22 сағат бұрын
Tiger shoes (Asics) indirectly established Blue Ribbon sports (Nike )
@Karmicladka
@Karmicladka 9 сағат бұрын
@@aneesx040 hain? How it that possible? Nike is way way old company
@aneesx040
@aneesx040 9 сағат бұрын
Do some research ​@@Karmicladka
@rockykefunday2707
@rockykefunday2707 9 күн бұрын
Decathlon ne chuna lagaya
@Karmicladka
@Karmicladka 9 күн бұрын
@@rockykefunday2707 hahha.. kaise?? Wahan se shoes liye and it'll didn't work out??
@niku_doloi
@niku_doloi 10 күн бұрын
1st copy easy availability also is a reason that destroyed nike's class
@Karmicladka
@Karmicladka 10 күн бұрын
@@niku_doloi 1st copy to harr brand ka available hai. Infact 1st copy bann na krne ki inn sare bade brands ki strategy bhi hoti hai kyunki this builds aspirations in people and once they have money they buy the original.
@Elisa9395-y4z
@Elisa9395-y4z 10 күн бұрын
​@@Karmicladka yeah it's free marketing some company intentionally makes fakes for hype
@Karmicladka
@Karmicladka 10 күн бұрын
@@Elisa9395-y4z exactly my point. I am glad you got this.
@Darshan93d
@Darshan93d 10 күн бұрын
80 hazar crore k jutte hai ismai tera business bikk jayega ... Nike 😂😂😂😂😂😂😂
@Karmicladka
@Karmicladka 10 күн бұрын
@@Darshan93d hahhaa. Kisi ka bhi bikk jaayega bhai 😪🤪🤪
@anurodhtaware2168
@anurodhtaware2168 3 күн бұрын
2 tarfaa video😂😂😂
@Karmicladka
@Karmicladka 3 күн бұрын
Lekin kaise???
@chandanadhikari6406
@chandanadhikari6406 2 күн бұрын
Wrong information de raha hai ye
@Karmicladka
@Karmicladka 2 күн бұрын
How and where???
@Rji522
@Rji522 4 күн бұрын
Kuch bhi 😂😂
@Karmicladka
@Karmicladka 4 күн бұрын
Kyun bhai??
@Rji522
@Rji522 4 күн бұрын
@Karmicladka 80% kaha dekh liye 🤣🤣
@Karmicladka
@Karmicladka 4 күн бұрын
@@Rji522 Myntra par bhai.
@debasishsingh
@debasishsingh 10 күн бұрын
Nike Pegasus 38 ❤
@Karmicladka
@Karmicladka 10 күн бұрын
@@debasishsingh that's a fine running shoes. I approve 👌 👏
@vbenz2972
@vbenz2972 14 күн бұрын
Kha jain discount
@Karmicladka
@Karmicladka 14 күн бұрын
Hai bhai, Myntra par jaayein, dekheye, bhar-2 karr discounts chal rahe hain.
@RafayHussainn
@RafayHussainn 15 күн бұрын
Har Cheez ka urooj or zawaal hai
@Karmicladka
@Karmicladka 15 күн бұрын
Samnjha nai dost?
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