What happened to NIKE? Your Favourite SHOE Brand Is Facing its WORST Performance and Is Dying...

Video Description: Nike’s Fall from Glory - What Went Wrong?
Nike, the world’s most iconic sportswear brand, is no stranger to success. From revolutionizing the sneaker game to becoming a cultural phenomenon, Nike has set standards that other brands could only dream of. Yet, in recent years, the brand seems to be faltering. What happened to this global giant? Why has Nike’s dominance taken such a sharp hit?
In this video, we uncover the shocking reasons behind Nike’s decline, analyzing everything from internal leadership issues to external competitive pressures. Join us as we decode the factors that have led to Nike’s struggles and explore what it means for the future of this once-unstoppable brand.
🔍 Walkthrough of the Video:
1️⃣ Nike’s Glory Days:
The rise of Nike as a global powerhouse, fueled by innovation, marketing genius, and cultural relevance.
Iconic milestones like the "Just Do It" campaign and collaborations with sports legends such as Michael Jordan, Serena Williams, and Tiger Woods.
How Nike captured the hearts of billions worldwide by merging sports, fashion, and lifestyle into a single, powerful brand identity.
2️⃣ The Downfall Begins:
Leadership Challenges:
The transition to John Donohoe’s leadership and how his tech-focused approach disrupted Nike’s traditional strategies.
Misaligned priorities that caused disconnects with Nike’s core audience.
Product and Marketing Failures:
The backlash from controversial campaigns and poorly executed product launches.
Mismanagement of flagship lines like Air Max and the loss of excitement around Nike's innovation.
Inventory Crisis:
Over ₹80,000 crore ($10 billion) worth of unsold inventory flooding warehouses globally.
How supply chain disruptions during the pandemic led to overproduction and subsequent financial strain.
3️⃣ Rising Competition:
How Adidas and Puma capitalized on Nike’s missteps by focusing on quality, affordability, and sustainability.
The rise of new-age Direct-to-Consumer (DTC) brands like Allbirds, On, and Hoka, which offer innovative, eco-friendly, and minimalist designs.
Why Nike’s premium pricing strategy is losing relevance in price-sensitive markets.
4️⃣ Global Economic Pressures:
The impact of global inflation, reduced consumer purchasing power, and shifting economic priorities.
How Nike’s declining sales in key markets like China, the US, and Europe have further hurt its growth.
The brand’s struggles in adapting to Gen Z and Millennial demands for transparency, sustainability, and inclusivity.
5️⃣ Can Nike Bounce Back?
Strategies Nike is implementing to turn the tide:
Enhanced inventory management to clear unsold stock.
Rethinking marketing campaigns to reconnect with its audience.
Focusing on collaborations, sustainability, and digital innovation.
Will these efforts be enough to reclaim its throne in the sportswear industry?
Key Insights from the Video:
Nike’s story is a reminder that even the most powerful brands can falter if they fail to adapt.
Leadership, market dynamics, and customer loyalty play critical roles in sustaining a brand’s success.
Despite its challenges, Nike’s legacy and innovation-driven DNA may still offer a path to resurgence.
Why This Video is a Must-Watch:
This video isn’t just about Nike’s challenges-it’s a masterclass in business strategy, branding, and market adaptation. Whether you’re a sneaker enthusiast, a business student, or just curious about how global brands navigate their highs and lows, this deep dive will leave you with valuable insights.
Why is Nike struggling in 2024?
Nike’s downfall explained
John Donohoe leadership impact on Nike
Nike inventory crisis 2024
Nike vs Adidas market competition
Global sportswear trends 2024
Nike marketing controversies
Declining sales of Nike products
Is Nike still relevant in 2024?
How Nike lost market share
Relevant Hashtags:
#nike #nikeshoes #nikedunk #nikedecline #sports #nikesportswear #nikefootball #adidas #puma #adidasvsnike #newbalance #nikecomeback #nikeisdying #nike #sportsnews #sport
#airjordan #ronaldo #cr7
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[@ISHANDEEPChakraborty-x3g]

Because nike focus on only one thing that make them 110% productive than others meanwhile puma and adidas focus on clothing, watches, shoes, gloves etc. Read the all than judge. But adidas originals will heart forever

[@Karmicladka]

I am not judging, I am just stating the facts. My personal opinion is that Nike is the best, nothing comes close and I am sure they'll be back to their former Glory.

[@EAZYELECTRONICS]

kya baat kar rahe ho....hume to laga nike abhi bhi top selling hai.....kabhi nike liya to nai hai lekin suna hai kaafi acche hote hain

[@Karmicladka]

Iss downfall ke baad bai NIke is way way ahead of Adidas and Puma. Nike has also reduced its quality as they stopped focusing on technology, but now they are doing back to the basics. Hopefully they will be back very very soon.

[@sankalpsingh0]

@@Karmicladka aapne kaha ki 70-80% discount de rahi hai nike, ek hume bhi gift kar dijiye sir. Aap to itne bade youtuber hain ab

[@Karmicladka]

Lol. 5K subs wale log KZbinr bhi nai kehlaate dost. 🫡🫡😜

[@ISHANDEEPChakraborty-x3g]

​@@Karmicladka😂

[@srinivasrn9187]

The information presented is not entirely accurate; while some points are valid, certain analyses can be misleading. Nike's decline began with a lack of innovation, as they were primarily selling the same old shoes in different color waves, such as the Air Force 1, Jordan 1, Air Max, and Dunks. Collaborations with Travis Scott did not generate the expected hype. In contrast, brands like Hoka, Asics,On, and New Balance have gained substantial popularity, while Adidas's Samba sneakers have emerged as the "Sneakers of the Year," dominating the market. Nike is focusing on 3D printing technology for shoes, increasing its research and development efforts, starting with the Air Max 1000. Nonetheless, Nike remains the number one sports lifestyle brand, and the Swoosh still rules the market.

[@Karmicladka]

I 💯 agree with you. The lack of innovation and derail of focus on R&D started largely with John himself. He wanted to focus on wellness brand for men, women and children which took the company a lot farther. Other did capitalize on the Nike being a laggard.

[@ISHANDEEPChakraborty-x3g]

Adidas and campus

[@Karmicladka]

👌🙌🙌campus was my childhood love ❤️

[@ISHANDEEPChakraborty-x3g]

Bro i think you make a video on how nike surpass other brand ​@@Karmicladka

[@RahulYogendra-fg7iw]

Good explanation sir nice work,deep information,awesome case study 😊😊😊

[@Karmicladka]

Thank you Rahul. I am glad you liked it 🫡😊

[@MayankSharma-ck8fb]

but there is a bright side to it people who never afford Nike now started purchasing it

[@Karmicladka]

@@MayankSharma-ck8fb no, that's not a bright side from brand perspective. Imagine if more people could afford Nike, people who were Nike fans will loose the perceived value for the brand.

[@MayankSharma-ck8fb]

@ If you see this only with value, there are athletes who can’t afford to have shoes in India. If this could help them then its a Monetary advantage to the company as well that they can reach out to small athlete as well. As i also heard that Nike is going to target Asian market with the reasonable price range

[@Greenintherainbow]

on a different note, this is a great video! :D :D

[@Karmicladka]

Glad you think so!🫡❤️

[@soulx1914]

Jordan pe kider 80% discount hai mko link dedo i will pay u 10% for every pair ??

[@Karmicladka]

I didn't mean Jordon specially but they are running deeper discounts all across their inventory.

[@Pritamkumarnanda]

CR7 is with Nike, that's enough 🔥

[@Karmicladka]

True. Goat always chooses GOAT 🐐 🙌

[@ISHANDEEPChakraborty-x3g]

ADIDAS =RONALDO

[@Karmicladka]

@@ISHANDEEPChakraborty-x3g Ronaldo is Nike.

[@ISHANDEEPChakraborty-x3g]

​@@Karmicladkalatest news before he wear three stripes adidas

[@yoosh2827]

amazing video!!!

[@Karmicladka]

Thank you so much ❤️ 🫡

[@suyashmishra690]

5k ki range me ache aesthetic shoes de ye sab brands to market me tabahi aa skti hai😊

[@Karmicladka]

True true 👍 👌

[@worldoffootball-g8g]

Bhai apka channel me bahut accha video ata hai apka channel zaldi grow hoga

[@Karmicladka]

Thank you so much. I am glad this was helpful. Aage share kijiye aapne friends se 🫡🫡

[@funnymakerboy4199]

😁 support our brand like sparx, campus, action ,red tape , asian they aslo make good good quality of shoes, Nike ke shoes ka koi guarantee nahin hai agar aap 5000 bhi de to uska quality achcha. Maine bahut expensive shoes buy Kiya tha lekin uski comforts itni bekar thi ki pucho mat . Agar aapko achcha brand chahie to Puma bhi le sakte ho kam price mein bahut achcha quality deti hai bhai .

[@Karmicladka]

Baat to aapne kaafi sahi kia hai, bht saare expensive shoes mein comfort nai hoti. Nike ke Dunks to sabse uncomfortable hoti hai. I don't support Indian brands, infact I love red tape and Raymond's.

[@kunaldev1257]

offline hamesha rahega........... feel and touch is important. ...................... plus online u get more duplicate items.......... very risky to buy high price products online

[@Karmicladka]

@@kunaldev1257 exactly, this is such a common sense. Na jaane kyun offline band krke online krr dia tha purana wale CEO ne.

[@debasishsingh]

Nike Pegasus 38 ❤

[@Karmicladka]

@@debasishsingh that's a fine running shoes. I approve 👌 👏

[@Ciri-vu3lk]

many people moving to allbirds

[@Karmicladka]

@@Ciri-vu3lk yeah, this actually allowed many more brands to spring and survive. Nike really did make a Blunder.

[@dhooramahirwar8402]

Bhai nike ka share kaha sa laha😅

[@Karmicladka]

178$ se 72$ taq, share prices were crazy down.

[@shaheryar2984]

Sneakers means nike only bro they r not going anywhere

[@Karmicladka]

Yes, hopefully they aren't

[@ScrollWith_Speed]

Bhai iPhone bhi har kisi ke pass hai uski bhi value km hogi

[@Karmicladka]

@@ScrollWith_Speed nai hai harr kisis ke paas. Value hai issliye 70% logo EMI par iPhone lete hain.

[@ScrollWith_Speed]

@Karmicladka Bhai iPhone ka itna bada second hand market ban chuka hai ki har koi iPhone leke ghumra sabji wala tak

[@Greenintherainbow]

lamp par kaafi dhool hai ! dusting kari jaa sakti hai

[@Karmicladka]

Hahha. Next video, it'll be clean 👌 🙌

[@shivasora]

Bcoz of.. penaldo 😂😂😂😂

[@Karmicladka]

@@shivasora kuch bhi bakwaas. CR7 is the GOAT.

[@sentm7362]

@@Karmicladkano chance he is the goat bcoz messi is the real goat

[@niku_doloi]

1st copy easy availability also is a reason that destroyed nike's class

[@Karmicladka]

@@niku_doloi 1st copy to harr brand ka available hai. Infact 1st copy bann na krne ki inn sare bade brands ki strategy bhi hoti hai kyunki this builds aspirations in people and once they have money they buy the original.

[@Elisa9395-y4z]

​@@Karmicladka yeah it's free marketing some company intentionally makes fakes for hype

[@Karmicladka]

@@Elisa9395-y4z exactly my point. I am glad you got this.

[@rockykefunday2707]

Decathlon ne chuna lagaya

[@Karmicladka]

@@rockykefunday2707 hahha.. kaise?? Wahan se shoes liye and it'll didn't work out??

[@bikikhakhlary1945]

Kuch v😅…. Me khud nike me job karta hu… mughe to ye pata he nhi

[@Karmicladka]

@@bikikhakhlary1945 kyun bhai, kyun pata nai???

[@Darshan93d]

80 hazar crore k jutte hai ismai tera business bikk jayega ... Nike 😂😂😂😂😂😂😂

[@Karmicladka]

@@Darshan93d hahhaa. Kisi ka bhi bikk jaayega bhai 😪🤪🤪

[@RafayHussainn]

Har Cheez ka urooj or zawaal hai

[@Karmicladka]

Samnjha nai dost?

[@vbenz2972]

Kha jain discount

[@Karmicladka]

Hai bhai, Myntra par jaayein, dekheye, bhar-2 karr discounts chal rahe hain.