What I *ACTUALLY* Do As A Digital Marketer 👩🏻‍💻| Day In The Life Of A Digital Marketing Manager

[@growwithchristine]

Let me know what videos you would like to see in the comments below

[@juliaferreiradesamiranda6233]

I would like to know how to start learning about digital marketing in a practical way, like the hard skills in excel, google ads and other softwares

[@Johnathan-b2f]

I am interested in digital marketing. I plan on getting a certificate through Coursera. Besides the certificate what other skills should I plan to learn. Also can you think of any specific niche areas in digital marketing that don't have very much competition.

[@elharrop]

Ok so this is mostly admin and analysing numbers, this is very unappealing to me so thanks for showing us that it's not just about sitting around a table brainstorming cool ideas for photoshoots, creative writing, and event planning. Marketing is such a vague one isn't it. It can be quite glamorous or It can be basically admin, it's quite confusing if you've never done it. My specialism is copywriting which I thought was part of marketing but seems to have nothing to do with any of this. Appreciate the insight.

[@rogers5622]

It depends on what type of business you work for . An ad agency will give you more of the creative brainstorm sessions vs a software company. Best Wishes

[@vvyenne]

copywriting _is_ a part of marketing. without copy there would be no marketing campaigns to launch

[@growwithchristine]

@vvyenne agree! Copywriting is very essential to marketing

[@velliesunbranded]

Peaceful and inspiring, I want to get into this space

[@danielmarana3081]

So happy you are uploading again!! Super inspiring to see how far you have come! I am currently in the generating experience in SEO and as much as I get discouraged here and there, seeing videos like this give me that boost I need. Thank you :D

[@growwithchristine]

Hi Daniel! What a heartfelt comment , it’s so great to hear feedback like this 🥰Happy to hear the videos are providing motivation 😊 When I began, knowing others went through the same thing & were successful helped me push through the difficult times as well 🙌🏻

[@ccb.8603]

Currently taking a course thabk you for showing your work!

[@breelynn810]

You gave great insight into what to expect to do in a digital marketing role. Thank you! I look forward to watching your videos.

[@growwithchristine]

Hi BreeLynn, thank you for the feedback and happy to hear it’s helpful 😊

[@AbrilGonzalez-s1l]

I loved your video, it's full of substance. I'm currently working on a digital marketing degree🤭

[@UrbangirlnLA]

Such a helpful video, especially the type of Excel Spreadsheet and its tabs. Thanks Christine

[@growwithchristine]

Yay glad was helpful ❣️

[@keungchan5547]

This was really informative! Thanks for sharing an update of what you do as a digital marketer now 🙌🏻

[@growwithchristine]

Yay glad it was helpful 🥳

[@marcojaimes2738]

Haha I just had that same brand of sardines today. Thank you for sharing! Bought Seth's course a long time ago and am just trying to land my first entry level PPC job.

[@growwithchristine]

Haha it’s the best - Costco has great finds 😊👍🏻 Sending lots of positivity your way and hope you land the job soon!

[@brettashleyluster7687]

Thank you so much Christine. This video helps me as I try to see if using my communications experience/degree to transition to a marketing career. Plenty of pluses in the profession, as well as some things that would be challenging for me. Ciao.

[@hekdep1440]

So peaceful I love it. I though Marketing would be people screaming at each other like sales.

[@TwoOceansDigital]

You're back!

[@growwithchristine]

Yup! :)

[@harsimransinghsethi9905]

Thanks for sharing your experience. In your excel file, try and replace the Month slicer with a timeline, it may be more user friendly If you share this report with stakeholders :-).

[@GulnarKarimova-ug9hw]

Thank you so much Christine.

[@topfilmania]

I found your video very hekpful and game me alot of insight ... your a very healthy person too

[@hariprasathr8892]

What kind of skills we should gain for being a digital marketer ❤

[@peeptbgod7047]

struggling with the idea of going to school and getting a bachelors degree in marketing. nervous about AI and the job market. nice that you found something that is working for you. I dream to work remote so I can leave california and go to thailand for a year or two then pick up and go to another country

[@growwithchristine]

Totally understandable. A bachelors is not necessary, but experience with either an internship or volunteering definitely is. I hope you’re able to figure out your path! :)

[@christiansmalley2663]

Great video, thank you for sharing! One question- on a typical day, what time do you start and finish working?

[@growwithchristine]

Hi! I typically start work at 8 or 9 am and finish 4 or 5pm

[@christiansmalley2663]

@@growwithchristine thank you!

[@Andromeda2976]

Very informative, thankyou for sharing!

[@growwithchristine]

Glad it was helpful 😊

[@PassportToPurpose]

Hi thanks for the video. Curious what your feelings are on the outlook of digital marketing with the advent of AI. Do you think this is a good field moving forward or will AI slowly take over and negate the necessity for this position? Thx!

[@growwithchristine]

Hi Brian, That’s a great question to think about - I don’t see AI/ChatGPT replacing PPC/ marketing strategy within the next 5 to 10 years because businesses still want human control when it comes to spending money. Remember - marketing is really about communicating with human beings and AI isn’t truly able to grasp that at this stage. However, I can see how it can replace other more automated aspects of marketing such as copywriting/copywriters. When AI does become sentient enough to replace humans when it comes to marketing to humans, I think most types of white collar jobs would also not exist anymore as well. Right now, AI will only make doing our jobs easier and faster. Hope this makes sense and let me know what you think!

[@joshuakrilov4042]

Maybe the question of ai's impact on marketing would make a great future video topic for you?

[@growwithchristine]

Hi Joshua, Thanks for the great idea! I've read even the best AI experts are really split on what year the *singularity* will occur. This information is mostly from my experience so far, but who knows what could happen tomorrow so it's hard to make an accurate prediction with so many unknowns. I will try to do more research and see what I can come up with (:

[@maxmorris4562]

Hi great Inspirational video, I’m someone who is studying marketing at university and is currently looking for an internship year, How much Excel skills do marketing jobs require? Did you have to take excel courses before getting the job ? I’m currently learning Excel gradually.

[@growwithchristine]

Hi Max, That’s an excellent question! When I started my entry level job, I barely knew any Excel. I had to Google everything and ask coworkers. Luckily, most companies are willing to provide training and it’s so much easier to learn through hands on experience on the job. For now, I would focus on learning Vlookups and pivot tables. Those are super helpful tools in marketing and what my subsequent jobs asked about in interviews. Good luck on your journey! :)

[@magneticmemoryvlog]

Hi, thank you for sharing. I'm looking into a digital marketing career and was wondering what path you recommend I take? I would love to be able to make a 6 figure income as well and really provide for my family.

[@KatM272]

Would you say it’s possible to get flexible/ part time digital marketing work online? I’m wanting to see if I can balance another personal project with marketing but I’m feeling doubtful and wonder if full time remote work is just more possible.

[@growwithchristine]

It’s really difficult to get clients unless you’re really well-known or you need to cold call. Another way is to find projects on sites like Upwork or Fiver but you need a good portfolio to get picked

[@andreag7346]

Thank you for this video! May I ask how did you pivot from Teaching into this field? Also, your educational background?

[@growwithchristine]

Hi Andrea! I took an online course in digital marketing then interviewed for a small start up company and continued to learn from there :) I had a bachelor's in biology and a master's in education

[@andreag7346]

@@growwithchristine Thank you, Christine! I am a new subscriber and congratulations to you on this new journey!

[@growwithchristine]

@andreag7346 Warm welcome to the channel 🎉🎉

[@citlallimtnz2729]

Funny I am currently drinking that tea…

[@qianshali]

hi i am trying to cover more projects in digital marketing, could you explain to me what's your biggest challenge in data driven parts as a marketing specialist ? i mean it can be in a special project or in general way of speaking, appreciate your reply !

[@growwithchristine]

Hi! The biggest challenge with working with data is understanding what all the metrics mean. For example, if we are seeing a low CTR then what is happening? Are we getting lower clicks or lower impressions? Is this due to more competition? Irreverent ad copy? Are keywords not aligned with the headlines? Etc

[@alex.harkness]

Making you work on thanksgiving is crazy💀

[@growwithchristine]

Agree 😵‍💫😵

[@rechykelisnicole7239]

I found your video helpful. May you please recommend for me the best institute i can enroll in online to get the skill of a digital marketer

[@growwithchristine]

Hi there! I have a course online in the link in the description below or you can also do self study with Google courses!

[@MellyGib]

Would you be able to work from Europe as an American nomad ? Would most companies allow it ?

[@growwithchristine]

That is a great question, but I’m honestly not sure. I believe it depends on each company

[@hellraiser888]

and can you do this remote job anywhere you like or does it have to be only at home

[@growwithchristine]

Hi! That question will depend on the company so will need to ask

[@fastdeliveryl708]

How did you even learn this?. Im trying to land or asquired a skill , something that allows me to work remotely. Just tired to going in to the regular 9-5 blue collar job. Any help?.

[@ccb.8603]

Alison Online offers the basic of Digital Marketing. You will get certificate! I'm taking it now! Good luck

[@jackieR8983]

What do you do as far as education or can it be an experience only job?

[@growwithchristine]

I didn’t get a degree in marketing. I got this job based on experience

[@JimmyTJ]

Great video! I've subscribed. For your next video, could you delve into strategic planning? I'm juggling roles as a developer, content creator, and digital marketer. My focus lies in keyword planning, analytics, and ensuring the website maintains relevant keywords, user-friendliness, and strong calls to action for increased conversions. However, as a team of two, I'd really appreciate a video detailing how to strategise each person's role effectively. To be honest, it feels overwhelming managing ads, competitor analysis with tools like SpyFu, and everything else solo.💕

[@PaulElmont-fd1xc]

Do you have to build websites?

[@growwithchristine]

No, digital marketers do not typically build websites

[@PaulElmont-fd1xc]

@@growwithchristine Thank you 😊

[@KnightSky7]

Hi there... Is using excel spreadsheets industry standard? I have seen some companies promoting software to help aggregate some types of digital marketing data. Thanks for any insight!

[@growwithchristine]

Hi! Based on my past experience from the past 4 companies I've worked at (from 10 person start ups to Fortune 100s), I've been using Excel. Curious - What companies are promoting software for marketing data?

[@KnightSky7]

@@growwithchristine I thought companies like HubSpot or Adverity could connect to various data sources and pull them into one centralized platform. I'm just into my research phase of getting into digital marketing, but I'm coming from a design background. So having a platform that could pull all the data in to one interface and can show it more visually would be helpful for me personally. Excel kind of scares me (LOL) but it sounds like something I'm going to need to get proficient at.

[@growwithchristine]

Ooo for viewing and analyzing data we usually use Adobe Analytics or sometimes Tableau. For building ads out, we use Excel. Based on my experience, this will usually be taught. In addition, more of the heavy data analysis would be completed by another person in a role called marketing data analysts

[@KnightSky7]

@@growwithchristine I see, okay thank you for expanding on that. :)

[@growwithchristine]

@@KnightSky7 You're very welcome 😊

[@nics0ul]

do you need a degree to be a digital marketer? i dont even have an associates degree yet. also curious which company you work for? sounds like such a great company to be a part of with a great work/life balance.

[@growwithchristine]

Hi! No a degree is not necessary, but an internship or volunteer experience will definitely help

[@James-Decals]

I'm thinking of doing digital marketing. I'm middle age would you think this would be a good field to adventure into with no marketing background. Or look at another field

[@growwithchristine]

Hi James, there is nothing wrong with starting this field at that age. What are you worried about starting this field vs any other field?

[@James-Decals]

@growwithchristine my lack of knowledge of the marketing in general. I've always been in manufacturing but my body's just beat down. Need something different and challenging

[@growwithchristine]

Hmm well digital marketing has a steep learning curve in the beginning but it’s definitely easier than other tech fields like coding or data science

[@James-Decals]

@growwithchristine I'm torn between suppy chain management ( buying and planning) or digital marketing. The sad part scm is going to AI for planning.

[@growwithchristine]

I don’t know much about supply chain management, but definitely important to ample research & weigh the pros and cons of each industry

[@helaali7390]

Im stay home mom do you think digital maraket give me flexable time?

[@growwithchristine]

Hmm, it depends on how much time you have. Most jobs are full time: 8 hours a day

[@nicholassingh1476]

I just had an interview for a digital marketing specialist position! I’m hoping and praying I can get it! 🙏

[@growwithchristine]

Good luck and hope you get it! 🍀

[@nicholassingh1476]

Thank youuu :)@@growwithchristine

[@VladyslavKL]

🕊

[@faay8912]

Do you need to be good at maths to do this ?

[@growwithchristine]

Hi! No need to be good at math. We always just look up formulas online and plug in numbers. That is the most math needed. So don’t worry!

[@sykentertainment2274]

How can i contact u ? Where you from?

[@shinobar8394]

This can explain why Asia women are way more better than fk European. No annoying voice ,No cap, go for detail and so fucking useful this is what i been looking for 3 days of start learning Marcom.

[@CoreyZeiman]

Hey Christine, great content! I've sent you an email.

[@strangedoggo2181]

Please speak louder 🙏🏼

[@afsana2595]

Very informative, thank you for sharing!