How to Use Schema.org to Create and Add Structured Data to Your Website

When it comes to SEO, doing the little things extremely well is often the difference between generating and not generating results. Structure data adds tremendous value to your site by helping search engines better understand your data. Schema.org was created by the major search players in order to give consistency to structured data on the web.
According to their site, Schema.org "is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond." In this video, I share how to leverage this site to find, create and add structured data to your website.
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🎓 Sign up for our course on Schema.org: simplifiedsearch.net/
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✅ Can I Add Multiple Schema Types to One Page? (Spoiler Alert) YEP! An here is how!: • Can I Add Multiple Sch...
✅ Where To Put Schema Markup On Your Website: • Where To Put Schema Ma...

[@KeithLittle-xs6hh]

Pulled together different questions and showed the way. Great tutorial. Thank you!

[@findaway7534]

Thanks for sharing the video, Ryan. It was great working with you.!

[@henrythomas7112]

Thanks for the new video! I’m looking forward to seeing what other content you post! Always good to learn as much as you can!

[@VegardHeggelund]

Thanks a lot! This is the best tutorial I've seen when it comes to schema and SEO. Well done.

[@JamesRuffMedia]

Thank you for taking the time to make this very detailed explanation.

[@BilalA42]

Very detailed and to the point video. Super helpful. Thankyou SMA Marketing for all the help and hard work you guys put in the making of this video. Cheers.

[@joeldramis9394]

you are the man! I really appreciate you posting this video, it's extremely helpful

[@anandraj1656]

Complete videos. Start to end 😍

[@SuperskillsCoUkTraining]

First rate video - I've been looking for an easy-to-understand explanation and this has met my needs 100%

[@Thomaskocht]

Great channel. You explained it very well. I will try to improve my Website tomorrow. Thanks!

[@gurdipsingh9924]

Brilliant and thank you! You deserve a lot more view buddy...

[@StarshipTroooper]

Awesome video - make it way more simple than most online instructional videos

[@gcgoods]

Great video... does a great job of summarizing the process. Thanks!

[@bignokieable]

Thanks you. Great simple informative video that was worth its weight in gold. Wow, I couldn't believe how much easier it has made my life getting products approved and not kicked back to me. I was really clueless.

[@vm.9544]

This was absolutely fabulous! Thank you!

[@anchalsharma819]

I didn't find much helpful as it doesn't tell how to practically implement (with a live example). BUT, it solved one of my big question that we can add it with GTM! So a big thanks to you to answer my query.. As a suggestion, please if you can make a step by step tutorial for how to add schema taking an example and doing it A-Z in the video. Thanks..

[@smarttecharena743]

Proper tutorial for schema. Thanks sir

[@lclayton1330]

Great video. Really diving into Schema more, so great start.

[@DutchDelightsNL]

I am new to this,but even I could understand this thank you for the work you helped me a lot! Thnkx again

[@funnyvines1869]

Thank You So Much, Sir

[@BeatGrowthMarketing]

Dude, great tutorial! Subscribed!

[@sthefanocarvalho2823]

Exactly what I was looking for! Thank you. Great content. Relevant and to the point.

[@smamarketing]

Glad it was helpful!

[@nguyenminhhoang3077]

Very thorough & helpful. Subbed and 👍

[@outlanderoutlander3998]

Wow! Awesome tut! I even subscribed to your channel just because of this video! Wow! Thank you!

[@mattmannthree]

Really good introduction - many thanks!

[@jimjennings2430]

Great video - thank you for making it!!

[@lisegagnon9293]

Thank you very much. Very helpful!

[@LivingWellZA]

Very, very helpful video. After searching the whole day, in the end, I found this quality video that describes everything properly. Thank you for such great-quality content in the video.

[@alettelizwilliams5866]

Thanks for this. Awesome stuff!

[@hunternova77]

wow i was cool until step 2 but from step 3 till 6 this guys is giving so much valuable info. min 13

[@PeggyDiPirro-SEO]

Great tutorial! Thank you very much

[@luisapires]

Amazing, thank you so much!

[@flaviaazevedodegouvea9496]

Nossa, estava há meses angustiada por não saber criar e estruturar os dados e, depois de assistir esse tutorial e seguir o passo-a-passo, aprender com os sites indicados pelo amigo, consegui fazer minha primeira estruturação da dados. Muito obrigada pelo incentivo e pela explicação excelente!!! Já virei fã do Canal!!!

[@smamarketing]

você é muito bem-vindo

[@edulab586]

Thanks a lot! It is very structured and teaches step by step! Good job!

[@smamarketing]

You are welcome

[@cool...............]

pal, this is awesome. thanks!

[@squarebrackets]

Great video, this is which I search about it

[@ernestmanuofosu]

Very helpful and informative. Thanks

[@hunternova77]

yep, this is what i was looking for. thanks

[@scentsationalwalkswithcame4004]

free content is awesome, keep up the good work.

[@premicfa8904]

best video for schema

[@maxcohen9639]

Great video, haven't even finished it yet, but I had to stop show my appreciation. Perfect video good sir.

[@smamarketing]

Thanks Max, really appreciate it. Let me know if you have any questions.

[@christopherderrell7550]

If you had a course, I'd take it. Halfway through, great video.

[@smamarketing]

Its in the works:) Thank man! (ps i'll make it short)

[@Palestinian100]

Thank god ,and thx alot for this huge amount of info thax for your time :)

[@doxinmotion1614]

Dude. This video is awesome, thank you!

[@smamarketing]

Glad you liked it!

[@amakachy998]

Thanks for explaining in detail. I can easily fix my unstructured data and get my approval as soon as possible.

[@smamarketing]

Glad it was helpful!

[@mattiabianuccitrainer]

Thanks alot! This is as valuable as a webinar 👍

[@smamarketing]

Thanks!

[@ivan2795]

Great vid. Thank you

[@burhanuddinmetro170]

Ton of actionable insights and value...Thank you sir

[@smamarketing]

You are most welcome.

[@SJ-gj7mx]

Thank you, do you have a video for Schema mark up in Squarespace?

[@ursulachirin1095]

Really helpful. Tks!

[@h3adsh0t9]

You're awesome mate!

[@hendibrahim2156]

Thanks you. Great simple informative video😄

[@smamarketing]

You're welcome!

[@mikemorrow-chestnutt6586]

Really informative video. I'm looking to add awards for a corporation, any advise or reference JSON-LD I can work from?

[@hardikchavada1436]

very helpful video | Thanks :)

[@thetechguy1874]

Really Helpful

[@FabricioConstantin]

Hi, great video! Where can I found the Search Appearance --> Structured Data report in the new Google Search Console? Thanks.

[@movieunreveal]

Very informative thanks

[@starskidcare1394]

thank you, thank you, thank youi!

[@deepthiav5278]

Can we add schemas with different content on different inner pages? For eg:"article" under blog page?

[@simonsvensson8551]

Great video!

[@TheSfSunflower]

This is great, thank you! But what I don't understand is where you paste the code. Do you go to a specific page on your website, activate the developer mode, and drop it at the top?

[@nicktolentino8250]

Would this be beneficial to my business website? I do web design, and photography and video. Will it rank my site faster and higher?

[@gauravsawant5046]

My website is related to gold price . Recently i saw few of my competitors showing real time gold price in there Title and Meta Description . Can this be done using Schema ?

[@adventure-007]

Thank you for your time and work! Question: What is the schema for a business that sells 2 mobile apps from the same website? What should I choose for that?

[@habibbellia2607]

Use only one product in one page

[@PrestoGazpacho]

Very helpful video! Thank you! Question: a contact us page can have an immutable schema markup but if you are doing a blog and you add schema markup via Google Tag Manager, don't you need to adjust the schema markup for every post? Is that something that Tag Manager does automatically with the schema you paste, or is there a more elaborate approach to do so via GTM?

[@smamarketing]

Great question. So for your blog articles, you would need updated information for each post. This is where GTM is super helpful. You can create variables to dynamically pull that data from your site and put it into your schema. I'll do a video on this!

[@SanjayKumar-lf9ps]

Hi Thanks for sharing the simple and easy way to add schema.org. Please let me know we need schema.org for each page of the website or schema.org applied on the whole website.

[@ovidiublaga1]

Hello, Can somebody help me please! if I have a json schema on footer, must it be different for all pages? What I mean is that I must have a different schema for home page, a different one for about us, a different one for contact?

[@muhammadzohaib9795]

amazing

[@Lulu-kt6gr]

I have Astra Pro and Elementor Free. Do you know if there’s a reliable (easy, bug-free) Recipe schema for these programs?

[@Vonjinn]

What is a good method of reviewing your competitor's websites that are using schema markup that you're competing against? From a website that is just starting to use schema, I feel it would be a good practice to review sites that are performing/implementing schema well. Any tools or methods you might recommend that would provide information on someone with our verticle we could look up and review?

[@smamarketing]

Google's structured data testing tool is the best - search.google.com/structured-data/testing-tool/u/0/

[@holisticgp]

Thank you for the video:) I am using elementor for wordpress and I am not sure where exactly I need paste the markup..

[@smamarketing]

If you want to add it directly to the page you can past it in any HTML element. There are some other options using plugins but adding directly to the page is easiest.

[@MrSaaul]

I noticed it is very common to use the Compacted Document Form instead of the Flattened Document Form which is how yoast would have it set up, where the JSON-LD is structured inside an @graph. For example { "@contecxt" : "/.../" , "@graph" : [{...}, {...}] }. Are there any good reasons why one would use one form over the other? I only see examples of Compacted Forms being used on KZbin.

[@Coco-vf4ql]

Most useful video about adding schema because you don't just use words like "add" and "fix" by themselves. You use them and show what it means using them.^^ Question: if I have a page with several things to mark up. Do I put them in the same tag in gtm just by adding the complete code for each underneath or do I create for each schema ( e.g. each image on same page) an extra tag for that page? If I sell products, which cost 5 digit price and don't use a Webshop, only put them online showing them to people we have it. Would you use image or product schema? If I use a local business schema that would be an "all pages" tag right? In the local business schema one add a URL, would it be wise to add a website schema too simultaneously for all pages? Lots of questions but you said ask in video ;) I just had to start learning about this stuff, so I know very little about usage.

[@smamarketing]

Great questions! So when adding schema you can string it all together using JSON. If you go that route, make sure that you test it. Since JSON won't slow your site down, I recommend that you break them up based on purpose. So I break up my tags by Organizational Schema, Blog Schema, Video Schema and so forth. Then I can go back and check each tag and how it fires.

[@davidasher4922]

Huge Thanks - Super valued!! where can I see structured data in New search console?

[@smamarketing]

Under Rich Cards. Here is a great Article on Google about where to find everything. support.google.com/webmasters/answer/9073702?hl=en

[@rvatsan]

Great video. Thanks a lot 🙂. I am building a website which talks about a Saint and a historical place. Do we have any schema related to it. Thanks in advance.

[@bengaisrael3523]

Thank you so much for this tut. But I have a question, where do I paste my JSON-LD markup for my woocommerce product website. It is the text editor or inside my product description?

[@martensonperformance3780]

That;s what I was waiting for. Where do I past that

[@bengaisrael3523]

@@martensonperformance3780 get a plugin

[@martensonperformance3780]

@@bengaisrael3523 Thank you

[@movieunreveal]

Hi I followed your video regarding this schema.org on our event website. I created a HTML file on Jsold.com and make sure there is nothing left but still, my website is not updated with it. Can you help me out with this thanks?

[@kalyanchakravarthik7370]

@Shelley Media Arts Hi, My website is about wallpapers and with google tag manager can create structured data and which category should i chose in schema.org

[@smamarketing]

Hey there! You'll want to definitely do the basics like organizations and blog schema. For your images, creating a GTM Script to add schema.org/image would be very benefical.

[@poxer1]

Hi SMA Marketing, i have two questions. The first is if you know of a website where i can past the URL of my competitors and I can get their schema code? The second question is about tag manager. As you said, tag manager is one of the easiest ways to implement the code. However, can you tell me what is the best way, according to you? I want the website to be as fast and as properly coded as possible, so i'm looking for the best way, not the easiest way. Thank you so much!

[@smamarketing]

Hey Ivan, you can out any url into the structured data testing tool and if there is schema, you'll be able to see it and copy the code. search.google.com/structured-data/testing-tool. For implementation, if you can add the code directly to the page header that is the best.

[@victord.4388]

Thank you !!! This is very helpful. QUESTION: if i have only html code(i do the html markup myself - no cms), where do i put the schema markup JSON-LD? Head or Body? In order to be crawled properly. Thx

[@smamarketing]

Great questions, the great thing about JSON is you can drop it pretty much anywhere. I'd put it in the head, just because is's higher in the page.

[@victord.4388]

@@smamarketing i was thinking the same thing. Thank you!

[@matthewmorales114]

Great video man thank you. Quick question: instead of using GTM to implement the json, cant we just copy it to the header php file instead?? thanks

[@smamarketing]

You sure can. I recommend doing that. GTM is great for creating dynamic schema but for most you just need to place it in the header.

[@danvastcareers]

Thanks for video, is possible to work with Laravel framework website? if not how to add schema in laravel framework?

[@smamarketing]

schema.org vocab will work on any platform.

[@aaridgewoodkennels2]

Hey. Great video. I've placed the tag manager on the heads and bodys on the site and created two different product tags in google manager. I used the json product data from steal our json and changed the relevant information. I then created custom triggers (for custom pages) exactly like your video shows, saved everything, published it. I see it, it's published. but when i go to the google structured data testing tool there is no detected product structured data. I'm at a loss here. Obviously i'm missing something, but i've follow this video through at least 5 times now. I don't see it.

[@smamarketing]

So Google did change a few things and you need to JavaScript wrap. You can grab it from my blog here: www.smamarketing.net/blog/how-to-add-structured-data-to-your-website

[@FerranFont]

Excellent video. Is it possible to have different Schema types in the same site? or even inthe same page? Thanks !

[@smamarketing]

Yes, You can add multiple schema types to define all the elements you need to mark up on your site. You can add them in all one JSON tag or create multiple tags.

[@uroszec5397]

All compliments for this video. Does structure data in Google search console is the same thing as schema.org? What is the difference? Thanks

[@smamarketing]

Thanks! So Structured Data is a way to mark up your data. Schema.org is the standard for the industry. Search Console will help you verify your structured data and help you diagnose any issues.

[@digitalfreelancertales]

Thanks for best video on schema , I want to add schema for my website which is base on medical advice and treatment of diabetes, how i will do schema code for that and how i can add schema code for wp website, please help

[@LIFE_ToBeContinued]

Great !!! Best explanation I have yet seen. We are a tour operator. I have some questions. Would you be happy to chat?

[@smamarketing]

Got your email and will reach out first thing in the morning!

[@markcalzaverini]

great vid thanks very much. It does not seem difficult but Is there no way to automate this? Looks like you have to do it manually for each page

[@smamarketing]

There are some tools to automate it and you can create scripts in tag manager. That is a little more advanced and will do a video on that soon. The goal of this video was to help people get started.

[@hilde8204]

Interesting video. How can you add a product markup for over 1000 products at once?

[@smamarketing]

WordLift can help you scale this. wordlift.io/ecommerce-seo-service/

[@irshaadali3848]

Thanks for the information but can you help just by answering on my query and the query is I have my photography website hence in which category should i chose in schema.org

[@smamarketing]

Hey Irshaad, you'll want to start with CreativeWork: schema.org/CreativeWork From there, there are a ton of options. In what ways do you want to implement Schema? I'd start with organizational and move from there. This is jsonld.com/ has a long of great code you can use. Let me know if you have any more questions.

[@tvworkshoptravelandeventsasia]

@@smamarketing docs.google.com/spreadsheets/d/13XPvp24ChMxYND7Wfv-VYSfrVFm7d8F8ndah0vxR4e8/edit#gid=0

[@colbyrhodes2276]

@@tvworkshoptravelandeventsasia why thank you!!

[@timrichardson518]

Do I need to add the J-son LD to every page on my site including each of my blog pages?

[@smamarketing]

You only need to add it to the pages you want/need the markup.

[@seamlesshomeinspection3313]

Can someone tell me what I would use for Home Inspector? It says Google doesn't recognize it as a "type" is there a work around for this?

[@smamarketing]

I think it would by "HomeAndConstructionBusiness" schema.org/LocalBusiness

[@joymandhotra9136]

Very insightful. Does it take long for the results to reflect? Also i see nothing on the structured data section on my webmasters having added schema through google tag manager. Appreciate your help :)

[@smamarketing]

Google moves pretty fast these days, so you should see results in a few days or so. Which version on search console are you using?

[@joymandhotra9136]

@@smamarketing I switched to the older one

[@smamarketing]

Great, under Search Appearance > Structured Data. This will show you how many items you have marked up. If don't see anything here, check you code and my sure it validates using search.google.com/structured-data/testing-tool/u/0/

[@seo2percoyo987]

can we use headers and footers plugin to drop the schema code thanks for sharing

[@smamarketing]

You can. But you really want to add the code to the pages that code reflexes. For instance, you won't want product schema on every page. Each page should have it's own specific markup.

[@AnSEOGuy]

@@smamarketing I agree with this! Each webpage for itself. :-)

[@marufice05]

Will Google automatically crawl my site for structure data or or i need to submit site URL to any place on Google? How many hours required to see the results on Google? And is there any video related to Adding structured data for Google Job Posting?

[@smamarketing]

The short is Google will eventually crawl your site. But I would set up a search console account and then submit your site map for Google to crawl. As far as time, Google moved pretty fast today, so indexing shouldn't take long. I'll look into creating a schema jobs video! Thanks!

[@muhammadalivoice5245]

Dear what can method to use add schema in wordpress or other cms?

[@smamarketing]

There are a few options. Directly on the page is best, but you can also use Tag Manger. I am finishing up a course that will walk users through the entire process. Will share a link once its up!

[@joshmay9531]

When testing, the markup isn't populating in the structured data tool. Do you have any insight? Could it be a plugin affecting the schema from being crawled? I've tried multiple schemas. BTW, thanks for the video!

[@smamarketing]

Hey Josh, did you submit your page to be recrawled/indexed?

[@joshmay9531]

@@smamarketing No! I'll try that now. Thanks for getting back.

[@joshmay9531]

2 weeks later and still nothing. Thinking it's either Google allowing it or something in the backend blocking it...

[@smamarketing]

@@joshmay9531 Did you implement in Tag Manager or did you add the code directly to the site?

[@joshmay9531]

@@smamarketing Implemented in Tag Manager.

[@Foodie-Lifestyle]

Thank you very much. It's really a helpful tool ... I was trying to optimize my website provab.com and luckily found your video, very useful.

[@ceyhantuzcu1]

you are son of bi :D

[@ceyhantuzcu1]

as like most of indians :D

[@tucsonarizonarealestate]

is this done on just the home page or all pages and blog posts?

[@smamarketing]

You can do this on almost any page.

[@tucsonarizonarealestate]

@@smamarketing Ok thanks.

[@rottweiler719]

@SMAMARKETING I tried following the steps on the tutorial, when I tested it using Google Structured Data Testing Tool I got two errors: url - The url field is recommended. Please provide a value if available. review - The review field is recommended. Please provide a value if available. I placed the cursor on each and a part of my code was highlighted but I actually don't know what to do with that

[@smamarketing]

What's the URL? I'll take a look.

[@rottweiler719]

​@@smamarketing Thanks for your reply, I actually kept trying and I got it right just a minute ago, now it has no errors. Here it is: truth-express.com/products/portable-electric-ionic-hairbrush