What Is Car Photography And Why Is It So Important | Easton Chang PRO EDU Chapter 1

Dive into the world of commercial car photography and explore Easton's approach to the craft, how he sees light, and how he approached the shape and form of a car.
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[@grecopena]

Wow, great insight and creativity. If you can’t imagine it, you can’t begin to create it. Love hearing your thoughts on creativity. 👍🏼👏🏼👏🏼👏🏼👏🏼👏🏼

[@decoservices]

Outstanding amount of information and every point is “Top-Tier.” Thank you for sharing the “Zen” of photography.

[@glennenriquez9378]

Extraordinarily helpful and insightful. Thank you!

[@vijaychitte6921]

OH ! Wonderfully elaborate details for car photography ....

[@ivancaravona6883]

Thanks for uploading this! Very useful

[@TRCiano]

Thank u very much,, I learned a lot 🤩

[@bobbytoure4084]

I like the you explain great photography in general. very interresting

[@NoDoSwLa]

Thanks for the valuable information! just wow

[@testdriveph]

Wow, this is like finding a gold mine..,txs so much

[@HINDLEYMEDIA]

I paid $300 for this a couple years ago... now its free on your youtube?

[@SebastianAndreiIordache94]

stuff depreciates i guess

[@Anewevisual]

LOL

[@zeus.edwards2662]

yup all master classes ends up on youtube in pieces ..

[@Float_Locker]

You paid for a couple year headstart. So your photos better be superb by now 🙂

[@titaneyez6360]

Now you pay 3000

[@DANIELSMIAMI]

Yessir

[@m2rer1k]

Wheres is Chapter 2..?

[@c141charlie]

Disney theme parks do what you refer to in the exploitation of visual psychology piece. They fade the paint and use forced perspective to make the castles appear much larger than they are.

[@ArtDaBarber619]

What are your thoughts on the Rebel (T3) with a high-quality lense for beginners? That cannot afford the newer Sony A series or Canon EOS R series cameras.

[@mclovin6109]

Canon has the market on lock when it comes to budget cameras so the t3 is a great option. I’d also consider going with a more upmarket used camera as well

[@mclovin6109]

Even the $2-3k canons do have have some weird crop things/frame rate/resolution limitations with video so that’s also something to keep in mind as well when making a purchase

[@snatchbandicoot]

Is that the same Killa B that Cleetus McFarland bought and brought to the US? James drives it at their burnout competitions.

[@vaderchief]

why does the music sound like a horror movie?

[@andreasblohm9173]

You are missing a cordless leaf blower

[@racingrex3012]

1:15:03 now THAT angle of the Porsche is really sexy

[@cuongbui5947]

that voice tho 😲

[@Anewevisual]

What's funny is how many things they teach in here that require equipment that's way out of range for most people trying to get into automotive photography.... Like what's the point of teaching things to photographers who would probably be at the same level if they have that equipment?

[@travis8665]

We dont need any more people trying to get in to car photography and cutting our rate by 80%. I dont teach anybody anything. Fuck them.

[@Jr630_]

bro i started with a iphone 7 and now i have. cannon 😅

[@larrysmith6797]

You need: a camera, lens, tripod, rental car, scrim, two employees and a desert. Don't forget a new camera and lens because you will NEVER get it clean after that sandstorm. This clown would hurl feces in front of the camera shooting chimps at the zoo.

[@adventure9606]

What does understanding shadows have to do with equipment?

[@joshuapolanco7524]

hmm alot of nio thats not good bla bla bkla.... has anyone got any insight on visual psychology...this has peaked my interest together with color psychology.

[@insightvideo6136]

All well and good, if your focus is art, and not commercial impact for manufacturers. Car companies such as Porsche have very strict guidelines with regard to useable images and how those images impact their brand. Much of what you show here would never sell to any of the top car makers. For example, they would not be interested in kangaroos detracting from their product in a commercial photo. If you’re working to sell product, or to be noticed by the car companies themselves for possible work, be aware of the maker’s perspective and wants, and put those before your perspective and wants. However, if it’s just for you, fire away!

[@8020Alive]

Wrong.

[@insightvideo6136]

@@8020Alive ….LOL.

[@rideoutlondon]

It’s so important because rich people like looking at pretty photos of things they can afford. Nobody else gives a shit.

[@ThaCmaro]

Thats not the only reason for car photography. Brands need to market their cars and the dealerships sometimes need photos of a car in a local environment. Sometimes people want to sell a 130k car and have photos shot on an iphone with the car standning in the narrowest shed you can imagine - I wouldnt buy a car with photos like these. Then there are the car enthusiasts that built the car of their dreams and like to have photos of that achievement. And last but not least race teams need photos for their sponsors so they see that the car is a good marketing investment.

[@rideoutlondon]

@@ThaCmaro Again for the rich 🤑

[@mychannel9161]

@@rideoutlondon for the rich or not, you can make a lot as a skilled car photographer

[@rideoutlondon]

@@mychannel9161 Not the point I was trying to make but yeah you can.

[@travis8665]

What a terrible colour for a car.

[@mikeslade7668]

I have been photographing cars for over thirty years and have been featured in over fifty automotive magazines. I have never heard such bull shit in my life.

[@proedututorials]

Well I guess you’ve heard of it now! You’re welcome!

[@Old-School-Liberal]

These photos are over edited they don’t look natural more like digital art.

[@ssatx57]

The proper term for 'smoke/dust in air' is 'Aerial Diffusion'