What is Choice Architecture? | Katherine Milkman

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Employee and customer choices are heavily dependent on context. Katherine Milkman, an expert in the ways we consider options and make decisions, understands this from her extensive research studying these populations as a behavioral economist. ‘Choice architecture,’ or simply the way in which a choice is presented (on screens and in person) can thus be an extremely valuable tool for improving employee outcomes and consumer choices.

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I'm not sure if everyone in that audience has been to a cafeteria