Design to nudge and change behaviour: Sille Krukow at TEDxCopenhagen

Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take basic human instincts, flaws and habits into consideration. That is design to nudge.
Sille Krukow is Behavioural designer & Senior Advisor at Stupid Studio, member of iNudgeyou and Affiliated to The Wales Center for Behaviour Change & The Danish Nudging Network. She works with developing nudges and design to change behaviour.
Holding a Master in Visual Communication Design from The Royale Danish Academy of Fine Arts, School of Architecture, Design and Conservation, Sille works with refining and developing design-approaches and methodologies in order to use different fields of design to create efficient choice- and behavioural architecture. She creates solutions for public institutions and private companies, and teaches design to change behaviour to students and design professionals.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[@agungstefanuskembau4944]

Thank you very much for explaining how to apply nudge. Today behavioral economics is getting popular.

[@vidosaldanajryoutube269]

Yes character building is foundation.doing the right thing or what's right .is in it's self a reward. in Mind Body and our Spirit that's Mutual in Nature

[@karimrishani8298]

Basic Instincts overrules what we know is right Our attention span is very short

[@udaynazare4586]

Interesting topic, definitely makes you think. Addressing the Audience's fault could be a little mild and require improvement in delivery of speech.

[@AlamedanBreezyRep]

cameron diaz with a new career change

[@Margar02]

"Imagine starting off your young life in debt..." HAHAHAHAHA I'm from AMERICA. This is our unofficial motto! Lucky Danes!

[@hectornonayurbusiness2631]

No its not.

[@anonymousone7448]

Just wondering how safe a driver you are if you're texting and not looking in your mirrors.

[@ThuNguyen-fm5cm]

1. What is one of the social issues mentioned in this video? 2. Per the speaker, what is the biggest threat to mankind today? 3. Per the speaker, what are the 2 systems that drive human behavior? 4. What is one of the social issues that the speaker worked on and saw progress with nudge behavior?

[@iltc9734]

The opening was bizarre. Those who had done nothing wrong would feel annoyed and angry, while those who did do something wrong were probably unreceptive and uncaring anyway. I thought it was some sort of opening joke or something, but it was apparently just talking down at people.

[@sinjofin1]

No she was making a point about how we act without thought Or even intent

[@iltc9734]

@@sinjofin1 so you did not understand my point, or you just like being rude also. I actually DO act with both thought and intent, and neither you nor she knows anything about me.

[@ethicalphytophage]

Why was a blonde ponytail up on the screen behind her during portions of the talk?

[@mimounanouhi6733]

exactly what i was thinking?

[@NebGP]

"Not being too reflective while voting"? Hmm, that didn't sound too well if your are thinking in promoting a healthier democracy, maybe we need a simpler way of making the voting process accessible to everybody, but not a the cost of reducing critical thinking, critical thinking is a vital thing in democracy. I think there must be a much responsable use of behavioural economics, if you intend to use it on things that necesarily need a intense use of critical thinking.

[@iltc9734]

Leaving the tap on while brushing your teeth for 5 minutes twice a day does NOT amount to 20 litres of water, surely. Isn't that a more than fire hose level of flow? I'm Australian so I both turn the tap off and also brush for 3 minutes.

[@iltc9734]

@Brooklyn Heretic I don't understand your sentence. "but....." I did not disagree it wastes water, I disagreed with the bizarre number.

[@iltc9734]

@Brooklyn Heretic sorry I misunderstood. and yes I absolutely commiserate. :)

[@kayakmanonthego]

I have passed the “halfway mark” of this video, and she is still dragging on about problematic behaviors and has yet to start talking about solutions.

[@bradojacko8247]

She is the only real problematic situation in this video. A manipulative condescending snot who manipulates people for a living into believing that everything she thinks is bad must be bad and everything she believes is good must be good. Her name is Fabian socialism. And this entire presentation was that exact brand of condecending manipulation that always ends in authoritarianism.

[@Jessy77251]

That's why I don't brush my teeth.

[@EMCAL13]

Respectfully, she's a spitting image of Cameron Diaz and this is really bizarre to look at.

[@mustang8206]

Imagine being a psychologist and being this bad at speaking

[@astridmaack4516]

did it maybe cross your mind that she isn't the best in the world at English? Plus, when a person is on a stage, it doesn't matter if they are good at talking to a few people if there are over hundreds of people and you aren't used to it.

[@Roy-mk9zl]

I think she is good. It's subjective probably.

[@FrinkyDinky]

Except she's not a psychologist. Nor is English her first language.

[@bluesoulreggae1356]

I'm out of here , not a good presenter - that's my decision : she's making a great subject boring - wow 😳

[@gerardoglorioso8690]

Nudge to vote? That's like having cancer and taking ibuprofene....

[@barbo1106]

A piece of math. 🤣😂

[@giordanofranchetti8143]

mmmm... control freak?

[@giordanofranchetti8143]

Much of this information is important, and people should be more conscious about the waste they create. having said that, it is not up to the individual to make a change for the better. The government and the system are the only one able to make a real change.

[@astridmaack4516]

@@giordanofranchetti8143 I disagree. You decide if you wanna change how you behave. Not other people. You. We have laws, yet they get broken every day. WE make the choices, NOT the government.

[@jasonfbaker]

@@astridmaack4516 have your read up on behavior economics? Casinos, governments, and business all use design to bend human behavior. The term is nudge. It’s widely aspected. Even IKEA uses it their bathrooms. Design trumps morality.

[@astridmaack4516]

@@jasonfbaker I have never experienced being nudged into doing something. I do what I want to do, not what someone is trying to make me do. It wouldnt feel like me doing it. We are all capable of change, no matter what.

[@jasonfbaker]

@@astridmaack4516 wrong. Do you follow lines on roads? Then civil engineering has controlled your behavior. Get over yourself. You walk on a sidewalk rather than on a street or grass? Than design influenced your behavior.

[@mayak1193]

fail. she started to pinpoint others' mistakes which paradoxically showed her lack of capacity in knowing what she is about to say.

[@abesileistigal]

All these techniques are very well known (from Kahneman, Thaler, Sunstein etc.) techniques. Nice talk but a waste of time.

[@ninmat]

Wonderful that you have read those books, kudos and accolades. But this is why she is sharing this info, for all the lazy slobs and normal people who haven't read those books (like you have). That is the point she is trying to make, if you want to enact change, make it easy.

[@ipadsforautism]

Poor delivery, incredibly boring speaker, take a Carnegie course

[@tonyb6485]

Failiure is a must. It is esentiol for development. This nudge crazy is a slopy imature behavior. And you will nudge us subcinciousnely? Go do homework..

[@roothik]

She's cute.

[@dilphincenttheaccountant3249]

But she has kids.....

[@dilphincenttheaccountant3249]

But shes also very funny lady woman haha

[@yesewkne6016]

stopped at 3 mins. Boring presentation.

[@saimak7079]

So hot