What is Corporate-Level Strategy?

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What is corporate-level strategy, and why is it important? Strategy is a guided approach. It’s answering the questions, where will we play and how do we win? We need to know what markets we are competing in and how to differentiate. To answer these questions, we utilize three approaches: degree of shift, organization-wide strategies, and growth strategies.
In the planning process, determining your degree of shift matters because you need to know where you want the organization to be in the future. What does the future direction of the company look like? Is it similar to where you are today, or will it be completely different? We measure this by deciding whether your changes need to be incremental, substantive, or transformational.
Organization-wide strategies are overarching and answer the question, how will we win? The three ways we answer this question include:
1. Lowest total cost = scale (need to have the lowest price with decent quality and selection)
2. Product/service leadership = speed (need to be first to market and have superior quality)
3. Customer intimacy = scope (choosing a specific target market with specific needs to serve. Must maintain excellent customer relationships and exceptional service)
To utilize this strategy, you’ll need to lead and compete on one of these and be good at the remaining two.
Growth strategies answer the question, where will we play? The four growth strategies are market penetration, market development, product development, and diversification. Unlike organization-wide strategies, you can execute more than one growth strategy.
Now that you understand what corporate-level strategy is, learn more on our website about how to help your organization succeed.
More information is available at www.OnStrategy...
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[@ravipohani5310]

Hey, I cleared my exams by studying from you and that too with good grades. Thanks

[@virtualstrategist]

We're glad to hear that! Thanks for watching.

[@Seanpaulnz01]

Thanks for creating updated videos

[@reginaldd.reglusmba6246]

Your content is amazing. I am a Wharton Grad and yet this is the one of the clearest explanations I have every heard.

[@virtualstrategist]

Wow, thank you!

[@eju1991]

Thank you so much for these videos, you have some amazing content and great presentation skills.

[@ekogusman4329]

Thank You So Much🙏

[@virtualstrategist]

You're welcome 😊

[@No00oon]

Dear Erica ... you are a prophet for me .... I am grateful for this knowledge gate that you have opened

[@mikesalmond2211]

Brilliant content, clear, concise, and very well articulated by presenter.

[@virtualstrategist]

Much appreciated!

[@pgfromfiji]

I have finals coming up and this video couldnt come up at a better time :)

[@kasunrathnayake4733]

It was very helpful. thank you very much.

[@virtualstrategist]

You are welcome!

[@yousufal-jabri5825]

Sumarized and meaningful presentation

[@virtualstrategist]

Thanks!

[@yousufal-jabri5825]

@@virtualstrategist pleasure

[@gregmanasseh7060]

Thank you, very helpful

[@virtualstrategist]

Glad it was helpful!

[@julieta0515]

Great video! Thanks a lot

[@virtualstrategist]

Glad you liked it!

[@atelier-3336]

Hi, I do like your content, but this specific topic is a bit confusing. The hierarchy is not clear - Corporate level strategies (as you have referred to in your different video) are usually 1. Growth, 2. Retrenchment, 3. Stability. so how does this fit into Corporate, Business, Ops (levels). Thanks for the clarification.

[@sibongilendaba9118]

Thanks for being a great help, much appreciated

[@virtualstrategist]

We're glad we were able to help!

[@terkelinpurba7579]

Wow amazing..simple and clear ; great video .Thanks

[@virtualstrategist]

Glad it was helpful!

[@soniageorge7558]

ur explanation is awesome and to the point. thnks

[@virtualstrategist]

Glad you liked it!

[@ntcuong01ct1]

Hello friends, I have the following situations: 1 / Company A wants to buy the distribution system of company B, but company B only wants to sell 100% of its assets. So what would you do in this situation ?. 2 / There are 2 companies working in the same field: Company X builds its own store and creates its own distribution system. Company Y relies on outside distributors and stores to distribute goods to consumers. Question: In what case will you buy company X and company Y ?. Thank you.

[@habtamusium8646]

nice lecture ! thanks

[@virtualstrategist]

Most welcome!

[@ntcuong01ct1]

Dear friends, I think the corporate strategy is we want to grow 20% ROA, and the business strategy is product A grow 30%, product B grow 40%, product C grow 10%. Is it right?. Thanks .

[@honestjohnshallburnyou]

I'm confused. This video was published in 2016. Why didn't it reach 100k view 3 years later?

[@freedom_5891]

I think the external analysis and the internal analysis are important to do before you start a company strategy or product strategy. I think DESTEP and SWOT are a good basis for a stategy.

[@virtualstrategist]

We agree! A SWOT anlaysis is key to understanding the internal and external factors that are affecting your organization before you begin developing your corporate-level strategy. Check our our SWOT video here - kzbin.info/www/bejne/f5CZcomIfLGLfaM

[@aymancoioni3958]

رائع

[@canalplusaccademy9278]

thank you a lot, its super

[@Christine-hf5ox]

who is Edward jones?

[@ntigurirwajonas4900]

Indirimbo

[@Miloun]

:O

[@izmahoby]

Echoooooo. Lapel microphone please.

[@kiranpoddar5679]

I think this is generic stratergy ,

[@ntcuong01ct1]

Dear friends, I think the corporate strategy is we want to grow 20% ROA, and the business strategy is product A grow 30%, product B grow 40%, product C grow 10%. Is it right?. Thanks .

[@ntigurirwajonas4900]

Indirimbo