What is First-Party Data? Reach Your Audience Without Third-Party Cookies

First-party data gives you the ability to target people who have shown interest in your business. You collect this data yourself, meaning you don't need to rely on third-party cookies to reach the right audience with your marketing.
There are actually four types of data marketers use to guide their strategies:
🔵 First-party data
🔵 Second-party data
🔵 Third-party data
🔵 Zero-party data
Dan explains what each type of data is and how it works for your business.
First-party customer data has always been important, but it's become crucial to your strategy with the move to stop using third-party cookies. Some major tech companies have already made the move to ban third-party cookies, with others following right behind them.
The benefits of using your own data for your campaigns are many, and we cover three of them in this video.
Gathering and managing your own marketing data can be made easier with the right tools, namely customer data platforms (CDPs) and customer relationship management systems (CRMs). You'll learn more about these in the video, too.
Let's get this first-party started! 🎈
Video timestamps:
00:00:00 // What is first-party data?
00:02:41 // Overview of different data types
00:04:14 // Benefits of first-party data
00:06:26 // How to collect your data
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[@jessj7735]

Thank you, this really helped!

[@mikemarchessault860]

Super helpful vid, thanks!

[@WebFX]

Thanks for watching!

[@jaisonaro1079]

Ellaru notes edukureengala?

[@irayjosepha]

yes bro