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One way to describe it, seriously, is magic.
FLUIDFORM™ technology is rooted in state-change - when one thing,
like a caterpillar, transforms into another thing, like a butterfly. With FLUIDFORM™, lightweight fluid materials transform into our soft solid soles. Like with a caterpillar, FLUIDFORM™ can easily be explained by science. But when you watch it happen, it just looks like magic.
FLUIDFORM™ X PREMIUM MATERIALS = INNOVATIVE COMFORT