What is going on at Fuji Film?

[@Mennozo]

Fuji 400 is Kodak Ultramax 400…

[@TheFullFrame35mm]

Yeah I realised that after filming 🤓🙄

[@VariTimo]

Yes I second this.

[@mromagnoli]

​@TheFullFrame35mm You're kidding? You shoot film and didn't know something like this that had been discussed and known about since Fujifilm announced it four or five years ago?

[@thedrunkweddingphotographer]

@@mromagnoli for real

[@TheFullFrame35mm]

@ I’ve only been doing this for 2 years so missed the memo 🤷sorry mate

[@fredandharryborden]

Great vid guys. Packaged nicely too 😊

[@fredandharryborden]

Love the last part haha

[@TheFullFrame35mm]

Thank you 😀

[@mattkirwan]

Kachowww. That cursed Lightning 😂 Great vid, to the point, lovely shots, lovely greens. Subbed ✅

[@TheFullFrame35mm]

Haha cheers ⚡️

[@Fifthimagez]

Great video nice images

[@TheFullFrame35mm]

Cheers!

[@andrewbarnum5040]

Fujifilm 400 is respooled Kodak, and assumed to be Ultramax however I have heard it's actually a previous version of Kodak film such as 400 Max or 400 Gold. Not sure when you looked at Fuji's website, film such as Pro400H and Superia X-Tra have been discontinued. Fujifilm is still making color film. In Japan you can buy Superia Premium 400, Fujicolor 100, Provia 100 and Velvia 50 & 100. None of these are currently available in the United States unless you have them imported from Japan. There has been rumors recently that Fujifilm is planning to make film again for everyone, not just Japan. But to do so they are going to have to raise prices by 60% to cover the costs of getting some of their production lines going again. Hopefully there is some truth to that and we can see the return of Fujifilm in the near future. I just find it funny Kodak waged war with respoolers back in September 2024 by cutting off Vision 3 film sales to the General public. Yet they respool film for Filujifilm and Lomography and who knows who else.

[@TheFullFrame35mm]

I looked at Fuji’s website on Tuesday this week when I filmed this

[@TheFullFrame35mm]

The UK one

[@leecampbell9498]

I hadn't pulled out my 35mm cam for a LONG time. Found in my camera bag and unopened box of 3 rolls of fuji 800, 24exp rolls i bought at the grocery store at a super reduced discount price of $1.25 Canadian, and was reduced from $5 cad. These expiry on the film is 09/2008 Fuji film Superia X-tra they call it.

[@leecampbell9498]

I'm assuming I bought the film in 2008 approximately

[@TheFullFrame35mm]

Niiice

[@artistjoh]

Fuji is an Instax company now as far as film goes. They find it hard to keep up with increasing demand, so that is where they are putting their resources. I get the impression that Instax is going gangbusters. People love the instant film experience. Lomography is making large numbers of instant cameras that take Instax. Fuji has a smaller range, but they are hugely popular.

[@TheFullFrame35mm]

I’ve got two of the buggers! Maybe a video on that…

[@artistjoh]

@ Excellent idea.

[@CJBradley]

I still have some Fuji Superia 200 and Superia 400 Extra from way back which is still good, amongst other stock and used it for 35 years. like so many brands though it's hard to know who makes film these days and to what formula. I Just started to use Fuji Instax wide to print from my phone and the resolution and colours are excellent with strong reds.

[@TheFullFrame35mm]

I have the Fuji instax for my phone too it’s pretty decent

[@Xottapchenko]

That’s why I only buy Fujifilm rolls when I know my friends go to Japan - there is a stock made exclusively for Japan called “Fujifilm Superia Premium 400”. This is the only high speed stock that’s not basically a repackage or Ultramax or Gold (except the old stocks or expired stashes of things like Pro 400H)

[@TheFullFrame35mm]

I need some friends who go to Japan

[@bila1905]

There is still another option for colour film: Adox color mission (if it's not currently sold out again). But you can only get it at fotoimpex in Germany. In my opinion, that film is somewhat similiar to Fuji's C200.

[@TheFullFrame35mm]

It could soon be cheaper to travel to get any to buy that than buy one roll of portra 800. Wonderful shout!

[@masanthar]

Is color mission in production? Haven't seen it in stock in fotoimpex and from what I've gathered is still under development as a product (no pun intended).

[@doctorstrobe]

Adox color mission is pretty bad IMHO, the low dynamic range is pretty difficult to handle.

[@TheFullFrame35mm]

@ I’ve never tried it, but maybe worth a video review

[@cgriggsiv]

When it comes to film I never bothered with the 100 or the 200 or the 400 My best choice for all around everything was actually 800 You might want to give that a try

[@TheFullFrame35mm]

I shot some aurora 800 over Christmas and it was great. But for KZbin we have to shoot all sorts of stuff to keep it interesting 👍🏻 thanks for watching, we appreciate it

[@eltinjones4542]

I loved Fuji chrome in the day 📷👍

[@TheFullFrame35mm]

😢

[@HairstylistMichaelMallory]

Just looked it up and saw Fuji Velvia 100 and 50 in 35mm and 120. I normally shoot 120 film in medium format. I think the Fuji box does well in cooler colors like the color of their box while Kodak does well in warmer colors like their box color of yellow and red. Kodak and Fuji still making film which people are using still today like myself. I met several people on hiking trips in California using film cameras.

[@TheFullFrame35mm]

Nice!

[@gloud_genn]

As far as I know it depends. There is still genuine Fuji slide film and they are looking into producing film in china. My guess is that they miscalculated big time and now are just filling in with kodak fiilm until they can sell their own stuff again.

[@TheFullFrame35mm]

Fingers crossed! I want more velvia

[@FloDsu]

China will be a facility to cut master rolls of Kodak into consumer formats

[@TheFullFrame35mm]

@@FloDsu always bloody chyna

[@hannonbendall5536]

sick!

[@TheFullFrame35mm]

Thanks again for watching 😁

[@HairstylistMichaelMallory]

2:32 Helter Skelter?

[@TheFullFrame35mm]

Yep

[@Lebenspiel]

Basicaly everything from Fuji is now just rebranded Kodak. Pro 400H was discontinued maybe 4-5 years ago. Sometimes you can stumble upon some pieces on eBay or Aliexpress, but they'll be expired of course. Neopan Across is made by Ilford, but, the film has still very low reciprocity failure. No other B&W film has it, so I think the emulsion is still made in Japan, shipped to UK, and Ilford makes only the pouring on celuloid, cutting, packaging, etc. From what I know, the reversal films shoud be produced still in Fuji factories in Japan.

[@TheFullFrame35mm]

Thanks! We had some pro 400h a couple of years ago and it was still great 👍🏻

[@peoriavideosltd6822]

And sadly, I haven't found Fuji Provia (my favorite) or Velvia in stock - anywhere - online or in stores, in two or three years. One theory is that they're only making very small batches of it, mainly for sale only in Japan, or possibly they're just selling the last of the bulk rolls they've kept frozen these last few years. Kodak's new Ektachrome is a poor substitute.

[@TheFullFrame35mm]

@ I do have some expired velvia but it’s not in great condition. I loved ektachrome, so should be happy with my one roll of velvia when I use it. Should I just go to Japan?

[@quikee9195]

​@@peoriavideosltd6822 Yes, Fuji Provia 100 and Fuji Velvia 50/100 are readily available in Japan, also Fuji 100 and Fuji 400 Superia Premium (not available for some time and it looks like it will disappear again).

[@florian_kopr]

u fogetting, wolfen color films and the adox color mission

[@TheFullFrame35mm]

Yep! Good shout

[@misterdcell7570]

its illegal to dev fuji slide films in us. i dont see much info anywhere about this. but since 2020 or so, the fda says its illegal. i have a few rolls that are going to make me learn how to dev slide film myself i suppose. does anyone reading this have a different solution?

[@AustinSpace20]

I don’t think that’s true at all. There’s pleanty of places that process E6 still but I think it’s not as many as it use to be.

[@peterfowler8044]

E6 processing is still done in Vancouver Canada at The Lab .

[@misterdcell7570]

@@AustinSpace20 only e100 in the usa tho. not any fuji film. its weird. i dont know why no ones talking about it.

[@aengusmacnaughton1375]

Check The Darkroom lab website in California -- it seems that they will still develop any Fuji reversal film....

[@TheFullFrame35mm]

How illegal??

[@doctorstrobe]

Not sure you can see the "fuji greens" on this film: it's made by Kodak.

[@TheFullFrame35mm]

I go on to say that 👍🏻

[@jonathanparkes8977]

The black and white is Ilford in a false moustache

[@TheFullFrame35mm]

🥸

[@cgriggsiv]

Why are all your photographs so grainy just question because I use the 800 and never had that much grain matter of fact I had zero grain

[@TheFullFrame35mm]

Dunno maybe the scans?

[@Loki_Highlock]

Fuji 400 is Kodak Ultramax 400 and Fuji 200 is Kodak Gold 200. It’s been this way for years now. Just saying. Good job on the video tho.

[@TheFullFrame35mm]

Yeah I missed saying that in the video. Thanks

[@Sennmut]

Over here, about all I find is Fuji.

[@TheFullFrame35mm]

👍🏻

[@Ralph-r2i]

If it says made in USA on the box… obviously fuji didn’t make it.

[@revaaron]

This is old news. The "Fuji greens" thing comes from Fuji pro 400h comes from a cyan layer. This is the cheap stuff that they farmed out to Kodak.

[@TheFullFrame35mm]

Yeah I unfortunately discovered that. I’m slow to the news. Thanks for watching though 👍🏻

[@revaaron]

@TheFullFrame35mm thankfully, I kept stocking up on Film for my Contax 645 so I have probably 25 rolls of 120.

[@revaaron]

@@TheFullFrame35mm also, the velvia conspiracy is that Fuji has tons of it in deep storage and the new rolls are just cut from that.

[@TheFullFrame35mm]

@ hopefully they release it

[@TheFullFrame35mm]

@@revaaron nice!

[@choleralul]

Plez photograph youtubers stop using that lofi piano music. Plezzzzzz

[@TheFullFrame35mm]

But it’s soo goooood 😂

[@TheFullFrame35mm]

Any suggestions for another genre?

[@chrisreich40]

The 't' in 'often' is silent.

[@TheFullFrame35mm]

Best comment I’ve had on here. 10/10!

[@jimmyha5212]

It's a video about film, except the content is 1% pictures of the actual film scans, 4% other's people's videos about film, and 95% a talking head. It's like watching someone do a 7-minute review of a restaurant but you only see the actual food for maybe 5 seconds.

[@TheFullFrame35mm]

Cool thanks mate

[@joshmcdzz6925]

That's the new state of the pseudo film photography community.. copy me ( grainydays ) and repeat what every other person is saying without doing your own test and research yourself..

[@joshmcdzz6925]

You shorties making the bold claim that fujifilm 200 is gold and fujifilm 400 is ultramax is really ridiculous.. One human in the corner of the world makes an assumption and yall run with it.. The film photography community seem to be quite "minion-ish".. Point of correction, print film(what you call color negative) does not have a look in itself.. it's your edits that give it that look (When you edit your film on the computer which is not the original design in the first place, you can go any direction and Lucy or whoever simply decided to edit both the gold and fuji the same way to get the same color and then spout it out to noobs who know nothing.. I guess you young folks getting into film these days are creating your own pseudo film style which isn't bad but don't scam people with this is the color of this or that.. just ranting.. but this's for real!!!

[@TheFullFrame35mm]

What’s a shorty?

[@BenGrayphoto]

It’s not that deep

[@TucsonAnalogWorkshop]

OK gatekeeper, sorry, but it's allowed to call print film 'color negative' because it is. And you're totally misinformed anyway--different color negative films do impart a particular and unique look, independent of post processing. You would know this had you been around in the era of analog color printing. Or if you had ever watched a motion picture in a theater prior to about 2013 or so.

[@TheFullFrame35mm]

@TucsonAnalogWorkshop thanks for watching, appreciate it 👍🏻

[@joshmcdzz6925]

@TucsonAnalogWorkshop if you did read what I posted, i didn't say they don't have their unique look but that unique look can be changed in post which is what most folks do these days and term "the look of this film". Plus, a good understanding will tell you what my emphasis was: scanning negative wasn't its initial purpose but darkroom printing where of course you can still manipulate the colors but directly rather than digital presets baked on digital scans

[@Ralph-r2i]

If it says made in USA on the box… obviously fuji didn’t make it.

[@TheFullFrame35mm]

Good point. But I threw the box away