What is going on with Fujifilm? I'm concerned

[@bitpuff]

100% agree. Been shooting Fujifilm since my X100T purchased almost 10 years ago. Now I have the XT20, XS10, and XT5, with way too many lenses to count. The latest firmware broke the eye-tracking AF and their refusal to even acknowledge this situation makes me very hesitant to purchase another Fujifilm product ever again. This has fundamentally shattered my trust in the company that I used to love so much. They must address this issue ASAP. There should be no reason for a modern mirrorless camera system with so much development time to perform this poorly in AF-C, not to mention that the performance has gotten WORSE with each firmware "upgrade." Absolutely unacceptable.

[@LucaPetraliaPhotography]

@@bitpuff that's exactly my point. Breaking customer's trust is a very dangerous thing

[@Rich-y8n]

The fact that dozens of reviewers and KZbinrs have ranted or weighed-in on Fujifilm’s AF problems for months and there has been zero movement or indication from Fuji tells is everything we have to know about Fuji. Either they don’t care or are incompetent at responding to users and customers. Is their CEO asleep at the wheel?? Either way it is a dismal reaction to the distress and concerns of users.

[@LucaPetraliaPhotography]

@@Rich-y8n it's my concern as well

[@INFOXlive]

@@Rich-y8n Companies frequently create products for fictitious customers rather than actual ones. Feedback from customers is seen as an annoyance that takes their attention away from serving their made-up customers. These companies probably have bad software development managers who either don't know what they're doing or don't care what customers think, or software development doesn't get enough money.

[@arielestulin9706]

I think they don't know how to solve this issue.

[@EDHBlvd]

@@arielestulin9706haha they probably don’t. What they should offer is a setting in menu to disable the “predictive” algorithm crap. Or just remove it and do an official FW which rolls cameras back to old AF algorithm. But they are such a messed up company they won’t do either. They’ll just release a new camera with same broken AF algorithm.

[@INFOXlive]

@@arielestulin9706 , the Sony a6700 and other contemporary Sony cameras are equipped with a dedicated AI autofocus processor. This is likely one of the reasons why Fuji is unable to offer reliable autofocus; they do not possess a processor of this nature.

[@kein4072]

I paid 2.5k for an xh2s and if they don't fix the af and leave all like It Is and launch a new camera to solve the problems with a new hardware leaving all other customers behind, i will istantly switch to Sony. This Is the worst thing you can do to a customer. Your credibility Will go down to 0

[@HVRIS]

Same.

[@LucaPetraliaPhotography]

I hear you, but we can't dismiss the possibility they will go that route. I hope they don't, but they may

[@Mortenthorpe-DK]

Look at sonys history of bad and even bricking firmware updates

[@Through_the_lens_art]

That's what I did..

[@lumberjack3008]

I switched to Nikon. Sold my XH2, keeping the XH2s (until now). Tired of waiting. Fujifilm doesn't care. They crippled their R&D

[@Daniaristimedia]

I was shooting a wedding….. the focus on my xt-5 missed the first kiss. Thankfully the couple was alright with recreating it but it wasn’t the same. I’m switching to either canon or Nikon now but still unsure of which one.

[@Reportageandart]

Both are good

[@jasontaycs7195]

If you shoot mostly people, Canon still seems more reliable. There’s a guy called ZP Productions who OWNS all flagships, the R3, A1, Z9, and GFX100. According to him Sony and Nikon has a tendency to front focus or get tricked by eye lashes or fringes. The R3 is his preferred workhorse for portraiture.

[@markbelciug]

Similar for me. After the updates I would notice more and more problems with focusing. I can't risk losing moments in events, so now I switched to the ZF with their 70-180mm 2.8. The xt5 is now the backup camera with the 23mm WR. FYI, the ZF and the 70-180 2.8 are basically the same price as the Fuji equivalent setup but with way better focusing and lowlight. Zf raws in standard profile are so easy to edit in Capture One although on Lightroom its a bit more unusual looking because of the app color science i suppose. I am very satisfied with mine. In addition, the black and white profile is marvelous. No need to buy any presets or styles !

[@clausstahl5413]

As an owner of XH2S I can NOT understand how bad the AFC is for video in 2024. You are right, the trust in fujifilm is completly gone, I am saving money for Sony. I don't want but I have to because I need reliable AFC. Yes I am pissed

[@theronsan]

For those of us who bought the X-Pro2 in 2016 when it was released and didn’t feel the need, or didn’t want to upgrade to the X-Pro3 when it was released back in 2019, has now waited 8 years for a new X-Pro camera. It will likely be another year before the X-Pro4 might be released. If at all? As a X-Pro user I feel a bit neglected and my interest in Fujifilm has faded. I still use the X-Pro2, though. It’s still a good camera. But you know how it is - it’s always fun and exciting with a newer camera.

[@Meritumas]

Better to keep updating skills than cameras…

[@vermontmike9800]

@@Meritumasthank you, Yoda.

[@johnbanks9392]

I believe that there is a fundamental hardware problem with the X system that makes it impossible for them to significantly improve the AF and that the problem extends also to the electronics within the lenses. As long as they keep selling X100 cameras by the boat-load they (Fuji) won't care about any of that.

[@Markrmia]

I’m glad I bought an old used XT-2 to start with photography and I’m happy with the quality and outcome of the photos. What I think the problem is: they are too successful with their x100 series, so they focus on it too much. They artificially reducing production so the hype stays up and most buyers of the x100 line are some hipsters who want to have an aesthetic, small travel camera. Maybe most of them don’t even know what an Aps-c or full frame sensor is. So for Fuji it’s pretty simple: just keep the x100 series hyped and revenue should be safe. They know that professionals go to Sony for their autofocus so why even trying

[@jrperezphotography]

Outstanding how you were able to get your thoughts together and create this video. One thing that is happening also is full frame cameras like Nikon and Sony are delivering gear at competitive price to fuji especially with the way fuji gear has increased in price

[@LucaPetraliaPhotography]

@@jrperezphotography thanks! To be honest the competition from full frame cameras, with similar specs, isn't close from a price perspective. You may argue the Nikon Z6III is in competition with the X-H2s at a similar price, but the truth is the Fujifilm is a much advanced and capable camera if it wasn't for the continuous AF issue. Overall, for video and fast shooting the fuji is still much better, despite being older

[@tonylundberg8678]

Where is it? I have been waiting for a new 18mm f/2 with weathersealing and silent internal focusing since I bought my first Fujifilm camera many years ago. Now using an XT5 with a 23mm f/2. That lens is a little too tight for my taste, but what to do

[@markbelciug]

Thanks for making the video! Only such videos will bring change to the platform we love. About 4 years ago I switched to fujifilm as my daily/family camera while for professional event work i used Sony. But when the XT5 came out, I switched immediately, and I loved it. I even had two of my friends buy fuji cameras because of me. However, after the updates I would notice more and more problems with focusing. I cant risk losing moments in events so now I switched to the ZF with their 70-180mm 2.8. The xt5 is now the backup camera with the 23mm WR. (FYI the ZF and the 70-180 2.8 is basically the same price as the fuji equivalent setup but with way better focusing and lowlight. Zf raws are so easy to edit in capture one).

[@marekdrnak5915]

Exactly. We are the people, who wanted original SLR feeling and Fuji did that. But I expect to have it top notch, if not, fine, then sorry Fuji, Nikon is also very good...

[@matt88169]

Thanks Luca. My issue is that I have an XT3 and some of the newer glass and do not see what my second body / upgrade path is. The 5th gen has been, IMO, very disappointing. With prices up and quality down, I looked at R5 mkii, Z8, and H2 with primes and zooms I would want (pro 1st party lenses only, not the "3rd party" stuff I don't really care for). The Fuji setup is $6,700, Canon is $10,900, and Nikon is $10,650. For me personally $4,000 is really not a ton of a lot more money to dish out to get an actual upgrade across the board in terms of performance and image quality. Fuji can do one of two things, really - either lower the body prices to stop me from looking at great alternatives, or make a body or two (XT6 and XH3) that actually meets the performance, ergonomics, and build quality of a proper flagship, priced to reflect APS-Cs relative inferiority to larger sensors. Its B.S. to me that GFX prices are coming down, and APS-C are creeping up (not so much for glass, but for bodies). HIgh quality, (relatively) low cost. That's what I'm asking for - a real XT3 replacement (with battery grip, please).

[@LucaPetraliaPhotography]

@@matt88169 4 thousand dollars are a huge difference for many people. That being said, the xt3 replacement is the X-T5 and, AFC aside, it's an excellent camera. While it is true that prices went up, I'd recommend you to try the X-T50. It's damn good camera which right now has the best autofocus within the Fuji lineup. Small, compact, beautiful sensor. I'm sure you'll like it a lot

[@JapaneseLegend888]

I totally agree, great video as always! I recently sold off all my Fujifilm gear and picked up the A7IV and really love it. The autofocus feels like magic after coming up with Fujifilm cameras, especially for birds in flight and wildlife! I liked most things about Fujifilm (I find their lens are lacking compared to the Sony lenses, generally), but I’m very happy that I made the switch overall!

[@LucaPetraliaPhotography]

@@JapaneseLegend888 I still have to try the 200-600 with a Sony camera, if it is much better I will probably have to sell my 150-600 to finance that lens

[@sdegio70]

The same here, have the Sony A7IV, it's AF lets you concentrate on photography :) and not being worried if it's in focus or not. And btw I prefer 33MP than 40MP!

[@Eikenhorst]

The problem is that Fuji doesn't provide an f/2.8 zoom that can take filters, like a 16-35mm FF is indeed largely resolved now with the fantastic 10-18mm Sigma lens. The same goes for affordable primes, there is again Sigma with a line of amazing f/1.4 lenses, but obviously they are not 200 USD. The biggest issue with these Sigma lenses is that they don't have the aperture ring that you kind of want, especially on Fujifilm.

[@ehrickwilliam]

I was a Canon user and switched to Fujifilm, perhaps the biggest mistake of all, I have an Using this equipment, my xh2s camera crashes and freezes during work, making me remove the battery to solve the problem, problems with auto focus. It's really chaos to live in the world of Fujifilm.

[@DO-xo1cz]

Your photography examples were so beautiful !!! You are clearly a great photographer.

[@LucaPetraliaPhotography]

@@DO-xo1cz thanks

[@christophkuenster]

Thanks for your thoughts on this. Fujifilm should listen to all of us. I used a variety of Fujifilm cameras over the last few years professionally. A month ago I made the final switch to Canon and it is not only, but mostly for the AF. I am a professional wedding photographer and over the last few months the af of my X-H2 and my X-H2s have failed me varios times. So, I finally sold them alongside a lot of lenses. This was not an easy decision, but it was necessary. For my personal stuff I still own a X-T5 and three primes, but that‘s it. Right now, I honestly don‘t care what they do with their future cameras because my Canons just do the job amd they do it great.

[@brompterdam]

MFT = Dying or Dead as per some KZbinr APSC = The Future MFT Full Frame = The Future APSC Medium Format = The Future Full Frame Most of the PRO I know and I assisted uses either SONY, CANON and NIKON Full Frame. Every time I asked, one of the common answer is "It's Full Frame", simple. Most client's does not care what format or brand you used but this time, it is the Photographers decision to choose Full Frame because of Reliability, Sensor Size, Price and Support. They mostly booked Weddings, Birthdays, Company Events and other celebrations that are mostly indoors. If they need one, they just rent lens that they don't have like telephoto.

[@marekdrnak5915]

Luca, thank you so much for this video. You expressed all my feelings. I feel neglected by Fuji. Since I bought XT5 Nikon released xcf camera, which I would immediately buy not having X system with so many lenses. As you said, they have few months to manage this situation and if they don't we may buy different cameras. Honestly, if the loss is not in thousands of Euros, I would already do that change.

[@blacksheep6888]

I dont have any trouble with my Nikon FE

[@MumtazBahri]

The short answer, if you focus in your channel on photography you will get very less audience than focussing on public interest and what I have observed that Fujifilm are getting a lot more sales from the public through the X100 line and other hypes cameras and that is where is their focus now I guess. just a point of view 👍

[@richardzelinka9411]

I'm an enthusiast shooting landscape/cityscape and travel. I switched from Canon APS-C to Fuji (XT-5) a year ago for a lighter and smaller kit and have been very happy. I knew Fuji tracking autofocus wasn't great, but I rarely use it so not a deal breaker. Nevertheless, this debacle with Fuji's firmware updates is still distressing. I'm guessing (hoping) that Fuji is trying to fix the problem with a firmware update and are taking their time so they don't screw up again. But it might be that X mount hardware will never be able to produce tracking autofocus comparable or close to Sony and Nikon. In which case, the best Fuji can do is release an update that rolls back the tracking software to a point where the autofocus worked best. If that's the story, then it seems to me that if you bought your Fuji with that software and found the autofocus less than ideal but acceptable, you should be satisfied, but if you expected Fuji to keep improving the autofocus with firmware updates, you should have bought a Sony or Nikon in the first place.

[@Eikenhorst]

What lenses do you use? I was thinking of switching to an X-H2 for travel/landscape with the Sigma 10-18 Tamron 17-70 and Fuji 70-300. That combination would weigh just over 2kg.

[@LucaPetraliaPhotography]

@@richardzelinka9411 I was more than happy with my X-H2S when it launched. It could be better, but it was overall reliable. The fact that today is less reliable than 2 years ago it's a big trust issue

[@LucaPetraliaPhotography]

@@richardzelinka9411 I was more than happy with my X-H2S when it launched. It could be better, but it was overall reliable. The fact that today is less reliable than 2 years ago it's a big trust issue

[@LucaPetraliaPhotography]

@@Eikenhorst the combo you mentioned is rock solid, but if you want to stay even more compact and lightweight, I'd choose the sigma 18-50 over the tamron 17-70. The 50-70mm gap isn't that important and you can solve it with a small crop

[@richardzelinka9411]

@@Eikenhorst Fuji 16-80 (24-120 ff equivalent) and Sigma 10-18. (15-27 ff). I shoot wide , but rarely feel a need anything more than 120 at the long end. Also, the Sigma is sharper than the 16-80 at the wide end. I bought a used Fuji 18-135 as a backup lens and that gives me more reach on the rare occasion that I need it. I mostly shoot f5.6 and up and use a tripod for blue hour and nighttime work, so these are fast enough for me. Also, while the Fuji zooms may not be super sharp, they are sharp enough for me and when I have photos printed for a book or display, I've been struck by how sharp the printed images are.

[@nevvanclarke9225]

I have 3 fujufilm cameras and have no issues really ...shoot everything from landscapes portraits and weddings...I enjoy the cameras. XT5 GFX 50s ii GFX 100s ii

[@lionheart4424]

I love my X-T5 but it is a fact now that their tracking algorithm leaves so much to be desired. The false positives issue is a deal breaker to me if I were to use it as a professional. I also own an X-T2 and X100S.

[@thanyawong]

Thumps us for your message to Fuji. I was Fuji fanboy since Fuji X100T, X100F, XE-3, XT2, and XT3. Just 3 years ago I totally switch to Sony. My main reasons are limitation of Fuji's features of autofocus and low light quality. But I still miss Fuji, I still keep follow Fuji news. Recently I bought Fuji X100VI for my daughter. What I miss Fuji a lot are small form factor body and light weight lenses. I am looking for Fuji XE-5. I love XE series form factor. It is unique and minimalist camera. I will go back to Fuji for my personal photography if Fuji X-E5 will be available soon.

[@LucaPetraliaPhotography]

@@thanyawong Thanks, I'm also looking forward to seeing what they do with the X-E line. I sold my X-E4, and I regret taking that decision

[@je_ro_me]

Great video man. Just one thing though. I have upgraded my xt5 to the 4.01 firmware and now my AF is broken on single on continuous and wide tracking. I get about 25% hit and 75% missed. Before that, on the 3.01 I had no problem at all. So I’m extremely upset

[@sparkmywedding-fotografoca2815]

I ruined a Wedding because the AF continuous focus. Consider to switch for Sony A7IV. Dont trust in AF Fujifilm anymore. Shooting Fuji Weddings in the pasta 10 years. Love Fujifilm but not for Weddings.

[@phjac]

I'm also really bothered by Fuji's X-Mount lens lineup. They just forgot their Red-Badge Pro-Grade zooms for such a long time, and those are so incredibly key for building confidence in an ecosystem. Not just the lack of an equivalent 16-35 2.8 that's really bad, but all of the currently available pro standard zoom lenses being sooooooo old, basically from back when the system launched and never updated and with the tech being dated as a result. There's finally a refresh for the 16-55 2.8 coming at least, but it took sooooo long. In general it just really feels that they are dedicating most of their development resources towards the GFX system for the last few years.

[@LucaPetraliaPhotography]

@@phjac to be honest the 16-55 is still a spectacular lens, as well as the 50-140. The only reason why I want the version 2 is size and more video centric features

[@TroupeGoal]

Wonderful, so many accurate and well-made points. As an X-H2S owner I found myself nodding a lot - old lenses in need of an update, new lenses that are expensive and not necessarily much of an upgrade, questionable lenses for video etc. 56mm 1.2 WR, $1k lens, no linear motors and identical optics to old model. 10-24mm F4, WR added, but again, same optics and no LM, lots more money.

[@OkwyUgonweze]

I shoot fuji for fun and as backup now,the nikon Z8 is everything one could have ever asked for in a camera . This is coming from a guy who also have top of the lines sony cameras. The Z8 was so good that I listed the sony a7rv and a7iv. For fuji x-s20 for it's size is the only fuji i will keep and that's it.

[@marcusineson]

I only listened to the section on continuous AF and I agree entirely with your views on the impact on Fuji photographers and the brand trust. I’ve shot Fuji since about 2 years before the XT3 was launched and haven’t upgraded because I’ve rarely used continuous autofocus for my photography. I was really impressed when I saw the new XH cameras AF and recently started to photograph sports e.g. surfing, motorbike racing, so was considering an XH-2S but this situation has stopped me in my tracks. Now to continue my development as a photographer in the direction I want to I either have to wait until this is sorted and work with the XT3 as well as I can or trade in, lose a lot of money and switch to Canon or Sony (probably Canon) with all the relearning and investment that would take. Fingers crossed for swift software fix.

[@PabloLattes]

Beautiful photos Luca!

[@LucaPetraliaPhotography]

Thanks!

[@alejandrobermudez9829]

For sure the most sober take on this whole dilemma, you've summed up all my issues with the company effectively. Grazie

[@LucaPetraliaPhotography]

Thanks!

[@robmcd]

I shot a wedding recently on XH2S with original 23 1.4 and 56 1.2 and it was great. Yea there were missed shots but it was a great experience and superb images. My brother used his XH2S with Viltrox 27 and 75 and missed more photos than me but the in focus photos were absolutely outstanding. The image Fuji creates are simply superb. The X mount will not die for a very long time.

[@coreoffour]

You took the words right out of my mouth. I would not be surprised at all if Fuji is planning to abandon the current X mount. I still remember people being skeptical about the digital X mount because they gave up on the Fujica X mount in the 80-90s. Of course they will never admit it and they will soft land it as much as possible but looking at the camera industry right now, it's hard to surmise otherwise. According to internal rumors from Panasonic, the emerging market seems to only care about full-frame. It's still ‘the bigger is better’ mindset out there because it takes a certain level of experience to appreciate the advantages of smaller formats. But by then it will be too late. APS-C and M43 will be a thing of the past, just like how 1 inch is no longer really a thing outside of phones. Thats probably why Olympus is literally doing nothing and Panasonic isn't releasing smaller M43 cameras anymore. The X-Pro series being a coveted camera line is a gear nerd thing man... it's been on record that the X-Pro series was always a passion project of the camera division and that it's been a miracle that the company let them make it up to the 3rd iteration because they seriously don't make Fuji any money. Do you remember how they just killed off the X-E4 so freaking quickly? That was a camera that sat in the middle of the dead zone between Covid and the X100 TikTok craze. Thats why they're sought after now, but there was a long period of time where everyone just preferred the X-T double digit line because it had a tilting screen. If immediate internet popularity was something a camera company could address, it would only make sense to make the X-E5 instead of the 50 to capitalize on the X100 craze. But Im guessing they were gonna kill off the E line way before any of this and there's nothing they can do about it now. Fuji had a CEO change too. I forget his name but the visionary that oversaw the birth of the X-mount is now gone from the company as well. Things are gonna change. FF will all that will be left so it's Sony Canon and Nikon. Maybe Panasonic along with Leica because Leica probably would have a hard time sticking around without Panasonic. Fuji's GFX will probably be around too but it will always be labeled as a poor mans Hasselblad. Then some generative AI on a phone or some camera-like AI gadget will replace 99% of photography, traditional cameras will become obsolete, then a hyper sought after relic from the past. Id load up on older X camera gear now, or just camera gear in general. They'll probably be worth a pretty penny in the uncomfortably near future.

[@stayuntilforever]

I own 3 Fujifilm bodies but for me the magic of the cameras and lenses stoped with the xt2/xpro2. I never cared about fast AF even though I photograph surfing and skateboarding. One you learn MF good you'll never need AF anymore. The new cameras and lenses are too clinical and the images looks just like Nikon and Sony but with worse AF, bokeh, resolution etc. I've bought my last Fujifilm camera unless they release a monochrome Xpro camera. The XE1 is still my favorite even though I own XT2 and XS10 aswell. I recently also tried XT5 for awhile.

[@asafoadjei1]

Say it again my brother. They are very lazy. I always bash them on Twitter. Instead of them to fix their attention on fixing their autofocus, they are releasing a new camera.

[@winc06]

This seems like phase 2 for me. I was a Nikon user and limped along with a D300 for years without an upgrade with a modern sensor while I was besieged with urgings from Nikon to buy one of their full frame models. I finally did that and was not happy. I bought my first Fuji which was the D400 equivalent I had wanted. The belated issuing of the D500 did not tempt me back to Nikon in the least. Felt like I had been screwed over by Nikon after buying several generations of their APS-C cameras and it left a festering resentment. So Fujifilm needs to fix this.

[@anthonystonehouse]

I had a large collection of Fuji gear for about 7 years but sold it all 2 years ago when the AF kept letting me down. I expected they would fix it but in the meantime invested in a full frame Sony set up. I’m surprised to see this issue is still causing problems. I really enjoy Sony with access to Sigma and Tamron lenses but won a Fuji 35mm f2 a few months back so bought an XT30ii to go with it. I was afraid of investing in one of the newer bodies. The XT30ii feels like a toy camera- it’s small and fun to play around with. I feel like that’s the future of the x series, with Fuji making the gfx line their professional series now.

[@ianforber]

I wonder what Fuji thinks its market niche is and whether that is likely to change in future? Many of the comments below are from users who have already switched to another brand. If Fuji have decided that they don’t have the resources to keep up with competitors like Sony they may focus on serious hobbyists rather than pro users. The problem for that is that some hobbyists use Fuji because it has a reputation for being good enough for pro users. Most hobbyists don’t need f2.8 zooms or f1.4 primes or snappy AF but they buy them because they are seen as the system and lenses that pros use. If pros switch away, lots of hobbyists will switch too, leaving only people who can’t afford or don’t want the expensive lenses. Being good enough isn’t good enough.

[@daveboyle5751]

Fuji can not bring out another Xh body without fixing the firmware on the XH2 and XH2S first, and delivering everything they promised when they released these body's. for me the XH2S will be the last body I ever buy from Fuji if they don't.

[@LucaPetraliaPhotography]

I'm sure 90% of the Fujifilm users are on the same page

[@nothingtobeconcernedabout7477]

The biggest I can see is that the success of their fixed lens cameras is making them divert ressources from he APSC exchangeable lens cameras to the fixed lens cameras. I could see them focusing more on the fixed lens cameras and the medium format cameras. They are well positioned in those segments while the APSC market is already much harder to stay competitive with Canon and Sony having more ressources to throw in their APSC cameras by trickling down features from their full frame lines.Unfortunately it does look like focusing on fixed lens cameras and medium format cameras could make sense

[@domwall3781]

Let's be clear, Fuji will not fix the AFC problem on current cameras. Their old Kaizen philosophy where the X-T1 became a much better camera over the updates is over. They got a big head because people are fighting to have an x100VI. They will certainly fix the problem and release new cameras without updating the old ones to encourage users to buy the new cameras (as they do so well with their film simulation). So for me Fuji is over. I will switch to Nikon. And you said that the other FF systems are much heavier and well that is wrong. I did the study with my 2 configurations during my reporting : Config 1 with Fuji : X-T5 + 16-55 = 560g + 655g = 1215g Config 1 with Nikon : Z6ii + Tamron 28-75 = 705g + 550g = 1255g Config 2 with Fuji : (Xt-5 x2) + 18 mm f/1.4 + 33 mm f/1.4 = (560gx2) + 360g + 370g = 1850g Config 2 with Nikon : (Z6ii x2) + 24mm f/1.8 + 50mm f/1.8 = (705gx2) + 450g +415g = 2275g

[@michaelajoseph6856]

Thank you for this video. You are on point about everything. Hope Fuji listens though I’m afraid that it will be too late and they will be left with one trick pony, x100. I changed from Fuji to Sony full frame two years ago and I’m as happy as I can be. The new sensors have great colors too.

[@jasontaycs7195]

Same. My only regret since leaving Fuji is not being able to shoot the 18mm f1.4 LM WR anymore. But other than that, Sony has been amazing. With companies like Cobalt Imaging, I can get full frame and Fuji colours too.

[@ernesto_creativo]

Hi Luca! Thanks for your efforts to wrap up the topic about the current intransparent behaviour of Fujifilm. Why don’t they approach the fan base about their current troubleshooting with AF issues? And about the future: I just miss a real future focused lens roadmap. As a passionate product manager my heart is bleeding about this unprofessional behaviour. In times of social media you cannot hide in your ivory tower!

[@TobermoryCat]

My eyes are now not great so focusing is a real issue. Fuji need not produce any new cameras till the focus gets fixed.

[@lumilikha]

If you're buying into another system now, what will it be?

[@MRpapageorgeo1]

I am using single point right now and it is working well. AFC on my X-T50 is better than my X-S20, but single point still works best for me. Hoping they fix this for everyone.

[@LucaPetraliaPhotography]

@@MRpapageorgeo1 I also think the X-T50 is currently better than the X-H2s in AF-C tracking

[@fishballar]

Great video Luca, summarized a lot of pain points I had with Fuji. Myself had been shooting Fujifilm for last 10 years and I just sold all my gears (XT4 + 7 lenses) last week switching to Sony (and lost quite some money like you said). It is not that I would expect better pictures from Sony but I had lost faith in Fuji, disappointed on some of the directions in last couple of years - sloppy AFC, scalping X100, more and moer pricing, slow lens release... These are making me doubt the future of the X Mount. I feel like Fuji is caring more about marketing stuffs and upselling their camera bodies, instead of paying attention to real photography needs (e.g. better AFC, lens line up etc). I still hope to see they do better as I had great time with my old Fuji cameras, but they better improve fast enough before more people walking away like me.

[@absolu222]

Pretty accurate assessment. I think Fujifilm just does not have the volume and budget to develop at the rate and speed we see Nikon and Sony innovate and coming up with lens lineup. We are missing the ultra wide and fast primes and zoom you mentioned. I'd love to see a 16-50 f2 or a 35mm f1 as well. Where is the white 2x teleconverter to use with the 200mm f2?

[@jessejayphotography]

They don't have a 400mm F4 or a 600mm F4 because they JUST recently (last 2 years) have had a good professional body for it. The X-H1 was a flop. They tried again much later with the XH2S and were more successful. I don't know the sales numbers but I would assume the XH2S sold fairly well and we will see a XH3S body in the future. IMHO, they have to nail 3 things with the XH3S 1) Autofocus, autofocus, and autofocus 2) No compromises stacked BSI sensor with best in class electronic shutter 3) ever-so-slight bigger Pro body. If they can do that and launch it with a under $7K 400mm f/4 with built-in TC they will have a huge winner. I too was disappointed with the rumors of the GFX 500mm f/5,6 being down ported to APSC. What they really need to do (and what Olympus did with their 400mm f4.5) is release a pro, dedicated APSC, 300mm f/2.8 or 400mm F/4 with built-in TC. No other brand is invested in APSC and fuji has the best fully stacked BSI APSC sensor in the game right now. They should lean into improving that standing. I think they would have customers if they released dedicated APSC primes with performance and lightweight in mind Fuji already has great standard primes, they have great retro-styled bodies, with great image quality. They need to update some of their oldest lenses notably the 40-150 and 8-16 and 16 f/1.4.

[@cameraman763]

Thank you. I’m right there with your frustration. I shoot mostly wildlife and have not had much of an AF issue, but I dont use continuous AF and I dont shoot much video. Agree with the lens holes and it doesn’t make any sense. Canon EF had a nice small 200 f2.8, 300 f4, and 400 f5.6 that would full frame but worked well on my old 7D. With the better tech available, it seems like Fujifilm could had made similar lenses that I think would had sold well. I have the 200 f2, its size is definitely limiting when I use it. I wonder if Fuji has some control over third party manufacturers that stop them from filling this void? I have thought about switching, but keep wishing they will add the long primes soon. Thanks

[@kurbatov_dop]

Since I got an mkx for my xh2s theres no AF issues for me, but it's heartbreaking to see how Fuji deals with it's customers and how brand's reputation just ruins.

[@artsilva]

I went in deep with Fujifilm in 2012 and ended up with 6 bodies and 10 lenses up until the X-H1. I stopped buying fujifilm after that due to redundancy and then realizing IQ and AF inferiority in accuracy. Then slowly noticed build quality in later cameras were creeping in the rumor news and not addressing AF issues compared to other companies. I ended up going back to Nikon and happy I did. Fujifilm has always been slow to adapt technology and lens variety and lately with build quality not being what I was used to, well that is what is keeping me away. I think Fuji peaked with the X-Trans III cameras, the last of the Made In Japan products. I still have my lenses and a couple bodies but it's strictly for non professional/technical shooting, more like a daily backpack carry type of photography.

[@Jagrajagra]

My most favourite ever camera was the X-H1. But they brought out the X-H2 and 2s, changing the dials and screen, and still with flawed focus tracking (plus the other problems reviewers have mentioned in several places). Those things and the many things you refer to here, are why i switched to Sony. The Sony cameras are not anywhere near as much fun to use (and occasionally really, really annoying]. But the system does the things i want it to, while still being relatively light. Really sad to leave Fujifilm. I had so many of their lenses. Towards the end of my time with them, i was however, using quirky lenses from the likes of TTartisan and vintage Helios. The lens i missed most was the quirky 35mm f1.4 as it was wonderful for portraits.

[@LucaPetraliaPhotography]

I got used to the new layout, despite missing the clickable dials, and they overall make a lot of sense if you zoom out and see those cameras as an attempt to attract new customers

[@stefanoderoc]

Thank you for your video, however I do not agree with your scenarios. I do not think there is an hardware limitation problem as X-T5 and X-H2s are latest Fuji X generation cameras. If it was a harware problem, then, as anyother industrial manufacturer, car manufacturers or electronics manufacturers, then Fuji shlould just recall all products and repair or substitute them. For sure there is a fw problem as the AF was working pretty fine before the latest updates. I think that Fuji, if the want to save their brand credibility, they should release a full reset camera software and then a new firmware that works.

[@chunhangtang]

Agree with almost all of your points except the following. There are two excellent lenses for video for the X mount - two cine lenses (MKX). There is an interesting lens, the XF 18-120mm, which is basically a very good general purpose carry everywhere lens, and with a Power zoom that is so smooth that it beats the effect that I have seen using external motors on cine lenses. Agreed that the Trinity zoom is not complete and really that need to be updated because the 50-140mm and 16-55mm are not sharp by 40mp standard.

[@SMGJohn]

Even Panasonic caught up to Sony in autofocus, its shocking to me that Fujifilm has had PDAF for quite a while now and still cannot figure it out. Fact is that Fuji X-H2s has worse video autofocus then the GH6. The GH1 can actually track your face without loosing you, X-T5 has serious trouble in that department, GH1 came out in 2009. Thats tragic. Samsung NX1 was the first camera to use hybrid contrast and PDAF autofocus in video with very good results in 2014 again Fujifilm does not seem to understand what they are doing. Olympus E-M1 another PDAF sensor that perform on par with Fuji but this camera is from 2013.... There just no excuses, Fujifilm is good fun cameras for hobby but not for professional work. Not to mention their shoddy build quality is unacceptable, I never ever had camera where the rubber grip is peeling, the plastic doors are falling off, ridiculous.

[@LucaPetraliaPhotography]

@@SMGJohn I had plenty of Nikon gear that started falling apart, never had Fuji gear falling apart. I guess sometimes it's a matter of luck. For what concerns Panasonic, I haven't had the chance to try their new cameras, but from what I hear they're better then before, but still away from Sony in AF

[@asafoadjei1]

Say it again my brother. They are very lazy. I always bash them on Twitter. Instead of them to fix their attention on fixing their autofocus, they are releasing a new camera.

[@SMGJohn]

@@LucaPetraliaPhotography Nikon I can understand, most people throw these cameras around for fun and they still survive. Fujifilm quality control are notorious in Fujifilm community and a lot of people are unhappy but at least Fujifilm will fix these issues for free. At work the S5M2 and GH7 both perform on par with the A7IV in video AF, the Panasonic system seems a lot more reliable to track people at a distance, our GH7 tracked someone 200 metres away on a football field in C-AF, I thought it was a bug at first, we could barely see the face of that person but the camera AI somehow recognise it. Very impressed, even with metabones adapters latest firmware, we can get PDAF on 24-105mm F4 and the 50mm F1.2 to track like native, only downside is lens motors being very loud in the process.

[@TheJ_G]

lol Panasonic is way closer to Fuji AF than Sony. I know. I’ve used Panasonic, fujifilm, and Sony’s recent and flagship cameras extensively. Panasonic is a little better than Fuji right now, but this sort of false equivalence that Panasonic is as good as Sony is insane. It just isn’t. Not even close. Also I’ve had rubber grips and port doors fail on every camera brand I’ve ever used. Relax dude. You’re not wrong that Fuji needs to wake up and make some improvement’s, but it’s not as dire as you make it seem.

[@mipmipmipmipmip-v5x]

Some of the Canon aps-c cameras have bad AF, and nany Canon lenses have issues. OM Systems has AF worse than when they were Olympus.. it's not an isolated Fuji issue. Or what about Sony display coating falling off over time, for about a decade of Sony models!

[@TimothyGordon]

It’s funny, I went through this with Panasonic and their terrible autofocus. Sold off all my Panasonic gear and am not going back. I’m likely going to leave Fujifilm soon for the same reason.

[@LucaPetraliaPhotography]

I'd say give them a last chance before doing it

[@TimothyGordon]

@@LucaPetraliaPhotography absolutely. I’m waiting to see what they do with the firmware. It’s just been frustrating to see the C-AF getting worse.

[@Aleksilausti]

And now Panasonic again is rock solid when it comes to AF with their S5II and G9II etc. I would say almost on Sony level. The brands keep leapfrogging each other. Having said that I am confident Fuji will eventually fix this.

[@infantfrontender6131]

I sold my Fuji X-H2s (FW 6.0) and bought a Panasonic S5IIx. AF is much better, with a lot of tools for video, a more structured menu, and better IBIS. Sometimes I miss Fuji, but $2500+ is too much for this AF, and problems with FW

[@TimothyGordon]

@@infantfrontender6131 I was with Panasonic since the GH4, lots of lenses, had the GH5, GH5s, moved on to the S1 but I had too many shots ruined by unreliable AF - loathed people saying using manual focus on these fly by wire lenses, it was just awful. Fuji’s been a great system and I’ll wait and see what happens over the next year before making a big move.

[@TheDanczi]

I was a big fujifilm fanboy I had: x-pro1/x-t3/x-e1 and a lot of lenses, but I completely ditched fujifilm more than a year ago for sony full frame and the RX100 line, I am amazed what the current technology can do in terms of af etc. I also like that I don't have to struggle with X-Trans anymore, bayer all the way.

[@LucaPetraliaPhotography]

I don't agree on the sensor. I love the X-Trans look, and I'm definitely having hard times getting good JPEG out of the Sony cameras I have. I definitely agree on the AF of course

[@TheDanczi]

@@LucaPetraliaPhotographyI am a raw person so yes I partially agree with you on the X-trans it can be very good if you are using C1 or maybe the jpegs. Other processors are still not there, but not such difference in the bayer processing.

[@apricanephoto]

Didn't know about issues with AF-C on newer Fuji cameras...certainly is making me rethink acquiring the X-T5, at least for a little while. Might tempt me to check out Nikon in fact.

[@renatobfa]

Fujifilm sales are a tiny fraction of Sony and Canon sales. I think you are correct in your points, but, it isn't cost effective for Fuji to spread themselves thin making a ton of products that don't sell a lot. So, they focus on what they know will perform the best and let 3rd parties fill in the gaps. That's what i think anyway

[@lionheart4424]

Great video Luca, I really hope this one gets a lot of exposure by the algorithm! I have been thinking pretty much the same things as you have, and at this point I believe that FUJIFILM will start focusing on the GFX line more, and just keeping alive the X100 series. Obviously I hope this is not the case, and 100% agree that their next gen of cameras has to nail the AF-C like never before. I do hope they fix the AF of their Gen5 processor cameras before they are sunset. And you are totally right about those exceptional lenses. I wish Fuji would make a series of f/2 zoom lenses, similar to the f/1.8 duo from Sigma for DSLRs. And yeah I get that about portability and weight but I still wish for something like this. The only thing where I highly disagree with you (and this is why Fuji should be really concerned about fixing their AF-C) is about Fuji gear being the "cheapest" professional system you can by. Nowadays high performers like Lumix S5, Sony A7III and even Canon R8/R6II can be bought new by similar prices or even less than the top X-Mount cameras. And about lenses...Sigma, Tamron and Viltrox have been releasing outstanding beauties like the 28-105mm f/2.8, the 35-150 f/2-2.8 and when it comes to Viltrox, they even improve their lenses like the 75mm f/1.2 (E-mount version has more features than the X-mount version for the same price).

[@LucaPetraliaPhotography]

@@lionheart4424 thanks! About the cheapest professional system I meant with flagship glass and cameras. All those cameras you mentioned are very good, but AFC aside, the X-H2s/X-H2 combo smoke them all for specs and features

[@lionheart4424]

@@LucaPetraliaPhotography Oh I see now, that I can agree with.

[@MrZerosami2]

What infuriates me is the fact that Fuji started doing a product scarcity strategy where older systems get more and more expensive and rare to find. I own an xt4 and wanted a second xt4 but the cost on that camera used in my region is no less than 1000€ The second best thing is to get the xs20 which in my region used costes 1158€ as of right now. I know the xs20 is probably priced new in the US at launch about 1200$ to 1300$ The xt3 used in my region is 780€ and a well worn unit. Also what happened to kyzen and good updates. The autofocus breaking in newest firmwares and still is broken. We want the Fujifilm firm back from the days of xt3 and xt4.!?!?! I used to be a Panasonic shooter and Sony before, the xt4 just captivated me with great colors and retro design as well as that amazing flog 4k dci 10bit 4.2.0 . I miss that Fuji company

[@clintwood1983]

Good video, subscribed. Im waiting to see what happens with AF and what an x-t6 looks like. If things don't get sorted a Z6ii has got my name all over it!

[@paololarocca7684]

regarding KZbinrs, there are a few who are claiming that Fujifilm should replace the x system with a full frame one, is there a remote chance that they are considering that?

[@jasontaycs7195]

They can’t even get autofocus right with a stacked APSC at 120fps scan speed. A full frame sensor with slower readout will make them worse than the DFD from Panasonic years ago. Even modern Panasonic is better now.

[@paololarocca7684]

​@@jasontaycs7195 I always thought that the size of the sensor helped with autofocus too, Sony's and canon's best af cameras are full frame, but it could be that it's for other reasons...

[@INFOXlive]

The FUJIFILM X-T50 is an intriguing camera. The drawbacks are the absence of weather sealing and the lack of a flip screen. As a user of the Sony a6700, I can configure multiple cinematic colour simulations. The disadvantage is that it is challenging to switch and recall the style, as Sony does not let the renaming of profiles. I appreciate the concept of film simulation buttons. However, the absence of lenses, certain missing features, and inadequate autofocus are obstacles preventing me from purchasing a Fuji camera.

[@NJM1948]

The XT50 is sold as an XT5 in a small body and aimed at stills shooters in the main, so that is why it has a flip screen and not a fully articulated one. My main issue with the camera is the addition of that film sim wheel. A) it doesn't have all sims so you have to go into the menu anyway B) it is a waste of space and dial that is a drawback for RAW shooters C) Sims can be accessed via menu, assigned button or Q menu where you will have all of them instead of the few that Fuji chose for us!! They - in my and many others opinion - should have launched this dial with a more entry level camera and not a mid range serious stillcentric camera

[@INFOXlive]

@@NJM1948 , yes, veryone uses cameras in their own unique way, and what works well for one may not work at all for another. I think the XT-50 is a major setback for Sony a6700 users like me who like to utilise their cameras for both photography and filming. When shooting video, it's important to utilise a precise shutter speed that corresponds to the frame rate. In order to control the aperture effectively, filters are necessary in various situations. When I take photos, I set either the shutter priority or aperture priority. The camera does the remaining computational tasks. So, you'll want a simple wheel that lets you adjust the shutter speed or aperture. An adjustable thumb and first-finger wheel is available on the a6700. Ergonomics are, in fact, fantastic. The difference between the XT-50 and the a6500 is the placement of some controls on top of the camera. I am not interested in getting my hands on an a6500 after leveraging an a6700. I really want the XT-50 to have the same screen as the Sony a6700 with the same excellent focussing. I would make an immediate purchase for my casual photography needs if such were the case. Indeed, this camera is noteworthy in part because to its scroller for film simulation switching. Larger image sizes are obviously extremely appealing for photography. That being said, there are countless other use cases.Someone who isn't an a6700 user could have a hard time understanding my needs. But if Fuji wants to offer cameras to Sony users, that is what motivates me to buy one.

[@MichaelTorresDev]

Enjoyed the video! I had similar thoughts and started moving towards Nikon. I always thought of the 16-55 as being part of the "holy trinity." Curious why that doesn't meet your needs for a 16-35.

[@daysofgrace2934]

Same with OM-System need improve C-AF + tracking. I still have my E-M10 mk 1 from 2016

[@StoicJason]

Just traded all my Fuji gear for more Canon. Fuji was a toy once the AF got worse.

[@stevenpitts4689]

Such a great and informative video! I'm staying committed to Fuji. (I mostly shoot birds and wildlife), anything furry, four legged, wings etc. lol). I still think my XH2s, with 150-600 and 70-300mm lenses work really well. IF. you utilize all the skills you've developed. I have noticed, as of yesterday, my camera was hunting for CAF more than usual on fast flying King Fishers, hawks, and small birds. I had tweeked my AF custom settings a bit to: Acquiring AF, 4, and Speed of tracking, 4. But, I use Zone 3 x 3 focus points and am glad you mentioned that Single AF Point might be better. Thanks again for such an informative and thought provoking video, and hopefully it appeals to Fuji's engineering and management team. I am anxiousily awaiting a firmware update that could inprove their CAF! Other than that, I think everything works very well.

[@nomadictimbo9185]

First of all Luca, the photos in the intro were excellent! Regarding the topic, I appreciate you mentioning that using Fuji cameras with single point continuous is still fine. I use single point or multi while using video both as a hobby and for paid work with the X-T4 and it's been really good. The same goes for single point and zone for photos, but almost never using tracking modes because of what KZbin videos have been saying. I hope Fuji watch your video because it's very in depth, has great points and it shows how much you care. Even though I'm almost never using tracking, they definitely do need to up their game judging by comparisons with the other brands. Hopefully they will because if they can get the AF to be as good as their colour science and aesthetics as well as the points you made, that'll put them in a great position.🤞

[@LucaPetraliaPhotography]

@@nomadictimbo9185 thanks!

[@BelaAcs-m6r]

Camera stores are no longer trading in Fuji gears. (Ontario, Canada)

[@mikeabcable]

I don't rely on AF but I follow your thoughs.

[@jasontaycs7195]

Solid points on lenses. But Fujifilm lenses are really not worth it. It’s as large or larger and more expensive than full frame equivalent. The 200mm f2 for example is heavier than a Sony 300mm f2.8 GM. The 16-55mm f2.8 is same weight as a Sony 24-105mm f4, and the 50-140mm f2.8 is heavier than Sony 70-200mm f4. All give the same image, same fov, same dof, same iso performance.

[@8kvoyeur271]

Hi Luca. Hello, from sunny Phoenix, Arizona, USA. Where to start: First, yes, the AF-C for the X-T5 and X-H2/H2s cameras must be fixed ASAP, even if it means releasing a firmware downgrade. Second, as the owner of the outstanding XF-200mm lens and all recent F1.2/F1.4 lenses, I would quickly purchase a XF-400mm F2.8. (Provided its performance optically and responsively were the same as the XF-200mm, and it included a teleconverter, preferably built-in.) I love Fuji colors and rendering, but I'm starting to lose my trust in the brand. Good thing I have Sony full-frame (a7R v) and a full set of lenses as a go-to.

[@adnan_velic]

I’m in the same boat as you. I have used my xh2s on big brand shoots, for personal stuff, and every day client work and find the AF to be a 3/10 at this point. My xt4 with old firmware has better AF.

[@ChadWilson]

I picked up an xm1 and xe1. All my lenses for them is from 7Artisans and ttartisan

[@KeenAesthetic1]

They’re selling x100s hand over fist why would they abandon it for a tiny market? Problem is that the success is in spite of the af decline.

[@RobertFalconer1967]

Or maybe they are in the midst of fixing it and to do it right is just taking time. Their imaging division is smaller than that of their competitors; engineers only have so much bandwidth.

[@arielestulin9706]

fuji is lost. It's been how long since their autofocus issue has been addressed? Not a single peep. kaizen my a**. Sounds like you need options #4. Move on from your toxic relationship and find a new one.

[@raymondludlow5970]

I’ve just moved to Nikon zf simply because they have focused on photography, Fujifilm gear has lost the enjoyment I used to love shooting with them specially the og xt1 & x100 but they seem to have stopped focusing on their customers

[@lumberjack3008]

Already left the XF system, sold almost all my gear. They don't improve the AF. There aren't new relevant prime lenses for years now. They don't update old lenses (50-140mm). With the XH2s and the Z8 when shooting speedway: I am getting the same hit rate. When shooting portraits: Fujifilms AF isn't reliable.

[@bjmarchives]

They released a group of new primes a year or two ago

[@lumberjack3008]

​@bjmarchives I had them all. 33 and 18, 23/1.4: presented early 2021 - so three years ago. So nothing relevant for three years. The 56/1.2? Still slow focusing and noisy, completely unacceptable. They should adept the standards of Sigmas Art line or Sony GM. Fast silent focusing. High IQ.

[@b-art.]

Probably the best video up to date explaining current Fujifilm situation. Thank you for that.

[@LucaPetraliaPhotography]

@@b-art. Thanks!

[@smartideas-pedro1690]

I love my xh2s but downgrading to have decent af is really a sign that they're doing something very wrong. Ps: you look exactly like John Turturro.

[@hypnotoads]

Just sold ALL my X-Pro Fuji gear having been with them since the Pro 1 too. Got myself a Nikon ZF and a handful of Voigtlander manual focus lenses and haven't looked back, yet(!) I may Fuji again, but for me they've lost that special sauce that made them stand out all those years ago. It feels like my favourite below-the-radar band have been discovered, turned over to record company corporates and are now making over-produced music for the masses 😉 I'm more than likely going to be down in the comments somewhere defending them though!

[@LucaPetraliaPhotography]

I haven't tried the ZF yet, I'm curious but also scared of the weight, especially since it's got no grip.

[@Kliffot]

@@LucaPetraliaPhotography Just get a grip for the ZF, I love the Neewer with the back thumb rest 👍 Not much weight difference in hand compared to a XH2 + Arca swiss full plate. And get DxO Filmpack7 for the Fuji filmSim .

[@MichaelTorresDev]

Voigtlander glass with the Zf is something special

[@kuroexmachina]

what happened to fuji kaizen updates man ???? i feel robbed

[@LucaPetraliaPhotography]

Kaizen is still there. They added a lot of stuff via firmware

[@kuroexmachina]

a lot of stuff yes. doesnt mean anything if those stuff dont do anything

[@jjs235]

Reala Ace is nice, but meaningless if my kids are out of focus.

[@-grey]

I abandoned them after 8 years. The first meaningful upgrade from my X-T2 is the X-T5. Except now I want to downsize. No flip screen on the X-T50, no X-E4 in stock, no X-E5, still no IBIS. AF got worse if anything. Bye. 👋😂

[@CrispyFrenFry]

I sincerely hope they make the X-Pro 4 a full frame sensor camera so it can be the bridge between the X and GFX series. That would allow them to introduce new-to-Fuji technology while filling a gap in their catalog many fans, myself amongst them, would love to see them offer.

[@iefdelaender6224]

Forget the Full frame. They have GFX.

[@CrispyFrenFry]

@@iefdelaender6224 I think you didn’t fully understand the part where I said a full frame camera would fill a gap in their catalog… X series with APS-C and GFX with “medium” format sensor. By your logic, why should they sell the X series when all of us could buy a GFX? Don’t be silly.

[@johnnewton7075]

⁉️ A lot of empty words about the very good Fujifilm products (bla bla bla). I'm still very happy, even with my old X-T20 and all the classic lenses. Tipp: Change to Sony or Nikon, thats it....

[@LucaPetraliaPhotography]

You clearly didn't get the point. For amateurs there's no issue at all, but a brand needs to have lots of pro, and can't afford to lose them. May I ask you if you have any camera that is newer than the X-T20?

[@gafontanelli]

Buongiorno Luca, sempre molto interessanti i tuoi video. Per la questione autofocus ho notato oggi una cosa che magari può essere utile anche ad altri. Per fare in modo che la macchina smetti di scattare quando l'immagine non è a fuoco con fuoco continuo bisogna impostare priorità af fuoco e non scatto. Tuttavia questa impostazione funziona solo se AF+MF è disattivato altrimenti la macchina scatta comunque.

[@TungstenOvergaard]

16-35 equivalent lens. For me this is the major FAIL. 10x bigger than AF.

[@alanjones3076]

Fuji is too myopic and lacks existential flexibility. If they have not already pivoted and are getting ready to drop the xpro4 or better call it xpro5 with three new lenses 28, 35, 50, they will slowly go away. Why three new lenses? The next x pro needs FF sensor. If Nikon drops a range finder style to compliment their zf, Fuji is toast.

[@Tech_Stuff_and_Other_Stuff]

I own the x-h2s but I dont own any fuji lenses, only tamron and 3 x viltrox

[@nicholascorby3109]

Fujifilm are leaving the door open for another camera manufacturer to produce a similar product with great autofocus. Nikon is nearly there!

[@steven3557]

Planned obsolescence 🤣, Great photos!

[@LucaPetraliaPhotography]

This is way worse than planned obsolescence. You have to have the new product out before "killing" the older ones. Thanks for the compliments on the photos

[@Tech_Stuff_and_Other_Stuff]

I predict scenario 3 tbh

[@toprakaygun3765]

You sound like .My name is giovani gorgo but everybody calls me gorgo

[@toddm6999]

Nice pictures

[@LucaPetraliaPhotography]

Thanks!

[@kistovisback]

There's way cheaper lens options for Sony APSC compared to Fujifilm X

[@LucaPetraliaPhotography]

It depends on what you're looking at

[@kistovisback]

@@LucaPetraliaPhotography Pretty much anything. Any focal length. You keep saying lens choices on Fuji are much cheaper than on any other system, but that's not true. So many lens choices on Sony, even on full frame you can find cheaper equivalent lenses than what the Fuji lenses cost. I'm not saying Sony is better or you should use Sony, I'm saying Fuji is not cheaper. Sure, if you compare with GM lenses, but there's so many other options.

[@sshapiro63]

I think Fujifilm positions the X series for enthusiasts, not working professionals. The quality of the GFX line is excellent, but the customer base is low volume compared to APSC or full frame systems. The company sells photography products, but Canon, Nikon, and Sony sell photography solutions. If my Fujifilm product breaks, I can't be sure I can buy a replacement immediately, but the other companies tend to have inventory available. I will probably stay with Fujifilm since photography is my hobby and I'm almost ready to retire from work. I will just use what I have and not buy new gear very often.

[@lionheart4424]

Not really sure why you are coming with these statements. The X-H/X-Hs line is now the X-Mount flagship and if you go watch their promotional videos they are being effectively advertised for professional photographers and videographers. The X-T line can be put into question now. X-Mount cameras are as expensive or even more than some full frame counterparts and at their current performance there is no justification for this. About the GFX system, AF-C does not perform better than current X-Mount cameras according to reviewers (check Dustin Abbot). About "inventory available" you might want to be more specific. Some newer Canon lenses are not meeting demand like the RF 200-800 and the Nikon Zf is in back order regularly.

[@sshapiro63]

@@lionheart4424 Yeah, I understand your points. But I don't think comments on KZbin need much justification. I'm just expressing my opinion based on my experience with Fujifilm as a non-professional product user. If I were commenting as a technical journalist, I would take more time and effort to justify my points. But this is a social media site, and I don't consider these kinds of platforms as something I would use for serious discussions.

[@LucaPetraliaPhotography]

Fuji went after professional and the professional market when they decided to commit to the xh2 line. Those cameras were a statement that sounded like this: "we're here to stay, we can build flagship cameras". So I don't agree on the enthusiasts as a target... That could be true before the xt3, but now it doesn't sound right

[@sshapiro63]

@@LucaPetraliaPhotography From a product standpoint, I understand your perspective. But Fujifilm has not maintained/improved the autofocus as they should have through firmware and they have come out with some lenses that were less useful than advertised (XF 18-120mm for example). They have some nice products, but I don't think they have a well-defined strategy that turns out well-integrated solutions. How about the newer XF fast primes? They are nice products, but from a solution standpoint how about a clickable/click-less aperture on each for hybrid use? Oh well, at least the 18mm, 23mm, and 33mm all take the same size filters - oh wait, only two out of three use the same size filters. Well, at least the aperture ring tension is consistent on each lens - oh wait, the 18mm is very loose compared to the other two. 🙂