What is the Cambridge Analytica scandal?

[@theGuardian]

Apologies for the re-upload. Watch the full interview here ► www.theguardian.com/news/video/2018/mar/19/everything-you-need-to-know-about-the-cambridge-analytica-expose-video-explainer The Cambridge Analytica files ► www.theguardian.com/news/series/cambridge-analytica-files

[@MrPenisSandwich]

hot garbage

[@charlesbrightman4237]

The Guardian Can you please find and publically post the supposed 4000 - 5000 data points that Cambridge Analytica utilized against it's own fellow human beings?

[@SuiSSe-Torture-Prisonniers-CH]

Full intel on the enemy within in video series "The Swiss Beast - Home of the Devil" in three parts.

[@nrw7734]

Why is it that people do not grasp the concept that the information highway is not private. Everything you do on the internet has footprints and can be harvested by sophisticated algorithms..

[@firstname4865]

NRW because dying your hair pink to tell people how strong you are is more important than facts

[@XMysticHerox]

It could be private. It is in the EU to a degree.

[@Kaylainthecity]

Sure I agree but it is ethical for Facebook to secure all the data and protect its users, after all, that’s their promise isn’t it?

[@northbadger]

Anyone who regularly trusts Facebook is already in trouble, mentally. Newsflash - Corporations run Social Media. Really? This comes as a surprise only now? Please.

[@rohannayak74]

whos here after watching The Great Hack on Netflix

[@keihan5]

The Great Hack was released July 24... about a week and a half ago. Take note that most of the comments here are from a year ago, so I would say "no" most people were here prior to watching the Great Hack.

[@joeallen7172]

me

[@tmsupreme7763]

@@2nostromo yeah I don't really understand either what was actually illegal?

[@nasreenel-mahmoud109]

Watching it a year later loool 😂

[@robertsimon5059]

It's surprising how people can have regrets when they get caught.

[@amardeepsingh3914]

😂 True

[@Darkrezta]

he didn't get caught, he was the one leak the information. without him it's pretty much possible for this case to be known much much later or even not known at all.

[@rurutuM]

Another reason not to use Facebook

[@rugward]

Did you watch the video?

[@thepincushionman7063]

Or trust democrats

[@patthonsirilim5739]

all free social media harvest your data that how they make money cant pay the bills and keep the lights on free services will always extract something off value

[@ashleighortiz406]

Any time you use a technological device that is connected to the internet, there is some organization of some sort "harvesting your data" How do you think apps like Netflix, Pandora, spotify, etc create playlists and suggestions tailored to your preferences? Facebook isn't the issue. The issue is that the public, as a whole, has willingly presented themselves to the internet, which is a public domain. Companies have capitalized on this ignorance, "harvested" the information that was willingly (albeit ignorantly) presented, and used it to their advantage. Even KZbin has an algorithm to present each user with suggested videos and pinpointed advertisements based on search history and watch history. If you want to avoid all of this, my suggestion would to be stop using the internet. Stop using your smart televisions, your Siri's, your Google, your GPS. it's all information that can legally be collected because like it or not, you yourself are CHOOSING to present it to the internet, which is a public domain.

[@ma111ma11]

Remember, Instagram and what’s up belong to facebook. Also, google and all apps use your data

[@laurenceconnelly9694]

This is old news . Facebook have been doing this for over ten years .

[@kansasthunderman1]

I've suspected all along that Facebook is just another form of spyware. Move on, nothing to see here.

[@raidenthekat2444]

Why do you care? hiding something>?

[@oldrrocr]

the REAL crime is that the trump campaign has mined (and will continue to mine) a lot of information about every man, woman, and child in the USA, in order to win his election. Courtesy of Cambridge Analytica who obtained it, fed a team called the Alamo project. and jerked around voters on Facebook, Twitter and other social networks to F_ck with our minds. PLEASE VOTE OUT THE POWERFUL REPUBLICANS and give us a chance to start all over. Can you guess what else they will do with that information?

[@jonathandpg6115]

@@oldrrocr how about we work on something that is much easier to control...and that is how to avoid being susceptible to the news given

[@isaiahsspontaneouscontent9111]

And still I doubt people read the Terms & Agreement box 😄. Not of the most liberal will bother reading before checking the box

[@cd2437]

Hasn’t FB been selling info to advertisers for years? How is this even news?

[@matteopepe28]

It's news because they need to attack Trump 24/7.

[@samrj]

Trump sucks but I agree.

[@aliimrankazan3294]

1) Not same 2) This is not about attacking Trump.

[@noble6730]

With a name like "Imran" you would say that

[@MDG-mykys]

With a name like "fasci orient" you would say that

[@pyqio]

An English company is related to the biggest social network in the world (which is American), and they have been working together to change people's minds using data. And then they consider themselves as the best countries in the world.

[@joseornelas1718]

They can try. This is the same junk as "subliminal" messaging and what not. Most people ignore that junk. I never tried any "personality" surveys. I always ignore ads. 0 clicks. I don't smoke, drink microbrews, vape, WOW.

[@rianaboshoff7206]

When I was doing the CELTA course, we had to do a profile on one of the students who attended. I passsed that assignment but did not go deeply into the psychology of the student which according to the feedback, I was supposed to do. I found that really odd.

[@rainyday9277]

I watched the full interview and to be honest, he seemed to me very intellectual, clever guy. His way of talking, explanations is good. The single thing that made me doubtful about his claims was his argumentation. When he was asked "What's your proof that they manipulated people?" he merely said "I was there, I saw everything". It isn't strong phrase to support your argument.

[@desaturated6049]

I think he is no hero either. He is probably doing this because of some dispute with the management.

[@melikeyou5677]

Are you one of them???

[@wedgewizard5429]

So who thinks there isn't another company doing the same thing again now, only quieter? They are going to get better at it.

[@jonathandpg6115]

Well CA still exists under a new name...and yeah for sure more of these companies will exist especially if its working

[@harunsuaidi7349]

This is both creepy and sort of amazing at the same time

[@rafadydkiemmacha7543]

„In some cases private messages”? How would the Facebook app do that? I’m a programmer and it’s not possible for an app to read private messages, unless Facebook gave some permission behind the scenes. This makes me question what that guy says though.

[@crosbyllc5426]

The biggest worry is how much the American public can be so easily herded around by social media like sheep... It just shows how they know majority of the population have to be told what to think... The ones who aren't controlled by media, can stand on they're beliefs or opinions without social media or any media for that matter....

[@petestevens6361]

He sure ain't Edward Snowden, more like Walter Mitty.

[@RubensGabriel]

I left Facebook before this news, and I don't regret it, I'm not missing anything at all

[@umankumarkakal2298]

This is BS! As all companies do the same. And moreover people themselves put out that data.

[@SuperBhavanishankar]

what BS mean?

[@Olga-jm5xf]

Come on, this system was known already....remember Ed Snowden? Come on....

[@ricsta7660]

Sad but true. This seems like Marketing 101 at it's worst, or best (depending on perspective). Change is inevitable. However hastening such on a macro level, without gradual accommodations on a micro level, eventually leads to instability, if not not total chaos.

[@jonathanledesma7123]

What do people expect when they willingly post every single detail about their lives?

[@nicky3538]

This is in no way new. Facebook/fakebook has always allowed the collection and selling of data from users for targeting adds. How the heck do you think a free product like FB makes so much money?

[@rahulm2827]

i'm sure the guardian is dubiously funded too.

[@verilyhumane6056]

There,s a million good reasons why we all the citizens of this world must give up all social networks. Thats the only way we can defeat the evil.

[@N0N0111]

Stand still by the word "data" what does it mean, and who creates it. And when created, what possibilities does it gives someone having access to it.

[@victoriaplum997]

Why would anyone assume data given to them by mostly made up online profiles to be truthfull.

[@williamcasey4049]

I think that multiple views will show what a person is into, and their posts what they are passionate about. yes, i can lie about my politics, but my posts and what is loaded on my screen will probably show my triggers. that's where they begin their work.

[@N0N0111]

Data is the key to manipulate your brain and body.

[@AndreeaCe]

It still has echos...damaging echos.

[@pequodexpress]

_The Guardian_ should be investigating the several big data entities that have replaced Cambridge Analytica within the last eight years. However, I suspect that these entities now operate under the auspices of governmental secrecy.

[@-error--error-3708]

He wasn't even working for cambridge analytica in the 2016 cycle tho

[@novemberonathursdaymanymoo7459]

The Rezi Crime Family and?? He still knew what was going on. Fb has been corrupt from the word go. Just like Instagram, Twitter. Hell, even Google is bs

[@-error--error-3708]

April Chaudion its not illegal to sell data tho, nor is ot unethical as that's what your agreeing to when you sign up. Also how would he know what they were doing if he wasn't present when it happened

[@novemberonathursdaymanymoo7459]

How is it not unethical? If my info is being used without MY prior knowledge and consent for things I don't support or agree with is not ok with me.

[@OMGAnotherday]

April Chaudion - you signed up for them using your data- how else do you think Facebook can me free to use! And because you signed up for it you gave them your permission so they have not been unethical (In theory)!

[@WillCavalier829]

Obama, same exact thing 2012. This is not groundbreaking news.......

[@karmaroam7371]

and why are you now trying to make us think that everything about that is false?

[@mcflyer8150]

Thank you for this video, I have been trying to get an understanding of this occurrence, but all those these news websites asking for a subscription or not providing a clear direct answer.

[@jimdandy8996]

And this is different than the ways most high tech advertising agencies operate how? (or would/will operate if given the ability)?

[@lorenzoguerrero7520]

A bit of trivia, you can't share this video on Facebook.

[@ahumanjustbeing2466]

on first glance Ida thought "pink hair....goofy piercings="another millenial/liberal mess"....my assumption woulda made me give him no credit...and no ear... in this day n age we can't afford to believe that the refined looking fitted suit wearing person with nice hair is always the good guy anymore....lesson learned

[@katzspooner12]

Its getting nearer to election day in my place and I've been receiving so many ads on KZbin on one particular party. Should I be worried that this could be a similar case, where my data has been use against me?

[@Gabriel-Abdala]

Yeah go hide under the bed.

[@dannguyen2563]

It is a dimension as vast as space and as timeless as infinity. It is the middle ground between light and shadow, between science and superstition, and it lies between the pit of man's fears and the summit of his knowledge. This is the dimension of imagination. It is an area which we call theTwilight Zone Data

[@ddd-ly3rv]

Convergence of social networks to set boundaries of personal action defined by reputation, embodying societal values. Sounds like a smart place to be.

[@asterbeauty]

How was Kogan able to get such good quality data?

[@america_is_a_myth]

I’m amazed that no one has made the connection between CA and the current political climate in the west. I have..👍🏿

[@jaftem2x]

Comments floooded with bots.

[@firstname4865]

BorneAgainShell yep because millions of people around the world who know the Clinton's are one of the most evil corrupt globalist demon families on the planet need a Russian bot Nazi troll to tell them that lol. Did you even read the leaks on her and her family? You need corrupt media networks to be bias whilst we're always getting hacker to leak the truth.

[@flyfast77]

Wow cannot post it to insta either

[@SergetovDaRed]

Guardian, maybe you can do a silly video on how Obama Campaign did the exact same thing.

[@oxymoron02]

Edwin R I'm sure they would, if they had happened. See in the modern world we use this thing called 'proof' to back up our claims. So far there is a shocking amount of proof that Trump's election campaign was dodgy as hell. In contrast, there is no proof that I have seen that Obama's campaign was anything but legitimate. If you have proof otherwise, please share it.

[@davidschneider9264]

oxymoron02 you are wrong, look into it.

[@oxymoron02]

Oh yes the classic, "I'm going to make a statement but not back it up, you have tolook for yourself". Well how about I claim that you're a dumb shill. Go find proof to the contrary.

[@oxymoron02]

cmarek1989 "Go look it up".

[@marquisbois990]

oxymoron02 There is much more proof Obama’s campaign did it than Trumps by way of the fact Obama’s campaign manager openly discussed and boasted about it at several conventions. There are videos of her here on KZbin explaining it...what more proof do you require?

[@RyanLeesheik]

No more Facebook it's waste of time

WOW. The Guardian is trying to convince me that Facebook is colluding...with the *right* Not the Left. Oh no, not the politics Zuckerberg is trying to actively destroy. But the right. Orwell was not trying to instruct you, Guardian. It was trying to warn you.

[@katarinaskejic1709]

if companies have access to data like Cambridge Analytica did, do consumers really question their choices

[@zakyboy287]

That's why I have fake account lol

[@ma111ma11]

They know who you are anyway

[@lokeshgrandhi]

r/whoooosh

[@rishiy6183]

This has been happening for years and everyone knows it.

[@mike111615]

So the issue isn't that they used data to influence opinion, but the scale is larger than expected?

[@worldviewYT]

I don't have a Facebook account! Should I be worried??

[@jxsilicon9]

If you're using internet, your info is being gathered. Or if your friends and family use it. Buy something on Amazon and you get adverts on Google,pop ups,emails,etc about similar products.

[@happydoge9010]

They live

[@codewalters]

What happened in the end to Facebook? It's been two year I see by the video.

[@seekikiko9420]

This guy has style in fashion tbh

[@jennelynnatividad464]

When they make the movie, Michael Fassbender should be cast as Nix.

[@JulianAndresGuarinReyes]

So good to feel google does not do that stuff, as we are looking this video. What a relief. ....... mmmmm.

[@SafariInsight]

I'm here in 2022 because Kenya is having elections and I can't imagine the impacts social media will cause

[@EdwardsComment]

What is the Cambridge Analytica scandal? A bunch of normies didn't skim the TOS, and forgot they were vomiting their personal lives online for free.

[@ShoonMac]

Try sharing this link on Facebook messenger, it won’t allow it..

[@JamaaLS]

Everyone laughed when I said I use Google Plus and not Facebook.

[@splinterbyrd]

I'm not aware of anything terrible happening to anyone because Cambridge Analytica had their Facebook info

[@janviyadav612]

that is scary

[@brittoncoil2518]

This definitely was not the sole reason behind trump winning the election but ok haha

[@brittoncoil2518]

47 Productions Ok let’s talk about Hillary’s emails and her Russian collusion as well:)

[@oujisanhikari18]

After reading this i feel violated.

[@pantsri]

Serve them right!

[@yashaswinim7580]

Can anyone tell me, what would be the most dangerous effect of this data mining from fb to Cambridge analytica about nearly 2 billion users.

[@IglooDweller]

BRING BACK MYSPACE.

[@jamesmaloney4881]

@theguardian It appears Facebook messenger has blocked me from sending the link for the article through FB messenger. Anyone else having the same issue?

[@quinnrollen]

They are *ALL* in cahoots with each other. Now they're just playing the blame game.

[@laragio]

What is lost in the conversation about data mining, etc., is that Trump voters will vote Trump and Clinton voters will vote Clinton, regardless of what they see or hear. We are not that stupid to be swayed by a meme we saw on Facebook.

[@victoriaplum997]

Clinton voters and Remainiacs think everyone is as stupid as they are.

[@user-ws3hk3eu3y]

Obama was the first to use facebook in this manner. But it's only bad when Trump does it.

[@thepincushionman7063]

Joel Hammontree yeah like everything else.

[@AhsanIqbal4]

First obama Administration Tells Everybody that he is using facebook For Promotion. Second He is Not pulling data Like Cambridge Analytica. Cambridge Analytica minning data from Facebook and using there data for targeted advertisement. There is Heaven And Hell Difference Between These Two .

[@user-ws3hk3eu3y]

You're pretty ignorant if you think that he wasn't using it in this way.

[@Delvian]

Obama was the first to use facebook in this manner. [ _citation needed_ ]

[@user-ws3hk3eu3y]

CNN reported on it saying how great it was

[@rrentboy]

to everyone saying that it was a well-known fact (meaning facebook harvesting data from users) : yes it was. It was however not clear that it was to be used for targeting specific political ads and to manipulate people based on their previous likes etc profiting a few billions on the way...

[@Orf]

2:50 ***

[@rockyboon5025]

Shady guy right there

[@asalafanclub]

do NOT trust facebook.

[@markgreen4612]

Surprise, surprise.....NOT.

[@denissem1080]

Guys, i tried to send someone the link to this video by Facebook and its blocked, just this video specifically, interesting

[@anand4099]

How exactly is this an "expose", Everyone knows that every social media company sells data to other parties and they use it for targeted advertising without the user's knowledge. I cant understand why this is wrong ? because isnt this what advertising really is anyway, with all their "focus" group moderators and consumer psyche research

[@OceanicDistribution]

Try copying the link to this video and sharing it on facebook - you get blocked from posting!

[@russellnc]

what would make you think even if they had not done this I would ever vote for Hillary Clinton??

[@mrigankaghosh1177]

i don't know how many of you use fb app, you will notice that without any user permission the ph. contacts gets sync and the result is the fb starts showing those names for frnd request suggestions and rest of the data...

[@RaffySonata]

This is like pollyhop in house of cards

[@anutiwari2120]

This Monopoly is a slow poison.

[@juliechristiansen1733]

First, Kogan has an appointment in St-Petersburg University - interestingly, the same very city where all Putin's mafia was originated, and the same very city where Russia keeps main work force of young "online writers" fabricating false ID-s in facebook and other platforms to play their political games... Isn't it a nice coincidence of Kogan's affiliation...? So, of course he is a "professor of semantics", so well-trained to play with words in a right way. But second, the Big Five personality test is forced by its authors onto thousands of users on the Facebook or many dating sites without warning that the data will be used for publications or other use. Then these academicians promote their careers by publishing juicy reports from their "massive studies" even though the consent of participants was not received, and the test itself if rather pathetic. Hey, psychologists - don't you have to have a consent for your studies, why your professional associations are staying silent in this scandal? Perhaps, because authors of the Big Five are having top management positions in your organizations? This means that after all this noise nothing will change, and Big Five psychologists will continue publishing the data obtained by Cambridge with subsequence promotion. And the Putin-Cambridge links will only be reinforced.

[@sirusThu]

If you share your name , date of birth photos, ...etc apps will get it if you don't share they will not get it. When you shared it you did on will. So blame yourself also

[@user-ws3hk3eu3y]

Yeah ok that's why the news was saying how great it was that he was using it in this manner back when he was running. You have no idea what you're talking about.

[@kinggod3115]

Actually founded in 2013 not 14'

[@Gabriel-Abdala]

Chris, your 15 minutes of fame is up, now what? Nobody cares, what are you going to do for attention now? Loved your book, take care.

[@dmwm771]

Big Thanks to TheGuardian to investigate this and making it public

[@hideouseblob955]

Somebody should tell Millennials if you want to be taken seriously don't go on an interview with pink freaking hair

[@dv4manu]

I don't see how that could actually matter at all

[@SusieWest5]

For those who care about the truth search "Brexit Party MP worked for Cambridge Analytica". Actual investigative journalism still exists and can be found on Channel 4.

[@okeefejohn]

This is not a scandal. Stop calling it that.. How do you whistle-blow on something that isn't even illegal? Everything they did was using advertising data that has been used by thousands of companies. They just did it better.

[@imanirudh3]

He's repping XO. Nice.

[@Graftanker98]

Ha ha ha ha didn’t even work there during the Trump campaign.

[@liana_grd]

so? doesn't change anything

[@xueling92]

This video could not be shared on FB

[@chicadev]

SUBTITULOS POR FAVOR

[@JackJohnson-ht9cl]

This guy feels wrong.

[@Mclarex]

Trust these upper class Brits to always be at the heart of everything dodgy in the world. Plus ca change.

[@jxsilicon9]

What the hell is on your head?

[@macfrichtel1]

Can’t really hear you, sorry

[@TBohang]

Sounds abit dangerous. How can you control people's perspective with just merely apps and choices in that app, unbelievable. :(

[@christianjaypresidente8225]

I didnt got it still