What is the Diderot Effect? (And How to Overcome It)

How does one purchase lead to another? I’ve spent a lot of time thinking about why we buy more than we need. Which is one reason I find the Diderot Effect to be so interesting. This motivation for overconsumption, originally noted by an 18th Century French philosopher named Denis Diderot, is still commonplace among us.
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#minimalism #dideroteffect

[@JoshuaBecker]

Hey guys! Just wanted to let you know that my new book, Things That Matter, is finally here. I put my heart into it, and I can’t wait to share it with you. You can pick up a copy at www.penguinrandomhouse.com/books/676394/things-that-matter-by-joshua-becker/

[@justadudeintheworldman.120]

“He who buys what he does not need, steals from himself.” -Swedish proverb

[@lorraineturton4485]

Excellent proverb !!! thanks for sharing it :-)

[@jamesferrell336]

I was a thief for many years but not anymore. Thanks for the proverb.

[@kritikitti3868]

Cool! May also have big credit card bills😁

[@chacri08]

I'm guilty! Help!

[@MummyTuber]

Superb one 😊

[@kimproffitt8003]

I have no idea where I read this, but I have it written down in my book of quotes and inspirational mantras. “ It is much easier to extinguish a first desire than to satisfy all of those that follow it”.

[@paulrumohr]

Another Frenchman, François de La Rochefoucauld said this

[@kritikitti3868]

Must pause now to write that down.

[@shannontorrens1]

This is so true!!!

[@zeldahopper]

That's good!

[@aiya3130]

Ooh, that's a good one!

[@CaseyBurnsInvesting]

When we own fewer possessions, fewer possessions own us.

[@JoshuaBecker]

Absolutely.

[@TheDriftwoodlover]

So true.

[@aiya3130]

YES!!

[@tamimartin9149]

Loving this. I’m no where near minimal but I keep peeling the onion and I’m feeling so much lighter👍🏻😁

[@melissah2990]

Me too! I don’t think anyone would look at my home and think it belongs to a minimalist, but definitely that it belongs to a tidy person.

[@TheDriftwoodlover]

Same here. I look around now and feel better with less - though I have a way to go.

[@kyuree]

I'm also peeling the onion....

[@supercrazydesi]

Well phrased. I’m in the same state.

[@aiya3130]

Peeling the onion, I love it!

[@sarapawsonherrington2595]

Brilliant that the Diderot Effect was labeled so long ago! He really predicted our day and age. I'm so glad you brought it to our attention! Thank you!

[@aiya3130]

Yes, I'm so interested that this was happening 200 years ago! I would have thought modern-day advertising was to blame. No doubt it's made it worse, but human beings have been dumb for a long time XD

[@DavidDavisDH]

He predicted online shopping, the downfall of most people's money including me from the past. Now I think why do I need this and if I will be using this in the future.

[@kahheng9635]

There is this one example that Joshua didn't mention about the Diderot Effect is the smartphone (or any high-value purchase, really!) We sought after the best products, which often come with a hefty price tag. We baby it with screen protectors, phone covers, and even buy warranty plans, to feel secure about spending a bomb on something delicate; to have an ease of mind. Expensive products can be a black hole for time and attention. The unmoderated desire to consume consumes us instead.

[@spring7643]

Really like this view point

[@Tweeza57]

But we have to buy those protections not to baby the purchase but because we know we are apt to behave like thoughtless babies at times and disaster happens

[@paulrumohr]

And what about all those smartphone apps and bank account robbing monthly subscriptions?

[@amandastanoch6217]

So true! I've been lucky to only ever break 1 phone screen so I forego the expensive warranties and screen protectors, just get a cheap $20 case in an attempt to protect the body from abrasions and dings. The warrenties and accessories really add up!

[@ellenmayer4160]

I simply don't have a cell phone.

[@sabrinag3357]

“Even if your wallet doesn’t match your handbag.” It’s like you were talking to me. 😅Thank you for sharing this video.

[@terriwerning3477]

So there’s a name for it!!! I always feel this way around Christmas. I buy for others and that makes me want to buy for myself. It is a definite spiral!

[@MohitSharma-hy9st]

This is why most people never get rich even though their salaries keep on increasing, their consumption also increases.

[@aiya3130]

Yes!! So true!

[@shannontorrens1]

I wonder if the Diderot Effect applies to other things? For instance sometimes I check one social media outlet and the next thing I know I am checking all of them even though there was no reason to, and I actually needed to spend my time doing something else. I find this also when I eat a little junk food then I want more. Maybe this is a human nature thing? Very interesting!

[@zeldahopper]

Opens up a door

[@malihagarden7062]

So well thought 😊

[@liberator9248]

I’m single I hope you have a nice weekend.are you single?

[@bb_lz9790]

Junk food stimulates the basic human craving for Salt, Fat and Sweet...

[@robinspear7895]

YES it does! It can happen with activities and learning. For example I buy one book and then get another and another. Same with checking out books I just end up getting a huge stack of books.

[@nicolegrace359]

I enjoy buying gifts for friends and family. One thing I learned...One for you, one for me. How crazy I was in doing that. It actually took away from the joy of giving.

[@donyahya]

I could listen to you all day. thank you Joshua for your incredible work. your minimalism teaching has helped me live out my Christian faith more faithfully. by realizing we don't need that much stuff, don't need a big house etc to live happy has made it possible for me to free up financial resources for investment and for building God's kingdom.

[@bethjloveswax]

This couldn’t be more true! I used to be the person who is always buying new clothes that at first I needed but then I didn’t have the right shoes or the right purse etc. and had to go buy more and more. Now I only wear a handful of colors (light pink, light blue, mustard yellow, and green) and then of course the basics of grey, black, and white. It has changed my shopping pattern so much! When I have to buy a new shirt, I select one in those colors and I know it’ll match everything that I already own :)

[@trippytrellis7033]

I'm embarrassed to admit it but the Diderot Effect is embroidered in me.😳Recently I bought several different colored face masks to match my hats. If I have to wear one, I might as well do it in style.😊😷

[@thebarky1988]

I learn so much from your channel. I never heard of this gentleman but he makes total sense. I find minimalism a journey. When I get discouraged I remember it took me years to accumulate and we take time to eliminate.

[@thomashughes4859]

There's a cool rhyme in there somewhere.

[@andrewbrendan1579]

Thank you, Joshua! When I buy a new...whatever...I'm going to be aware if that purchase is steering toward further and unnecessary purchases. I also especially appreciate what you said about not having things that impress people but a life that is impressive.

[@skybaby444]

Getting rid of one thing leads to getting rid of more things. Doing one right action leads to more right actions. Doing one self destructive act leads to more.

[@nicolabenson1155]

Yes! decluttering is a reverse Diderot effect. The more areas I sort and clear, the more I look around for areas waiting to be blitzed.

[@GraziaPizzuto]

I like the calmness and clarity that you radiate in your videos. I also like that you don't use distracting music in the background. Thanks for your important messages!

[@giennefarcais6834]

A quote that has stayed with me forever: "After a time, you may find having is not so pleasing a thing after all as wanting. It is not logical, but it is often true." (Spock)

[@spring7643]

That's so true!! There's hidden responsibilities that come with getting something new, which is what takes some of the fun out of owing it. Perhaps just cleaning it is too daunting depending on the item.

[@julies9267]

Did anyone else think of "If You Give a Mouse a Cookie"?

[@jamesferrell336]

Yes, I was thinking of that

[@edennis3202]

?

[@julies9267]

E Dennis it's a children's book. If you give a mouse a cookie, he's going to want some milk. If you give him the milk, he's going to want...☺️

[@queenofdahouse1591]

Love love the book and so my grandkids!!!

[@bettina4686]

Ich falle ständig auf diesen "Effekt" herein. DANKE!!! Für diesen wunderbaren Beitrag! Thank you namesake!

[@mikigross2323]

Thank you Joshua. This is one of your best videos ever! Diderot was not popular because Paris is a fashion capital.. a consumer capital, too!!

[@jerrynkathy]

If buying things that you don't need is the werewolf of consumption, then garage sales is its full moon. I've brought things home from garage sales that I thought were an excellent buy and they were because they filled a genuine need and were pennies on the dollar. The rest of my garage sale purchases end up...you know where...in the garage - that or I stub my big toes with them.

[@conniesoares157]

I had never heard of that before and glad that I typically don’t make a lot of decorating and clothing purchases. This week I took and donated a lot of house decor that I no longer wished to use but am not replacing them because I like the clean effect with the items off the wall. I did purchase 1 frame to group some pictures in instead of using multiple frames...thus making the wall less cluttered looking.

[@quietandsun]

Whenever I buy something new I always ask myself is this is going to match my other clothes, how many outfits I can create with it, or is it going to match my living space if it's a new blanket for example, where will I keep it, do I have space for it, what will I do with an old item if I'm replacing something, how much time will I have to spend to maintain this new item and so on. It might seem like a lot but I rarely ever buy unnecessary things just for sake of buying them.

[@intigniadickey2224]

Way to go. I do that on everything except my hobby. It is my down fall.

[@triciakaplan2763]

Wow! It sounds like you are very disciplined! I am just beginning this journey and it feels overwhelming at times.

[@quietandsun]

@@triciakaplan2763 it can super overwhelming and difficult. I've been on a minialist journey for 4 years now, so my aproach to stuff changed.

[@macaronimagpie1612]

Oh wow, I really needed this right now, I've been feeling the Diderot Effect. My old bath rug fell apart, so I got a really nice new one, and suddenly my perfectly good towels looked shabby and old next to it. I resisted the urge to replace everything, but it was tough. Now I know this has a name!

[@TerriblePerfection]

I think age is a factor too. At 64, I buy less than I did when I was younger. My husband and I like clothes, but we now love buying them from secondhand shops online. We used to buy pottery when we traveled, but how many mugs do you need? Fortunately we both hate clutter, so our living space is minimalist. Favorite story: One day a woman visited us with a friend. When she walked in and looked around she said, "Where's all your stuff?" 😂 But sometimes it's fun to buy something just because we admire it. I never regret buying art, or a comfortable pair of shoes. Cheers!

[@paulrumohr]

I think where's all your stuff is the ULTIMATE compliment!

[@TerriblePerfection]

@@paulrumohr Perhaps, but the best thing about being 64 is not caring what anyone thinks about you or your life choices. It's very liberating. I try not to judge others for all the useless, tacky stuff they buy, but I haven't quite mastered that yet! 🙄

[@dibbsmiddleditch8679]

I'm getting into the habit of asking myself 'do I actually NEED it?' before a purchase. I don't need for anything. I'm also getting used to clearing things out without the guilt. Someone else can have the joy of using that item that I had. Thanks 🙂

[@Esther.NDII.upclose]

As a new minimalist I think this means a lot. Also I've cleared 50% of my belongings. I never even used but was clinging on to them 🙄

[@jomoore2510]

Oh my word...scrapbooking in the 90s - early 2000 s 😮

[@mattysmom1]

I have a “scrapbooking room” and never finished an album.

[@trishawall9619]

I'm rethinking my next IKEA trip after watching this! Thank you for the hard truth.

[@jennifershaw4756]

Fascinating. I'm guilty as charged. We recently had to buy a new fridge because our 16 year old one was not working properly. The next month I replaced the still working 16 year old oven. It was looking so dated next to the fridge and I wanted the handles to match. Yikes! And I call myself a minimalist. Apparently I'm still learning. Thank you for your knowledge.

[@JoshuaBecker]

That's a perfect example Jennifer.

[@time4advancement244]

I understand this completely! When I go food shopping for fruit; I normally have to buy vegetables as well.

[@sandipeterson3242]

Excellent!! I love the very last sentence...even if your handbag does not match your wallet. So true!! I use what I have first before I purchase another/new item:)

[@travelamma2779]

Yes, Sandy! And I thought of how the COST of an item often doesn't match (what's inside) my wallet, and I would have to use credit to get it.

[@lorraineturton4485]

An insightful video. Explaining the Diderot effect and the whole concept of consumerism and how it can spiral out of control is appropriate in such an age of materialism. Really enjoyed this one !!! Thank you Joshua Becker !!

[@devotacianci5489]

I love your “No BS” truths. Thank you for enlightening us. ⭐️

[@alicebrowar9184]

What an eye-opener! I never really thought of the consequence of purchasing just one thing and how it could drain my wallet. Thank you Joshua for pointing this out to us.

[@j.m.7056]

I am grateful to have learned this effect from my parents many years ago. You have given a useful explanation.

[@paulrumohr]

I love all the new layers you find on the topics of consumerism and materialism, Joshua. Keep up the good fight, the audience listens.

[@dalabrocicchelli5014]

Awesome video, Joshua! So interesting! I met you 4 years ago in San Diego and I am still following you! You have changed my life!

[@nellygarcia3937]

Thank you so very much. I started this journey about eight months ago and can’t believe how much I have gotten rid of and yet still have a long way to go. Laundry is certainly a lot easier.

[@carolewillans936]

Wow! I had no idea that Denis Diderot spoke of this spiralling consumeristic effect... And it completly resonates with me. I needed a bigger planter for a living room plant that is growing well and that I actually enjoy. It is my only plant and I enjoy giving it water every morning... It seems to say good morning to me! I bought a bigger planter so it can grow more beautiful and tall. I shopped a long time to find a planter that I enjoyed and fit my vision, and refused to settle. I actually heard myself say in the store, before I found the one that was the right fit...'well this one is nice, I'll use it until I find the right one..." DOH!! Stopped myself there!! And I applied Diderot in recognizinf I need more soil, fertilizer and a tutor. And I told myself, finding the right planter would mean that I would not feel compelled to change the ottoman or the cushions, etc.

[@kiransethi0907]

I am one of your followers. I am watching your videos on daily basis...it helps me to keep reminding me on minimalist. I have been practicing it from last three years.... not good as you...but your videos inspired me for minimalism. Thank you.

[@floridanativelh568]

Another great and pithy video. This is great to know and something to be aware of. Really makes one think about how often we do it! Thanks 👍🏼

[@CharlotEYUT]

I never came across this subject in my economic’s class . It is fascinating indeed!! Thank you!!

[@margaretpiddock455]

I have listened to this 4 times, its brilliantly put and easy to understand. I will be thinking about this all the time, very interesting 🤔

[@militaryhomes6292]

I'm currently reading Pride and Prejudice and its really interesting because there is a part in the book where one of the sisters buys a bonnet just for the sake of buying something even though its ugly. The book was written in the middle of the industrial revolution in England. So people were beginning to consume more. Culture was changing back then and the writer was pointing it out. It's so much worse now. I've definitely fallen into the trap of buying things on sale. I would always be in the clearance section of a store with no intention of finding a specific item. Then I'd find something that I know was expensive back when it was popular. I'd buy it just for the sake of having it because at one time it was such a wanted item. Clearly now it wasn't since it was in the discounted rack.

[@ElBoyoElectronico]

So true! I bought a camera a couple of months ago. Now I have a stand, a camera-bag, extra batteries, an extra lens and an external mic. I am using it a lot and it started to turn into a real hobby of mine, but I surely underestimated the full costs. I also like to call it the hobby-trap.

[@paulrumohr]

I like the "hobby-trap" moniker. It's so true.

[@kristinesandberg2502]

Thank you Joshua!! I truly appreciate your message🤩 I enjoy your videos and share them with family and friends :)

[@rachelamundsen8265]

You channel is the most needed channel on KZbin for average American. Wish you luck and happiness from the bottom of my heart. You did not changed my life, because I am naturally a minimalist but I see how you can easily change other peoples life’s for the better. Keep going.

[@musicianonamission8435]

Very interesting video!! Most of the time, when an item arrives (or when I bring it home), I am much less excited about it than I was the moment I bought it. For me, searching and purchasing is the "high" and that definitely leads to a full cart when I only needed one item.

[@heathercheatham2598]

Already feeling this effect as we get ready to move. This is very timely, and has made me decide to not buy anything for the new house that we don’t need. I’ll unpack and declutter and then see if there’s anything we need (other than the fridge we know we have to buy in our new place because our current one is staying with the old house since it’s too big to fit well in the new house). Thanks for the history, economics, finance, and psychology lesson

[@coffeexkenny]

I'm binge watching your videos. Thanks for being an inspiration! 💫

[@angelwings1]

Joshua, you speak so much sense! I take in as much as I can that you teach into my own life. We’re expecting 2 new sofas in a few days. Already I want to buy matching cushions (4 of them), change the photo frames in the window and buy new decor to replace the old. I’m listening to you & I won’t be doing all that! THANKYOU!!!

[@ignazs.5816]

You're the only minimalist that I like and makes sense to me. Others are preachy, repetitive, and seem to make minimalism something their life revolves around (The Minimalists). You reach a good middle ground and balance.

[@JoshuaBecker]

Thank you for the encouraging words Ignaz. I appreciate them very much.

[@ajvintage9579]

Ignaz S. I 100% agree.

[@lanegardinier760]

This is such great content! I immediately thought of home buying as probably the king of this effect, just one more reason to downsize the home each time we make a move, to ensure that we not only make our lives easier as far as chores go, but to ensure there's just no room to drag in extra stuff that we never needed in the first place.

[@Thetinyfit]

I’ve been exceptionally bad with this lately. BUT I’ve also moved to more eco friendly brands, small businesses and repurposing something I’m replacing. Great video, a lot of times we don’t think about our motivation for want. 👏🏼

[@susansmith8081]

Wow. This really opened my eyes. So true. Thank you for this video.

[@arthurmaxson6923]

This came at the right time for me. Thanks.

[@rebeccarendle3706]

Love this video.. This is so true!.. And is something we always have to be aware of when buying replacements!

[@cindyodonnell5132]

Love your videos and your calming deliberate speaking. Hello from South Dakota 👋🏼❤️

[@toneholsen8642]

Thank you for your weekly inspirations😊. I like your spiritual approach and insight.

[@ktrudy1]

Great lesson. Ty. I also now look at new possessions as how I need to clean, store etc this object. It has changed how much I buy and what I buy. 😍😍😍

[@songbirdforjesus2381]

I hate laundry. This is easy concerning clothes.

[@ideoformsun5806]

I think it's important not to minimize other people's things. Minimalism is something each person needs to do for themselves. You can discuss this effect with your daughter, but school is difficult for many young people. I was criticized when I started wearing the same things most of the time. Everybody's situation is different. Men's and women's wardrobes and expectations are different. At certain times in life, you need to show that you know how to make a good impression. At a job interview, for instance, you need to look like you know how to be appropriate for the situation you are in.

[@farheenjacob6989]

Amazing advice👍🏻watching ur videos really has helped me keep a very close check on my purchases I have donated a lot of my belongings and iam living a minimalist lifestyle though my husband is not on board but I have made changes in my children lives they too r enjoying living with less and we now have so much time in hand that we never had because all my time was spent in maintaining reorganising and cleaning all our stuff thanks a ton for all the advice u have shared

[@caroc8290]

Always love your clear massage in your channel l!

[@JoshuaBecker]

Thank you so much for the kind words Caro.

[@johanneperry3912]

This post was exceptionally good! Thanks!

[@bcs3948]

I agree with you, but I feel for your daughter. Why can’t she buy another lunchbox? As long as she doesn’t keep the older one, well... I always loved having a new backpack and lunchbox at the beginning of the school year. It is called motivation .

[@musicianonamission8435]

I think it accidentally teaches the child that things must match, we must have new one once a year, we must keep up with the new trends, etc.

[@hopeschambach2576]

@@musicianonamission8435 I totally agree! It's called entitlement. I was annoyed with the thought to have to buy backpacks every year, because of trends and marketing! In addition, the cheaper ones break, "making" you need to buy a new one, and keep up with the new styles, which does not encourage contentment. So I researched, and although a little pricy, LLbean has amazing quality, and warranty, but it pays off in the long run. My kiddos are going to keep these until they wear out. I read reviews that they are so good, that people in college have had their original backpack since grade school, and LLbean had replaced it for them if there was a broken zipper or issue. My kiddos have already had theirs for several years and they know we are not getting new ones for the sake of getting new ones. It's about the standard we as parents set as well.

[@hopeschambach2576]

And my kiddos lunch bags don't match, and they are getting along just fine! 😊 I think is fun and great if it can work out, but if it doesn't we don't make a big deal of it. And I think they feel that.

[@musicianonamission8435]

@@hopeschambach2576 Good for you! And LL Bean tends to have good quality everything!

[@maeb7723]

I didn't take this as a criticism of his wife or daughters purchases... Just as a fact/example of the effect. That is what happened. He didn't give a judgement on whether or not he was okay with it, just stated that it happened and that the lunchbox wasn't technically a need. That's how I took it anyway...🤷

[@argyroherodotou7719]

Thank you for sharing such a useful guidance... i really enjoy and try to follow every word of you... you are great!

[@masayangkabuhayanjoyouslif4878]

I'm so grateful to have found your channel..just starting my journey to becoming minimalist..thank u for all you do..very inspiring 👏

[@ktrudy1]

Ditto😍

[@lizh7210]

Check out his books - I like ‘The More if Less’ the most. I have several minimalism books on audible and listen to them when I need inspiration and encouragement while I declutter. I listen to many of them over and over so they are worth every penny.

[@katc7332]

This is so true. It took a very long time to figure this concept. Never heard of official info. Sesame Street wrote a book with a story about a king who wanted a larger castle. It kept growing until it overtook everything else. His daughter helped him to see differently. Then he changed the castle back & found it really was just right. 🥰

[@marystackpole118]

So true!!! Thanks so much for this info!! Love it!!!♥️♥️♥️

[@heatherb9038]

This is SUCH a great video! Thank you!

[@bb_lz9790]

Great video and so true! It has affected me and I watch it affect others all the time.

[@pattiharrison1211]

So true, thanks for pointing this out. ❤️

[@levykhellyjacob1987]

Watching here from Philippines 🇵🇭 Thank you for sharing this 😊

[@krystiesolfyre5340]

This is super insightful. Thank you!

[@SirenaSpades]

This happens to me on Amazon ALL THE TIME. Often with the idea of starting some new hobby type thing. Let's say a paint by numbers paint set. Then I want to upgrade the brushes and order another thing, a brush set. Then I order a tripod. (real story, by the way, although I didn't mention that before the tripod, I also ordered a folding table) :/ and a set of acrylic paints. It does not end.

[@creativecorner4715]

❤️ Thankyou Joshua for your information .... Gratitude 😊🙏

[@brandonemmanuel5032]

Dang, this is eye-opening. Gold.

[@brendaparkman8018]

Best video yet!

[@geniuspharmacist]

This video deserves millions of views. Excellent content. Please keep up the good work 👍😉❤️

[@JoshuaBecker]

Thanks so much. I appreciate the kind words.

[@blackvulturemusic4080]

Awesome! Thank you!

[@rhondabreshears2724]

So ironic that I just read this today in Atomic Habits by James Clear!!! Very eye-opening!

[@finelifeph]

This is an awesome video. I came to realize few things! Thank you so much!

[@piperlani]

Thank you for your GREAT advise!!!

[@marysell6184]

Very powerful message, Joshua! Thanks for sharing! Definitely will help me make better buying decisions in the future. :-)

[@lovingsunshine3515]

I needed to hear this. We've been overspending. We did exactly what you just said. We sold our 10 yr old bdrm set when we sold our home bc we want a new, prettier one 😣😣 There was nothing wrong with our bdrm set. I need to derail this wants vs needs in my head starting now!

[@anitabeaudoin5624]

Thanks for your excellent videos! They have helped me a lot! :)

[@cathyjackson8021]

Love this video!

[@MrDaltonhudson]

So glad I found this channel.

[@JoshuaBecker]

I’m glad you found it too.

[@aiya3130]

This is so true! Also, not sure if this is the same thing, but the free shipping thing always kills me. I can't count how many times I've bought something I didn't want or need in order to get over the mark. You go in for a pair of jeans and come out with jeans and three t-shirts you didn't want, lol. I'm trying to learn to accept paying $6 for shipping rather than putting, say, an $8 item I don't need in the cart to not have to pay that. (I still save $2 that way, so I come out ahead even if it doesn't feel like it.) :)

[@proper.role.model.819]

This is exactly what I do. I buy one thing then everything else has to match. It’s tiring. I’m getting better at returning but it’s embarrassing. Hoping to become stronger

[@zeytee]

This is so true. Buy a new pair of speakers will 'need' a new pair of wires, and followed by new pair of speaker stands, and a new amplifier, and a new set of isolators, and the list goes on forever. Thanks Joshua, love your channel!

[@neetikhanna558]

Thank you Joshua I just keep watching your vedios on and on Umpteen no of times I have benefited from them a lot

[@lanishalustrousjewelspapar1300]

Great info. Very intriguing and so true.

[@lynnrixson1094]

Wow ! That was excellent 😁. Thank you

[@laarnidejanio1925]

Nice tips thank you so much!😊

[@LINDAJNG]

Excellent, thank you so much