What is the difference between Natural and Unnatural Link patterns according to Google?

In this video, Jason Hennessey, of EverSpark Interactive explains the difference between an unnatural (or manipulative) link profile VS what Google deems to be a "Natural" link profile. This video serves as a great resource for someone, with a limited understanding of SEO, to better understanding why they may have received a notification from Google stating that their has been a manual action taken on their site for "Unnatural links" which goes against the Google Webmaster Guidelines.
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In this video, Jason also shows a few examples of black hat strategies that were commonly used by black hat SEO practitioners in an attempt to manipulate both page rank and Google rankings. Some of these strategies include forum profile link building, comment spam link building, directory link building, ego link building, and article directory link building. Again, these strategies used to work prior to Google rolling out the initial Penguin algorithm update on April 24th 2012.
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Can you get your site unpenalized if you received this manual action from Google? Yes. You just need to conduct a link audit for your site, try to get the bad links either removed or nofollowed, then submit a disavow in Google Webmaster Tools with a reconsideration request documenting all of your work. If you would like some assistance with getting your penalty removed, EverSpark Interactive offers hourly consulting and we would be happy to help.
EverSpark Interactive
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