I spent 18 years in the golf business. I employed PGA professionals. Do not listen to KZbin swing instructors, EXCEPT this man, Paul Wilson
@paulwilsongolf Жыл бұрын
Thanks so much. I appreciate the support. Simple is the key. I think people have forgotten that. I will just keep doing what I do and keep getting the results I get.
@NonStoppp333211 ай бұрын
Why not?
@clsupreme740826 күн бұрын
Paul is no doubt excellent but it’s not fair and downright irresponsible to make such a blanket statement like that. There are absolutely other great KZbin golf instructors out there. Adam Porzak is another great one I’ve learned a lot from.
@paulwilsongolf23 күн бұрын
I like Porzak's tuff too. This issue is that some tips people are putting out there are only going to work for about 10-20% of golfers. I want the 80-90% so I say things differently. Really, they should put a warning on some of the tips.
@clsupreme740822 күн бұрын
@@paulwilsongolf I understand completely. Both your and his content resonate with me more than 99% of the other KZbin instructors. So much so that I primarily digest only the two of you Cogorno golf’s stuff. I’m sure there are plenty other good ones but I like 2 trim the fat. Anything else would just be excess
@mossbergshockwave623 Жыл бұрын
You've transformed my game for the first time in my life I shot 2 rounds in the 70s within the same week.
@paulwilsongolf Жыл бұрын
Wow! That's great. Definitely on track. Keep up the good work.
@MrGramede Жыл бұрын
I wish that when I started learning golf, 30+ years ago, the teacher would have taught me like this. I'm trying to adjust and it's going on great. Now my son-in-law wants to play and first thing i told him, watch Paul Wilson's videos if you want to play great golf. Thanks a lot, Paul, always a pleasure to learn new things with you.
@paulwilsongolf Жыл бұрын
I have heard that many times. At least you found me now. So let's get you playing great golf. Glad you told him about me. Need to get him before he gets bad habits. Tell him to post a comment and I will send him the videos I send to beginners. Keep at it.
@walalan768 ай бұрын
Fantastic belt buckle drill, this has transformed my game. I now feel less arms and more legs and hips. Thank you for the tips
@mrbshouse3910 Жыл бұрын
This just what I needed to think about, I have been working on this for weeks and you just gave me a new way to think about it, Thank You!
@paulwilsongolf Жыл бұрын
Very good. Keep at it. Once you switch to the body it's a whole new world.
@unclejack139 Жыл бұрын
i plant my left heel and turn my hips at the same time. thanks for all your tips.
@paulwilsongolf Жыл бұрын
Very good. This is waste down so if it works for you keep at it.
@puppylover1234ish Жыл бұрын
I been working on your swing for awhile now.Its made a huge difference in my game. I'm hitting the ball longer and straighter. Thanks Paul
@paulwilsongolf Жыл бұрын
Very good. Glad to hear it.
@axelvonripper11 ай бұрын
This feeling finally clicked!! I been trying to implement the body swing for years and could never do it. I finally feel loose and keeping the finally throughout the swing. For years I was tense up and the belt buckle for me works best. I tried the one using the feet and that was harder for me. It's still not perfect, but if I had 10 balls now, 8 or 9 will be great contact. Thank You for continuing to put out the best golf material. I have tried everything and nothing wrong. Stack n tilt didn't work, only this. So thank you, thank you, THANK YOU!!!
@paulwilsongolf11 ай бұрын
Whew! Thought you were never going to get it. The problem when people try to make changes is they keep trying to hit great shots. I keep trying to make the change. Pros get the change then the get the shots later. See the disconnect? Glad you are finally on your way. Choose the trigger and stick with it. It is for life and how you hit every ball going into the future. Great feeling when you are on track. Going to be a great 2024 season for you.
@Channelofdk Жыл бұрын
Your belt back to ball drill was game changer for me.
@paulwilsongolf Жыл бұрын
Glad you tried it. Get the body moving and it's a whole new world.
@larrybeavens7580 Жыл бұрын
My trigger used to be straightening my left leg, which I picked up from your Swing Machine Golf series back in 2007. As I got older and began lifting my left heel on the backswing, my trigger now is to simply replant that heel to start the downswing. I think that’s the easiest trigger for those of us who lift the lead heel going back.
@paulwilsongolf Жыл бұрын
You can certainly do that. I have just gone back to keeping my feet planted. Just reaching back more (deeper) which coils my shoulders without issue (long story). Do what works for you though. I am switching to left sided trigger to keep pressure off my right hip. So we are kind of on the same page.
@robertolsan7162 Жыл бұрын
As soon as I have clocked the wrists I am ready after feeling the sensation of the movement xo r.i.o ok 🏌️♀️🏌️♂️⛳🎯
@markme32599 ай бұрын
…it took me dozens of videos to realize what you said…I was confusing the swing machine mechanics with the body swing…but both need torque…for me I can’t get torgue when lifting my front foot…but you probably have figured out a way that works for you…
@williamreynolds8307 Жыл бұрын
Thanks!
@paulwilsongolf Жыл бұрын
Thank you so much for the contribution. I truly appreciate the support.
@hoongliew5337 Жыл бұрын
Turning the hip, good tips paul
@paulwilsongolf Жыл бұрын
Yep, stay focused.
@madeleinemeriwether Жыл бұрын
I love the way you teach
@paulwilsongolf Жыл бұрын
Thanks so much. I appreciate the support.
@Villager- Жыл бұрын
My downswing trigger is right knee forward. It helps me subconsiously do the belt buckle method you are showing. If i think about triggering the hips, my knees are doing straight and stiff and i end up just turning the hips alone lol.
@paulwilsongolf Жыл бұрын
You can do that for sure. Anything that gets that lower body moving is good. Keep at it.
@craigknudsen7424 Жыл бұрын
Wonderful information Paul. Thanks so much.
@paulwilsongolf Жыл бұрын
Glad it was helpful! Thanks.
@jetviser6 ай бұрын
Just turned 65. Shot 71 in 1-day tournament, finished T-1. I haven't mastered the Paul Wilson method, but I'm enjoying getting there.
@paulwilsongolf5 ай бұрын
Wow, nice one! All the work is paying off. Great to hear.
@MoAntphonyMo3 ай бұрын
I think this is what I need. I’ve had too many inputs to just swing the club. From shoulder tilt to lateral hip movement. And I think just having the lower body trigger will help me. Gotta try it!
@paulwilsongolf3 ай бұрын
For sure. If kids are weak and they hit it a long way they have to be using their legs and hips. So yes legs and hips. Get used to it because it's a totally different power source.
@kyledavis635 Жыл бұрын
Such a valuable piece of instruction Paul! I have been doing this for years - especially as someone who, like many golfers when they first start, casted the club, i.e. swung from the top - which is the death move. My swing thought is "right hip smooth" (the "smooth" part is because I tend to have a long arm swing, and if I fire my right hip too fast, may arms can't keep up, and my swing gets disconnected). FWIW, my driver swing thought is the only one that's different - it's "left hip toward target" because I want to feel the left hip PULL my body forward, and since I'm swinging harder with the driver, my right side rotates somewhat naturally. If I use "right hip" on my driver, I sometimes don't make any lateral move and I tend to come over the top... (this is also because my set up is different for all the other clubs vs. the driver, i.e. I have more weight on my left side at set up with clubs other than driver, i.e. I'm trying to promote a more descending strike than I am with the driver) Of all the instruction that is out there in the KZbin sphere, etc., this is certainly one of the best, especially for the high to middle handicap player (i.e. 90% of all golfers)...
@patrickwheeler7107 Жыл бұрын
Paul the body swing is fantastic. Sorry to fan boi so much but my irons have arrived brother. Not one round but over 20. Sure I over draw when I stall and top drives when I have too many drinks but the game is becoming fantastic and that relaxed back swing and powerful swing is tremendous. Here is my conclusion. Hips with powerless arms == low point control, lag, and compression.
@paulwinsor4599 Жыл бұрын
Great tip
@paulwilsongolf Жыл бұрын
Glad it was helpful! Thanks.
@m.j.greathouse456 Жыл бұрын
It was not my best round of golf yesterday. I was chasing my swing. I couldn't find the ball. I was trying to find the sweetspot. I was thinking about my swing instead of just swinging. I was using my lower body to start my swing. I tried everything..it wasn't terrible. It's wasn't pretty. It was golf. I'm not giving up on this at all, Paul... I did do what you said. I waited till my Buddy hit a nice shot and paid him the compliment. He didn't stop completely. Alex got it yesterday. Alex has respect for us older guys. It didn't keep him from slamming his clubs into his bag a few times. I will let David and Alex know about the compliment idea. I'm saving the other one for myself. I actually wanted to try it out yesterday for an experiment. The Dirty Pool will have to wait 4rrr. another day. The compliment Worked on him... no real reason to mess him up even though I wasn't playing well.
@paulwilsongolf Жыл бұрын
Taking it from the range to the course: you need to go out by yourself with 3 extra golf balls in your pocket. Don't keep score. Swing no more than 50%. Drop balls and hit extra shots. It is about actually trying something new when you play. If you keep doing your old swing when do you ever change? With driver, you pick a close target a few yards away or way way way in the distance that you cannot possibly reach. You cannot pick a fairway bunker at 250. This is a distance thought. So with new targets, your thought is to hit the fairway not hit it 250 down the fairway. Irons, I would be taking one more club and trying to hit the center of the green not the pin. Swing smoothly. Throughout the round you could be doing practice swings holding the club in the air hinging and rehinging to keep the wrists loose and other times you can be holding it in the air firing your legs and hips so you get used to the feeling of using them as the power source not the arms. Do this for a few rounds by yourself until you get used to a new way of swinging. Right now, if you play with others you will think distance and you will revert back to your old swing. It is all about doing something new. It takes a little time to get used to it. Also, don't forget to do daily practice swings at home.
@m.j.greathouse456 Жыл бұрын
@@paulwilsongolf your very nice Mr Wilson. Thank you. I do need practice. I’ll try the range and a few rounds alone. I do the other thing you suggested. While waiting for my turn. I do it kinda sloppy to get loose. I will tighten that part up… At home and during my routine.
@ronhansen1914 Жыл бұрын
Paul, this is an excellent follow up video to your " Magic Move " video. Love em !!! Thank you for a much better golf game than I had before 😬
@paulwilsongolf Жыл бұрын
Glad you enjoyed it. Thanks so much.
@bonnies75075 ай бұрын
I definitely need a trigger. I used to use my heel drop but somewhere along the way I stopped. Thanks for the reminder and your refreshing approach to golf ! Do you plan to post more videos soon ? You are missed.
@paulwilsongolf5 ай бұрын
Yes, you do need a trigger. A downswing trigger is for life. Choose one and keep doing it ... forever. As far as tips I am trying to get motivated.
@jimcope941711 ай бұрын
Great lesson
@paulwilsongolf11 ай бұрын
Glad you liked it. Thanks.
@billyjohnson9262 Жыл бұрын
I’m a lefty, and my trigger has always been to fire my right hip towards the sky. It helps create my weight transfer.
@paulwilsongolf Жыл бұрын
Great. Glad you have one. Keep using it.
@deanmccormick8070 Жыл бұрын
I'm trying to use right knee moving forward, followed by left cheek of my backside going back. Hoping to get a more effective one from this program.
@paulwilsongolf Жыл бұрын
Those are good. Right knee should fire ahead of the ball. Not sure if you are doing that but that is a trigger you can use. This is a Jimmy Ballard trigger. Left cheek going back is good too. Just get to the full follow through. kzbin.info/www/bejne/pnTddHp7l7mbn9E kzbin.info/www/bejne/n5POhYR5pN2Il6M
@dougpicciano6470 Жыл бұрын
Paul - how about thinking “touch the knees” for your downswing trigger?
@paulwilsongolf Жыл бұрын
Yes, that is a trigger you can use.
@paulwilfridhunt Жыл бұрын
That’s great Paul
@paulwilsongolf Жыл бұрын
Yes, this is vital.
@paulwilfridhunt Жыл бұрын
@@paulwilsongolf so simple.
@richardturner3160 Жыл бұрын
Paul, just wanted to ask if you can show a video showing how to hit from a fairway bunker? Thanks!
@paulwilsongolf Жыл бұрын
Fairway bunker shots are like real golf shots with a few adjustments. Don't dig in your feet more than 1/2" (You don't want to take sand before the ball) You need to hit the ball first as you would do on the grass. Grip down just a little to make sure you are going to hit the ball first. Head as still as you can so you don't lose balance. Aim left playing for a fade with 7 iron and up. 8 iron down you might hit it straight or pull it a little due to the head being kept still. Take one more club. Normal full golf swing. Trust you will hit the ball first.
@bobeberts7473 Жыл бұрын
I like pushing off right instep. Also like firing my tight groin toward target
@paulwilsongolf Жыл бұрын
Very good. This is what I did forever. Do what works for you.
@mossbergshockwave623 Жыл бұрын
My latest rounds my hips were sore using my body for the first time it's like neo using his eyes for the first time in the matrix lol.
@paulwilsongolf Жыл бұрын
For sure. So glad you are feeling them. This should loosen up in about 3 practice sessions. Stay focused.
@fredpodorf58909 ай бұрын
Hi Excellent explanation!! What backswing triggers,do you recommend? Thanks
@RonnieBarnes-gu2eo Жыл бұрын
Love your teaching my misses are hit on the toe any suggestions
@paulwilsongolf Жыл бұрын
Thanks for the support. Toeing is lifting up through impact. Lift up and the club moves in towards you thus hitting the toe. Work on: kzbin.info/www/bejne/jpDTd2quYrR2jrc kzbin.info/www/bejne/rIuXm36mftiWgLc kzbin.info/www/bejne/rYLKiI2Dgcx2Z7s kzbin.info/www/bejne/rIuXm36mftiWgLc kzbin.info/www/bejne/oIakZpqfgt6qe8k kzbin.info/www/bejne/n4itenuua8idack
@bobeberts7473 Жыл бұрын
I meant my right groin
@georgediamond5309 Жыл бұрын
I've been watching Gary Player tuition and he says exactly that..😊
@paulwilsongolf Жыл бұрын
For sure. Got to be thinking about it. Too many people just whacking away at it.
@jimcope941711 ай бұрын
I hit balls off the mat very well, but when I am on the course with uneven fairways, I have a hard time keeping my balance. End up using more of an arm swing to make contact with the ball. Any lessons on that?
@paulwilsongolf11 ай бұрын
Well depending on the severity of the slope no one else can't keep balance either on uneven lies. Here are a couple tips I did on this on my other channel: kzbin.info/www/bejne/oHbRaYd_hZmhj68 kzbin.info/www/bejne/hH20pISJj8aafJY
@johnwilson8309 Жыл бұрын
Used to be pushing off my right foot which unfortunately my golf pro talked me out of
@paulwilsongolf Жыл бұрын
Yeah, I guess he never read Hogan's first book "Power Golf." That's why Hogan had an extra spike on his right shoe (count the spikes on the picture of him hitting a 1 iron at Merion).
@macsupforfun Жыл бұрын
My downswing trigger is my left heal going back onto the ground.
@paulwilsongolf Жыл бұрын
Very good.
@nickb7511 Жыл бұрын
Hey Paul, during the downswing should I delay the upper body rotation or keep my back towards the target as long as possible ? I try to fire my hips from the top but my divots are still going to the left and I'm pulling or fading the golf ball. I'm very inconsistent with my driver it makes me not even want to use it. Ive practiced trying to open my hips up during the backswing and found I wasn't pulling and slicing as bad. Don't think I turn enough during the backswing which only feeds my bad shots. Thanks
@paulwilsongolf Жыл бұрын
No don't hold your back to the target. Watch me fix this guy: kzbin.info/www/bejne/p2a1oJ2KrZqmfqs Here is what I had him do: Wrists = Spin (Step 1) kzbin.info/www/bejne/pmXZcoajhN-ehsk kzbin.info/www/bejne/g2mZaYSpidF6qpY kzbin.info/www/bejne/r3mop2p9br9oY5I Body = Direction (Step 2) kzbin.info/www/bejne/fIebpoaQZpt1r9U kzbin.info/www/bejne/iJXTmaeeeLZsjK8 kzbin.info/www/bejne/o2mpqYaQiNJ-e9k (secret tip)
@maxsmart8954 Жыл бұрын
My trigger hands slight drop into the slot and Gooooo
@paulwilsongolf Жыл бұрын
Yeah, don't really like a hand trigger. If it works then keep doing it but rarely have I ever told anyone to do that.
@aricjaldridgeАй бұрын
Is it common to hit balls off the hosel when switching to body swing? Should I line up closer to toe prior to take away?
@paulwilsongolfАй бұрын
No it's not. Watch this one: kzbin.info/www/bejne/o2rOm2NraZ2lj9k
@RandyWilliams-t1y Жыл бұрын
Hi. I like your trigger point tip. How do you know what your set point is to start the downswing trigger since not everyone can turn as far as one needs to. Thank you.
@paulwilsongolf Жыл бұрын
You can feel the coil in the left lat telling you that you are fully coiled. You can feel the club set in the wrists at the top or both. Think coil then wrists. Once you feel it set fire the lower.
@m.j.greathouse456 Жыл бұрын
I'm only playing a few rounds of golf a month. In my group, I'm coming out on top. Yes, thanks to your program. I have a friend who has to win. How do you deal with people who get in your head on purpose? He uses it on who's ever leading, It's been me for a minute. I don't want to golf with all the head games. Any advice, Mr Wilson ???
@paulwilsongolf Жыл бұрын
Do this. The next time you play with him after he hits a decent pitch shot you say, "you are the bet pitcher of the ball I've ever seen." That's it. You could change this to other situations too. You are best I've seen on par 3's. Something like that. The pitching one is great though. Try it.
@m.j.greathouse456 Жыл бұрын
@@paulwilsongolf I will try it today. Great Advice Paul.
@m.j.greathouse456 Жыл бұрын
@@paulwilsongolfI have a funny. I could tell him your the best at being a ??..
@paulwilsongolf Жыл бұрын
He hits the shot and you casually say, "Your the best wedge player I've even seen." That's it. Don't make it obvious. Just casual. As he tees off and hit a fairway, "You're the most consistent driver I've ever seen." Say it exactly that way. Casual. After he hits a decent shot. Don't dwell on it.
@paulwilsongolf Жыл бұрын
You could do the old classic, "let me as you a question, do you breathe in or out when you swing?" That one has been around forever. I would try mine first. Works great. After you say that he won't even be able to hit the green. Not sure about driver. I would think he won't hit too many after that.
@Tropical_hillbilly Жыл бұрын
Paul do you have a chipping video and like 50 yards in. Thanks
@paulwilsongolf Жыл бұрын
I don't have a ton of short game tips posted. It's a fine line with what I give away. I have a membership site where people pay for access so it's not really fair to them if I give everything away. Plus, I do a short game tip and no one watches it (crazy). Pitching is simple. Set the backswing by hinging your wrists for the shot you are trying to hit. Once set, turn your belt buckle as I show in this tip to hit the shot. HINGE/TURN kzbin.info/www/bejne/eIunYZKghbFrodU Here are the short game tips I've done so far: kzbin.info/www/bejne/a5-nmWSDrqqnZ7s kzbin.info/www/bejne/ioexipSLesxkl9U kzbin.info/www/bejne/m2mzeGWMbZ55o5Y kzbin.info/www/bejne/q3zWXqxnfK2sidE kzbin.info/www/bejne/i5_LgKB7fNSHiKM kzbin.info/www/bejne/jHa1g5uLYq-tbck kzbin.info/www/bejne/sIiWi3ZphtyEm80 kzbin.info/www/bejne/g3ycfqyEaNKXqpo kzbin.info/www/bejne/fX_an59sr6qJeJY kzbin.info/www/bejne/l6W8nmNqYr5_oaM
@MrOttens Жыл бұрын
Thank You 6:59
@paulwilsongolf Жыл бұрын
You're welcome.
@Jarhead0331 Жыл бұрын
I got this goin pretty well but I’m long straight left when I start with my body and arms shutoff. You’ve mentioned to me in another video comment what I need to do to just get it down the middle but keep the length and straight flight.
@paulwilsongolf Жыл бұрын
This is because you are immediately shifting left as you do it. I am not doing that. When you shift you lean left. Lean left and you will swing left. When I start down I turn back to the ball. So I get back to 50/50. Then I keep turning and the weight moves left by impact. So you are coiling back say 80/20 then you are 20/80 as soon as you come down. Do this and you will see what I mean: kzbin.info/www/bejne/fXeae4R-p5ebntk
@paulwilsongolf Жыл бұрын
Watch this too: kzbin.info/www/bejne/aXnYh2qYgr11asU
@philalberts7018 Жыл бұрын
i'm practicing with a golf shaft in my living room. 🥴I'm struggling but I will keep working at it. I have time to go to the range 3 or 4 times a week. I'll keep you updated. Thanks!🙏
@paulwilsongolf Жыл бұрын
Doing practice swings at home is the fastest way to get it. Keep it simple. You just need to do a few moves to build a great swing. Hinge rehinge. Coil uncoil. Tons of tips on all this stuff now. Start with the hinge rehinge first. kzbin.info/www/bejne/i4PPiWp4d6uinsU kzbin.info/www/bejne/a5CyYXtohrN5pZI kzbin.info/www/bejne/bIvIhaSZr5ejo6c kzbin.info/www/bejne/bIvIhaSZr5ejo6c kzbin.info/www/bejne/jpyapWyvfaiCY6s kzbin.info/www/bejne/b5zaoJ2nq7mEgck
@AlanStrong-t4z8 ай бұрын
Love this system but I am hitting huge push fades at times. Any suggestions
@paulwilsongolf8 ай бұрын
Glad you like it. There is timing you know. If you only speed up one thing how would both things be timed? Follow this tip: kzbin.info/www/bejne/mH3WnHqvbNeootE
@Mark-uh7cr Жыл бұрын
Paul, hips first and then club or do they work in conjunction? Sorry, new to the game
@paulwilsongolf Жыл бұрын
Hips first which moves the arms. If you are new then start here: BEGINNERS - START HERE Body Swing Concept: kzbin.info/www/bejne/e2ncap17rr5ma80 How To Hit It Like Pros: kzbin.info/www/bejne/Zpiypn6Hpbqfa5Y Grip: kzbin.info/www/bejne/oIK9faNul6tgjdk Alignment: kzbin.info/www/bejne/jHe9lGONppdraM0 Simple Swing: kzbin.info/www/bejne/nYWvp4Wpn9yZf68 Wrists: Hinge Rehinge: kzbin.info/www/bejne/bIvIhaSZr5ejo6c kzbin.info/www/bejne/g2mZaYSpidF6qpY Body: kzbin.info/www/bejne/iJXTmaeeeLZsjK8
@Dan-zq5wt11 ай бұрын
Paul, I found that when I used the belt buckle turn trigger that I still kept my weight back and didn’t shift to my front leg. I changed that by firing with my back leg as the trigger to make the turn happen. Does that sound like it could be right?
@paulwilsongolf11 ай бұрын
Well you need to get off the back foot. It is not just turn the belt buckle and do nothing. Pretty sure I said in this tip to get to the follow through. If you want to do the back leg that's fine too. That is the trigger I use cause I'm right side dominant. So totally up to you. Just realize you are getting fully rotated and ending up on the very tip of the back toe when you are done. kzbin.info/www/bejne/pnTddHp7l7mbn9E kzbin.info/www/bejne/n5POhYR5pN2Il6M
@Ben59910 Жыл бұрын
Mine is my left knee moves straight back and my right knee moves towards the target. It stops my legs from swaying etc
@paulwilsongolf Жыл бұрын
Very good. I like those.
@Ben59910 Жыл бұрын
@@paulwilsongolf another one I like is to fire my right hip towards the golf ball
@paulwilsongolf Жыл бұрын
Yep, that's good to. Gets you to this position: kzbin.info/www/bejne/aXnYh2qYgr11asU
@tdave12 Жыл бұрын
Do you do the same for irons?
@paulwilsongolf Жыл бұрын
You sure do.
@randymorris5285 Жыл бұрын
I have been watching you for a while now. I stopped coming over the top. Slowed everything down, opened my hips, but I'm still not getting the distance I want. At Impact my arms are straight and it looks like I'm going to a chicken wing. But again at empact I'm straight. Any help??
@paulwilsongolf Жыл бұрын
You need to get the body moving. As I keep saying most ams are just facing the ball as they hit the ball. This will never generate any power. It would be like twirling a weight on a string without your hand moving before the weight. Not going to work. Need your body firing. I have tons of tip on here now about this. Watch: kzbin.info/www/bejne/fXm4d4ykqpJ1o9E kzbin.info/www/bejne/oWXViHqMabqfhdE Do this: kzbin.info/www/bejne/innQZ4ahqaucnM0 kzbin.info/www/bejne/rmKxlpt9np2nr6s kzbin.info/www/bejne/gnLIm6l6l9ySl6M Choose a trigger like I said in this tip and fire it. This takes effort.