What makes a brand iconic, scientifically

Branding is something I've recently gotten more obsessed with - why people (including me!!!) decide to spend outrageous amounts more on brands that are virtually creating the same item as any of their competitors? How can brands like Nike, Apple, Tylenol do that? In this video, we breakdown branding and run some mini-experiments to put our theories to the test.
Co-produced by Ken Chwatek - ‪@ChwatCity‬
Special thanks to:
‪@veljkodaily‬
current subscribers: 61,300
#branding #nike #apple #marketing #business

[@veer8431]

A KZbinr making a video with the production quality this good, your subscriber count is criminal

[@nirajshuklaNL]

Underrated.

[@pranavt1888]

Did Colt dirty with the unrecognised cow lol

[@ColtKirwan]

Atleast you recognized my cow

[@jibrooster]

@@ColtKirwan LOOOOOOOOOOOOOOOOOL COLT UR VIDEOS AWESOME

[@mubikishore]

MAN when you said both were the same orange juice! it hit so hard.

[@TejasHullur]

Hahahhaa I like to manipulate

[@nehnXD]

Yoo Mubi! Didn't expect to see you here. Great stuff man!

[@ChrisCammarano]

The interactions between you and Veljko were hilarious 😆 Make him your first pick for the next video!

[@cryz_yt]

trueeee

[@bryanteehee682]

Tejas just does not miss man, always love how reflective your videos are, helping viewers like me become more aware of the way the world around us works!

[@TejasHullur]

Thank you bro! Growing with everyone :)

[@Jeevanadalli]

Your videos are absolutely incredible! Goddamn dude I’ve now binge watched 3 of your videos! Your channel is going to blow up at some point. Keep going man.

[@valentinn3507]

Dude, this is an amazing video! Super entertaining and interesting all the way through, well engineered simplified examples, nice music with perfect volume, interesting creative shots, pretty valuable insights, damn, I don‘t know what to say. Great job, keep going!

[@RangerBloxs]

This guy is too underrated

[@orbitforcreators]

Yo Tejas that was better than most marketing classes! Well done. What I'm left with now is how do you effectively build an underdog brand ...

[@vincebalsamo]

Congrats for this man! I can only imagine how much effort you put into this

[@jayhoovy]

Oh shit Tejas! This video is so timely - I've been ravenously studying brand recently - thinking a lot about how to make Stan on the level of the Nike's and Apple's and Red Bull's of the world. Excited to dive in!!!!

[@jayhoovy]

this was SO GOOD dude.

[@hassanalokaily]

the score on this video was awesome, good stuff!

[@byrileycoyote]

you gotta bring back Veljko, he was hilarious also, to answer your question at the end, myself being someone who tunes in to every video... when going in to a new tejas video I have begun to expect high effort research into topics I would describe as being interesting enough for me to want to research them but never being bothered to do the research myself, so im stoked to have tejas serve them to me me in a nice entertaining MP4 a bonus is i do also always hope for some space for a laugh so it doesnt feel like a lecture

[@Joshpods]

KZbin algo is mad for not promoting this content frfr. Another banger from tejas. Btw gabe itch 🤣🤣

[@TejasHullur]

CHILLLL. just wait, takes a minute for me!

[@snehpatel649]

Really good analogy to understand complex things into simple. Relly like a video. I am starting e commerce brand this will help me to understand branding and how to market thanks!

[@JeremyCohen]

videos just keep getting better and better Tejas! the brand is strong

[@colehershner]

I think this channel is becoming an ICONIC brand...

[@kyungwooky]

TEJAS! Your videos are so fun to watch and they are literally the only videos I can watch till the end without even having a second thought

[@janik9699]

Thanks man for the work you put in those kind of videos, really enjoy your vids. Keep killing it :)

[@TejasHullur]

Really means a lot!

[@Junker_God]

Love this format of video keep it up man!

[@ayyjayy2583]

I expect deep dives behind the why?? of things. Goofy yet creative demonstrations followed by dope video angles.

[@chigonkwo2]

You're doing really great man, learnt a lot.

[@ManuelBoza]

I’ve learned so much. Ty g

[@narendra97boy]

your videos are getting better each iteration

[@Zaci_boi]

Great video been watching from the start!!!

[@fromdonwithlove]

Very interesting orange juice experiment. Love the way you think about the world, Tejas.

[@Methodiev]

I associate your videos with ambition and ingenuity. You manage to find worthwhile topics and present them in an understandable manner. In terms of branding the thing that comes to mind is the handwritten notes. Maybe try something with that

[@vijaykrishnan7797]

love this channel and your fresh prespective , its very caesy neistat-esque and I love it .

[@ElijahCiali]

Great video! Sticking around.

[@LouisSchweizer]

A Day with a Tejas Upload is a Great day!

[@olunoikiayomisesebere627]

This is the first video from your channel I've watched. It was good. I consider it unique. I'll likely check out more lf your content 👍

[@christiankalala840]

Wonderful video!!!! 👏🏿👏🏿👏🏿🔥

[@createdbyrohan]

This reminds me of the concept Primal Branding

[@dhruvil_jpg]

Heyy Tejas, really loved your content like the way you film it, edit it , its just my vibe. Infact, i binged watch all of them. Keep doing what you do, and waiting for the next one😋

[@TejasHullur]

Means the world :,)

[@dhruvil_jpg]

@@TejasHullur much love brother 💗

[@oc7445]

its not just the swoosh on the socks.. its the comfort and quality..

[@snehpatel649]

Hey Tejas what is the board behind you some days crossed or like that

[@KingCharge]

Amazing as always, but now I really want that Apple monitor...

[@hoomantheofficial]

Tejas's videos are just better.

[@KonarkMarwaha]

Amazing video ‼️

[@clicktaofficial]

Forever learning. I’m not “loyal” to many channels, but you sir. Consistently are worth the watch every single time. For your stat calculations I hope this helps… I as a viewer expect “To learn something that helps me to leverage my position in the creator economy better, primarily from a theory standpoint with a few practical to-do’s mixed in.”

[@notahmed]

Hey Tejas, love your videos but I’ve been meaning to ask what kind of lens/lens attachment do you use in your videos for that circular kind of fisheye effect like at <a href="#" class="seekto" data-time="25">0:25</a>

[@TejasHullur]

11mm Sony APS-C!

[@notahmed]

@@TejasHullur that makes so much sense now. You mustve been using a APS-C lens on full frame. Causing the pinhole effect in video

[@merlindru]

"nah I need US currency, I see a $100 right there" LMAOOOOOOO

[@rkumarv]

this is the one that will go mega viral

[@chawerkamanga2199]

Great video

[@Robin-ps9wq]

I think something you may want to consider is pushing people to communities like discord surrounding your brand because I was gonna go into your description to see how well put together it was and I was confused to see no links

[@njm_.4]

guys i just found a cow with tejas logo in it what should i do

[@mugto2308]

🔥🔥🔥

[@sumitchandan71]

U make good stuff dude.kepp doin it fella

[@TejasHullur]

Thanks!

[@amaegbutah5957]

Another banger!!!

[@33kappa1]

loving this algorithm recently

[@husainmahomed1145]

Where is the dollar pizza from?

[@someone6927]

dude u make such good videos

[@TejasHullur]

Glad you like them!

[@SHRUTISAMANT777]

@Tejas Hullur, interesting video on branding!

[@TejasHullur]

Thank you!

[@RocSandy]

Let Tejas Cook! 🗣💯

[@riteshpal2070]

As always your videos are amazing but I don't even recognize this is your video by thumbnail then I saw your channel . I mean you should put your face or maybe a unique logo branding in corner on your each thumbnail ❤

[@ChuyoCasillas]

My break just became 23 minutes longer! 😁

[@mikey6174]

Ayyyyy Domino’s gang checking in

[@abubuisness4363]

Boi The Lifespan Of any Branded (apple/samyang) Electronic Device is better Than Others

[@cryz_yt]

I love that channel man. Keep it up. Every Video hits hard

[@TejasHullur]

Glad you enjoy it!

[@JoeDavisMusic]

4K VIEWS?!?!? WHAT THE HELL

[@kriss12loverap]

well by buying branded stuff u can usually expect a quality and vibe....

[@andrewleonard2128]

I always root for an underdog thats why I watch Tejas Hullur videos

[@lukaswinterr]

excellent video! i'll happily be the 100th comment

[@CARY12X]

banger

[@CINKOtube]

Clever clickbait closed caption there pal

[@Notxashamad]

Sick thumbnail ✅ sick video ✅

[@TejasHullur]

Thanks bro!

[@realcripryan5376]

Biggest of bros, didnt you say you were going to have a live video essay. is it cancelled?

[@TejasHullur]

Tried the format... wasn't hitting the quality standard I would like to have

[@realcripryan5376]

@@TejasHullur Damn those two streams had me hyped. Hopefully you can figure it out bro

[@alextully]

W video

[@TejasHullur]

Hope youre feeling better bro

[@alextully]

Thanks Tejas, I'm feeling much better now, I even managed to make four videos since then

[@thetarochannel9655]

Hope you read all of your comments, got a project idea for you...

[@finnydog]

i like your videos a lot, HOWEVER i think this one is a miss :( it feels like it rambles, and misses the point of what the viewer expects from the title, thumbnail, and first minute or two of the video. it would have been a lot better if it was around 8-10 minutes and focused on Apple and these other top brands the experiments don't really make sense in terms of the videos exposition, and the experiemtns are kinda predictable, like I knew what the result of them was gonna be before they were performed. and a lot of the dialogue is kinda drawn out; not that its not funny/interesting, it just feels unnecessary and too much fluff there's other little things like when you were explaining what was going to happen in the video, like as a viewer I don't want to hear that, I want to see it happen so I can figure out what the videos going to be i'm saying all this because i love you and your content, and of course this is all my opinion and maybe i'm just not the type of person to enjoy this video?

[@TejasHullur]

Love this critique! Thanks for the respectful opinion. Definitely trying to find a good balance between creating a scripted video essay and also an unscripted "character-driven" story. In addition, I'm trying to find the line in explaining concepts fully yet also concisely. You hit on two things I'm actively trying to work on 👍

[@canonogic]

Dude lives in NY AND STILL chooses Dominoes. Dafuq????

[@TejasHullur]

for real

[@ayyjayy2583]

mann a girl asked for MY number and when i hit her up she didnt answer and im sure its because I got green bubbles

[@Joshpods]

Yea, that's a good thing. You automatically avoid all the red flags.

[@TejasHullur]

:( shes not worth it

[@canonogic]

who the hell spends 2k on a monitor looool

[@Joshpods]

A person whose job it is to colour correct videos and make thumbnails with accurate colour?

[@canonogic]

@@Joshpods you dont need to spend 2k to be able to do that

[@TejasHullur]

Yeah I know...

[@bhavayaaggarwal1126]

You should have picked a dumber guy, he already knew all about branding

[@waffley7149]

man please get some good video ideas