What Makes ParleG Biscuits STILL Cost Rs 10?

Discover the fascinating story behind ParleG biscuits, one of India's most beloved and iconic snack foods. For decades, ParleG has managed to maintain its price point of just Rs 5, despite rising production costs and inflation. But what makes ParleG biscuits still cost Rs 5? Is it a clever marketing strategy, a commitment to affordability, or something else entirely? In this video, we'll delve into the history and economics behind ParleG's pricing strategy and explore what sets it apart from other consumer goods. From its humble beginnings to its current status as a cultural phenomenon, we'll examine the factors that have contributed to ParleG's enduring success and affordability. So, let's dive in and find out what makes ParleG biscuits still cost Rs 5.
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