What Match Type Should You Use in Google Ads?

Phrase, exact, broad... What match type should you use when starting your new search campaign.
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[@Om-gg5tk]

Great video! I have a question. I sell gifts on my Shopify stores like metal wall art for home decor and Housewarming gifts and I am planning to run responsive search ads. So should I run phrase match campaign for keywords like “Housewarming gifts”, “gift for new homeowners”, “gift for newlyweds” or should I run only exact match for keywords above? Also can I combine phrase match and exact match keywords in same ad? And I last question- how many keywords do you recommend having in 1 ad?

[@FocusYourAds]

As of now, I would say that you probably want to start with exact match. See how much traffic you start to get. If you are struggling to spend, then you could look at adding phrase match. You can have exact and phrase together as a bit of a hybrid. But keep in mind that they will be sharing the traffic in a way. So if you turn one off, then the other one might get more traffic. With regard to the number of keywords. I usually keep it between 5 and 10. Essentially you want to keep the ad relevant. So if you can do that while having more keywords, then feel free to add more.

[@Om-gg5tk]

@@FocusYourAds thanks a lot! I am planning to start with 1 google shopping Ads (10 products) with $50 per day budget for all 10 of them combined and 10 responsive search ads(1 per product) with $5 per day Ad budget for each of the 10 products so total $100 per day for both shopping and search ads combined. Is this a good strategy? If not, how do you determine how much budget to allocate per day to any campaign?

[@FocusYourAds]

@Om-gg5tk sounds like that should work. Keep an eye on the search impression share and you can give yourself a pretty good idea on how much potential volume you have. There isn’t really a target number to shoot for but it will give you some good info to work with.

[@Om-gg5tk]

@@FocusYourAds thanks again! Also I have seen some mixed opinions online about running PMAX campaigns on a new account. Some say that you shouldn’t run PMAX campaign until you have 30 conversions in 30 days while some say that PMAX campaigns should be started right away as PMAX advertises products on many channels while shopping campaigns only focus on type. So I was wondering what is your opinion on this? Should I run PMAX campaign instead of Shopping campaign? I have got only 7 sales so far after $2,850 in google ads spend in last 3 months.

[@FocusYourAds]

@Om-gg5tk it’s definitely worth testing. I’ve found that it can be very effective in a lot of cases. But not always.