What's happening to Audi India? | Talking Cars

From casually showing up at the door one night, to being the segment leader in a few years, Audi India's journey was an enviable one. They managed to establish themselves as a proper alternative to other German luxury brands and had a huge fan following in the initial years. Then it all went downhill from there.
So, what went wrong?

[@najilayva]

aadyam "ee Ford'nu enthu patty", Ford pooyi pinne "ee Toyota'ku enthu patty" 😭 ethaa eppa, "Audi'kku ethenthu patty" 😳

[@TalkingCars]

Mudra shredikkanam. ‘Fordinte pokku ithengottaanu?’ ennaayirunnu aa title. Engottaanu ennu namukku pineedu manassilayi. Bakki ellam ‘enthu patti’ ennaanu. Means they are not performing in the same way they are supposed to do. Naale thanne pootipokum ennu athinu artham illa.

[@najilayva]

@@TalkingCarsnow i get it 😀 pakshe annu aa video kandu njaan neere pooyi oru ecosport meedichu! Enthaalllee...

[@manafsillabada8507]

@@TalkingCars 🤗

[@TalkingCars]

He He

[@anirudhey]

@@TalkingCars ഇപ്പൊ ചോദിക്കാൻ പാടുണ്ടോ എന്ന അറിയില്ല എന്നാലും ചോദിക്കുന്നു ഒരു RS7 review ഇടാമോ😁

[@raeeskp6320]

പണ്ട് ഇതേ പോലെ ഒരു caption ഉപയൊഗിച്ച് ഒരു video ഇട്ടതാ company rocket പോയ പോലെയാണ് ഇന്ത്യ വിട്ട് പോയത്😂

[@TalkingCars]

😂

[@ak-fr3mk]

Ene illuminati velathum anno 🧐😂😂

[@ebtahimkhaleel2052]

Le toyota

[@alwinabraham6253]

😂😂💥

[@vajidhk3293]

ഞാനിത് പറയാൻ വരികയായിരുന്നു w

[@thrissurdiary9583]

കഴിഞ്ഞു Audi - ടെ പണി കഴിഞ്ഞു. ഇങ്ങനെ ഒരു video അണ്ണൻമാർ Ford പേരിൽ ഇട്ടു .. നാലാമത്തെ ആഴ്ച്ച Ford ന്റെ അടക്കം ആയിരുന്നു😂😂😂

[@milanben931]

They did that video after the rumours of shutting down started 😅

[@milanben931]

Just wasn’t confirmed then

[@puntoevo]

@@ajuable Not withdrawn, Here it is kzbin.info/www/bejne/Y4Gbaqmipbmne9k

[@emmanualroy736]

@@ajuable വീഡിയോ അവിടെ തന്നെ ഇണ്ട്.

[@suhailvk9448]

sathyam

[@Abhishek_Jyothish]

പണ്ട് Fortuner, Endeavour ഒക്കെ സ്വപ്നം കണ്ട് നടന്ന ഞാൻ ഇപ്പൊൾ നിങ്ങടെ video കണ്ടുകണ്ട് Mercedes, BMW ഒക്കെ സ്വപ്നം കാണുന്നു😅

[@rishikeshlal9276]

Satym

[@rishikeshlal9276]

Vento or polo swapnm kanda nyn eppo second hand A class swapnm kanunnu🥰

[@Salu__S]

പണ്ടും സ്വപ്നം BMW 5 series..... ഇപ്പോഴും സ്വപ്നം അതു തന്നെ.....ഇപ്പോഴും എപ്പോഴും

[@VinesnVandies]

Sathyam but vangan cash ilaa.. Annalum long shot

[@Ash_kar]

Every one started buying second hand cars after watching talking cars!

[@despoticidiot8218]

Olx cars section may be getting peak traffic from talking cars episodes

[@ashishjjohn]

Truth💯

[@ZWingPK]

Vorsprung durch Technik is Audi's tagline. Progress through Technology. ഇപ്പൊ പ്രോഗ്രെസ്സും ഇല്ല, ടെക്നോളജിയും ഇല്ല. When the company strayed from its roots, it was done for.

[@TalkingCars]

Very true

[@kirang1312]

Lead through technology

[@rajanicn9269]

@@aeeeeeeeaaaaaappplle8015 aru paranju enitano 8th generation rolls royce phantom , bentley bentayga ellam ivide odunne

[@mallumoto8986]

@@aeeeeeeeaaaaaappplle8015 കേരളത്തിന് പുറത്തു ഒന്നും പോയിട്ടില്ല അല്ലേ....

[@rajanicn9269]

@@aeeeeeeeaaaaaappplle8015 broi namade ividathe tax annu problem tax reduce cheytha ivide foriegn countries pole thane more than 2000 luxury cars kanum. basically the cars which are sold for 80 lacs in foriegn market touches 2 crores when it comes to india. so tax reduce cheythal mathram luxury cars demand undakum so athu nadakathathinu india pichakarude markata ennu parayaruthu...

[@hariradhakrishnan]

TDi was their lifeline in India. Without that it's difficult. Quattro SUV's with TSI's aren't economical at all.

[@latheeshkoroth9067]

Yes, Their TDi used to smoke all other cars on road🤪

[@santhoshbalaji196]

And engine malfunction problems tooo

[@tomjohn1067]

പെട്രോളിന്റെ വില കാരണം ആണോ നിർത്തിയിട്ടിട്ട് സംസാരിക്കുന്നത് 😂

[@KL01AutoGarage]

😂😂😂😂🤙

[@jithinraj3878]

EV kku endhu petrol 😂😂

[@raihanriaz0]

​@@jithinraj3878 ith 320d ahn

[@user-wc8zd3or9t]

DPF clear aakan vendi poyathano Thrissur vare ?😅

[@ANIL-es8pu]

🤣

[@zamrood007]

😆😆😆😂

[@gokularakkal]

Word 😂😂😂

[@kiran8720]

😂

[@syamnadhr1948]

😂😂

[@nijabudeenmohammedn5354]

This channel is very impressive. I watch most of the German car videos in this channel without skipping any portion

[@Live4drive]

I have owned lots of brands such as Toyota , Merc, Mazda , VW , Porsche & Audi. By far Audi is my most fav brand because of reliability with great interiors and tech. Currently own both generations of Q7 , older 4.2tdi v8 as well as newer 3.0tfsi.

[@aashishas8733]

Reviews-ലും better നിങ്ങൾ ഇങ്ങനെ സംസാരിക്കുന്നത് കാണാൻ ആണ് ഞങ്ങൾ fans-ന് ഇഷ്ട്ടം ❤️❤️❤️❤️❤️❤️ Talking car's ❤️ ❤️❤️❤️❤️❤️❤️

[@melwinabraham101]

It was a good discussion you guys had. I liked the thoughts brought out and certain aspects where indeed sensible and logical. Take aways were about the arbitrary naming and the new Q7 looks....it was like a tusker with lost tusk and skinnish ears....Good luck to 'Talking Cars'

[@bibinashok9537]

Actually there is one more reason you guys didnt mention here. Audi stoped local production of many of their products especially SUVs, due to the Volkswagen group's INDIA 2.0 transition.. But now they are going to restart their local production with new O5, as VW india 2.0 transition completed....

[@ananthu2412]

Can you guyz please do a video on XUV300 in that segment

[@jinujacob8006]

I wish audi management want to see this video. Because they dont need to spent extra money for market study 😅 just take this video as reference and introduce better service and market strategies.

[@anoopj.p.1191]

Totally agree, but the bloggers don’t provide subtitles. (Although requested earlier 😞) They are talking very valid points! Anoop Kumarakom/Cayman Islands

[@simbagamer3893]

We sold our 320d LCI for Audi a4 b9 35 TDI bs4 back In 2019 technology pack has many features that were not in the segment at that time, torque pull is addictive,build quality better in every way comperd to c class and 3 transmission tuning is better for city driving compared to Beemer although a4 is a little larger In size best part about that people often mistake it for an A6 ..maintenance wise also less compared to bmw because of sharing parts with vw..I know some owners who Crossed 1 lakh km with a highway mileage around 18-20 from a 2.0 litre diesel 400 nm torque engine..they are not going to leave India because they are part of VAG group and not a single entity like Ford also they just bought in the etron 55 Quattro suv to compete with Mercedes and Jaguar also hybrids are going to be launched first on their higher end models and then down

[@Abhishek_Jyothish]

F10? F10 എന്ന് പറയുന്നത് 5 series അല്ലേ? You mean F30, right?

[@ehsanmsheik]

F30* ?

[@cyphercnan]

I am not sure about the model specifications, but happy for what you felt.

[@todtnau]

VW group ditched diesels altogether. No way TDI is coming back. In EU, their electric offerings are a big hit. I wouldn't be surprised if they completely stopped caring about their gasolines too in the near future.

[@ASV9399]

Audi used be my favorite brand. But nowadays it feels like they are not even trying. Sad to see such a legendary brand in such a condition.

[@milind2195]

Audi electric cars under 1 crore band will be an ideal seat : valid point raised & and we miss audis magic 😊

[@mediumrocker4701]

My gf has an A6 and for me so far it's the most damn beautiful ( esp. The interior) and comfortable sedan! I've driven.. I have a celerio, which ofc comes from a lower segment, but I find it's good for the messy trafic prone Kerala roads! It's hassle free...

[@sreelesh345]

Waiting to hear about VOLVOs from you guys .. ❤️

[@the.harisankar]

Yaaa

[@sarathprabhakaran3988]

Really

[@imoimo772]

മോദിജിക്കിതെന്ത് പറ്റി എന്നൊന്നും വീഡിയോ ഇടരുത്, പ്ലീസ് 😞👀

[@thasleemthwayib5124]

😂

[@bot8.1]

🤣🤣🤣 Please... അങ്ങനെ ഒരു വീഡിയോ എങ്കിലും ഇടണം!

[@anoopmathew753]

കൊതിപ്പിച്ചു

[@theanonymousrider5634]

😄 അങ്ങനെ ഒന്ന് ചെയ്യേണ്ടി വരും

[@manub2442]

വെറുതെ കൊതിപ്പിക്കാതെ പോടേയ്

[@mtkoshy6284]

Very interesting and informative discussion. I bought Audi A3 1.8 TSI five years back. Yes, it's the size of a Vento. But it is NOT a Vento! It's the perfect premium car for the city and an enjoyable car on the highway. I have not spent one rupee on the maintenance of the car, other than annual service. Zero issues as on date. It still drives like new and the cabin quality is still superb. It's sad that the manufacturer of such a car, like Ford, is on the verge of extinction 🥺

[@TalkingCars]

A3 is good. Small enough for a city car, posh enough to be seen in, and good to drive

[@oliverqueen1779]

Audi nirthyo??

[@4g5y]

The current RS6 Avant is one of my favourite cars! It's a glorious machine! Coming back to Audi India, diesel gate and the withdrawal of oil burners did them in. That said, they can have a good second coming with EVs. And among the Germans, I guess they are leading the charge. Please excuse the pun! :)

[@sharangksyam4182]

No RS 7

[@rahulvarkala]

Nice discussion guys.....Very sad about the current situation of Audi India. But still, I'm a proud owner of 2014 Audi Q7 4.2 TDi. DIESEL ROCKET.......

[@oliverqueen1779]

Entha situation??

[@ubaidhussain1242]

AUDI "അഭാമാനിച്ചു കഴിഞ്ഞെങ്കിൽ പൊക്കോട്ടെ "🤣🤣

[@drivingincidents4540]

From A4 3.0 TDI Quattro in 2011 to 1.4 TSI in 2018 what a progress by Audi

[@700nura]

You guys just spoke my heart out, I was so pissed off with the naming convention.

[@kiranmanojmathew5973]

ere nallethe aagraham saphalam aayi Thank u from an audi fan🙂👀♥️

[@rabinrajendran]

Lexus brand are most reliable and safe luxury cars suvs that we can own keeping safe our wallets…

[@thisisjeeva]

Very few but Lexus in KL

[@rahulvarkala]

True....

[@christinshaji9315]

Lexus suv that we can own keeping safe our wallets????

[@christinshaji9315]

@anonymous Lx is almost 3cr ,rx is approximately cost u 1.3 cr..for nx it's ok a budget luxury suv

[@akshaypj1788]

Lexus being a part of the Toyota, exhibits the reliability and comfort of all Toyota cars. They are the most reliable luxury car brand. No many people know about this.

[@shibil1578]

After one month later 'audi quiting india'😂 Remembering ford

[@Ami7166]

Audi was one of my dream car. Really Sade.... Transporter okke kandu pulakam kondatha...

[@anirudhey]

Seems like autobiography is bollywood's current favorite

[@balajikumar3301]

Exactly my thoughts. My youtube feed constantly pushes some Audi from a "pramugha" car channel. But I did not even bother to check which model Audi it is. The same case with the latest Q7. From looking majestic to being unrecognisable Q7 was dead on arrival in terms of the visual appeal

[@mathsipe]

Your speech and the chemistry element between you guyz..♥️

[@rafeeqmadambil7726]

നിങ്ങൾ ഫോർഡ് പൂട്ടിച്ചു, ഇനി ഔഡി കൂടെ പൂട്ടിക്കുമോ ☺️

[@krish9247]

First of all ,you guys are amazing inside the deep talking about cars, but as a suggestion.. oru podcast koode indayrnengil wrk cheyumbo kelkamyrnu enn ingane alochich poyi...

[@avinashclt]

It is quite sad to recall that Audi in India had the following powertrain options on A4 at one time : 1.8/2.0TFSI, 2.0TDI, 3.2FSI & 3.0TDI. Latter two with quattro and one among them with a longitudinal DSG.

[@avinashclt]

The Audi A6 also had very some very interesting powertrain. 3.0TFSI (with a supercharged V6 petrol, state of tune lower than the S4) and 3.0TDI, both with quattro.

[@avinashclt]

This was much more than what other luxury competition provided and ever did, but never clicked. Their S4 originally was decent value, but their S5 CBUs were never. BMW even localised the M340i, but Audi India did nothing.

[@Tutelage810]

Audi is a beautiful blend of comfort, stability and drivability from the most successful automaker group in the world.

[@josephgeorge7415]

Not to forget the diesel gate scandal of the parent company which came around at the same time as their decline started in India… Management’s focus was lost in that most likely….

[@minisuresh1969]

Audi A3 - new model is so different from the old one ( though MMI popped out was missed ) - still love that car

[@AdilAslam69]

Next Video : ' JD's T shirt Collection 😁💯 ' .. Love his Tees 😉

[@kelvinthomas3244]

Really missing Talking Cars 😢

[@VMKAROUND365]

Audi will surely make a comeback Their new concepts are stirring up a lot of hype

[@akhilambanattuu]

Thank you for talking about Audi. I am a big fan of audi and jt is very sad that audi can't understand indian market and requirements. Looking forward for Audi new launches in the mid luxury segments.

[@usmanmfa]

15:55 തനി വണ്ടിപ്രാന്താന്മ്മാർ.. 😃😃😍

[@ananthu_raj]

Eth car aayirunnu athu??

[@shaheen643]

@@ananthu_raj Porche 911

[@usmanmfa]

@@shaheen643 👏🏻👏🏻

[@neerajbalachandrannair7586]

Exactly....

[@AnilKumar-uv6kh]

❤️ എല്ലാ കാലത്തുമുണ്ടായിരുന്ന TT

[@bipinbhaskar5240]

Oru divasam Vivek Ji ye kondu intro parayipikkane JD

[@monishm2128]

Namaskaram talking cars lekke swagatham 😎

[@nikhilkerala2331]

Hello can u guys clarify if zs ev have adaptive cruise control or the normal type cruise control???

[@hbkrishnan]

ഫോക്സ്‌വാഗൺ എമിഷൻഗേറ്റ് ഇഷ്യൂസ് പുറത്ത് വന്നത് 2014-15 സമയത്ത് അല്ലേ? അത് കാരണം ആണോ sales decline തുടങ്ങിയത്? I was wondering why it's not mentioned in the discussion. 🤔

[@mahinebrahim4581]

That was not a issue in india at that time

[@elayur123456]

ഇന്നത്തെ ഇര AUDI കവികൾ എന്താ ഉദ്ദേശിച്ചത്? AUDI യും ഇന്ത്യ വിടുന്നു എന്നാണോ?

[@afthab0176]

Audiye onnu suchippichatha... Ingane poyal poottipokendivarumenn😀

[@rajeeshaudi]

Not only in India .most of the regions audi sales are going down. Mercedes sales are increased with new models and good technology.

[@ananthakrishnanh7363]

Audi's Etron programme seems to be putting out good cars

[@ajidaniel8818]

Can you do a review on VW Taigun , 1L Torque Converter (Not the 1.5L DSG)

[@shajidaniel]

I should admit I'm not a fan of the new Audi e-series which is not really appealing or at least to me. Since you are covering most of the models, would you also do one on the Force Gurkha

[@Alenbinukumar]

The e series is really not into the game tbh... I've felt the same too

[@mijmalshan6415]

Vivakji see that car we all are excited see♥️ car enthusias🔥🖤

[@Naseef_nwr7770]

Latest A4 diesel really struggled with the dpf issue

[@jayansreekanth]

actually Q7 2nd gen design isnt that bad WHEN comparing to some of the horrific BMWS Now

[@arjunskurupp]

Actually i just thought abt this today morning when I a saw a current gen A6 on road after a long time

[@subinsomasunder4891]

These guys make so much sense.. and like all good things, need both for the great info.

[@sreerags5849]

What happened to sedans ? will sedans comeback ? What will it take for uplifting the sedan market?

[@kurianantony6391]

Can you do a feature on why Mercedes Benz dealers in Kerala are closing down? I thought this was the highest selling luxury car brand in India.

[@praveenprasanna]

JDM series baki cheyyooo...💪

[@mazinmusthafa3319]

2nd gen Q7 is one of my favourites! 😬❤️❤️

[@Rafeel-oz8cr]

I was looking at Audi line up today in their india website today. SUV aayi aage ulladu q2 n q8.

[@Beetroote]

തീർന്നെടാ നീ തീർന്നു Audi 🤣🤣 എന്ന് Audi A5 used എടുത്ത് മുട്ടൻ transmission failure വന്നു കിട്ടിയ വിലക്ക് 2 കൊല്ലം മുൻപ് വിൽക്കേണ്ടി വന്ന ഞാൻ 🥸

[@thahir9505]

Best looking electric car Rs Etron 😍

[@amarnathp4814]

Audi A6 is a FWD car and it is bit disappointing because the competitors are offering RWD cars at this price point.

[@cyriljohns]

First time I am hearing that the cars which film people used to travel to events were given by travel partner's such as Audi...all this while I was thinking that it was their own cars

[@ananthu_raj]

Just heard the news that Audi ⭕⭕⭕⭕ has started the local production of the upcoming Q5 facelift !

[@manupulipra]

Great discussion and superb observation! The discussion was so similar to the ones I used to have with my fellow auto enthusiast friends! 👍🏻 However on top of the above reasons, I would like to add 2 more reasons to Audi’s current state; 1) Diesel gate scandal which caused a great stir to VW group 2) Merc and BMW models after 2015 outplayed Audi in terms of design, interior styling, overall value and performance. Couple that with lack of good marketing, voila you have a loser!

[@sangeethsebastian361]

Actually KIA hired the designing head from Audi. Along with this shift. Both these companies had sales shift too...there is an obvious connection...💡

[@DEONJOZF]

Better guys you start a website for second hand ✋ cars ✨

[@NithinNair]

So I think after watching your series it’s very evident when R&D starts working on anything sales goes for a toss. This reflex electrification roadmaps are killing everyone’s focus in market whether it’s Toyota, Ford or Volkswagen group. Some try to distract this move by selling rebadges,some just leave the market with a promise they will be back. Some try to speed this up and ends with their motors in roads .This might be a phase for car lovers …

[@vippsmillennial6336]

23:00 point mark il vilpana kurayan ulla karnan note-pinvalikal aayrnu. The year was 2016.

[@suj4588]

M bought an Audi A4 2 TDI SLine 2012 model on 2019, still using it without any issues it’s running fine… their diesel variants are good I guess.. once they stopped diesel they are gone ..

[@akj2387]

Bought a 2017 1.4 TFSI Sport last month :D Happy, but wished it was an automatic.

[@ashishjohn8842]

Audi can use this video for market study

[@mxdxav]

which car you guys are sitting in

[@abhilashr9715]

Vivek chettaa Nthan glc 63amg and gle 63amg suv indel available allathe Glc coupe and gle coupe matrm alle varunool

[@amarshifan1899]

2018 A6 matrix was quiet much better than others

[@afeefali9933]

Please do the videos of fj40, other legendary cars and jd collections.😊😉

[@sareeshc8827]

Nice information team 👏👏👏

[@maddoxtaylor532]

What's that? 911, Sounds Nice. you guys make us feel like we are among our friends discussing cars.

[@gokularakkal]

Vivekji’s eyes are completely on the rear view mirror😂

[@monishm2128]

Tough habits to get rid off, sitting on the driver seat either driving or parked aside 😉 Notice both of them wearing seat belts all the while !

[@user-zf4hq2uy3r]

2008 ലെ A4 ആണ് drl എന്തെന്ന് നമ്മൾക്കു കാണിച്ചു തന്നത് . സെക്കൻഡ് ജെൻ Q7 ശെരിക്കും ഒരു എസ്റ്റേറ്റ് കാർ പോലെ ആയി പോയി. അവിടെ പോയി അവരുടെ ഒരു ഗുമ്മ്.

[@indiaonwheels5843]

Which car are you talking from..

[@OMEN_AliGator]

MG Astor review ഉടനെ പ്രതീക്ഷിക്കാമോ???

[@Milestogo_by_Ashwin]

If I am correct Audi is one of the first to bring digital dials with its virtual cockpit back in 2018/19... so not sure if they stopped innovating... India yil kondu varathathu aanennalle ullu or marketing failures?

[@theconfigurator7887]

What would be if you guys were appointed as Business development managers of Audi India?

[@Tutelage810]

Global Scenario Based on the latest data, BMW is currently leading in the premium car segment, surpassing both Mercedes and Audi in global sales. In 2023, BMW sold approximately 2.55 million vehicles, a 6.5% increase from the previous year. BMW also reported significant growth in its electrified vehicle sales, which jumped by 30.6% . Mercedes-Benz’s sales remained relatively stable in 2023, with around 2.04 million units sold, showing no significant change from the previous year. However, the company did see notable growth in its high-end models, such as the Maybach, G-Class, and AMG . Audi showed strong performance with a 17.4% increase in sales in 2023. Despite this growth, it still lags behind BMW in overall market share . In summary: • BMW: Leading the market, showing consistent growth. • Audi: Gaining market share with a significant increase in sales. • Mercedes-Benz: Stable sales, but not showing significant growth compared to competitors.

[@feynez]

Waiting ayirunnu ❤️

[@Edwinphilipsam]

Hello guys would like to know about passat models from 2017. And buying an used one

[@shanioabraham460]

We own a BMW 525d in 2012, but unfortunately we were in the middle of roads 5 or 6 times in 2 years times due to its tyre failure. Performance was top notch. Nothing I can complain about it. But it was not at all reliable making us in troubles with bursting tyres. Then in 2014, we bought Audi Q5 which is totally a reliable car. We are still using it actively without any issues. Dealer service from kochi is also good. But it is so disappointing to see only ONE car to display at their showroom (kochi) when we pass through. It shows the real declining face of Audi now.

[@cyphercnan]

Its sad to see from that company.. i had traveled in 2010 a4 and 2012 bmw 525d extensively, from a same family... For drive feel its 5, but considering comfort and car that can be considered economical and pocket friendly, they (also me) prefered a4.

[@sukeshkrishnankutty3597]

Audi Designs didn't click much after Mr Peter schreyer left them in 2006 to join Kia. VW maintained its sharp edges and audi with its curved ones. By selling the cars with less size engines , vw thought Indians are looking for mileage rather than performance. Again all these big players were actually keeping us in dark by not introducing electric cars before Tesla trying to tap as much as possible

[@ayush464639]

SAVWIPL started production of new Q5

[@manunm5910]

Video length kuranju poyi.. min oru 40 min enkilum venamayirunnu.. innu kaadu kayariyilla

[@DiljithNair7774]

Always wished to own an A4 since 2008. But now it isn't a sensible choice.

[@puntoevo]

Do buyers choose the same brand to upgrade especially in luxury segment.

[@sanatwilson6000]

Most of the buyers would prefer to be in the same brand.They have familiarised with the dealer and customer care etc…, except guys who experiment or try to experience all the beauties.

[@purushothameh8819]

My uncle bought a w204 C220 cdi With a 5gtronic Is it a good car