What They Don’t Tell You About Making Short Form Content

[@JamieFenn]

Im curious, what are your thoughts on short form? And for the creators, what are your strategies creating content to reach the audience you want?

[@bigrob029]

I find it hard to invest the time to make a short video to then release it into such a volatile space for it. I generally see something funny/interesting while im out and about, record it, throw some fitting music under it and call it a day. that'll do 1.1K views. When i spend 2 hours on a 59 second edit on content that is related to my channel it will get maybe 20 views. I'd probably rather have my long form stuff get the 20 views.

[@bigrob029]

Im not searching out my favorite youtubers (which are mostly instructional) for short content. I only learn from their long form stuff.... which is what they do best anyway.

[@joshrathbun1]

If I were to do short form I would create a separate channel for shortform content that way I separate the analytics between the two and dont dilute the two channels

[@BADDTV]

As a video game content creator, the goal of my shorts is to highlight some key moments from my LIVE streams and bring in more to my community. unfortunately obtaining that transfer is rough.

[@CrinosAD]

I'm old (45)... I hate short form Even on my phone i prefer tilting my phone 90 to get wideframe . In general, I try to ignore short videos and more so... ignore channels that begin to post them.

[@Harzhid]

Finally Someone talking about this ,its so true that short form content is not only ruining attention span of the views but is also diluting the brand of its creator, shorter the video you make the more people will watch it whole ,coz average attention span is so low if im not wrong its even less than 8 seconds ,it doesn't allow us to create a story , build a personal level connection to the viewer which is one of the most important way to gain their trust , and i totally agree with those two strategies! Ill surely give them a try and get into making long form videos

[@JamieFenn]

I thought we all needed to have a discussion about it. This short form crap has got to change somehow. So hopefully this video will influence people to create more meaningful content. Glad you liked the video btw! Thanks for the support!

[@bombasticallyy]

Woah wtf just realised i came here from watching shorts and i didnt even notice bro. Im 100% using this it even worked on me

[@JamieFenn]

Hahaha perfect. Glad you found my long form from your short form 👏🏼

[@reverie61]

thats really interesting, I always kind of didnt know what to do with short form content bc of some reasons that you mentioned in this video but viewing it as a tool to hook and connect with your audience more efficiently might actually be the solution for this problem

[@SHmediade]

0:08 Lol i made the reel on the left side 😂

[@NameZei]

Question: Can you do a video on the shakey subtitles? They look amazing.

[@4WheelingSA]

Very good points raised! I feel the short and long should compliment each other. For example make a short from the long form and link them. Or make a short video of something you need to share quickly.

[@JamieFenn]

Absolutely!

[@SesmarCz]

Thank you so much for your insight because I felt like I'm the only one around who thinks the same. I actively evade watching shorts for the negative impact on brain but as you pointed out, mostly they are just bunch of highlights that tells no story. Also great tips for changing the rate of long content viewers!

[@JamieFenn]

You are so welcome!

[@julecialove]

This video was amazing. Definitely been having a hard time trying to grow my channel but I’m on the creative way idk what people are looking for but I’m creative just scared to teach on here or don’t know what direction to go in but I’m here showing up and trying but yes this was great.

[@CsabiKremser]

You are speaking from our hearts!

[@ToriksLV]

Short form is for extra exposure, bonus etc only. Long form is the way still but some people do only short so know your audience as they say.

[@JamieFenn]

Yup. But the problem is you attract two different audiences for two different styles of content no matter what on one channel. And that's a no go for me.

[@hxllywxxd22]

i was thinking about this the other day. I made a short Reel video for a local professional indoor football team and then the next week their other media person released a bunch of videos and im not yankin my carrot but you could feel the detail and excitement from mine vs the auto generated clips they put together. if creators focus on pushing content out that is emotionless more and more people will follow and that sucks for those of us trying to create connections if you get what im sayin.

[@Officialflymedia]

Thank you! Long form is my focus, shorts have to be quick and funny

[@filmmaker5457]

I'm entirely with you on music (as a former musician). Music pulls, helps development of your story. As far as short or long content: i find it incredibly satisfying when you can make an impact even with a few seconds. It is challenging though.

[@JamieFenn]

💯 agreed. A lot of people really don’t understand it’s just as important as the video. And it’s challenging for sure..

[@wildsoulodysseys]

This is such a great video! More storytelling & emotional connection!

[@JamieFenn]

THank you thank you!

[@jakefelzien]

Jamie. Dude. Effing LOVE this video. So well done. so well written. great story and just love this take.

[@JamieFenn]

Jake I really appreciate it. THank you so much!

[@jakefelzien]

@@JamieFenn in a world of more and more "short" stuff and AI generation. videos like these put a massive smile on my face :)

[@Nehajain_2004]

Hi Jamie!! Loved you have edited the whole vid . I loved the visuals you have added . Aslo my most favourite work of your apart from tutorials is your Instagram feed . Damn bro !! That feed so cool and I would love to know how to create one . Requesting you to put a tutorial video. Also I love the thumbnail. That thing grabbed my attention.

[@JamieFenn]

Hell yea thank you so much!

[@levihalfprice]

Dude this is so good. Great video thank you!! 🙏🏼🙏🏼🙏🏼

[@JamieFenn]

No problem 👍

[@rMr.big13]

And yet another great video…. This is how I exactly feel !!! I watch some of these shorts these days… mainly real estate… and im like what did I just watch… was that a house 😂… good stuff ma man…👍😮😂

[@JamieFenn]

Yea I try not to consume it honestly... and thanks for the kind words!

[@vshvarts]

I'm helping a friend of mine with his yt channel. Our shorts is basically teasers to long form video. And it works very well. He is just 2 months in the game and already gained 3/4 of monetisation threshold

[@FenzirL]

So useful! Thank you 🙏🏻

[@JamieFenn]

You're welcome!

[@TABonTV]

Part of me feels that YT might be risking its very raison d’etre by this relentless shorts push. I really hope it doesn’t want to become one of three short form players instead of maintaining its position as the long form king - something which it’s so good at. Keep up the great videos - long form, of course 😉

[@JamieFenn]

I think they are just trying to be a part of the crowd where a lot of the audience is consuming content. But I do believe long format is king. Especially for building an audience that actually cares about you. I dont care about the numbers of views people can get with shorts, it doesnt mean as much to be as having a solid community behind me. Which you are a part of. Thanks for the kind words as well. Cheers!

[@TABonTV]

@@JamieFenn You're very welcome!

[@seefromthesky]

Thanks for this man. ❤

[@JamieFenn]

My pleasure!

[@Artofrecreation]

I allways thanks that we have like you..has a great tutorial of davinci resolve..if final cut pro has a ryan nangle we have jamie fenn of davinci resolve❤

[@jzphoto]

I hate shorts, but unfortunately tik tok has started it. It is easy to consume, but in the end, with no value, just for entertainment purposes. I am a photographer, and as you mentioned, I want to tell a story, if I upload a video, it needs to attract attention for more then 10 seconds. I hate shorts, I hate IG how it transformed to "tik tok" and youtube is forcing it as well. But what you can do when this is the current situation across all social platforms. People are getting dumb, not verifying facts, not able to consume so much information which is served these days. We need to slow down.

[@JamieFenn]

I think long form will always be best for getting a solid audience. I create 99% long form, Im afraid what short form will do to my brand so I dont create it.

[@alexben1985]

bro i love your videos you helped me a lot to get my job

[@kamilcuniak8412]

So basically we need to make trailers

[@filmmakerevolution]

Honestly not a huge fan of short form content, things like Douyin and Tiktok require creators to post huge amounts of content just to compete, my plan is just to post a cut down version of my long form videos and maybe a fun or interesting short here and there. Short form content is ruining peoples attention span.

[@JimRobinson-colors]

I think that your product has to fit the store. Doing Fusion or Resolve for phone consumption is in a lot of cases, just a waste of time to watch. You are really going for a young audience with that decision, because us old guys can't follow small detail on a phone screen. Resolve and Fusion are desktop applications that should be viewed on a large format. But if your subject is cooking or even the stand-up comedy guy - you can watch on a phone - I feel that the most important thing is that it is clearly marked in the title if it's a vertical or short.

[@JamieFenn]

Agreed 💯

[@TaleSlinger]

Jamie, Was the writing on glass bit at the beginning an effect? (The writer seems to be writing backwards on the glass from his perspective)? If so, have you done/seen a video on how to do that?

[@JamieFenn]

It’s not an effect. It’s just someone writing on glass

[@root3d-mal]

just curious to know how you made 00:03 text animation , can you please break it down

[@JamieFenn]

I did a tutorial on it already

[@RoyaltyFreeMusicThatsFresh]

Great info! Thanks!

[@JamieFenn]

You bet!

[@charlesdavidmedia]

I see your content more as a filet mignon medium rare with asparagus and gratin dauphinois. Most of the creators in Kando were serving cheeseburgers with fries. Don't get me wrong, a burger is cool, but it doesn't take long to make or to consume and it's not very good for your (mental) health. When I'm on KZbin, I prefer focusing on something that would feed me in one go rather than zombie scrolling seeing the same images of paid influencer trying to impress their short attention span audience. Please keep doing what you're doing : Adding a ton of value to this marketplace without following each and every trends. Your content is super helpful. Thanks

[@JamieFenn]

Wow Charles I really appreciate it. Yea I don't feel like molding to the norm of short form. Its just not for me. Long for all day.

[@charlesdavidmedia]

​@@JamieFenn I realize how confusing my comment was but I hope you understood what I meant ! I jus turned 40 and officially gave up on pouring all my energy on creating senseless reels for IG. Yes, seeing the number of views I get on my reels is sometimes comforting, but it's not really attracting the type of client I'm really looking for. Once again, thanks for the content and the help you provide us

[@arnavsolanki6335]

HEY JAMIE! PLEASE MAKE A VIDEO ON YOUR SOUND DESIGNING PROCESS WITH LOTS OF DETAILS 😁🎧

[@JamieFenn]

It’s in the works 💪🏽

[@riadmunna925]

How you create your auto caption animation? Why you don’t tell this

[@Sudhanvapops]

I want to make a video like this a insta logo will be there on bench I want to pick it up and throw the logo to wall and the logo should stick to wall how to achieve it using davinchi resolve can you plsss help I searched so many things in internet and I could not get how to do it plsss

[@sridharerror]

Yes bro well said 👏

[@BADDTV]

Stop. being so. fucking. smart. Jamie. DAMN.

[@vedraval7645]

Absolutely Write Sir❤❤

[@danyypaquette3051]

Would love a little tutorial on these tittle coming in and out of the frame 😮

[@AbdulBari25]

i need you text effect

[@TURIECFOTO]

????

[@JamieFenn]

???

[@TURIECFOTO]

@@JamieFenn lol

[@saturn_fpv]

I thought it was a really sensitive and important video until it became an ad. Almost like saying in the end "hah, got you!". Just another hook for sales which is equally BROKEN as what you mention about shorts. Very disappointed 😢

[@JamieFenn]

I truly meant everything in the video. I do connect with people as much as I can, especially with music, an aspect many creators forget or don't do. This video would have been exactly the same even if I didn't say "this video is sponsored"

[@JamieFenn]

Does the fact that the video is sponsored discredit the information and strategy I provide in the video?

[@saturn_fpv]

@@JamieFenn You always provide great tutorials and recommendations. The sponsorship just feels out of place for me here.

[@JamieFenn]

As all ads usually do. I tried my best to try and make it seem less

[@saturn_fpv]

@@JamieFenn That's exactly what went wrong here imo. Why not make a video about broken shorts and another why musicbed is the best choice. From this video I still don't know why I should go with them. That'd show honesty and integrity plus your well meant strategy. Or maybe that's just me, not getting the influencer / sponsorship vibe where everything is a hidden ad.