What Went Wrong with MAC Cosmetics

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Күн бұрын

What went wrong with MAC Cosmetics
From its humble beginnings in a Toronto department store to its recent status as a global powerhouse, MAC has always been at the forefront of the industry. Its innovative products, bold campaigns, and commitment to inclusivity made it a favorite among makeup artists, celebrities, and consumers. However, the brand's reluctance to embrace change and controversies surrounding its marketing strategies led to declining consumer trust and relevance.
Today, MAC Cosmetics stands at a crossroads, facing the consequences of its past missteps. So, what went wrong? And can this once-revered beauty giant reinvent itself and reclaim its former glory, or will it continue fading into obscurity?
#macmakeup #makeupbrands #beautycare

Пікірлер: 35

@devamclean 2 ай бұрын

There is nothing wrong with MAC. They are still innovative, intriguing, and inclusive. I just purchased every new product they dropped. I love them, and I will never buy anything else. ❤❤❤❤

@Elegantglow1 2 ай бұрын

I hope they continue to become innovative!

@DiiDyy8D 3 ай бұрын

My opinion as a fresh MAC employee: Other makeup brands will come and go, but mac ist still a power house for creating trends and is still an iconic brand for make up lovers and are reliable hight performance products, big product ranges/inclusivity. And additional to that, they are trying to give you an experience as a customer with makeup artists selling the products/giving you advice and protocols for that to replicate it all across their stores. Employees also get social media training for content creation so they know how to share their creative work (not limited to mac) and inspire other people. And they are encouraged to participate in trends with really cool rewards like beeing part of these big events and fashion shows where your favorite celebrities and influencers are also at. The challenge is the rise of online shopping and the general economics with inflation, I bought my first mac lipstick for 21,50€ and now they cost 29€. Consumers are not pleased with that (but they still buy it).

@Elegantglow1 3 ай бұрын

Thanks for sharing!

@Rloveslife 2 ай бұрын

They're sale representatives are notoriously mean, according to people who have dealt with them in mac stores.

@Elegantglow1 2 ай бұрын

What's the sense of having sales rep if they'll just be so mean. Is it a new marketing strategy?

@Rloveslife 2 ай бұрын

@Elegantglow1 its not new. They've been known for being rude to customers for decades. Personally I've never experienced it but others have. They get paid either way and never get punished. Also countless people have experienced racism asians, Africa Americans Indians etc all have dealt with racism from them.

@Rloveslife 2 ай бұрын

@Elegantglow1 they are very popular and the number one cosmetics company. Even if they treat you like shit they know they will still make money because they are/were the number one make-up brand. They think they are above their customers

@thedarkbaby 3 ай бұрын

I love their lip textures and colors. Even the new liquid lipsticks. But their price is very high… I wait for Macy’s sales

@Elegantglow1 3 ай бұрын

Who doesn't want sale and save some money?

@laur83 3 ай бұрын

i’ll always love mac. one of the first brands that got me into makeup. but their vast price increases have been prohibiting me from buying as much as i would like to from them. i hope they’ll continue to innovate and offer a high standard of products, without increasing prices too much more 😂

@Elegantglow1 3 ай бұрын

I've been hesitant to look at their stores because of the prices. I'm with you hahaha

@laur83 3 ай бұрын

@@Elegantglow1 it’s scary lmao

@Elegantglow1 2 ай бұрын

🤣🤣🤣

@an_impasse 3 ай бұрын

I love their glow play tinted lip balms tho

@Elegantglow1 3 ай бұрын

Their lip products are very popular.

@pf6638 2 ай бұрын

Not once was it noted that Estée Lauder owns Mac that allowed it to expand and grow its distribution.

@Elegantglow1 2 ай бұрын

Thanks for the info!

@itssomarkness 2 ай бұрын

The video forgot to include that Toskan's brother in law was a chemist that was instrumental in creating the products. It wasn't just a DIY. They had an expert with them on the creating of the products as well. Also, MAC created Russian Red specifically for Madonna. She was a fan of Mac and its Ruby Woo but wanted a more intense shade for her tour that will last since she will be performing.

@Elegantglow1 2 ай бұрын

Much better than other celeb brands

@nandabguedes 2 ай бұрын

I’m gen z and I agree that recently mac has been seen as outdated by some of us, but I’m still getting my birthday present there because I love the way I can rely on the brand’s quality and that they have almost every lipstick shade possible. I’ve been a consumer for eight years now, been wearing mac since middle school!

@Elegantglow1 2 ай бұрын

Hope they update their products soon to stay significant. The brands quality is still good regardless!