When Apple Met U2 | Video Essay

#U2 #VideoEssay #Apple
During the release of the iPhone 6 in 2014, Apple "gifted" iTunes users a free copy of the new U2 album, Songs of Innocence. This is a special look at how two pop culture giants devised one of the biggest marketing controversies.
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How could the likes of Tim Cook, Steve Jobs and Bono cook up something so bad? Tune in to our video essay on Apple, U2 and the iPhone 6 to find out. What did you do with your free U2 album? Like this video and leave a comment below!
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