When Propaganda Fails - Gillette: The Best Men Can Be

An analysis of Gillette’s failed propaganda short film ‘The Best Men Can Be’.
This is episode 2 of my propaganda analysis series; you can view episode 1 here:
• An Analysis of Body Po...
Echo Chamberlain:
• The Death of Disney - ...

[@AshCosgrove]

Toxic masculinity in 80s/90s Gillette ads: • monogamy • loving your children • looking after your children • teaching your children • loving your family • striving to achieve your potential

[@tomcoop9750]

PaTrIaRcHy

[@pradhyudh]

How dare you?

[@map3384]

Everything feminism hates.

[@cesruhf2605]

"a loving wife" omg so sexist 😡

[@rantsinarobe4099]

I was PAINFULLY shy around girls in high school despite being athletic and good looking. I remember one girl who was quite loose coming over to me while I was sitting alone in the corner not talking to anyone and she started shaking her ass in my face say "you want this" "you want this" to fuck with me. Another time I was asked by another if I was gay because apparently being afraid to talk to girls is a telling sign of homosexuality. I mean cmon we all have seen gay men timid to talk to women right? All of their friends are women! LOL F*CK YOU GILLETTE

[@anianoenrique2115]

I haven't bought a single Gillette product ever since this ad.

[@seamusgreenmurphy]

Unironically the only people I see buy Gillette now are women. Even my non political family members do Harry's, dollar shave club, or manscape

[@darrengordon-hill]

What's Gillette?

[@darrengordon-hill]

​@@seamusgreenmurphy Well, women indeed do most of the shopping..

[@darthjekyll3648]

Bought walmart

[@terenceblakely4328]

Same.

[@iielysiumx5811]

The fact that no executive at Gillette spoke up and said “guys…this might be a bad idea you know? We might alienate our entire customer base” is astonishing

[@t34r]

Not a single light on in the entire house.

[@TheStraightestWhitest]

Because it isn't a strategy to make sales. It's a strategy to brainwash the audience. This isn't a secret. Larry Fink, the man who ordered this commercial, is on record saying it. Change has to be ''forced'', he says. He says people will not naturally gravitate towards stuff like the LGBT, environment, politics, etc. It has to be ''forced''. And ESG, which is what paid Gillette for this commercial, is their means of forcing that change. It saddens me to still see people deluded enough to think this is about money. These guys lose billions to in some rare cases trillions annually. Why do you think the past decade has seen such absurd inflation? They're money printing like crazy to compensate for their losses. Losses suffered in their attempt to indoctrinate the people, with moderate success.

[@bdleo300]

It's not about profit any more. It's about ideology.... Ideology of HATE. Gillette is proud to hate their own customers... they even hate old Gillette, they hate it openly and with passion. Exactly the same as media corporations like Disney - fanticaly hating everything about old Disney. These Woke Cult corporations are not just normal corporations , they are truly eviI, demonic entities.

[@bunjier4041]

That’s because this is how corporate America works. When the bossy woman or other golden goose of diversity speaks, all the white guys are forced to listen and comply like puppy dogs because of the culture of fear and hostility this diversity BS has created.

[@ArgentPendragon]

One or a few probably did, they’re not idiots and they knew their customer base. The agenda just won out in the end

[@yungvolio7853]

I like how the "cyber bullying" is in texting captions. As if they think the bullies personally text your phone number to pick on you 🤣

[@kenmasters1803]

This is definitely more a female phenomenon more than anything.

[@towelgirl21]

Shoutout to Amber Heard, for showing everyone that women can do anything, including be a domestic abuser and get convicted in court!

[@zgagacz]

What a trailblazer she is 😂

[@Soulute367]

​@@zgagacz#amberturd I think that one picture ov that shit on that bed is its career defining moment there.

[@krunkcleanup2949]

@@Soulute367 Johnny won his defamation lawsuit. Now he needs to sue her for defecation.

[@FuckGoogle-FuckChina]

Christine Blasey Ford is worse though.

[@alfredkabatay656]

Casey Anthony should have given her tips, Amber would have walked away smiling at everyone.

[@JCDenton3]

I was travelling for work and forgot my toiletries bag at home. Went to the little convenience shop at the hotel and the only razor in stock was a Gilette. I walked 20min in the cold rain to go to the nearby Walgreens to buy a different brand. That's how powerful this ad was, I will literally go out of my way to not purchase their brand again

[@Dave_Parrott]

I had only used Gilette ever since I started shaving. Switched to a safety razor the day of the ad, and, honestly, it's so much better. I wish they'd run a terrible ad sooner!

[@leonrobinson2053]

Time is money, i bet you enjoyed the exercise and putting your money with people who aren't trying to preach at you. Man of principles

[@jhnshep]

Get yourself a safety razor, leave the blades at home and pick up a 5 pack for a dollar at a pharmacy or supermarket

[@smallies7154]

only problem is the new safety razors are as crap as possible compared to the old adjustables like the fatboy and the superspeed etc @@Dave_Parrott

[@fackarov9412]

they understand the language of money so that's the way to comunicate with them

[@JoeMacStevens]

The Gillette commercial actually did wake me up. It was at the moment I realized that the MSM really was attacking masculinity. I’ve honestly not purchased a Gillette product since

[@pigeonpoo1823]

Like a sledgehammer moment. When you realise all is not well and you start to look at things through a different lense. It was The Force Awakens for me.

[@TheresaMayPM]

Same here. I switched to Harry's (since gone woke), but will move to a different brand once I've used-up those blades. I don't need to buy blades from woke cultists.

[@justforever96]

​@@TheresaMayPMjust use a straight razor. That's what's I do. It's more satisfying anyway. Once you get a good edge on it (pay someone if you need to) just strop it a little every time. I just bought an old Soviet razor off eBay for $15 because I figured t would be utilitarian at least. Works fine. And it just feels right to be shaving with a proper razor.

[@juliantheapostate8295]

@@TheresaMayPM Another option is to use a safety razor (double-edged). Feather blades from japan are the sharpest and a joy to use

[@DrIdaho]

As a nerd at school, the kindest classmates were jocks. Yep, the boys who were the kindest were the ones who channelled masculinity. The worst boys were usually the ones who seemed to lack masculinity.

[@DrIdaho]

@@Weyland_Punani I disagree. The few people who were a**holes during my school days were my fellow nerds. Most nerds are acutally well liked by others. The only nerds who got bullied were bullies themselves.

[@DrIdaho]

@@Weyland_Punani Everything I said is the truth. The worst a**holes during my school days were my fellow nerds.

[@DrIdaho]

@@Weyland_Punani It is based on personal experience and observations. Only a small number of nerds get bullied. Those nerds are often some of the biggest a**holes to exist.

[@DrIdaho]

@@Weyland_Punani Now you are twisting my words. I am saying bullying is often a two-way street. Many people lack self-awareness and hence they are unaware of their own faults. This lack of self-awareness often results in a victim mentality.

[@DrIdaho]

@@Weyland_Punani "You are 100% without a doubt a bully" Targeting the person making the argument instead of targeting the argument. That is the bullying I received from my fellow nerds.

[@SusieQ3]

I hate that the old ads are supposed to display "toxic masculinity", but they just show a bunch of men working hard, loving their women, and engaging with their little babies and children. The only thing toxic here is the idea that a man working hard and caring for his family is toxic. Also, we haven't bought a single gillette product since this ad came out.

[@Drak976]

The only ads I even remember was some guy with a buff looking face going oh yeah that's smooth. I dont even remember anything bad.

[@thekaiser3815]

To the radical love and compassion is toxic, because it reminds them of everything there not.

[@alexandru5369]

It's all about destroying the nuclear family. Why do you think women who are traditional housewives demonized so much??

[@LadyFan05]

​@@thekaiser3815Just like how it's depicted in 1984. The powers that be hated love and relationships so much that they conditioned sex into something that would disgust the public.

[@Leepal1969]

The old ads represent everything the Left hates, ie. masculine men, feminine women, the intact nuclear family, health and happiness. Instead they promote ugliness and degeneracy.

[@thecrunchycenter1206]

Gilette: "Roughhousing and developing your strengths is bad." Future woman: "Why did my boyfriend freeze up when that man slapped my arse?" Gilette: "Having confidence and approaching women is bad." Future woman: "Why don't men approach me?"

[@mikevismyelement]

It's almost like there is a coordinated effort to make western men weaker while importing immigrants at the same time. Hmmm.

[@lawr5764]

"Future women" nothing. They're saying that stuff already.

[@nouse4name368]

Well to be fair, the modern feminism movement did most of that destruction already.

[@The13thRonin]

Future woman: *Ceases to exist because men are too busy drinking soy and watching soy-wars now to have children and be a father.*

[@PhattyBolger]

Women: "Men need to open up more" Men: **Opens up** Women: "Ew. Why can't I find a real man?"

[@LifeWithMatthew]

16:32 - The fact that the mom is the only "body positive" woman in the commercial and all the career women are fit also says a lot about what Gillette thinks about motherhood.

[@nikkicortez8679]

I remember when this ad came out back in 2019...someone commented on the video saying "my wife's son loved this." Gillette pinned the comment and loved it...totally not getting the joke! That's how cut off from reality they are...

[@optiquemusic6204]

I'm impressed that this ad was chosen for anaysis, given that the attention and interest for these things tend to die off within a year, never mind five.

[@nikkicortez8679]

This ad will go down in history and infamy as an example of what NOT to do.

[@schwaaard]

@@optiquemusic6204 I heard far too many people say, “I thought the ad was fine”. While the interest may be gone, an analysis like this is good for exposing the messaging it’s pushing for future awareness.

[@sinkorswim416]

As a woman, I’ve only ever been bullied by other women. Especially now since voicing any concern for men’s rights deems me a “pick me” - but jokes on them, I have been picked. I’d rather be a pick me than a skip me 💅🏻

[@billybadass3056]

all women who are rational and use reason in their everyday are always taken... there are also not many of you walking around.......

[@aprilbennett4161]

Before "pick me" took off, it was "internalized misogyny." Different words, same gaslighting.

[@racheljames7]

I'd rather be a pick me than a skip me... I absolutely love that!

[@alexman378]

@@aprilbennett4161Yeah, well, for an insult to hold weight, it needs to come from someone worthy of respect. Feminists are universally ugly, fat, single in their mid 30s, childless, miserable, depressed, on five different medications, don’t have good hygiene and are overall a pain to be around. I’m not even exaggerating, I can tell who the feminists are by sight at this point, and they’re all like they came from some assembly line, no matter the country. So why on Earth would such people’s opinions have any impact whatsoever?

[@witnessfox3509]

"I'd rather be a pick me than a skip me." Absolutely brutal.

[@momsberettas9576]

The worst part of the gillete commercial imo is the implication that roughhousing is bad. It's proven that roughhousing or "rough and tumble play" is vital to the mental and social development of children including females. It is completely natural and healthy behavior which has unique benefits which cannot be obtained any other way. But lets just forget all that and ruin our children for "feminsm"

[@davemccage7918]

Animal do it too. If a puppy is raised isolated from other puppies it becomes psychologically stunted.

[@backalleycqc4790]

Yes, it's called "healthy aggression". I train kids, teenagers and young adults in a physically demanding sport, and one of the mothers involved with my organisation is a child psychologist with many years of experience treating "unhealthy aggression."

[@lukeschilperoort9934]

You’re acting like they aren’t intentionally trying to sabotage the next generation. Why do you think they’re exposing them to pornography and transgenderism in schools?Their master is Satan and they’re doing his bidding.

[@MarvinHartmann452]

Why do you think since 30 years ago, women are so successful in school and higher studies?? They forbid boys from being boys, because "it's upsetting" to some people, who probably don't have any kids and won't have any kids either, the system is rigged against boys, why do you think, that in almost all big movies from the last few years, men in general and white men in particular are portrayed as incompetent and toxic?? And it's particularly true for movies and series aimed at a younger audience. I hope I'm not the only one who sees it.

[@oldmonkeysmeg12]

I still miss rough housing with the lads in the army

[@38dragoon38]

The "evil businessman" trope - We saw that in the film "Joker" where our anti-hero is harassed and attacked late at night on the New York subway by a gang of... suited businessmen! 😂

[@justforever96]

What is your point? Evil businessman is one trope. Violent biker dude is another. Dangerous black gang member is a another. They all exist in some degree in the world.

[@richspeck8932]

​@@justforever96I'm pretty sure his point was that those aren't the people attacking others on the subway

[@thetabletopskirmisher]

As someone who used to work in P&G's worldwide ad agency making ads for them, I can confirm that P&G market researched the HECK out of each second of the ad (via storyboards, animatics) before we even shot a single second on tape. Every single second of this ad was meticulously crafted just as stated in the video.

[@free_at_last8141]

The Bud Light marketing director at 3:10 is so clearly evil to me. She has that concentrated background of children's drawings behind her because she wants to apply emotional leverage to anyone that disagrees with her. I've seen her ilk in every HR department.

[@victora.1329]

She's very creepy looking

[@DespotofAntrim]

She definitely has 'the look', it's in the eyes.

[@alexman378]

I mean… she’s a feminist, what did you expect?

[@kaj7135]

Hard to meet anyone with a vagina that isn’t evil these days.

[@Krzemieniewski1]

Big nose agenda

[@sexistspaghettios]

Ironically, the terms "freak, sissy and loser" are much more likely to be used by a certain "opposite sex" when insulting, demeaning and dehumanizing others that they find...............not suitable for courtship.

[@sebaschan-uwu]

Men call eachother that all the time though

[@6Haunted-Days]

LMFAO denial much ?! You men use that on each other all the time!!!

[@buffsniper]

​@sebaschan-uwu we use much MUCH rougher words...

[@aaroncostello8812]

When I turned 18 and registered for Selective Service, Gillette sent me a really nice razor thanking me for doing my civic duty. I thought this was so cool that I was happy to buy Gillette products for years. THAT is a good marketing campaign. I was equally happy to stop buying their products when this ad campaign started.

[@missesyourjokes]

In this world where I am completely overwhelmed by the amount of selection while shopping, I do so appreciate these companies making that burden of choice just a little bit easier with advertisements like these.

[@RealityCheck6969]

I stopped buying Gillette since then myself. They lost me as a customer for mu entire life.

[@XXXX-yc6wv]

One of the things that brings me great joy about the boycott is seeing large volumes of Gillette products in dollar stores as they are still trying to figure out what to do with all the now unsellable goods.

[@MrSophire]

As a woman, I used to buy the female line “Venus”. Haven’t bought any since this ad. They insulted my nephews, brother, uncles, cousins, brother in law and most importantly my father. Men are awesome.

[@jaxboro]

That’s right. I haven’t forgotten. They felt that price was worth it.

[@satisfied656]

Be glad👏about it, i have never used a Gillete shaver instead i use the products of #Wolfman or #ATT they are way ahead of the competition....BUT: I have invested in #ProcterAndGamble stocks back in 2018, when it was worth 65$ per share and sold it last year for 147$ per share!😏 So #ThankYou😘Procter & Gamble for paying a good part of our#Apartment!

[@user-vk3gv2nf1g]

Same here.

[@JonDoe..]

It was a weird strategy to call your customers toxic a-holes.

[@vinyllpreviews9462]

Bold strategy, let's see if it pays off for them Cotton.

[@normadgarmez7026]

More like a stupid strategy. It's like a hair and make up company shaming women for their features and calling them ugly.

[@TheStraightestWhitest]

Because it isn't a strategy to make sales. It's a strategy to brainwash them. This isn't a secret. Larry Fink, the man who ordered this commercial, is on record saying it. Change has to be ''forced'', he says. He says people will not naturally gravitate towards stuff like the LGBT, environment, politics, etc. It has to be ''forced''. And ESG, which is what paid Gillette for this commercial, is their means of forcing that change.

[@emilfrederiksen.1622]

Yeah and they lost 8 billion thanks to it.

[@Filip_Agrippa]

That old commercial showed you, that you can be whatever you want to be. A caring and loving father, son and husband, fun friend, great at your job and hobbies... what the hell is wrong with that?!

[@MaximumOccupancy120]

most criminally underrated channel on this platform

[@ndameteffer4335]

I remember the casting process for this. A few people I knew went for roles in the boardroom. Black and Asian guys. None of them got the gig. When you look at the ethnic breakdown of the sequence, you can understand why.

[@towelgirl21]

Lol, I'm white and most of the guys who have approached me at work have been black. Didn't buy the black guy stopping his friend for a second.

[@blackosprey2219]

I'm surprised they let any black men in this at all. Would've thought implying the Oppressed could do anything bad was an absolute taboo

[@elgatochurro]

they removed the black men from it

[@emilyadams3228]

​@@blackosprey2219Stopping a white guy from breeding isn't a bad thing, to the left.

[@chazzitz-wh4ly]

They had a very specific vision and they hid nothing.

[@SF-wm7zf]

To this day in my household we haven’t bought one single Gillette product and it used to be my go to brand eve since I started shaving.

[@rjfink]

Same.

[@tomt4822]

Yeah, and you hurt American workers who hated the commercial too. Don't be too quick to react, think about who you are actually hurting. The people at the top, who push WOKE (See: Marxism) are not their to make society better, they are there to tear society down. This is a mandate from Blackrock and the rest of the billionaires who want ALL Americans out of work, so they can control us through, basically, welfare. One need only look at what they have created in China to see what they have panned for us here.

[@Yolo_Swagins]

@@rjfink same

[@Yattayatta]

Same

[@satisfied656]

I have #never used a Gillete shaver instead i use the products of #Wolfman or #ATT they are way ahead of the competition....BUT: I have invested in #ProcterAndGamble stocks back in 2018, when it was worth 65$ per share and sold it last year for 147$ per share!😏 So #ThankYou😘Procter & Gamble for paying a good part of our#Apartment!

[@hiramesensei3112]

the director trying to dodge responsibility by blaming men "who were the real brains behind the operation" for the backlash to her garbage is just the *chef's kiss* muwahh perfect encapsulation of the modern female mind

[@Thenogomogo-zo3un]

It's men's fault. Says the empowered 'woman'

[@StripesZB]

Something else you can notice is that in the entire commercial, every single man depicted as "toxic" is white except one, and every man depicted as "reformed", "regretful" or "better" is non-white except one. It's WAY too obvious casting to be statistically insignificant, it's 100% on purpose.

[@eIiass]

They hate us

[@InspectorGadget923]

Old commercial: "Take care of yourself. Raise a family. Be happy!" New commercial: "Flagellate yourself because it's become culturally acceptable for us to hate you for your intrinsic characteristics!"

[@giulianapalazzolo2944]

I don't think having abusive tendecies toward any human being born in a female body is an intrinsic charasteric. It is more a culture induced thing. A Toxic culture induced thing.

[@ThisIsJimmySC2]

I loved this advert. I show it to my twin sons, repeatedly chanting "Boys will be boys" on a loop as they savagely battle for the one BBQ burger for the day. Apparently that's illegal but, as the judge was about to hand out my sentence, I placed my hand on her shoulder and informed her of what she meant to say. In the following prison time, my cellmate demanded I use his Gillette shiv to make myself presentable in the showers for the other inmates (and Billy Eichner), who insisted I was about to receive the Best A Man Can Get. Progress people. Progress.

[@MrJimbojamez]

You got AIDS, TB, and hepatitis from your cellmates' razor now. Congratulations

[@connernickerson5509]

I hope you used lube, or at least found a gentle cheek buster.

[@LostOneOmega]

Boys will be boys 🤷🏿‍♂

[@ThisIsJimmySC2]

@@LostOneOmega You know it - but your comment distracted me from staring at myself in the mirror. Please be more considerate.

[@sususketches]

Amen.

[@default_channel_name]

"a frame containing a painting of the wall behind it" got me good 🤣

[@Thenogomogo-zo3un]

And the "inside of a sewer pipe"

[@orboakin8074]

In 2019, when I was attending Mohawk College in Ontario for an Accounting diploma, my Marketing course actually had a discussion about this ad and the professor (A guy) was speaking positively about it and how it taps into social consciousness but I said in class that it was a poorly made ad by generalizing and insulting its target demographic. he simply told me "That's your opinion." I was floored. Maybe it's cause I am a Nigerian-immigrant but it just felt strange to see a western company actually attacking the very group they were trying to sell to. Needless to say, after class, many guys and a few ladies actually told me they agreed with me. I also never bought any Gillette products before and I never have since.

[@fabianseewald7884]

as a little boy i was bullied and spat on by a group of older girls, i remember this well because i was crying the whole way home until my mother comforted me

[@truesoulghost2777]

Yeah it happens by both groups. I got dragged across my stomach in kindergarten by a group until it tore up my shirt and skin. I was by myself in the restroom and the one person that gave me comfort was a girl though and she genuinely felt bad and she wasn't even supposed to be in there with me but her empathy was strong enough to not care about it and helped me anyway. She had tears in her eyes just looking at me like that bleeding all over. I wish I could remember her name because that was one ofbthe nicest things someone my own age had done for me. She may have even been in the group that did that to me but I don't think so and even if true I don't think they knew what they were doing because our age was so young. Anyways, I think about that girl wishing I knew her name but have love for that moment. I got to see both sides.

[@toadbear88]

@@truesoulghost2777that’s a sweet little story. Made me smile, what a compassionate girl. Nice

[@heyjeySigma]

@@truesoulghost2777 Imagine if you meet that same girl now (later) as a grown up, that would be a beautiful reuinion (and maybe even more lol ) But as a sidenote, children ARE VERY CRUEL, and i too knew that firsthand, especially middle schoolers, even moreso than adults

[@ChainsawGutsFuck]

@@heyjeySigma In a fictional film yes, blossoming romance and a beautiful family into old age. In reality, she's likely someone's wife already if she carried that attitude through her youth.

[@map3384]

In elementary school I was bullied by a group of the popular pretty girls who said I was ugly and no woman would ever marry me. Just imagine that a fourth grade girl would ever say something so vile. They never acted independently, always in a group. We’ll look where we are today. Toxic feminism.

[@lynnkayee1015]

That "boys will be boys" thing after the boys wrestling around just kills me. I was almost a full blown girly girl and still played rough and wrestled with friends/siblings. It's a child thing. Lmao This commercial was wild. Can't believe I never saw it. 🤦

[@Azraiel213]

They pulled it pretty quickly 😂

[@DemonicRemption]

@lynnkayee1015 Ma'am women like you break the mold these idiots are trying to maintain. Hence why they limit rough housing to being "boys being boys."

[@chazzitz-wh4ly]

Men and boys are aggressive. Their bonds are formed in conflict. What men and dads need to do is ensure that they cultivate that aggression in a positive way, take your son to the gym, teach him about aggression and self control, teach him how to be a protector. Kids suck because parents failed; as a father, I aim to raise my boys properly so that they are kind, strong, brave, discerning, wise, and protective.

[@sebaschan-uwu]

​@@chazzitz-wh4lyI'm a man but I'm pretty docile when it comes to physicality. I'm only aggressive in the sense that I'm disagreeable and argumentative. But I agree that bonds can be formed out of conflict. I often find that I can relate and even respect the people I'm verbally abusing and I realize we don't have to be enemies.

[@Herobeans]

​@@sebaschan-uwu"respect the people I'm verbally abusing" Bro how does that work

[@Alexander_Snowden]

This ad was the only time I've ever felt compelled to change my consumer purchasing habits - I have never purchased nor considered purchasing Gillette or Gillette-affiliated products since this episode.

[@Femmeaesthetic]

tbh girls mostly get bullied by other girls and boys get bullied by other boys, I'm pretty sure many women (& men) can relate to this since people from same sex at times can understand each other while at the same time have there own egos about one another

[@redreaper3065]

The fascinating thing is the different ways the sexes bully. Males are mostly physical bullying. Females are mostly verbal and emotional. I would much choose physical over the other two.

[@JarinXeno]

For 20 years I had used only Gillette. I haven't bought a Gillette product since that ad was released.

[@JG-zs8tr]

Same.

[@notcrazy6288]

Yep ditto, almost to the year.

[@Mr_Vosakisen]

The only thing that these ads teach me is the way people use images to subliminally make people think what they want for nefarious purposes. Honestly it helps me a lot to write evil propaganda for my story. And your breakdowns are simply amazing!

[@DespotofAntrim]

Thank you, glad I can help with your writing.

[@jonathanjoestar_real]

Let me know what books you write

[@Mr_Vosakisen]

@@jonathanjoestar_real well i dont really publish anything its just a small hobby I do every once in a while 😅

[@SammEater]

As someone that loves history of propaganda and advertising it is definitelly an interesting experience to see how they can trick the audience towards whatever they want the audience to think.

[@MiguelGutierrez-vs9zu]

The Gillette ad was a nuclear bomb for their reputation and sales in the northern hemisphere. One interesting thing about it is that in Latin america (I live in Peru), that comercial was NEVER aired in any media, it wasn't even translated to spanish/portuguese or adapted for the local market. Here Gillette kept their sales using local good looking men and local professional sports figures ( soccer and tennis players mainly) Also the commercial didn't appeared in the Gillette Latin America KZbin channel at the time.

[@t34r]

Guess someone in the office responsible for the latin america sales actually used his brain.

[@SammEater]

They do that a lot. Compare McDonald's ads that americans get with the McDs we get overseas, like that cartoon ad showing a cute family having fun. Basically those jokesters use the foreign market as a lifesupport system for their propaganda aimed at the west.

[@RyanEX2000]

Ads actually used to be enjoyable and something you didn't mind watching. I got my first taste of American ads on VHS tapes that our local video club would tape cartoons onto from a dish. My favorite at the time was the Oreo ad with the two kids pulling it apart and going "BACHELORS" and high fiving before a pretty girl wanders past, smiles and they both go. "Let's do another one!"

[@SamtheBravesFan]

That used to be the way to get you to buy the product: be enjoyable and have it stick in your head. Keebler cookies used to have the elf cartoons. Cereal commercials were animated. Action figures looked to be the most awesome things ever. Even simple food products touted what made it better than the other products, as advertising should do.

[@bugler75]

Proud to say that when my eldest twin boys began to shave properly and I took them to buy their first proper razor, they said they didn’t want Gillette. Proud Co. Antrim Dad here 👍🏼

[@DespotofAntrim]

Good man.

[@SalvableRuin]

"Grooming habits" are exactly what Gillette is all about in 2023.

[@benmiller5303]

Good one, ha ha ha.

[@thefanwithoutaface8105]

One thing I find hilarious is how the commercial goes out of it's way to portray men as basically being all the same, ignoring the fact that the type of people is championing are basically all the same, overweight individuals, usually with a lot of piercings, died and shaved hair, usually in their 20s and 30s, being borderline impossible to tell what gender they are. Truly is the pot calling the kettle black.

[@LostSoulNaMing]

20s and 30s? I thought they* are in their 40s

[@thefanwithoutaface8105]

Nope, and that's the worst part@@LostSoulNaMing

[@happyhappyneko]

I'm female and that commercial 100% offended me!!!

[@dr.wongburger2947]

It's amazing how sexless they want society to be, especially when they consider women doing sexwork to be empowering. But I guess it makes sense in a twisted way. The accepted sexual outlets are the soulless options of onlyfans and prostitutes, because anything that inspires actual passion (meant in the broad sense, not just romantic/sexual) is something that could cause you to act against the system in defense/pursuit of it.

[@ItsMrAssholeToYou]

Secks workers get the 'special' vacuum procedure, so they're okay.

[@dewolf123]

I mean I suppose it's empowering in a way where a woman earns her money on her own terms. How she does it as long as it's legal and only affects herself is her business but as long as they don't encourage it as the go-to option as a first, it's really nobody's problem. The only reason this society was ever sexless in the first place was because of religious nutjobs and nosey conservatives getting in the way but now that ppl are seeing all the hypocrisy and bs coming out of religious organizations it made them more free to openly sexually express themselves without feeling ashamed of it.

[@MSpotatoes]

It's not sex they want to be rid of. In fact, the sexualization of everything will increase. What they don't want is families and procreation.

[@dr.wongburger2947]

@@MSpotatoes I meant in terms of actual sex, not sexualization. Sexualization will increase, but more and more people will find themselves single/sexless

[@SammEater]

Just another tool for population control. Less manly men and less men building families and having kids.

[@noirlavender6409]

We had Lady Speedstick commercials, they were allowed to show a happy, confident woman -a lara croft looking girl being a overall cool and confident, imagine if they went this route -showing off some sad, victim of home violence girl tattered with the message "Is this the best girls can be?" they'd be grinded into cuck feed

[@witnessfox3509]

"Cuck feed" I like this phrase ...I'm stealing this phrase.

[@MrNickPresley]

⁠@@witnessfox3509So we’re just gonna steal a few things. *shoves “cuck feed” into pockets* We got a new phrase. That’s worth 40 greppos!

[@DragonsAndDragons777]

*ground

[@Gyrfalcon312]

Your last sentence is killing me. 🤣

[@oblivionsa7973]

Women are high enough on the victimhood hierarchy that they would never dare.

[@1eyeddevil929]

I get into fights with my cousin and my dad will cane me while my cousin got caned by his. NOT ONCE DID the "boys will be boys" crap exists in my life. He did really want me to be the best version of myself, and keep going. He always said I was a "fighter", beating cancer at 9 months old and he says it again while dealing with Parkinson's. I have my role models as well. Convoy, Kamen Rider and Ultraman will remind me of Truth, Justice and Beauty. In a way, my dad has been the Captain Muramatsu/Tobei Tachibana I've ever needed. He once told me, "Being a man doesn't mean to be macho and brash westerners you see from Hollywood, its a test of how strong AND disciplined you are in your beliefs, morals and compassion for others sake."

[@josteinhenrique2779]

You're japanese, right? I suspected because "Convoy" is how Optimus Prime is called in Japan. I'm glad to find another fan of the Leader of Autobots. Also, Ultraman waw also a big hit on my country (Brazil), along with Kamen Rider Black.

[@1eyeddevil929]

@@josteinhenrique2779 I'm actually Singaporean haha but I do prefer Convoy than Optimus Prime, cos I guess it's more fun to say lol. That and the dubs decided to drop the name for the iconic one... I know of Convoy cos my dad bought a couple of Transformers dvds during his business trip in Tokyo. Ultraman and Kamen Rider are still fondly remembered in Singapore but not on tv. The only property that is still airing on TV is Doraemon, albeit in Mandarin dub haha

[@LasseDeleuran]

That was quite the in-debt analysis. A point missed by the new campaign appears to be that in the old "toxic" ads, women loved their men. It was basically: you do well and you shave, then you get a kiss by the one who loves you.

[@TRUc972]

I haven’t seen that original Gillette advert for decades. It brought back so many positive and happy memories. When I saw it as a kid it was very inspiring. I feel so sorry for young lads these days, they don’t stand a chance.

[@sgu02nsc66]

Actually used the theme for my wedding walking back up the isle with my wife!

[@Epsilon-18]

Yeah I agree, we don't.

[@JB-ti7bl]

Agreed. Recently, I learned that the TV show "Diff'rent Strokes" is now considered racist. Seriously? It was a show about black and white families merging.

[@jacobmatthews7524]

it really is like being given a second-class citizenship. put last on the lists for job applications, put last on the list for promotions, put last on the list for scholarships, excluded from stem programs, given lower grades than girls in school, treated like sex offenders in grade school without even doing anything, scolded and punished quicker, given higher sentences in the justice system, viewed with more suspicion by police. and on top of that, women and girls get to verbally and physically bully and abuse us, and if we dare say anything back then were "incels, crybabies, misogynists".

[@tonywhits6226]

Amazing how they thought this was a good idea. I was a Gillette customer probably for life since they sent me a razor in the mail when I turned 18 and I remember thinking “wow” they were thinking about me and becoming a adult and they had me forever or so they thought. Once this ad dropped I threw it away after having that razor for over 20 years. I’ll never buy a Gillette again. Also now that my son is at the age of shaving I went out of my way to discourage him using Gillette.

[@Jimoshi1]

Whelp lol imagine the same situation but it was cocaine inside the mail.

[@based980]

weird of you to throw it away after 20 years because of something they did recently but ok

[@oblivionsa7973]

​@@based980 Do you also tell people to stay with abusive spouses because the beatings are a recent thing?

[@branden3785]

@@based980 Yeah, what's your point?

[@based980]

@@oblivionsa7973 what the fuck? youre comparing a razor to a spouse??

[@soulsharts]

Fun fact: children who don't engage in rough and tumble play are horrible at learning physical boundaries and developing empathy. It's entirely natural. Even in the animal kingdom, young cubs wrestle each other in what's called a 'play' fashion to also learn boundaries and to practice hunting. I absolutely loathe every woke company with their asinine views of the world.

[@jamainegardner4193]

I love just how well you not only attacked the idea behind the ad but also described a better way to make the ad with the message.

[@solan7978]

Factually, Bud Light was the top-selling beer in the U.S. since 2001. How, then could it have been "in decline for a long time"?

[@greensmurf221]

Yeah, I'm not sure where they got their numbers considering Bud Light flowed like water during my time in college.

[@ruskerdax5547]

It's drank way less by younger generations than older ones. They are (were?) correct that they should have been trying to do something, but they went about it in an extremely stupid way.

[@theimmortal4718]

It's like having a slow leak in a boat, so you punch large holes to get rid of the water

[@DatJNP]

That's a damn good analogy. @@theimmortal4718

[@MetalSandman999]

I must have missed that line. But not only has Bud Light's decline only been recent, but its recency is part of why it is so significant. Budweiser stepped in it, the #1 beer in America fell off a cliff.

[@professorplum2531]

I also haven't purchased Gillette since this add. Great video. I remember trying to articulate why it offended me so. You did a great job

[@satisfied656]

I have #never used a Gillete shaver instead i use the products of #Wolfman or #ATT they are way ahead of the competition....BUT: I have invested in #ProcterAndGamble stocks back in 2018, when it was worth 65$ per share and sold it last year for 147$ per share!😏 So #ThankYou😘Procter & Gamble for paying a good part of our#Apartment!

[@fdkjnesiurfdnjlidsfkj]

I love the systematic, long-form critiques you do, it's a great format, and very cathartic to people like me who have no platform and are endlessly frustrated watching our culture gnawed away at by these fucking termites. Your subscriber count is going up every day, you're going to be huge. Keep at it.

[@DespotofAntrim]

Thanks man I appreciate it and I'm glad you enjoy the format.

[@fdkjnesiurfdnjlidsfkj]

yeah you will probably feel the temptation to do more quick videos to get the count up as you go along, I don't know, and maybe the youtube algorithm encourages it, but speaking purely as a viewer, the long format is what differentiates you from critical drinker, nerdrotic etc (although also great channels), and gives you a distinct niche. And it's satisfying to watch you take the time to build an overwhelming case against these jackasses. Anyway, my 2 cents. @@DespotofAntrim

[@Tentacl]

As a man who was a real bullying victim those hollywood archetypes are disgusting. The women who write those pieces were busy sucking my bullies dry in high school, so they couldn't understand the real dynamics at play. They also didn't talk to me because the cool dudes didn't like me. Do you know what helps? Helahty male development. I trained martial arts, learned to deal with conflict, now I'm a BJJ and Muay Thai enthusiast lawyer who ABHOR people who abuse the weak. Decency and values, not weakness, are the cure to bullying.

[@richardsanchez5444]

How exactly are we supposed to procreate if we don't go after a woman we find attractive?

[@user-yb2kh2lt4m]

Easy: we are not supposed to procreate at all - it is bad for the climate! And if you have need to perform physical activity which would normally lead to procreation - here are other dudes for you!

[@sterlingarcher2846]

As a man in his early 20’s, I too can relate with this comment. Don’t talk to us at work, don’t talk to us at school, don’t talk to us at the gym, don’t talk to us in public, don’t talk to us at the bar, etc. Like I know that there is a sneaky “unless you’re 6ft tall rich and jacked” in there but I too feel hopeless and confused with the contradiction in what media says vs the behavioral that women actually reward.

[@richardsanchez5444]

@@user-yb2kh2lt4m seems to be the way they wanna push it. Personally I think we do need to cool it on the having kids. But if we follow that logic to it's logical conclusion, don't talk to us therefore we can't build a relationship and have any kids at all. Then humans are done. And for those saying we can procreate without men, try it out see how that goes.

[@richardsanchez5444]

@@sterlingarcher2846 I get what you mean. I'm 36 so I remember the days when it was actually ok to walk up to a woman and start a conversation. I saw my cousin do it s bunch of times when I was younger n I did it myself a few times. I gotta say online apps have definitely made it at least easier to make sure you're both on the same page. I mean if you both match, that way you know she's at least cool with talking to you. I go to a really small gym and 99% of the time I go it's empty, but when people do show up, if it's a chick, I say hi and ignore them. Finish up my workout and get out. I just don't wanna risk anything. To their credit I don't think the women that go there would do that but still why take a chance?

[@sillysod33]

Finding women attractive is racist and transphobic or something.

[@andrewobrien8665]

Whenever I usually see this type of misandry, I usually wonder, "Who hurt you?" "What male figure let you down?" Or more to the point... What's the real issue (usually mental) that's bothering you? This level of hatred for men is so off the charts that isn't doesn't have any bearing in reality. It's almost on par with Incel hatred for women and couples. I just ask what is wrong with these people. I have to admit that men in the past and at times haven't been the best to women. But this is on far with "Birth of a Nation." I just see this or comments along the same wavelength (with either gender saying about the other) and know this person isn't sane.

[@tiomkinnyborg2289]

It is fashionable to stir up a reaction to your product. Any reaction sets the net buzzing and idiot managers look at the view count and think the advert is working. In the real world it tanks your company FOREVER.

[@greensmurf221]

I think a lot of it boils down to 'missing fathers.'

[@victora.1329]

I'd argue that it's worse than the incel philosophy of misogyny because it has reached the mainstream sphere. Not to mention the accompanying real world misandry such as discriminatory hiring practices, college admissions, and the court systems. Society no longer cares about equality of opportunity based on meritocracy, but rather what is between your legs and your skin color, going as far as to lower standards to accommodate diversity.

[@albatross4920]

Not necessarily a male figure failing them. Some folks (like the writers of this commercial) are just petty jerks who like making folks miserable

[@AnthonyMous69]

I'd argue that it's worse than the incel philosophy of misogyny because it has reached the mainstream sphere. Not to mention the accompanying real world misandry such as discriminatory hiring practices, college admissions, and the court systems. Society no longer cares about equality of opportunity based on meritocracy, but rather what is between your legs and your skin color, going as far as to lower standards to accommodate diversity.

[@cube252002]

I was a life long Gillette (P&G)customer, Also a life long Old Spice (P&G) customer… I have not purchased a single Proctor&Gamble (P&G) product since the commercial came out, not a single personal hygiene product of gyros, not a single drop of or item of cleaning supplies, no laundry detergent, no floor cleaning, no dish soap, not a single damn P&G product.

[@DitchDigger311]

How times have changed... When I was a kid, bullying was considered just a way of life and you were encouraged to stand up for yourself.

[@mpa8336]

I was out of razor blades, in a vacation spot. Had to find razors. It took 3 stores to find razors that weren't Gillette. Every single one of my male relatives avoids Gillette products. I have one thing to say, to Gillette. Foxtrot Yankee.

[@rookooful]

I think you mean Foxtrot Uniform. but i get the point you are trying to make.

[@mpa8336]

Yep. @@rookooful

[@brndnwilks]

Roger that.

[@georgeray1906]

That's a pretty clever way of saying FU to Gillette.

[@martinkunz7155]

I liked the "subtle" use of red skull supervillain whenever you mentioned Gillette. You're really great at that stuff.

[@sicarius100]

I had been a "faithful" Gillette consumer for over 20 years, ever since young me grew a tiny bit of a stubble and my dad went with me to buy a razor and shaving cream, he picked Gillette products for me to use so I have just always used the brand since then, that is until that infamous ad came out. Now I go outof my way to pick some other products

[@torikazuki8701]

Just one little addition- The Hypocrisy of 'The Male Gaze' has been going on a LONG time. Nearly 30 years ago, in the fall of 1993, when I was in College, our Dorm had its own workout room. Most days, after class, I would spend a couple hours exercising. At times the room would get fairly warm, because of the heat pipes that ran through it & I would often take off my shirt to be more comfortable. One night I finished my workout & on leaving the room came within an inch of colliding with a young woman. As soon as she saw me, her eyes went dinner-plate wide & she exclaimed, "Oh my God! You're HUGE!" Clearly meant as a compliment, I accepted it & left. But later as I thought about it, even then, three decades ago, I thought about what would have happened if the situation had been reversed. If I had exclaimed how hot some girl was that I nearly bumped into. In days my reputation as a creepy lecher would have been cemented in stone. In the CURRENT era, I might even end up getting expelled. I want to believe that most people know better than the kind of propaganda displayed in this ad, but the fact is, my Wife, who, when I married her 15 years ago, was a Smart, non-feminist lady, is now completely Woke. Despite not actually changing, I have gone from a Man she thought a great deal of, to a 'Selfish, Betraying, Sexist, Racist, Transphobe, Nazi.' Still, thanks for putting this analysis out there. I hope it helps someone, somewhere.

[@SamtheBravesFan]

I actually noticed that one day watching The Price is Right years ago. A winning female contestant went over to the male model James (before Devin joined, I believe) and said while the tape was rolling "You're hot." My immediate thoughts went to "No man would ever be allowed to say that on tape to any of the female models."

[@randomuruk7230]

I assume you're not together anymore

[@torikazuki8701]

@@randomuruk7230 I've been dealing with Chronic Pain due to inoperable spinal damage since 1993 (I'm 53). When we married in 2008, she said she could deal with that, but the worse it got, the more she resented me. That's why she created this whole narrative of what a horrible person I am. Because it would be too hard for her to just admit she can't handle having a disabled husband. So, for years I've been waiting for her to kick me to the curb. Why she didn't do it earlier, I have no idea. (It wasn't 'love', without question.) But she finally said she wanted a divorce this past September. I would have left myself, a long time ago, but I am so disabled I should have been in an assisted living facility since 2017. So, I am trapped here until some resolution comes.

[@torikazuki8701]

@@randomuruk7230 Well, that's a large complicated issue. I've been dealing with Chronic Pain since that same year (1993). In 2008, I married the woman who is still technically my Wife. My condition was finally discovered 20 years after first experiencing it, in 2013. (Inoperable Spinal Damage) Because I could not meet my Wife's financial or ah, 'Intimate' wants, she became angry and resentful. In 2014 she decided she'd had enough of my 'Self-centeredness' & that was the last time we intimate in ANY sense of the word. She did not divorce me then, but her resentment only grew, until she had this narrative of what a horrible person I am complete in her head. I have needed to be in an assisted living facility since 2017, but it wasn't until September, 2023, that she finally said she wanted a divorce. I am almost totally disabled at this point, I am totally dependent on her & even though she is in the top 7% of US Wage Earners, the fact I cannot 'provide' for her is too much for her to stand.

[@emilyadams3228]

​@@randomuruk7230Hope springs eternal.

[@tobisquigles8453]

I think the most ironic part of having Terry Crews in the commercial was that the kinds of people who liked the ad would have been people who would've berated Crews when he tried to speak out about his own abuse during MeToo. The guy is a genuine person and they're just trying to use that clip of him in a way that's honestly just awful.

[@Fionalah]

As someone who only has to shave her legs, kudos for guys who stood up against this nonsense. This is what happens when you openly hate your customers. I wish more movies would learn this lesson.

[@aronbond]

well said fiona!

[@JustStop19]

Legs only?

[@MrSophire]

I stopped buying the female line “Venus”

[@Fionalah]

@@JustStop19 Armpits and... other places too :) 😀

[@missAlice1990]

You're one of the few lucky ones, then. Most women have to not only shave their body but also have a job, clean the house, cook for everyone, do the dishes, do laundry, do the shopping, take care of kids, pets and plants, style their hair and do make up every day. Not even mentioning periods. I applaud women who are enjoying their life and don't care if it's harder than a man's life, that's the healthiest attitude. Doesn't change the fact that a man's life is 100 times easier than a woman's life in the same financial and social situation.

[@panzershock441]

The idea that gillette thought it was losing the younger generations despite the fact that young men still have to shave is just mind boggling. Beards may be in, but that shit still has to be cleaned up with a razor and clean shaven will return to fashion in time.

[@HaythamThorn]

Never in my life have I heard anyone attempt to justify a sexual assault by saying, "Boys will be boys." Not once, not neva. No way.

[@npbarnhill]

Why do these marketing execs all think young people are universally pink haired gender studies majors?

[@mrcliff3709]

Guess because that's who they spent most of college around.

[@smellme6313]

@npbarnhill Because that’s what they want us to be. A bunch of witless idiots that “SUPPORT ALL THE THINGS.”

[@TheScarletSlayer]

Cause doing research is hard

[@emilfrederiksen.1622]

Because they make a large amount of College students especially in Big cities.

[@Bopperann]

🎶The best a _ma'am_ can get!🎶

[@MrJimbojamez]

And still nothing is good enough...

[@derekmcmanus8615]

I thought it was aimed at the Simps wife's boyfriend

[@darrengordon-hill]

Amen

[@jackmeeks2294]

When I first came across the Despot, I couldn't conceive how he came up with such absolutely brilliant jokes. Woke Awards is one of the best examples of this genius on display. Yet, the more I watch his videos where he talks about film, history, and even breaks down videos such as this one with the surgical precision of an award winning film critic. Incredible insight in every video I've seen, and with better humor than you can find anywhere. As always, fantastic video!

[@samcadwallader2899]

This genius piece of marketing has made me actively avoid buying all procter and gamble products. Truly the worst advertising a brand can get.

[@themostbestwizard]

As one cartoon put it, we went from subliminal: "girls like guys who shave" to superliminal: "BUY A RAZOR R__PIST!"

[@PhattyBolger]

I love that the sexist sitcom trope they use is something that hasn't been around for at least 20 years. Sums up modern activism, fighting ghosts and myths when they already won years ago.

[@emilyadams3228]

Leftardism runs on sexism, r@cism, and other bad things like your car runs on gasoline. The difference is, when your car runs out of gas, you can't just pretend it still has gas in it, and ten times as much as it used to have, at that.

[@jareddoesstuff358]

It's just crazy how far that company fell from grace. They actually sent me a mach 3 razor on my 18th birthday back in 2003, and I thought that marketing was brilliant since I used that thing up until the boycott. Never bite the hand that feeds you...

[@chriper77]

I took a break from binge watching the TV show Succession to view this because I couldn't get enough of watching men being portrayed as toxic, stupid, power-loving, narcissists. I'm already over the sister/ daughter in the show, 'Shiv', being portrayed as the only character who has any common sense and good ideas, but is constantly shut down and never given a chance purely because she's a woman. And of course, she's the only one in the family who is a total lefty. Great analysis mate. Spot on!

[@randomcenturion7264]

Not exactly subtle, are they?

[@victora.1329]

All the kids are schmucks. The series finale cemented Shiv as a complete idiot to me and reinforced the stereotype of women being driven by their emotions

[@alexman378]

@@victora.1329It’s not a stereotype, it’s reality.

[@canibezeroun1988]

I think Mr. Robot did a much better job portraying big business than that show ever would because it was willing to show other motivations that characters had other muh toxicity.

[@jeremiaas15]

Oh come on, that was a great advert, I got so many messages of support because of it! From my non-Orthodox mates congratulating me on never shaving.

[@reactiondavant-garde3391]

XD This comment was unexpected, but a welcome one.

[@Gyrfalcon312]

You have subverted my expectations, and thus get a Like and comment. 👍👍

[@JamesRDavenport]

I got to say, I'm loving the comments section on this video. So many women standing up for truth against this Gilette hit-piece. We're proud and we thank you.

[@marcwilliams9824]

I think you've missed some of the symbolism of opening "close up face half in shadow". I believe it's trying to make the point that all men have a dark side that's hidden from view, as well as the "light" side they present to the public.

[@kingfreedom160]

Never forget what they think of you, your father, your son and your family and friends. Never forget, no matter how much they beg for forgiveness and bury their past. Never. Forget.

[@paballomolata8844]

Oh this brings back memories, I'm so glad that the company's burning

[@tomt4822]

you are so misgauged. you think the owners of Bug Light or the workers at Bud Light paid for that nonsensical commercial, answer, the WORKERS. Bud was the number one beer, not any more. This is called deconstruction, and it is what they do when they are tearing down a society. So, don't be too gleeful about the destruction of another American company...They are doing the same to Disney.

[@richardlafleur8389]

"...clad in Satan's will made fabric..." Absolutely sublime.

[@Femmeaesthetic]

I actually want to see a reaction from feminists about the old gillette ads and lets see what they're opinions are on that, if they really think that's "toxic masculinity" than it proves they're not doing any good for men and women and have no understanding what a respectful man is.

[@emilyadams3228]

They'll tell you those men are toxic, then the first chance they get, they'll get under one and scream "Harder, Daddy" till the windows shatter. They're all alike.

[@diquadhumungersaur492]

two kids fighting in our house gets the ages old "give it up lads before someone ends up crying..." . which generally got ignored and 9 times out of 10 did end up with one of em in tears..

[@nicholaslaport3354]

Day off of my internship - check. Despot posts a video - check The sun is shining - check Its a good day

[@someasiandude4797]

How to collapse your company in a single day:

[@ArcTrooperRod-269]

This is the equivalent of Nestle Making an Ad about protecting the water

[@mstrofunloking7736]

This was some S-Tier, scorched earth analysis Antrim, bravo 👊💪

[@TopcatsLair]

I still remember the ad, haven't bought a gillette product since

[@bicyclelife7088]

As an advertising executive, I agree with uou completely. Every time I have had a company approach me with enviro/SJW/Woke content it fails and the company is out of business or massively damaged soon afterwards.

[@Cokehead_Drug_Addict_Zelensky]

There was a time in America when bankers and corporations would be *AFRAID* to berate and lecture working class men about morality and virtue. In fact, the entire concept was unimaginable. Now here we are.

[@whisperienced]

Because the people making these ads went from their rich parents house to their college bubble to these companies without havung to ever interact with the working class.

[@archbishop718]

"...the woman that recently turned Bud Light into a synonym for brand suicide"... very well phrased!

[@shagrat47]

That Ad convinced me, that I need a cheap electric razor, and no, not a Braun... Never bought a single Gilette product, since and omitting Procter & Gamble products wherever possible. Good job, Marketing Team! 👍🏻

[@Lordradost]

It's late October 2023 as of this writing. We have _still not bought a single Gillette product_ , which includes its female oriented products for my wife.

[@tumulovermelho93]

This video reminded me of how Captain America: The First Avenger is such a good film. It's so earnest and old-fashioned in its themes, it would be called toxic and canceled nowadays.

[@velvitjonze]

Once again, modern writers ripping up the achievements of those who went before them. Not creating, destroying. We see it in everything. It's exhausting. I instally stop buying/using any product from companies that do this.

[@gryffen9608]

Just found this video. Short version, I haven't bought a single Gillette product since they gleefully spit in our faces and never once apologized. "Oh, but they don't HAVE to!" Yes. Yes, they do. That was a piece of propaganda strictly to inspire self-loathing. After all, "IS this the best a man can be?" It's supposed to make you realize THEY will tell us what is "best." I digress. What's really telling is I was given my first razor (and pretty much only razor) back in 1985 -- an Atra II. I never needed anything else. It was a fine piece that only needed replacement blades. Years of replacement blades. I had just bought a ten-pack of replacements. And then those cultist morons sneered and slapped us. No, I didn't throw it all away. Why should I? That would be a waste. However, that was the end. I have already bought a replacement, though I kept the original as a reminder. Those who bought out and took over Gillette openly declared war. They honestly thought they would win over time. They still think that. Even after they've lost billions, "the Message" is all that matters to them. So you know, Gillette, and your parent company Proctor and Gamble, it wasn't worth it. Wars are won by those who will see the truth in all things. You lied to yourselves. You have lost your logistics and income. In every way that mattered, we WERE your "army." Now we are against you. The end.

[@rudeboysandokhan442]

You're a treasure, mate. I truly appreciate the level of thought and the depth of analysis that you put into each of these videos. This one and the body positivity one are particular standouts to me. Also, thank you for making the "reflection of myself" guy a thing,

[@DespotofAntrim]

Thanks man. My boy Reflection is a star.

[@Slender_Man_186]

13:25 the odd part is that no, in reality it’s often homes with neglectful or absent fathers that produce bullies, but if we acknowledge that fact it starts to shine a light on where “toxic masculinity” really comes from.

[@Banchoking]

This commercial convinced me to start using Walmart store brand razors which worked legitimately better at a fraction of the price.