When to use humor in your videos

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The very first video we did when we went live at #NBAA all those years ago. Some people didn't like the irreverence and quickly let me know.
I took it to heart and toned my presentation style down a lot and did far more serious interviews and pieces to camera for the longest time.
I now firmly believe that being true to who you are is also key, so create a mixture of more relaxed and more formal content depending on what is appropriate for the story.
And mostly our clients have preferred a more corporate style of interview for their own content. There are some great fun videos out though - especially from Pat Lemieux and the team at C&L Aviation Group and currently Brad Ennis MRes and the myairops group with their Christmas specials.
What do you think - would you use humour in your own promotional videos?
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