Where Does Growth Come From? | Clayton Christensen | Talks at Google

[@youcancanyou]

RIP Professor, you've been an inspiration for so many of us.

[@asdf-jo4vv]

What!!!

[@talkwench340]

@@asdf-jo4vv is a 35

[@Nick_Tag]

I bought one of his books online and it turned out to be signed!

[@maxheadrom3088]

Sad news. This is the first time I'm hearing him - didn't even know who he was when I started. I used to have a very poor opinion about marketing and administration - he changed my mind. (I still have a very poor opinion about marketing, but now I see there are some aspects of it that are good).

[@jamesnguyen7069]

thats so sad. im glad you got the chance to meet him

[@michaelhands2189]

Even after his stroke, he speaks more clearly than I, on a good day, can think- And the last 5 minutes.. Wow!

[@thepianist7084]

have to agree with you about the last 5 minutes -- I mean, I was enjoying the whole talk but I think my life is now different because of his ending thesis. A powerful message for today.

[@favourokolie5370]

Professor Clayton was a breathe of fresh air!😍

[@robbydyer4500]

Some takeaways. 1. The customer is not the right unit of analysis; the "job" needing to get done by "hiring" a product/service is. 2. Marketing with such "jobs" in mind is referred to as using potential innovations. 3. Entrants using disruptive innovations tend to defeat incumbents using sustaining innovations (which are still critically important). 4. Sustaining innovations make good things better, and are replicative in nature; important but not bulletproof. Often overshoot what the customer actually requires. 5. Incumbents survive disruptive entrants by also engaging in disruptive innovation on the side with completely independent business units. 6. Efficiency innovations do more with less, keeping a company competitive and increasing profits with the side effect of reducing jobs. 7. Outsourcing is easier than increasing profits, so companies outsource to improve their ratio. 8. Focusing on ratios is detrimental to national economic growth, which is critical for the market to prosper. 9. Disruptive innovations stimulate economic growth. Companies focusing only on efficiency innovations causes economic recessions.

[@yushpi]

Thank you. I was leaving the talk halfway so reading your summary was helpful. :)

[@RealEstateRadioTV-SA]

I liked Point 1. 5.

[@chris_2208]

You forgot the most important part: how you measure your life.

[@robbydyer4500]

@@chris_2208 10. Achievement-orientation tends to value activites which provide immediate and tangible evidence of achievement, placing at risk an unmeasured domestic life.

[@terrylee6904]

Thank you for the summary

[@edgarcerecerez1]

My goodness, this is the most sensible comment thread I’ve seen in KZbin - ever.

[@MoerreNoseshine]

Perfect ending. Worth watching just for the last 4 minutes.

[@AbracadabraFC]

It was indeed an absolute eye-opener, and a great way to end the talk.

[@unboundsteam2213]

True dude

[@mattolenn]

Whoa. Read this comment about halfway through and thought it'd be some epic business insight. Now I've got a lump in my throat and am going to shut down and go hang out with my wife and kids.

[@temolder]

00:43 1st objective: how to sustain success 02:04 2nd: how to create growth 02:56 3rd: theories for decision making 06:23 Recovery from economic recessions 08:33 Four types of innovation: potential, sustaining, disruptive, efficiency 09:25 Potential innovations (No. 1) 12:00 Jobs to be done, milk shake case 23:25 Architecture of jobs to be done 28:55 Sustaining innovations (No. 2) 30:39 Disruptive innovations (No. 3) 36:20 Why incumbents don’t prevent being disrupted, personal computer case 41:18 The Innovator’s Dilemma 42:49 Toyota case 46:08 Q&A: which companies have successfully prevented disruption 48:33 Efficiency innovations (No. 4) 50:03 Why are we not able to keep the growth, financial ratios 1:00:53 Q&A: what metrics to use to break out of vicious cycle 1:02:13 Q&A: what jobs can humans do after AI revolution 1:05:37 Q&A: what causes disruption: technology, application, market effect 1:08:15 Q&A: how to explain high-end, top-down innovations like Uber, iPhone, Tesla 1:15:05 Q&A: How Will You Measure Your Life?

[@flipdejonge9153]

Great!! Thnx

[@MohammedAli-xv6es]

I like how the dude at 1:05:37 was essentially like "so snake oil doesn't cure anything, I get that, but is there a snake oil that can cure anything?" jj dude at 1:05:37 :)

[@mmg6755]

Hey Rick, great tabulation of the presentation.

[@transformationalpianolifec1643]

Thank you

[@zahidulislam2068]

Great job, Rick. Your work is a good example of active listening.

[@MagicmathmandarinOrg]

Professor Christensen’s brilliance and humility come from his faith. Rarely do we encounter such originality, incredible thoughts combined with humor and humility. It is true faith that help create these. Thank you Professor Christensen. You are as alive as ever.

[@grateful7839]

You are so right ! A deep study of his life will reveal the answers to our lives.

[@DesignsnPrint]

These "Talks at Google" are making a big impact on my life. Now I have to read all his books!

[@solartalkers]

Lol! Same here

[@RealityIsNot]

He is such a humble guy. Every interview/session of his, he make sure he greats/appreciate the host.

[@polinakamarados3441]

T3r

[@johnadams8066]

Thanks professor Clay Christensen. Everytime I goto to bed I'm listening to your great lecture. Your theory some how changed the way I think in my life. RIP. Prof Clay..

[@nicolasgrilly]

This is one of the most powerful and unexpected conclusions I've every heard in such a presentation: talking about business and innovation, and concluding on divorce and growing kids. Truly brilliant. And so much kindness in that man.

[@nbme-answers]

@21:39 Prof Christensen is a hero. So humble. So insightful. So open & honest. A very special man.

[@steenie4726]

This talk is more relevant today than ever. We’re seeing these ideas in real time with the labor market right now. RIP

[@katiekat4457]

He may have had some trouble speaking because of his stroke but he mind is working extremely fast. You can tell by how witty he is and how quickly he can come up with answers to questions along with what seems like he knows every company in detail off the top of his head so his memory was working really well too. This is the first time I have seen him and I'm so sad to see all the RIP's. He looks very young to have had so many health problem and to have passed away. What a great talk!!

[@edgarcerecerez1]

This is the best marketing advice I’ve absorbed. So much respect for this man.

[@boston1977boston]

Heroic of him to give this talk while going through chemo and after experiencing a stroke.

[@grateful7839]

His strength is super natural. Study his life Boston and you will receive more.

[@bigjigyeah]

Easily one of the best Talks at Google. So much to learn packed in one speech

[@Evraya]

If you serve people, if you work hard and similar to Clayton Kristensen, so much valuable, please, please feel free to NOT apologies for any disability you’ve been injured providing this service. It hurts.

[@phildoyle1224]

Vale Prof Clayton Christensen. This is hands down the best talk ever.

[@grateful7839]

There is so much more Phil if you study his life and talks amigo.

[@wilhelmtell536]

Every successful company needs to hear and understand these principles. Clayton predicted Intel's fall 10 years ago.

[@rcoronna6668]

This is an amazing talk and a highly recommended watch. True to form, Prof. Clayton is insightful, forward thinking and able to explain the theory and practical applications with clarity. This talk is engaging and offers a different perspective to the one currently being taught and practiced in many organisations. Prof. Clayton is an exceptional intellect and storyteller, his work and thinking is truly inspirational.

[@peteryao9771]

How can anyone even give this video a thumbs down! Awesome awesome talk

[@zahidulislam2068]

Simple. Thumbs pointing to their own intellectual level of understanding.

[@neoaureus]

I just love this man....for his clarity and courage .

[@RowanGontier]

The talk reminds me of the importance of long term thinking. However, immensely successful disruptors can give the wrong impression about the realities of changing course. For the most part, the companies and individuals that stick to their knitting, and adapt over time, are the ones who are successful.

[@rp2312]

He is one of the Best! Absolutely have tonnes of respect for him 🙏 Great talk and insights that can be implemented immediately to correct the course and steer forward to create growth and success! JTBD is powerful framework!! Thank you Clayton Christensen!

[@CBaradello]

I keep coming back to your lectures and every time I learn something new. THANK YOU!

[@VictorAntonioLive]

Brilliant talk...so sorry to hear of his passing.

[@1WaySafe]

I am happy I woke up to watch this. you know your stuff.

[@zahidulislam2068]

Sad to see such a brilliant man struggling with his health problems. God bless you, professor

[@Gary_Reid_Backing_Tracks]

Four types of innovations: 1. Potential products 2. Sustaining innovations 3. Disruptive products 4. Efficiency innovations Architecture to every job to be done: 1. There's a job to know given the situation I'm in. Functional, emotional, successful 3. How will they choose us. 2. What are the experiences we need to provide to do the job perfectly. 3. What kind of brand do we need to apply to that product.

[@jorge.r.garciadealba]

I am happy I was able to see this amazing presentation.

[@StephenTechWriter]

Oh my goodness, what a resourceful and brilliant prof. I acquired more things in an hour than I ever imagined.

[@grateful7839]

And the deepest answers can be found by studying his life and talks on all subjects v

[@onyekaokonji28]

May God bless Prof Clayton. His books and talks are always impactful.

[@markadams4513]

Thank you Clay for being one of the most brilliant and humble humans we've had the honour of learning from ❤

[@shyama5612]

The answer to the last question on how to measure your life is such a perfect extension of how the metrics enabled short term success and optimizing for that metric ended up costing them long term success. Beautiful mind.

[@we.visuals]

The last question and clay’s response just blew my mind. Apart from the fact based talk hearing his personality speak really brings to light the importance of your loved ones.

[@knowledgdeseeker]

One of the best business strategy talk, filled with insights. Great Q&A as well.

[@joshuaremintier9990]

This talk is just absolutely amazing. Insightful and Inspiring :)

[@nofurtherwest3474]

Do you mind summing it up for me? What is the answer to the question: Where Does Growth Come From?

[@multiflasking5836]

Having studied marketing for a short while this, so far, has blown my mind, along with marketing curriculum I just studied, away.

[@edcruz2706]

It was worth my time - every minute of it, but the last 4 minutes are transformational - thank you

[@grateful7839]

Study more of his life Ed if you will.

[@superbmood]

An outstanding talk. What professor Clayton says moves perspectives.

[@grateful7839]

Yes he has a perspective that comes from listening to spiritual guidance. Study his life and you will be inspired.

[@ghaffarellis]

There should be an accreditation attached to this presentation which is a perfect 10/10 must see for startups.

[@frankiefrank4853]

Clayton, this content is required viewing. I will share this with care. Thank you.

[@rohitbhardwaj8098]

Great!! Specially the last 5 minutes. Just sums up our lives.

[@ramesherrabolu1590]

Didn't know about him until I watched this lecture. I loved what he said in the last 5 minutes, something to digest

[@VirtualTripper]

1 hour 4 mins in... this talk is amazing!!!!

[@frederickbuhr8765]

It is a light that will never go out...

[@grateful7839]

So true Frederick. Study his life for the deepest insights.

[@carollynebrayner5867]

What a wonderful and enlightening talk, great lessons for us all!

[@AndrzejDworak]

Great talk and the last 5 minutes blew my mind!

[@joseavs]

A great master and as his books brings to us very powerful mind set to make successful decisions. Thank You, Professor wherever you are.

[@ajaychopra3487]

A very humble human being, with a very deep practical insight of his research know -how. Truly immense learning to listen / understand his perspective.

[@openhousemiami]

Needed this talk today. Thank you Prof. Christensen.

[@VirtualTripper]

36 mins in... From my google history of recent times i see why I came down this youtube spiral. I'm glad to see Daniel Goleman's talks on Focus and Emotional Intelligence sits close by on recommended very close to Chris Cornell's Best of Higher Truth Tours video. I do wonder as Poor as I am if i should still feel as Guilty as I do for being as blessed as I am to experience such insight and beauty from the such is my youtube rabbit hole.

[@astroanuuj]

God bless you, you are a great man. I am so inspired by you and your books. Thank you.

[@Cyb3riano]

The answer to the very last question is worth the entire talk.

[@tauheedahmad6115]

Such committment to the discipline. Salutes professor

[@RealEstateRadioTV-SA]

Thanks to Prophet Uebert Angel, I got to learn about Mr. Clayton M Christensen in one of his Church Services. Regards South Africa.

[@grateful7839]

Beautiful SPK. Study his life and talks and you will gain much.

[@anonymous.youtuber]

Very elucidating talk. May he rest in peace. 🙏🏻

[@grateful7839]

There is more to learn by studying his life Claire.

[@justuskirigua6322]

what a great way to explain how we use the wrong metrics to measure our lives. Amazing!!

[@grateful7839]

So right Justus. Study his life deeply and you will find clear answers for your own life v

[@blackpeppericecream]

Thanks for sharing, your knowledge will live forever

[@zahidulislam2068]

What I thought is about the impression you have left on me. Didn’t know that you yourself have left this world forever. RIP professor.

[@shobhitmohanty5603]

It's so sad that the quality of the talk, has not been matched by the quality of the video. Please show the slides in full screen to bring out full value of Mr Christensen's fantastic lecture. Thank you

[@junkmail75034]

God bless you Clay. Praying for your cancer treatment.

[@amitkr]

wow!! its amazing to hear these thoughts (especially after he told the audience about his loss of speech situation!)

[@christineesser8826]

Amazing man and amazing speech. Thank you for sharing this.

[@arkoraa]

The man speaks better with half a brain than I do with a healthy brain ...

[@jrbechthold]

right? he is amazing.

[@particleconfig.8935]

how do you know it's healthy LOL =D

[@rp2312]

He is amazing and he has left a great wealth of knowledge for us and for posterity!!

[@nickvoutsas5144]

He has a kindness and humour when he speaks

[@malcolmmanby8666]

To have a better product than your compactors is from the SOUL not from competition, and this process of creating can coms from the love of humanity, and the direction from an internal power, which is eternal and only need the same power of love.

[@jordanjackson7171]

Man I remember watching this in my kitchen in 2016. Complete game changer.

[@KonstantinosPlatis]

..enormous respect for this person.....

[@thehazarika]

Great talk. By this analysis what Tesla and SpaceX is doing is absolutely perfect.

[@malcolmmanby8666]

We have new thinking to improve our education system, to bring growth to our younger generations yet to come, we must remove the obstacles of the past system that does not help with the growth of the brilliant young brains, that's suppressed.

[@gopalkalra7720]

What a great person and deep thinker he was, rarest of rare

[@neoaureus]

The milkshake sentence is by far one of the funniest AND most brilliant things( at the same time) I've heard in my 44 year life.....hats off

[@manojjain516]

Great Talk. Really enjoyed it. Specially the answer to the final question

[@OnionKnight541]

it's easier to outsource than to innovate (regarding profit ratio around 54 mins)-- great point

[@friend4no1]

One of the best professor , I studied at HBS.

[@snowman7234]

An incredible mind at work. Just wonderful.

[@smashedhulk8492]

21:40 before you start the video, explains a lot

[@elsyalvarezr]

I am just reading his work now and its such an inspiration!

[@ralphnabozny8494]

what a good teacher. define and learn

[@DailyBread4U]

Thought provoking bussines. I am applying those principles in my bussiness. Thank u for ur information.

[@novihacks1933]

enjoyed the whole talk, thank you for uploading this. Interesting thoughts and a lot ive learned just from this one video.

[@olfssen]

it is the most insightful speech ever!

[@joshsblee]

RIP Professor. Thank you for your contributions.

[@hassanerwa2677]

Splendid, I like the last four minutes of how to apply the disruptive theory in our family life , ...very useful

[@grateful7839]

Good man. Search the rest of his life to gain deep insights that will change your life.

[@ChipSpencer123]

Superb. Loved the part about how will you measure your life.

[@andrewbarker9447]

thank you for making this available

[@lmansur1000]

Very interesting! Enjoyed it and learnt a lot!

[@ekanem2954]

Amazing Talk! RIP Professor

[@Miloun]

Wow. His answer to the very last question is really powerful.

[@yekeyeke]

a great talk. Really admire Prof. Christensen. The question about Tesla, Uber and iPhone (from 1:08:17) was very interesting. I would like to challenge though, that the success of iPhone is not because it disrupted laptop. At least, within my knowledge, people I know who bought iPhone is not because that iPhone allows them to save on their laptops. iPhone is a product innovation, which simply created a new category (smartphones bundled with API) and there were no incumbents in that category when iPhone was first launched (Nokia and Blackberry had smartphones but their API were just daunting). In the meantime, Huawei, Oppo, Vivo and Xiaomi, all those low-cost brands are killing Apple with disruptive innovation, making the product accessible and affordable to the greater public.

[@365daysinzion]

Apple's first vision was a computer in every home. Then a computer in every pocket. The tasks you'd normally sit at a computer to do (browse internet, read, type messages), listen to music libraries, watch videos on demand, are now often on the phone. If you don't think it disrupted the computer, just look at browsing statistics. It's increasingly mobile.

[@edgarcerecerez1]

I see where you’re coming from, perhaps the iPhone is both an invention of innovation - disrupting some aspects of current products , but also of competing against non consumption. While the new set of mobile phones are specifically targeting non consumption in developing nations

[@carlos.digitanos]

Great man! Thanks for this valuable content!

[@particleconfig.8935]

Lovely and insightful guy with humor. Love it.

[@maxheadrom3088]

That last answer was marvelous.

[@rupaalsingh4047]

Hats off to u sir.... U sir are inspirational

[@edmotionpictures]

08:36 Intro to 4 types of innovation 09:29 Type 1. Potential innovation 29:11 Type 2. Sustaining products 30:40 Type 3. Disruption 31:45 What is disruption?

[@neoaureus]

I came here to learn about Innovation ....I learnt what life is....watch the last 5 minutes.

[@caviper1]

Very good talk. Learned a lot.