Where Does Growth Come From? | Clayton Christensen | Talks at Google

Clayton Christensen is an award-winning Harvard Business School professor and author of five books, including The Innovator's Dilemma, which received the Global Business Book Award for the best business book of the year.
Clayton presents brand new content on different ways to think about growth and he shared some of his unique perspective on "measuring your life" (as seen in his TED talk) with the audience.

[@youcancanyou]

RIP Professor, you've been an inspiration for so many of us.

[@asdf-jo4vv]

What!!!

[@talkwench340]

@@asdf-jo4vv is a 35

[@Nick_Tag]

I bought one of his books online and it turned out to be signed!

[@maxheadrom3088]

Sad news. This is the first time I'm hearing him - didn't even know who he was when I started. I used to have a very poor opinion about marketing and administration - he changed my mind. (I still have a very poor opinion about marketing, but now I see there are some aspects of it that are good).

[@jamesnguyen7069]

thats so sad. im glad you got the chance to meet him

[@MoerreNoseshine]

Perfect ending. Worth watching just for the last 4 minutes.

[@AbracadabraFC]

It was indeed an absolute eye-opener, and a great way to end the talk.

[@unboundsteam2213]

True dude

[@robbydyer4500]

Some takeaways. 1. The customer is not the right unit of analysis; the "job" needing to get done by "hiring" a product/service is. 2. Marketing with such "jobs" in mind is referred to as using potential innovations. 3. Entrants using disruptive innovations tend to defeat incumbents using sustaining innovations (which are still critically important). 4. Sustaining innovations make good things better, and are replicative in nature; important but not bulletproof. Often overshoot what the customer actually requires. 5. Incumbents survive disruptive entrants by also engaging in disruptive innovation on the side with completely independent business units. 6. Efficiency innovations do more with less, keeping a company competitive and increasing profits with the side effect of reducing jobs. 7. Outsourcing is easier than increasing profits, so companies outsource to improve their ratio. 8. Focusing on ratios is detrimental to national economic growth, which is critical for the market to prosper. 9. Disruptive innovations stimulate economic growth. Companies focusing only on efficiency innovations causes economic recessions.

[@piyushupadhyay]

Thank you. I was leaving the talk halfway so reading your summary was helpful. :)

[@RealEstateRadioTV-SA]

I liked Point 1. 5.

[@chris_2208]

You forgot the most important part: how you measure your life.

[@robbydyer4500]

@@chris_2208 10. Achievement-orientation tends to value activites which provide immediate and tangible evidence of achievement, placing at risk an unmeasured domestic life.

[@terrylee6904]

Thank you for the summary

[@michaelhands2189]

Even after his stroke, he speaks more clearly than I, on a good day, can think- And the last 5 minutes.. Wow!

[@thepianist7084]

have to agree with you about the last 5 minutes -- I mean, I was enjoying the whole talk but I think my life is now different because of his ending thesis. A powerful message for today.

[@edgarcerecerez1]

My goodness, this is the most sensible comment thread I’ve seen in KZbin - ever.

[@DesignsnPrint]

These "Talks at Google" are making a big impact on my life. Now I have to read all his books!

[@solartalkers]

Lol! Same here

[@temolder]

00:43 1st objective: how to sustain success 02:04 2nd: how to create growth 02:56 3rd: theories for decision making 06:23 Recovery from economic recessions 08:33 Four types of innovation: potential, sustaining, disruptive, efficiency 09:25 Potential innovations (No. 1) 12:00 Jobs to be done, milk shake case 23:25 Architecture of jobs to be done 28:55 Sustaining innovations (No. 2) 30:39 Disruptive innovations (No. 3) 36:20 Why incumbents don’t prevent being disrupted, personal computer case 41:18 The Innovator’s Dilemma 42:49 Toyota case 46:08 Q&A: which companies have successfully prevented disruption 48:33 Efficiency innovations (No. 4) 50:03 Why are we not able to keep the growth, financial ratios 1:00:53 Q&A: what metrics to use to break out of vicious cycle 1:02:13 Q&A: what jobs can humans do after AI revolution 1:05:37 Q&A: what causes disruption: technology, application, market effect 1:08:15 Q&A: how to explain high-end, top-down innovations like Uber, iPhone, Tesla 1:15:05 Q&A: How Will You Measure Your Life?

[@flipdejonge9153]

Great!! Thnx

[@MohammedAli-xv6es]

I like how the dude at 1:05:37 was essentially like "so snake oil doesn't cure anything, I get that, but is there a snake oil that can cure anything?" jj dude at 1:05:37 :)

[@mmg6755]

Hey Rick, great tabulation of the presentation.

[@transformationalpianolifec1643]

Thank you

[@zahidulislam2068]

Great job, Rick. Your work is a good example of active listening.

[@johnadams8066]

Thanks professor Clay Christensen. Everytime I goto to bed I'm listening to your great lecture. Your theory some how changed the way I think in my life. RIP. Prof Clay..

[@boston1977boston]

Heroic of him to give this talk while going through chemo and after experiencing a stroke.

[@grateful7839]

His strength is super natural. Study his life Boston and you will receive more.

[@MagicmathmandarinOrg]

Professor Christensen’s brilliance and humility come from his faith. Rarely do we encounter such originality, incredible thoughts combined with humor and humility. It is true faith that help create these. Thank you Professor Christensen. You are as alive as ever.

[@grateful7839]

You are so right ! A deep study of his life will reveal the answers to our lives.

[@RealityIsNot]

He is such a humble guy. Every interview/session of his, he make sure he greats/appreciate the host.

[@polinakamarados3441]

T3r

[@steenie4726]

This talk is more relevant today than ever. We’re seeing these ideas in real time with the labor market right now. RIP

[@bigjigyeah]

Easily one of the best Talks at Google. So much to learn packed in one speech

[@phildoyle1224]

Vale Prof Clayton Christensen. This is hands down the best talk ever.

[@grateful7839]

There is so much more Phil if you study his life and talks amigo.

[@arkoraa]

The man speaks better with half a brain than I do with a healthy brain ...

[@jrbechthold]

right? he is amazing.

[@particleconfig.8935]

how do you know it's healthy LOL =D

[@rp2312]

He is amazing and he has left a great wealth of knowledge for us and for posterity!!

[@nickvoutsas5144]

He has a kindness and humour when he speaks

[@wilhelmtell536]

Every successful company needs to hear and understand these principles. Clayton predicted Intel's fall 10 years ago.

[@nicolasgrilly]

This is one of the most powerful and unexpected conclusions I've every heard in such a presentation: talking about business and innovation, and concluding on divorce and growing kids. Truly brilliant. And so much kindness in that man.

[@nbme-answers]

@21:39 Prof Christensen is a hero. So humble. So insightful. So open & honest. A very special man.

[@edgarcerecerez1]

This is the best marketing advice I’ve absorbed. So much respect for this man.

[@katiekat4457]

He may have had some trouble speaking because of his stroke but he mind is working extremely fast. You can tell by how witty he is and how quickly he can come up with answers to questions along with what seems like he knows every company in detail off the top of his head so his memory was working really well too. This is the first time I have seen him and I'm so sad to see all the RIP's. He looks very young to have had so many health problem and to have passed away. What a great talk!!

[@frederickbuhr8765]

It is a light that will never go out...

[@grateful7839]

So true Frederick. Study his life for the deepest insights.

[@jorge.r.garciadealba]

I am happy I was able to see this amazing presentation.

[@peteryao9771]

How can anyone even give this video a thumbs down! Awesome awesome talk

[@zahidulislam2068]

Simple. Thumbs pointing to their own intellectual level of understanding.

[@neoaureus]

I just love this man....for his clarity and courage .

[@AndrzejDworak]

Great talk and the last 5 minutes blew my mind!

[@1WaySafe]

I am happy I woke up to watch this. you know your stuff.

[@Evraya]

If you serve people, if you work hard and similar to Clayton Kristensen, so much valuable, please, please feel free to NOT apologies for any disability you’ve been injured providing this service. It hurts.

[@VirtualTripper]

1 hour 4 mins in... this talk is amazing!!!!

[@GR_BackingTracks]

Four types of innovations: 1. Potential products 2. Sustaining innovations 3. Disruptive products 4. Efficiency innovations Architecture to every job to be done: 1. There's a job to know given the situation I'm in. Functional, emotional, successful 3. How will they choose us. 2. What are the experiences we need to provide to do the job perfectly. 3. What kind of brand do we need to apply to that product.

[@tauheedahmad6115]

Such committment to the discipline. Salutes professor

[@KonstantinosPlatis]

..enormous respect for this person.....

[@RowanGontier]

The talk reminds me of the importance of long term thinking. However, immensely successful disruptors can give the wrong impression about the realities of changing course. For the most part, the companies and individuals that stick to their knitting, and adapt over time, are the ones who are successful.

[@anonymous.youtuber]

Very elucidating talk. May he rest in peace. 🙏🏻

[@grateful7839]

There is more to learn by studying his life Claire.

[@shyama5612]

The answer to the last question on how to measure your life is such a perfect extension of how the metrics enabled short term success and optimizing for that metric ended up costing them long term success. Beautiful mind.

[@zahidulislam2068]

Sad to see such a brilliant man struggling with his health problems. God bless you, professor

[@openhousemiami]

Needed this talk today. Thank you Prof. Christensen.

[@multiflasking5836]

Having studied marketing for a short while this, so far, has blown my mind, along with marketing curriculum I just studied, away.

[@OnionKnight541]

it's easier to outsource than to innovate (regarding profit ratio around 54 mins)-- great point

[@rcoronna6668]

This is an amazing talk and a highly recommended watch. True to form, Prof. Clayton is insightful, forward thinking and able to explain the theory and practical applications with clarity. This talk is engaging and offers a different perspective to the one currently being taught and practiced in many organisations. Prof. Clayton is an exceptional intellect and storyteller, his work and thinking is truly inspirational.

[@junkmail75034]

God bless you Clay. Praying for your cancer treatment.

[@superbmood]

An outstanding talk. What professor Clayton says moves perspectives.

[@grateful7839]

Yes he has a perspective that comes from listening to spiritual guidance. Study his life and you will be inspired.

[@rohitbhardwaj8098]

Great!! Specially the last 5 minutes. Just sums up our lives.

[@joshuaremintier9990]

This talk is just absolutely amazing. Insightful and Inspiring :)

[@nofurtherwest3474]

Do you mind summing it up for me? What is the answer to the question: Where Does Growth Come From?

[@stephenotieno299]

Oh my goodness, what a resourceful and brilliant prof. I acquired more things in an hour than I ever imagined.

[@grateful7839]

And the deepest answers can be found by studying his life and talks on all subjects v

[@ajaychopra3487]

A very humble human being, with a very deep practical insight of his research know -how. Truly immense learning to listen / understand his perspective.

[@onyekaokonji28]

May God bless Prof Clayton. His books and talks are always impactful.

[@VictorAntonioLive]

Brilliant talk...so sorry to hear of his passing.

[@carollynebrayner5867]

What a wonderful and enlightening talk, great lessons for us all!

[@smashedhulk8492]

21:40 before you start the video, explains a lot

[@astroanuuj]

God bless you, you are a great man. I am so inspired by you and your books. Thank you.

[@rp2312]

He is one of the Best! Absolutely have tonnes of respect for him 🙏 Great talk and insights that can be implemented immediately to correct the course and steer forward to create growth and success! JTBD is powerful framework!! Thank you Clayton Christensen!

[@knowledgdeseeker]

One of the best business strategy talk, filled with insights. Great Q&A as well.

[@debjylee]

One of the most insightful yet humble speakers I've seen in a long time.

[@RealEstateRadioTV-SA]

Thanks to Prophet Uebert Angel, I got to learn about Mr. Clayton M Christensen in one of his Church Services. Regards South Africa.

[@grateful7839]

Beautiful SPK. Study his life and talks and you will gain much.

[@Cyb3riano]

The answer to the very last question is worth the entire talk.

[@justuskirigua6322]

what a great way to explain how we use the wrong metrics to measure our lives. Amazing!!

[@grateful7839]

So right Justus. Study his life deeply and you will find clear answers for your own life v

[@christineesser8826]

Amazing man and amazing speech. Thank you for sharing this.

[@ghaffarellis]

There should be an accreditation attached to this presentation which is a perfect 10/10 must see for startups.

[@joshsblee]

RIP Professor. Thank you for your contributions.

[@ramesherrabolu1590]

Didn't know about him until I watched this lecture. I loved what he said in the last 5 minutes, something to digest

[@markadams4513]

Thank you Clay for being one of the most brilliant and humble humans we've had the honour of learning from ❤

[@blackpeppericecream]

Thanks for sharing, your knowledge will live forever

[@frankiefrank4853]

Clayton, this content is required viewing. I will share this with care. Thank you.

[@joseavs]

A great master and as his books brings to us very powerful mind set to make successful decisions. Thank You, Professor wherever you are.

[@neoaureus]

The milkshake sentence is by far one of the funniest AND most brilliant things( at the same time) I've heard in my 44 year life.....hats off

[@novihacks1933]

enjoyed the whole talk, thank you for uploading this. Interesting thoughts and a lot ive learned just from this one video.

[@rupaalsingh4047]

Hats off to u sir.... U sir are inspirational

[@malcolmmanby8666]

To have a better product than your compactors is from the SOUL not from competition, and this process of creating can coms from the love of humanity, and the direction from an internal power, which is eternal and only need the same power of love.

[@VirtualTripper]

36 mins in... From my google history of recent times i see why I came down this youtube spiral. I'm glad to see Daniel Goleman's talks on Focus and Emotional Intelligence sits close by on recommended very close to Chris Cornell's Best of Higher Truth Tours video. I do wonder as Poor as I am if i should still feel as Guilty as I do for being as blessed as I am to experience such insight and beauty from the such is my youtube rabbit hole.

[@parthparth1246]

Reading the Innovator's Dilemma changed the way I think....RIP Professor

[@ralphnabozny8494]

what a good teacher. define and learn

[@snowman7234]

An incredible mind at work. Just wonderful.

[@elsyalvarezr]

I am just reading his work now and its such an inspiration!

[@zahidulislam2068]

What I thought is about the impression you have left on me. Didn’t know that you yourself have left this world forever. RIP professor.

[@ShinyChromeStar]

The last question and clay’s response just blew my mind. Apart from the fact based talk hearing his personality speak really brings to light the importance of your loved ones.

[@edcruz2706]

It was worth my time - every minute of it, but the last 4 minutes are transformational - thank you

[@grateful7839]

Study more of his life Ed if you will.

[@maxheadrom3088]

That last answer was marvelous.

[@drrnyadav]

Great talk with contemporary insight of the behaviour an economy shows in special cases of cycles.

[@thehazarika]

Great talk. By this analysis what Tesla and SpaceX is doing is absolutely perfect.

[@gopalkalra7720]

What a great person and deep thinker he was, rarest of rare

[@shobhitmohanty5603]

It's so sad that the quality of the talk, has not been matched by the quality of the video. Please show the slides in full screen to bring out full value of Mr Christensen's fantastic lecture. Thank you

[@hassanerwa2677]

Splendid, I like the last four minutes of how to apply the disruptive theory in our family life , ...very useful

[@GR_BackingTracks]

1:07:45 he tries to drive home a very salient point that we would all do well too remember...

[@grateful7839]

Good man. Search the rest of his life to gain deep insights that will change your life.

[@jordanjackson7171]

Man I remember watching this in my kitchen in 2016. Complete game changer.

[@ekanem2954]

Amazing Talk! RIP Professor

[@sandeepvk]

wow this guy is a genius !

[@grateful7839]

He had divine help.

[@andrewbarker9447]

thank you for making this available

[@francisayivi6015]

Very insightful talk. Worth every minute!

[@olfssen]

it is the most insightful speech ever!

[@golden1a]

Great talk! Thanks for sharing!

[@carlos.digitanos]

Great man! Thanks for this valuable content!

[@malcolmmanby8666]

We have new thinking to improve our education system, to bring growth to our younger generations yet to come, we must remove the obstacles of the past system that does not help with the growth of the brilliant young brains, that's suppressed.

[@particleconfig.8935]

Lovely and insightful guy with humor. Love it.

[@clydecessna737]

A great man at his best.

[@colinwarn4606]

14:30 "There's gotta be a job out there for which they hire a milkshake to solve, and we need to understand what the job is." Woah.

[@diazigy]

Colin, 3 years later I think I have an answer for you, and its Podcasts. If the job is to occupy a driver's mind during their commute, listening to Podcasts can certainly do that.

[@DailyBread4U]

Thought provoking bussines. I am applying those principles in my bussiness. Thank u for ur information.

[@neoaureus]

I came here to learn about Innovation ....I learnt what life is....watch the last 5 minutes.

[@friend4no1]

One of the best professor , I studied at HBS.

[@christianquintino8103]

I did not know this MAN died, if we only could freeze this knowledge and skills for the future.

[@grateful7839]

You can Christian. Study his life and his talks and you will learn the deepest secrets of life.