Could this technology DISRUPT the WHISKEY industry?

We've waited years for a scent technology like this to arrive. Time to test it with a pile of whiskey (and other things.) Thanks to Bespoke Post for sponsoring this video! New subscribers get 20% off your first monthly shipment - go to bespokepost.co... and enter code WT20 at checkout.
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[@WhiskeyTribe]

Just recently back from vacation and found a fresh box waiting for me. Nice! New Bespoke Post subscribers get 20% off your first monthly shipment - go to bespokepost.com/wt20 and enter code WT20 at checkout. Thanks to Bespoke Post for sponsoring!

[@WhiskyCanuck]

I picked the wrong week to quit huffing whisky.

[@Ichibuns]

So you're telling me it's possible to send an accurate fart by mail? We've peaked as a species! This is IT!!!

[@nephicus339]

There have been prank companies that sell animal feces in the mail. Fart spray has been around for a while. And 'jarring a fart' has been a concept for as long as humans had jars and developed a sense of humor.

[@josephschultz]

Well that one Girl was selling Farts in a Jar, True story WTF is wrong with people buying farts in a jar

[@chrisbatten3647]

@@josephschultz It's all very damn questionable. Guess it could be worse, we could be back in the yr 1400 and the church could still be burning women as witches for picking flowers in open fields.

[@fixyourshorts8301]

You should do a blind sniff test and try to match the nose to a glass of whiskey. Five snifters of whiskey and five sniffers of whiskey scents!

[@8_bit_Andy]

We don't talk about sword key-chain ball punctures. Not until the class action settles. I'm legitimately surprised that the video didn't end with Banana passed out in her office with a half dozen of those scent pumps scattered around. She was getting sniffy with it like there was no tomorrow. edit: Hand Meat

[@toddswain7459]

I feel like once OF realizes this exists…..

[@justinscott2500]

@WhiskeyTribe should really work with füm to make whiskey flavors since they’re a sponsor!

[@neukin]

yup... that was the same thing I was thinking.

[@russell39740]

Ditto!

[@DYFLProductions]

Regarding the cigar humidor, guys, all your cigars are cello wrapped and the cabinet you have is largely glass. To get a humidor with a rich, potent aroma of cigars, you need a well seasoned, fully cedarwood lined humidor filled with unwrapped, rich smelling cigars. Being in the US, a good suggestion would be to fill a pre-seasoned small desktop humidor with Padrón 2000s which have all had the cellophane removed. The cedarwood lining can't be too new as it takes a long time to lose it's own strong cedar aroma, and then it will take a good 12 months or more for the humidor lining to absorb plenty of the cigar oils/aromas. If you want any extra tips on this or anything else I'm on I to the G as "the cigar resource". Big love from the UK!

[@ErikWaitWhiskyStudies]

The test needs to be taken to another step. You need to send through the mail 10 samples of Scotch whiskies to someone that has in their collection the same whiskies then they compare the nose from the samples you send with the bottles they have in their collection and see if they match or if the smell from the samples has diminished in the process.

[@BurningLynx]

this is probabaly the best thought out idea in relation to making this go but needs some refining. No need to do the full shipping to another person, can just ship it back to Crowded Barrel the time in the mailing vehicle and time spend in the warehouse, in addition to the heat and or cold affecting the quality of the smell. let the smellers rest in 90 degree weather or sub 32 degrees to simulate resting on someones porch for a while.

[@ErikWaitWhiskyStudies]

@@BurningLynxit needs to be shipped to another person unless you are planning to make it only available for local customers.

[@ManateeOnRye]

I love the smell of the fermenting room with open top fermenters. The smell of sourdough except like a wall of it

[@AshtonMitchell-g5s]

I dont even drink but this channel makes me want to become the coolest drinker ever. These guys seriously enlighten my day tremendously.

[@xxacidmv]

Ha! That intro was fantastic!

[@HewhoStandsfirm]

My uncle bought a bottle of poppy van winkle that cost a little over 6 thousand dollars and I myself didnt care for it so i went and bought a bottle of crown royal and he never had it before because well, hes to "high-class" but he ended up loving it.

[@Raika63]

This would be the kind of thing that would be cool to have when buying bottles to "sample" other offerings or even as a "preview" of the ones you ordered

[@pimpstick2]

Link to the scent capturing foam? It would be rad to have some cologne samples you could smell at any time.

[@PaulMW8088]

Not trying to throw shade at the 2 of you, but this is one of those episodes where I wish Daniel was still around to give his opinion. I'm hoping he at least got to try these out off camera.

[@entropyachieved750]

Yeah whatever happened to him?

[@kjcorder]

​@@entropyachieved750 he's fulltime chancellor of the academy now and to avoid any conflict of interest he can't be part of the distillery business stuff like the WT videos. There's a set of videos about it if you go back a few months.

[@demonicbunny3po]

@@entropyachieved750To explain, it involves the IRS and tax laws. So Daniel cannot be on the Whiskey Tribe or directly involved in Crowded Barrel.

[@mmwosu]

@@entropyachieved750 The government sucks and doesn’t want us to have the best fun, the fun we like to have, the way we like to have it

[@BillMcGirr]

Without Daniel… these 2 have embraced the utterly absurd. I’m pretty absurd… But this is badly in need of therapy absurd. Almost unwatchable.🤷‍♂️🙄🥃

[@G._-]

I worked for a medical device company that was developing an esophageal cancer detection device using that material. They tie a string around it, encapsulate the sponge in a gelcap, then the patient swallows it. The capsule digests and then the sponge grows (like the dinosaur in a pill bath toy). The doctor then pulls the string slowly up and out. The sponge collects cells from the esophagus and is sent off to a lab.

[@rachelsnow127]

That sounds like a horribly uncomfortable test

[@G._-]

@@rachelsnow127 I'm sure there are better and worse tests than that, but definitely better than having a scope and breathing tubes down the throat or not finding cancer.

[@H3xx1st]

This sounds like a fun, but remember how hard Smell-O-Vision failed. Maybe it's because it didn't have enough whiskey?

[@Mak-Talon90]

I’m trying to break into the world of whiskey, so I watch this channel a lot. I love this channel!

[@cr-pol]

What happened to the frozen whiskey experiments?

[@aliteraryfrenzy]

Briana's "mhmm" at 1:40 really sells the "Yeah, he's definitely on the right track."

[@bmbirdsong]

I don't drink. Never have. But I LOVE your content. And I would love to have a way to experience the smells. Please offer this!

[@nephicus339]

9:11 - Take the cigars out of the cellophane, and you'll pick up the scent. But I also wouldn't sell those to customers then either, soooo.. anyone with a personal humidor? I'd volunteer mine for the test, but I'm also 1,881 miles away. I just wouldn't sell cigars outside of the cellophane if you know people handle them regularly. because people are filthy. 😛

[@TheAutumnNetwork]

That's a cool bit of tech for real! Honestly could see that be expanded out into perfumery, especially given that whiskey making and perfumery are not so different in the process of making the end product.

[@swint2002]

first of all i wish i knew of this page and community like yesterday lol. I’ve been looking into to exploring what else is out ther there. What got me started first and im still hooked is the Texas Ranger Coconut Pecan whiskey Blend. and I stumbled on to this YT page and the whiskey vault. I knew of different whiskeys but only stayed with what I kind of knew and liked. I have been watching all of the old videos and I have learned so much and continue to to learn. I bought my first irish and Scottish whiskey this weekend only because of your guys recommendations and wow my mouth and mind exploded. I went full force with the Ardbeg wee Bestlie and Redbreast 12 yr. im hooked now and looking forward to trying others types in the future. This latest video this would be so cool if you could capture the parts of grains and possibly the whiskey nosie for people who might want a sample before buying. I know I would.

[@baronfraser6882]

Just an idea for the patreons. Scent Russian Roulette. Is it stillage, is it 43 year old Talisker? Who knows?

[@Alex-zi1nb]

Or even a fart!

[@blakebrunner5499]

Did you put the springs in the liquid? Maybe they will pick up more smell if they are in the air space instead

[@erinnyren5564]

That first shot with Brianna…Calvin Klein who?! 😅

[@CookinWithSquirrl]

What a fun experiment! I'd love to see this explored more.

[@MrMartinSchou]

When making those, I'm wondering if you shouldn't gently force air through the sponges?

[@allisontrainer9950]

The Humidor wouldn't work because the cigars in your Humidor are in cello. Also, that Humidor is mainly glass & they are known for leaking as they are sealed well, so you are not able to get concentration of Spanish Cedar that lines the humidor.

[@chuck430]

would making it wet and allowing it to dry out make it more potent?

[@festerallday]

They are trying to catch the aromatic rings. They tend to hang out in the air and not in the liquid.

[@kevinrice2721]

@@festerallday But a tiny drop on the core would release the aroma I'd think.

[@festerallday]

@@kevinrice2721 it's possible. Though, I believe, the aromatics released are proportional to the surface area of the substance. And a lot of the odors we are looking at may require certain things to present themselves. Like the humid area inside a barrel or a dry footlocker in an attic. The odor is a collection of that micro environment not just an off-gass from a specific substance.

[@festerallday]

@@kevinrice2721 it is very possible that the core has a surface that's ideal for catching aromatics. If it were just a sponge then I think a tiny drop would be preferable to an air sample

[@ozziedudemike]

yes, the sword keychain was baller! Great for peeling stubborn cigar bands. 😁

[@TheColorsInGreyLife]

this actually seems really cool! I hope that everyone likes it & it helps the business out :)

[@dmrich920]

Amazing episode as always guys and HELL YEAH I want to try the scent line up. Absolutely amazing idea!!!!!

[@chrispankey807]

I would love to see you run this back blind with three whiskeys you like vs three you don't. Then see if you could determine via the nose whether you would or would not buy those bottles.

[@Lo_Tide9]

If you have to ask "is it in there" BRIANNA, it ain't in there 😂

[@jimmynewtron92]

i wonder if just a drop of the whiskey would put enough aromatics in the foam to make it more realistic? the rye seemed to be the best and the foam piece was just laying in the bag with the grain and likely picked up some of the dust from the rye and held onto it. But I'm also not a biochemical researcher, just a humble MB

[@Joey-ro9yx]

Wondering if more oderiferous elements were embedded in those zingles because they were actually resting on the grains and whatnot. But what about the grossness?!? Well I'm sure there are more particles in the air in that specimen. Just wondering out loud.

[@OldFashionedWays]

that is a cool experiment. I think that it is amazing. cheers

[@bsimon9427]

i did a job for a lab in houston where they take an item, and they told me it can be anything, and through a chemical analysis they break down the odder and replicate it with chemicals. a totally artificial aroma that smells like the real thing. it was a really amazing place. they would produce the stuff by the barrel and ship it all over the world. so send them some booze!

[@TheCosmicRealm3]

The begining...then real life kicks in.

[@AshtonMitchell-g5s]

Lol. Right.

[@ironmantran]

no, these gimmicky things will NOT disrupt, simply ADD or ENHANCE or GIVE a new angle to the same . Nice episode.

[@xplorojoe2396]

Yeah totally!

[@GoogleToolbar]

Take a drink every time Brianna says "it's in there".

[@swint2002]

🤣

[@FakingANerve]

That idea is SICK!

[@jigilub]

Great technology! So that Stillage... would that be a functional rum dunder?

[@GreyDevil]

Would putting a single drop on the foam help get the aroma infused throughout it?

[@edwardarquette3884]

Rock solid intro. Seriously, if you guys created a separate channel just for ads that you've created, I'd subscribe.

[@swrxs]

I was getting total "high end" fragrance vibes from the opening.

[@jayran86]

Need to somehow do this side by side with the actual whisky. From reactions doesn't seem close but hard to say without better analysis.

[@felderup]

you might get more scent pickup with some things by wetting the cores.

[@younktsome2]

I dont remember the sword keychain...i also dont remember when the last quarterly package arrived 😢.

[@MrClean-uf5rp]

This was so cool, so fun, so smart and interesting. And I laughed my ass off at the end. More!

[@jaredreynolds813]

I would like to see it compared to the actual nose. Seems like it could have helped to compare.

[@jsonWho]

seems like the passive absorption isn't great - I wonder if there's a way to aerosolize the whiskey it so that it works better

[@AD-kv9kj]

I mean, just a few drops of the actual whiskey in a tiny sealed jar would be a lot better.

[@basketballjuice]

I'd be interested to see what would happen if you were to "spray" this into a Glencairn glass, or if there was a way to replicate the experience of a Glencairn

[@markroper9269]

As you should! Brilliant and talented.....engaging even........😝 Have a great weekend guys!!

[@brettAnichols]

Eddie Murphy may have turned down Robin Williams & John Belushi. But Brianna's reply to them is 2:16

[@silasstryder]

2:32 when your paraplegic trad wife just got the baby to sleep after rocking them for hours and is out of patience today, but still wants a go at making #2 before bed

[@bryanr8897]

What happened to the cheers worthy series?

[@grahamokeefe9406]

I don't think it's something I'd want, but I can see how other people would want it. At the very least, it's got to be better than artificial scents that all smell like chemicals to me.

[@danobrien4518]

Good Morning MB 😁🥃🎶

[@barrelvinewhiskeyandwine]

Bri for the win. Love her

[@wolfranga8477]

The intro was beautiful. A question: What camera were you using in the intro? The quality is so good and clean

[@WhiskeyTribe]

iPhone 13

[@wolfranga8477]

@WhiskeyTribe Really wow. I have samsung, but after i saw the intro i will change to the dark side.

[@WhiskeyTribe]

​@@wolfranga8477 getting a nice shot is 10% camera, and 90% what you do with it. I've seen people shoot horrible footage with $40,000 cameras. you can get a beautiful shot with pretty much any camera these days, as long as you're leaning into it's strengths and minimizing it's weaknesses.

[@wolfranga8477]

@@WhiskeyTribe Thanks for the advice. You're obi wan

[@Alex-zi1nb]

Lmfao the intro was too good

[@marcusrichardson3380]

I like the Farcry 5 style intro 👌🏽

[@D-S-9]

How about if you had an Air-up style glass where you could get the nose of an impossibly expensive drink while tasting a much cheaper expression? More seriously, though. What’s the lifespan of these things? Smell is a powerful memory trigger - so what could this do for dementia patients? Either scents could be recorded, or else tailor made to fit a desired memory.

[@MrBDF2000]

That intro tho lawl

[@johnwallace2319]

what about a piece of cotton soaked in a whiskey, then vacuum sealed? wouldn't that be a better nosing sample?

[@Reginaldbaggins]

I'm skeptical if you could tell if you would like or dislike a whiskey off of these. I have only tried 40ish, but I haven't gotten too many red flags from the nose except high ethanol

[@bentwalls736]

Jerkum? Call it magnificent Release?

[@jmccamish07]

there were moments where I was only listening and just hearing Brianna sniffing so hard is hilarious 😆

[@laggybum3218]

Neat invention but it wouldn't do me much good as I don't have much of a sense of smell.

[@steveharris1695]

If a gal hands you something and says smell this it will usually smell good. If a guy does it stand by because it will more than likely be bad.

[@chrisanderson2368]

yuuup Edit: though I've wondered why distillers cant make a tiny tiny bottle, just a single taste. Not even twist off cap, just single use ampule. Or the size of that baby you had in the intro; why not just sell that? (I know the answer is legality and fees and all that shit) maybe a 'distillers tasting box' with a little vial of everything they make?

[@darrenj9013]

You two look like you're using a new party drug delivery system. Reminded me of when I first saw Robocop 2

[@trinityzaku]

I don't remember a sword keychain to stab myself with. I fell like that would have happened knowing me

[@itschoiboi]

This video has strong cat video catnip vibes 😂

[@thaddeus2047]

48 hrs. of Banana would be interesting. or staff...

[@verpine3534]

"Is it in there?!?" -- That's what she said.

[@benjamintworek]

This was unintentionally the most aggressive smelling video that has ever existed. Lol

[@ZombiePumps]

Snorts the good whiskey up his noes, shoots the cheap stuff. 😂

[@Booodahlicious]

Am i the first to notice that it says "distrupt" in the thumbnail?

[@matthewgoebel8785]

stillage is the same, better or worse than a dunder pit?

[@trexfighterpilot]

How big of a stool is Brianna standing on to equal Rex's height?

[@nickp5511]

Feel sorry for the guy that has to pump that tank out🤮

[@jdlestero]

Please don't ever use the words "disrupt" and "industry" in the same sentence again. Almost every ad, and there are many, that I click skip on starts off with "this thing will disrupt the thing industry". I know it seems silly, but at this point, it triggers a brief but intense rage in me. I love you guys, and I'm sure you did it ironically, but please don't do it again.❤

[@AD-kv9kj]

I'm pretty sure that's why they did it. It's obviously another trend that "the data" and algorithms have decided is best for getting clicks in marketing.

[@richmanricho]

ha, i thought (in the ad spot) Banana said "ours is clearly boobs". .... She said booze.

[@eyemallears2647]

Ok so it doesn’t really work then 😂

[@333fux8]

Why didn't hou guys dunk them into the whiskey?

[@WhiskeyTribe]

My understanding is that too much liquid binds the foam and doesn’t let you pump out the sent.

[@333fux8]

@WhiskeyTribe oh ok I see didn't think about that one thing I thought that be interesting for you guys to try is taking wood soaking it in say blueberry pie filling then burning it off to sterilize it then put that in a bottle of barrel and see if you can direct a flavor profile that way

[@texas66]

That's a very spirit-ual set with the all white bright light backdrop..... is everyone still with the living? 😵‍💫😉😄 Oh , and then there's the shot of three recurve bows hanging on the wall....

[@vikingplumber9541]

PLEASE GO BACK TO MAKING FUNNY COMMERCIALS, LIKE YOU DID WITH DANIEL, FOR MAGIC SPOON CEREAL.

[@dancingdruid8314]

So did you and Daniel have a falling out or what? I miss the back and forth banter.

[@GreenhornPhototaker]

freaking look like addicts... oh wait, that fits

[@steelrain1313]

This show sucks ass without Daniel. Alex coal is doing and trying too hard. Chilk

[@yaboiflats6986]

Wheres the bald guy

[@YoJimBo851610]

CHRISTOPHER COLUMBUS 1ST

[@GalacticCosmos3]

I still wish she would straighten her hair once for the camera.